we’ll be right back after these messages displayed infomercial persuade effective convincing open...
TRANSCRIPT
We’ll Be Right Back After These Messages
• displayed
• infomercial
• persuade
• effective
• convincingOpen Court Level 4 / Unit 5 – Communication / Lesson 2 / pp. 426-431
Melissa Lape- Wilson Elementary
displayed “Use context clues” A well-known soft drink prominently displayed
during a prime-time TV show is an advertisement.
Games and dolls were displayed in the toy store window.
Displayed- shownMelissa Lape- Wilson Elementary
infomercial• Infomercials and music videos are, in
fact, advertisements.• Infomercials on television advertise
things like exercise videos and car polish.
• Infomercial-extra-long television commercial
Melissa Lape- Wilson Elementary
“Use context clues”
persuade
• They’re all intended to persuade you to buy something.
• Ally tried to persuade me to go to the movies by offering to buy me popcorn.
• Persuade- talk into believing or doing something
Melissa Lape- Wilson Elementary
“Use context clues”
effective
• How effective are these kinds of ads at convincing you to buy their product?
• I coughed all night because my cough medicine wasn’t very effective.
• Effective- able to get results
Melissa Lape- Wilson Elementary
“Use context clues”
convincing• How effective are these kinds of ads at convincing you
to buy their product?
• Ryan had a hard time convincing his mom to let him go away to camp.
• Convincing - making someone believe something they didn’t necessarily believe earlier
Melissa Lape- Wilson Elementary
“Use context clues”
We’ll Be Right Back After These Messages
• displayed __ • infomercial__
• persuade __
• effective __
• convincing __
A. making someone believe something they didn’t necessarily believe earlier
B. Able to get results
C. Shown
D. Extra-long television commercial
E. Talk into believing or doing something
Melissa Lape- Wilson Elementary
Word Knowledge• cartoon• conclude
• fluid• true
• bloom• rude• duty
*These words contain different spellings of the /oo/ sound.
Melissa Lape- Wilson Elementary
Word KnowledgeCompound Words:
• airwaves = ______+ ______• networks = ______+ ______• broadcast = ______+ ______• baseball = _______ + ______• however = _______ + ______• something = _____ + ______• sometimes = _____ + _______
Melissa Lape- Wilson Elementary
Word KnowledgeVariations of the root word advertise:
• advertised - past tense• advertisers - plural noun, meaning
people who advertise• advertisements – plural noun,
things that are used to advertise• advertising – present tense verb
formMelissa Lape- Wilson Elementary
Word KnowledgeWords that contain –tion, –ure, -ture
(-tion)situationmotionprotectionquestionlocationcreation
Melissa Lape- Wilson Elementary
(-ure) pleasure measure failure
(-ture)departurenaturemixturelecturepicture
moisture
The networks are allowed to “borrow” theairwaves.
*Note the quotation marks around borrow.
Quotation marks are sometimes used to set apart a word or phrase to make its meaning or the way it is used clearer
to the reader.
In this sentence the quotation marks are used to signal that the word is being used in an unusual way.
What borrow means in this case is “use for free and not return anything” rather than the actual meaning, “to take
something with the intent of returning it.”
Advertisers agree that children are a special part of the TV audience.
Identify the nouns in the sentence?
Advertisers agree that children are a special part of the TV audience.
Nouns:advertisers
children part
audience