Welcome to TruePresence

AgendaOur Mission

Our Mission

Helping clients achieve greater success through an effective online presence.

The Internet Industry

The SMB Marketplace

» Over 22 million nationally» Less than 50% currently have website» Most sites are static» Need help with online marketing» 600,000 new businesses each year

ECommerce

» Reached $100 Billion in 2004» Projected to reach over $200 Billion in 2006

According to Forrester Research

Online Advertising MarketFastest growing advertising medium!

» 2005 - $14.7 Billion» 2006 - $15.6 Billion» 2007 - $17.8 Billion» 2008 - $20.2 Billion» 2009 - $22.3 Billion

According to Forrester Research

Online Advertising MarketFastest growing advertising medium!

» Advertising for local newspapers fell 6.1% in Q1 2006*» Internet Advertising jumped 19.4%* in Q1 2006*

*According to media research group TNS Media Intelligence

Huge Under-Served Market

» Fragmented Industry» Local Web Design/Development Shops» Self-Serve Web Design» Limited Online Marketing Services

The TruePresence Advantage

Strategy» Experienced results-driven team» Providing solutions from client’s perspective» Utilizing best practices across various industries

Creative and Execution» National award-winning designers and coders » Custom design that extends your brand» Best-of-breed coding practices» Robust quality assurance testing

Development» On-site team of application developers» Custom development» Proprietary tools to aid in maintenance tasks and minimize costs

» Easy-to-use interface» 100% web based – nothing to

install» Streamlined file/media

management» User access and group-

based permissions» Password-protected pages» Email to a friend» Integrated site search» Dynamic site map» Search engine friendly URLs

Available Modules

» Contact Forms Manager» Polls and Surveys Manager» Events Manager» Jobs Manager» News Manager» Photo Gallery Manager» Downloads Manager» Forward to a Friend» Print This Page» RSS Feeds

» Identify relevant search terms

» Paid search cost estimates and traffic projections

» Competitive research– Search position– Site comparison

» Usability Analysis– Navigation– Strategic links– Shopping cart

accessibility

» Conversion Analysis– Load time– Call to action– Special offers

» Easy-to-use interface

» Create and modify pages

» 100% web based – nothing to install

» Complete inventory management system

» Export to Quickbooks

» Supports all popular credit card payment gateways

» Allows for coupon codes

» Suggest recommended products

» Easily manage shipping and taxes

» Easy to use email creation wizards

» Dynamic content

» List targeting

» Survey and form builder

» Website data collection

» Forward to a friend

» Reply mail management

» Complete online tracking

» Conversion tracking

Search Marketing» Paid Search

– Google

– Yahoo

– MSN

– Ask

» Search Engine Optimization

Web Advertising

» Ad Networks

» Websites

» Affiliate Marketing

Web Statistics» Unique Visitors

» Page Views

» Time Spent on Your Site

» Actual Pages visited

» Top Entry Pages

» Top Exit Pages

» Most Active Time of Day

» Most Active Day of Week

Web Statistics» Unique Visitors

» Page Views

» Time Spent on Your Site

» Actual Pages visited

» Top Entry Pages

» Top Exit Pages

» Most Active Time of Day

» Most Active Day of Week

TruePresence Hosting

» Hosting 200,000+ sites » Pre-Action fire suppression» Secured by building security and biometric

fingerprint access » 3-tier redundant power grid» On the internet backbone» Redundant networking» Industrial grade cooling» IBM and Dell servers» Backup and Recovery

The TruePresence Partnership

Franchisor Role

» Product Training» Sales Training» Business Coaching» Ongoing Support» Brand Building» Central Production Facility

– Creative– Technical– Online Marketing

Lead Generation

Prospecting Activities

» Direct Mail Postcards» Direct Mail Letters» Telemarketing» Search Marketing» Web Banners» New Business Listings» Networking» Seminars» Referrals

Sales Process

Sales Process

Step 1: PreparationOnline Best Practices Guides, Local Search and Prospect Website

Step 2: PresentationBusiness Needs Analysis, Sales Presentation and Technical Needs

Step 3: ProposalWord Document and PowerPoint Presentation

Ideal Prospects

TruePresence Prospects» Ideal Size: $500k to $50 million in sales

» Person in organization:– Small Companies: Owner, CEO and/or President– Larger Organizations: Director of Marketing

» Business Types– Retail/Etail– Wholesale– Manufacturers– Non-Profits– Service Businesses– Professionals

Included In Your Franchise

Included In Your Franchise» Web Presence» Primary Marketing Territory

– Database of 3000 businesses, $1-$10 million» Marketing Materials

– Direct Mail Postcards– TP Letterhead and Envelopes– Thank You Notes– Sales collateral– Sales Presentation Folders– Sales Presentation PowerPoint and Binder– Business Cards– TP Shirt– TP Padfolio

Included In Your Franchise

» Access to over 100 online Best Practice Guides» Access to telemarketing resource» Initial sales and product training

– Classroom and field training

» Ongoing sales support» Ongoing business coaching» Advertising and marketing campaigns» Product research and development» Project management» Billing» Client Support

Primary Marketing Territory

» Exclusive right to proactively sell and market» Ensures that no area is overly saturated» Reserve the ability to reach out to personal network

outside area» Ability to react to any opportunity

Regular Business Activities» Networking meetings » Phone calls for appointment setting and client service calls

» Sales presentations

» Proposal development

» Proposal meetings

» Client service calls

» Calls with TruePresence corporate office for sales assistance, business coaching, proposal assistance and discussion of existing client projects

» Managing other TruePresence staff if desired

» Administration

Ideal Candidate

» Entrepreneurial !!» Strong sales and marketing experience» Comfortable making presentations» Comfortable networking (chamber, leads groups)» Tenacity, good follow-up» No technical experience needed» Knowledge of the “Power of the Internet”

Ideal Candidate

» Tired of Corporate America» Tired of being micro managed» Tired of writing reports / reporting» Tired of small commissions and increased quotas» Tired of building a book of business only to leave it

behind

Ideal Candidate

» Ready to make a change» Disciplined enough to work independently» Excited about building his own business

» Ready to control their life!

A few examples of our work

Marketing 2 Go

Forecast Advisors

Millman Search Group

Superior Oil

VirXSys

Catalyst Consulting

Next Steps