welcome to your advanced aha education...
TRANSCRIPT
Welcome to Your
Advanced AHA Education Class
Welcome to true° Solutions
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Cosmetics vs Cosmeceuticals
PSEUDOCEUTICALS Cosmetics with
cosmeceutical
ingredients well below
optimum %.
Cosmetic mentality
Cosmetics vs Cosmeceuticals
Examples of Cosmeceuticals
• AHAs
• BHAs
• Retinoids
• Vitamins
• Enzymes
• Botanicals
• Antioxidants
• Growth Factors
• Barrier Repair
• Cell Signaling
Functions of Cosmeceuticals • Mosturisers: increase GAG, improve
barrier function
• Exfoliators: decrease corneocyte
cohesion, increase cell mitosis, digest
dead cells
• Antioxidants/anti-inflammatories: prevent
oxidative stress and inflammation
• Cell Communicators: stimulate collagen
and GAG production, muscle
contraction, growth factors, cell repair
mechanisms etc.
• Correct skin conditions: acne, pigment,
wrinkles, photodamage
PRIORI® The Anti-Aging Authority Raising the Bar…Putting “Professional” Back into Professional Skincare
• SCIENTIST’S BRAND: Not another doctor’s brand!
Developed by renowned Cosmeceutical research
scientists, Joseph A. Lewis II, BS chemistry, and
Joseph C. DiNardo, MS toxicology.
• EXCLUSIVE TECHNOLOGIES: Founded in
scientific R&D based on Proprietary Patented
Technologies; i.e. PRIORI® has no competition.
• COSMECEUTICAL INNOVATION LEADERS from
the introduction of AHA in 1983, these scientists
started the “Cosmeceutical Revolution.”
• CLINICALLY PROVEN results based on double
blind, third party Independent, pharmaceutical grade
clinical trials
• PHARMACEUTICAL & MEDICAL ENDORSEMENT
Technologies presented at the world’s top
dermatology meetings and published in peer-
reviewed journals.
Joe Lewis & Joe DiNardo
Cosmetic Dermatology 2009 AAD Poster 2011
Science of Skin Aging
Signs of Skin Aging
• Lines & wrinkles
• Sun damage & pigmentation
• Dull, sallow complexions
• Rough skin
• Dry skin
• Sagging/elastosis
• Skin thickening - stratum corneum
• Thin skin - epidermis
• Inflamed skin
Oxidative Stress –
the Major Cause of Skin Aging!
• Oxidative stress is damage caused to cells by reactive oxygen
molecules, most notably – free radicals
• Oxidative stress is the same natural process that causes metal
to rust and apple slices to turn brown
• Oxygen is a toxic, pollutant, mutagenic, bi-radical, dangerous,
poisonous, gas!
• Oxygen is absolutely necessary for all aerobic organisms in the
production of cellular energy
• Oxygen – the double edged sword – both the Boon and the Bane
of life!
What are Free Radicals?
“Agents of Aging” • Free radicals are unstable molecules with
unpaired electrons that must return to a stable state
• Free radicals damage and destroy essential
skin components such as phospholipids and
collagen
• Free-radical damage expresses itself as aging!
• The main source of free radicals is the oxygen
molecule!
What are ANTIOXIDANTS?
• Antioxidants are molecules that protect cells from oxidative stress
• Antioxidants work by neutralizing or scavenging dangerous free radicals
• Biological Antioxidants
COSMECEUTICALS Those antioxidants
required by the human body (e.g. Vitamins
A, C, E & Pro-A) either made by the body,
acquired through diet, or by external
application to the skin
• Bioengineered Antioxidants
SUPERCEUTICALS® mitochondria-
targeted antioxidants (e.g. Idebenone)
relieve oxidative stress by entering the
respiratory chain; the only antioxidants that
fight both intrinsic and extrinsic aging
Antioxidant Categories
VIT
C
VIT E Pro-APro-A º
E º
C º
UV
UV
UV
VIT
C
VIT E Pro-APro-A º
E º
C º
UV
UV
UV
PRIORI® Antioxidant
Technologies –
Exclusive and “Best
in Class” in every
category!
Alpha Hydroxy Acids (AHAs)
Alpha Hydroxy Acids (AHAs)
• AHAs were the first molecules to start the cosmeceutical
revolution
• AHAs are still the best cosmeceuticals for skin
normalization and basic anti-aging skin health & fitness
Alpha Hydroxy Acids (AHAs):
Derivation
AHAs are members of a food group
of naturally occurring organic acids
typically derived from fruits and foods
Advanced AHA Benefits
All Skin Conditions will benefit from AHAs
• Maintenance of healthy skin – proper skin fitness
• Normalizes skin renewal rate
• Hydrates the skin from within – stimulates HA
• Increases epidermal thickness
• Increases dermal proteins (collagen and elastin)
• Photodamage & Skin discolorations: Hyperpigmentation– evens skin tone
• Fine lines & wrinkles – decreases visible signs of skin aging
• Acne & problem-prone skin: improves complexion
• Scarring
Alpha Hydroxy Acids (AHAs)
Mechanism of Action
• Think of the stratum corneum as the
roof of your house
• Dead skin cells can be UP TO 80
layers thick!
• Think: burnt toast!
• Exfoliation is essential to healthy skin--
FACE and BODY
Alpha Hydroxy Acids (AHAs)
Mechanism of Action
• AHAs work by two main mechanisms of action - they are
natural chemical exfoliators and potent moisturizers
• The result of topical AHA use is skin NORMALIZATION – a
return of the skin to “normal” moisture content and proper
exfoliation rate – back to basic skin fitness and health
Alpha Hydroxy Acids (AHAs)
Moisturization
• AHAs are true moisturizers, capable of improving the skin’s natural
ability to bind moisture by increasing glycosaminoglycan (GAG)
deposition in the epidermis and dermis
• Typical moisturizers prevent transepidermal water loss (TEWL) by
forming an occlusive barrier on the surface of the skin
With Typical Moisturizer Dry Skin With AHA Use
Hyaluronic Acid: HA
Essential Skin Glycosaminoglycan (GAG)
• The Skin’s natural ’Moisture Retention’ Substance
– Binds 1,000 times its own molecular weight in water: skin ’sponges’
• Critical ’Extra Cellular Matrix’ (ECM) medium for cell mobility
– Tissue Differentiation
– Wound healing
• Rapid Anabolism and Catabolism in Skin
– 48 hr half-life
– Anabolism naturally induced by presence of
lactic acid, the cell signal agent for HA
Alpha Hydroxy Acids (AHAs)
Why is pH Important ?
• Skin surface pH is between 4 and 6.5 in healthy people
• Skincare products with a pH below can be very irritating for the skin
• Low pH is not necessary to deliver optimal product results
Acidic Normal Skin Water Basic
0 4 6,5 7 14
When performing professional peels, a more acidic pH will dramatically
reduce the contact time - reducing the irritation value
PRIORI®’s Advanced AHA
Advanced AHA - Advantage
Lactic Acid & Glycolic Acid
• Lactic is natural to the body
• Lactic is a superior moisturizer
• Lactic stimulates HA: 70-95% more effective at
stimulating Hyaluronic Acid deposition in epidermis
• Lactic is the ”wound healing” AHA
• Lactic is the ”cell signal” AHA
The LCA Complex
Lactic Acid + sodium lactate
(pH 3.8 – 4.4)
AHA: Moisturizing & Multi-layer Skin Renewal
PLUS
A Multi-functional Antioxidant Sequence (MFAS):
Vitamin A + Vitamin C + Vitamin E + Pro-Vitamin A
MFAS: Antioxidant Protecting and Essential Vitamin
Correcting
Delivered in a time-released liposome complex
Unique - The only AHA brand with ‘LCA Complex’
Multi-Functional Antioxidant Sequence
• Phospholipid Liposome containing:
– VIT-A (Retinyl Palmitate) - enhances cell
metabolism/mitosis
– VIT-C (Ascorbyl Palmitate) antioxidant/collagen synthesis
– VIT-E (Tocopherol) - antioxidant/cell membrane protection
– Pro-VIT A (Beta-Carotene) - antioxidant/cell reservoir for
VIT-A
• Liposome delivered, time released, self regenerating & stable
formula
• Always 1% of the LCA Complex
Pro-VIT A:
Natural Cell Reservoir for Vitamin A
1 Beta-Carotene oxidation yields 2 VIT-A molecules
Vitamin A Vitamin A
Unique Ingredient Complexes
Within Advanced AHA
• LCA Complex
(Lactic Acid, MFAS – Vit A, C, E & Pro-Vit A)
• Anti-Irritant Complex
(Allantoin Glycyrrhetinic Acid , Bisabolol, Sucrose Cocoate)
• Fortifying Epidermal Complex
(FEC - Ceramide III, Millet Extract, Cholesterol, Essential Fatty Acids)
Advanced AHA Product Range
30 years of results
What do you want for your skin?
• Products that give you the results you want. Fast.
• Innovative patented technology
• Quality active ingredients in optimum concentrations
• Experienced Formulators that have tried, tested and had proven results by millions of people
world-wide over the last 20 years.
Four Primary Treatment Categories
cleansers correctors protectors hydrators
Step Product Function Skin Type
CLEANSE (AM/PM)
Gentle Facial Cleanser
Invigorating Face and Body Scrub
Gentle face cleanser that exfoliates
the skin leaving it soft, soothed and
radiant. pH 4.4
Offers a double exfoliation for the skin
with AHAs and polyethylene granules
Most skin types
Most skin types
CORRECT(AM/PM)
Or
CORRECT (AM/PM)
Perfection Facial Gel
Skin Renewal Cream
Minimises breakout, pore clogging
and reduces the appearance of fine
lines and wrinkles. pH 3.8
Reduces the appearance of fine lines
and wrinkles. Improves skin texture
and radiance. pH 3.8
Most skin types, mature problem-prone
skin
Most skin types, particularly mature, dry,
sun-damaged skin
HYDRATE FACE (AM/PM)
HYDRATE BODY (AM/PM)
Barrier Repair Complex
Hand & Body Revitalizing Lotion
Provides essential skin nutrients that
strengthen and help repair skin-
barrier function. pH 3.8
Exfoliates to rejuvenate dry, aged,
sun-damaged skin .
pH 3.8
Most skin types. Excellent for sensitive
skin and mature dry skin
Most skin types
PROTECT (AM) Sunscreen Protective broad spectrum sunscreen
and moisturiser in one.
Most skin types
SPECIAL CARE (AM/PM) Smoothing Eye Serum
Replenishing Masque
Reduces the appearance of fine lines
, wrinkles and puffiness. Moisturizes
and firms. pH 4.4
Leaves skin smooth, supple, fresh
and hydrated
Most skin types
Most skin types
Gentle Facial Cleanser
Gentle, Light-Lathering Cleanser that Removes Makeup and
Residue
Key Benefits
•Gently cleanses and exfoliates, leaving skin soft, smooth and radiant
•13% LCA Complex
•Anti-irritant Complex
•Oil Free, non comedogenic
pH: 4.4
People to Target
• Most skin types – even most sensitive skin
How to Use
•Apply small amount to moistened hands. Lather and gently massage
•Rinse with water, pat dry
Invigorating Face & Body Scrub
A Gentle, Light-Lathering and Invigorating Face and Body Scrub
Key Benefits
•Reduces appearance of fine lines, wrinkles and uneven skin tones
•Revitalizes dry, prematurely-aged, sun-damaged skin
•Great for use in manicures and pedicures
Key Ingredients
•16% LCA Complex
•Sucrose polysoyate – emollient fatty acid
•Physical exfoliants
pH: 3.8
People to Target
• Most skin types – including most sensitive skin
How to Use
• Apply wet then massage
• For extra dry skin –apply dry, then apply water and massage
• Can mix 50/50 with cleanser for face
• Use 1 – 3 X week
Replenishing Masque
First “At home spa product”
Key Benefits:
• Instantly moisturizes
• Replenishes the skin’s natural-barrier function
• Revitalizing the skin for a smoother, more supple complexion.
Key Ingredients
• 2% LCA Complex:
• AHA (1% L-Lactic Compound)
• Humectants (10% Glycerin, Lactic Acid, Phospholipids)
• Emollients (Caprylic/Capric Triglyceride, Dimethicone)
• Brown Algae Extract (Laminaria)
People to target
Most skin types
How to
Use :
• Apply a thick layer of the masque weekly, evenly onto clean skin
• Leave on for 10-15 minutes
• remove any residue with a tissue. Rinse thoroughly with warm water
Perfection Facial Gel
Light Gel Lotion Designed for Mature Acne, Spots and Blemishes
Key Benefits
•Minimizes breakouts and clogged pores/comedones
•Reduces fine lines and wrinkles
•Clears complexion
Key Ingredients
•16% LCA Complex
•1% Salicylic Acid
•Pentapeptide 4 – Dermal Matrix-HA, collagen and elastin booster
pH: 3.8
People to Target
•Mostskin types, all ages
• Ideal for mature, problem-prone skin
How to Use
•Massage 1–2 pumps evenly on face 1-2 times daily for more oily skin or spot treat
problem-prone areas; use 1-2 times weekly on dryer skin
•Follow with moisturizer
1 2
The Process in Pictures for Oily and Acne-Prone skin
4 5
3 1. hyperkeratinized follicle
2. blocked follicle
3. inflamed follicle, stage 1
4. inflamed follicle, stage 2
5. inflamed follicle, rupture
Skin Renewal Cream Gentle, Lightweight Cream that Diminishes the Visible Signs of Aging
Key Benefits
•Reduces appearance of fine lines and wrinkles
•Improves skin texture and radiance
•Reveals softer smoother skin
Key Ingredients
•16% LCA Complex
•Super rich in humectants and emollients
pH: 3.8
People to Target
• Most skin types
•Ideal for mature, dry, and sun-damaged skin
How to Use
• Massage 1 – 2 Pumps evenly on face, neck and décolleté, follow with moisturizer
•1 – 2 X daily
Smoothing Eye Serum Award-Winning Eye Serum!
Key Benefits
•Reduces appearance of fine lines, wrinkles and puffiness
•Increases firmness, moisture & radiance
•Light reflecting
Key Ingredients
•11% LCA Complex
•Hexapeptide – muscle-relaxing peptide
•Caffeine – reduces puffiness
•Interference pearls
pH: 4.4
People to Target
• Most skin types
• Wrinkle-prone or sagging areas
How to Use
• Apply thin layer around eye area. Do not apply to eyelids.
• Use 1 – 2 X daily
Barrier Repair Complex Rich Cream to Support Skin’s Natural Barrier Function and Restore Natural
Skin Moisture Content – 1st Aid for Skin!
Key Benefits
•Hydrates, strengthens and repairs barrier function
•Soothes and heals
•Oil-free, water-based hydrating cream: Rich – NOT thick!
Key Ingredients
•2% LCA Complex
•Fortifying Epidermal Complex (FEC): Ceramides, Cholesterol and EFA
•Anti-irritant complex
•Green tea
•Licorice extract
pH: 3.8
People to Target
• Most skin types. Ideal for sensitive/irritated skin, and mature dry skin.
How to Use
•Massage 1–2 pumps evenly on face
•24 hour cream – day and night
•Use 1–2 X daily
Hand & Body Revitalizing Lotion
A Lightweight Body Lotion that Gently Exfoliates and Revitalizes Dry Skin
Key Benefits
•Leaves skin soft, smooth & hydrated
•Reduces appearance of fine lines & wrinkles
•Evens skin tones
•Exfoliates
Key Ingredients
•16% LCA Complex
•Super rich in humectants and emollients
pH: 3.8
People to Target
•All skin types. Ideal for dry, aged and sun-damaged skin
•Ingrowing hairs after hair removal
How to Use
•Apply liberally to all areas of the body, including hands and feet
•Use as an after-sun lotion
•Use 1 – 2X daily
Professional Products
Professional PRO Peel Kit
• AHA (multiple MWs) + BHA + MFAS
• Multi-depth skin exfoliation
• Increases dermal moisture levels
(glycosaminoglycans)
• Stimulates dermal proteins: collagen and elastin
fibres
• Helps revitalize dry, mature and sun-damaged skin.
• Ideal for problem-prone skin and adult female
recurring acne
• Minimizes fine lines and wrinkles, deeply hydrates
and retexturizes
• Designed to accelerate and maximize the results
obtained with PRIORI® AHA home-care products
Professional PRO Peel Kit
• Pre-Peel Solution – 5% Lactic Acid
– Alcohol Base
• Multi-Layer Peeling Gel – 14.5% Lactic Acid
– 14.5% Glycolic Acid
– 1% Citric Acid
– 1% Salicylic Acid
– 1% MFAS
• pH 3.0
• 3 minutes MAXIMUM contact time
Advanced AHA Peel
Treatment Session Breakdown
1. Perform the PRIORI® Skin Analysis Form
2. Cleanse face twice with Pro Gentle Facial Cleanser: 2 pumps
3. Remove and pat dry.
4. Apply Pre-Peel Solution over face: 2-3 pumps
5. Start the Timer from when you start putting on the Multi-Layer Peeling Gel
6. Apply Multi-Layer Peeling Gel over face as recommended peel sequence: 2-3 pumps
7. Leave on 3 Minutes maximum
8. Remove with Tepid water & disposable cotton pads
9. Cleanse again with Pro Gentle Facial Cleanser: 2 pumps
10. Apply products according to treatment protocol
Review detail of Advanced AHA Peel session on package insert
Sequence of Peeling Application
• Begin with the forehead, side
of the face, nose, around the
mouth, finally the cheeks,
neck and décolletage
• Remove following the same
sequence as the application
Advanced AHA Professional Lineup
1.Gentle Facial Cleanser 2. Invigorating Face & Body Scrub 3. Pre-Peel Solution
4. Multi-Layer Peeling Gel 5. Smoothing Eye Serum 6. Perfection Facial Gel
7. Skin Renewal Cream 8.Barrier Repair Complex 9. Replenishing Masque 10.
Hand & Body Revitalizing Lotion (same as Retail) 1
Clinical Science – Visible Proof
Clinical Trial: Advanced AHA
Global Skin Improvement – 3 Weeks
CLINICAL ABSTRACT
CLINICAL BEFORE & AFTER PHOTOS
Clinical Science – Visible Proof
Evaluation for the Treatment of Problem-Prone Skin Using a PRIORI® Skincare Regime
of Gentle Facial Cleanser, Smoothing Eye Serum, Perfection Facial Gel, and Daily
Defense SPF 30 with Advanced AHA
Rosacea
PRIORI® Advanced AHA Cosmeceuticals
What is it?
The only professional skincare brand with Advanced AHA!
How does it work?
Improved skin moisturization and exfoliation leads to "normalized" skin function and
better skin health and returns the skin to more youthful healthy appearance!
How is it unique?
It’s the only AHA brand with LCA Complex: pH correct Lactic Acid + essential skin
vitamin antioxidants; A, E, C and Pro-Vitamin A in a time-released liposome complex!
Why should I use it?
Advanced moisturization and multi-layer skin renewal lead to improve skin
health and normalization, the first step in any anti-aging skincare program!
Acclimates skin and prepares skin for graduation to Superceuticals® with Idebenone
Key Benefits:
Acne, skin normalization, moisturization, exfoliation, lines & wrinkles
Fitness Analogy: Basic Skin Health & Fitness
The Proven Multi-Layer Skin Renewal System
PRIORITY Advanced AHA Treatments
PRIORITY TREATMENTS
Skin Analysis Form
Advanced AHA Cosmeceutical Peels
Basic Skin Health and Fitness
•Provides multi-layer skin exfoliation,
revitalizes dry, mature and sun-damaged
skin, increases epidermal and dermal
moisture levels, deeply hydrates and
retexurizes, evens pigmentation, stimulates
dermal proteins: collagen and elastin fibres
and minimizes the look of fine lines and
wrinkles
•For maximum benefit it is recommended
that the PRIORI® home-care treatment line
will be used at home for 2 weeks prior to
having a professional peel with no sensitivity
or reaction
•If sensitivity was experienced with home
skincare products, wait until the skin is
adjusted before beginning sessions
Contraindications
•Avoid using on open or irritated
skin
•Sunburn or recently exposed to
tanning bed
•Prior 48 hours – no waxed skin (or
plucking), clay masks, scrubs, self-
tanning other facials or face
procedures
•Avoid if client has used Accutane –
within 1 year
•Avoid if client has used Retin-A or
Renova, or other chemical
exfoliation products
Post-Peel Recommendations
• The client is recommended to wait 24 hours before using PRIORI®
home skincare products
• If redness and sensitivity develops, recommend a soothing
calming moisturizer and/or mask. If redness and/or sensitivity
persist discontinue use of Advanced AHA-based products until
symptoms disappear
• Avoid exercise for 24 hours
• Avoid for 48 hours: sun or sunbed exposure, Retin A or Vitamin A
products, facial waxing, heat treatments (including: steam, sauna,
facial steamers, hooded hairdryers, cooking in hot kitchens etc)
and chlorinated water
PRIORITY TREATMENTS
Skincare Recommendation Chart
Any Advanced AHA Questions?
Thank you for attending our
Advanced AHA Education Class
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