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WELCOME

TO T IVOL I

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W E L C O M E T O T I V O L I

2

Contents Introduction

History

Design & art

 Amusements

Restaurants

Friday Rock & Jazz

The Pantomime Theatre &

The Tivoli Boys Guard

The Concert Hall

Christmas in Tivoli

Guests in Tivoli

Environment

The Company

Page 3

Page 4

Page 6

Page 8

Page 10

Page 12

Page 14

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Page 26

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W E L C O M E T O T I V O L I

3

In the heart

of CopenhagenTivoli is many different

things: Denmark's most

popular tourist attraction is

simultaneously an institu-

tion, a bearer of tradition, a

national symbol and a

company. In down-to-earth

terms, Tivoli is an amuse-

ment park covering 82,717

sq.m. in the centre of Copenhagen. But the special

thing about this area is that all Danes are familiar with it,

and almost all have an emotional investment in it.

Internationally, Tivoli also enjoys a special status. Not

only is it one of the world's oldest amusement parks –

the one that gave Walt Disney the idea for his Disney-

land – it is also the third most visited in Europe.

Tivoli has a tradition of renewal. As its founder, Georg

Carstensen, said in 1843: Tivoli will never be finished.

Almost every year, there's some new addition – a new

ride, a new restaurant, a new kind of entertainment –

and the old must make room for the new.

But Tivoli is more than just amusements, good food

and entertainment. Tivoli is also fairy lights, flowers

and above all, romance. Tivoli is at its most romantic

when darkness falls, but no matter when you choose

to visit the Gardens, it's like stepping into a magic

universe. The fairy tale starts the moment you leave

the outside world …

On the following pages, you can read about the

history of Tivoli, its amusements, restaurants, enter-

tainment, guests and much more.

We hope you enjoy it – and your next visit to Tivoli.

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Tivoli was founded in 1843 by Georg Carstensen (1812-57).

Carstensen gained the inspiration for the Gardens on his many

travels throughout Europe, where similar romantic amusement

parks had been established in the 18th century. The absolute

monarchy had not yet been abolished in Denmark, so Carstensen

had to apply to King Christian VIII for permission to establish and

operate a 'Tivoli & Vauxhall', called after similar parks in Paris and

London. In his application to the King, Carstensen described his

concept of Tivoli as a place where there would be music, perfor-

mances, entertainment, alehouses, restaurants and amusements

– and, after dark, illuminations and fireworks.

It is said that Carstensen convinced the absolute monarch with

the words: "When the populace are enjoying themselves, they

forget about politicking." Carstensen received his permit in 1842,

and on 15 August 1843, 'Tivoli & Vauxhall' opened just outside

the walls of Copenhagen, alongside the city's moat and ramparts.

Copenhagen was still a fortified city, and a condition for the

granting of the permit was that all of the buildings should be easy

Amusement park for the people

H I S T O R Y

Around the turn of the last century,

Tivoli enjoyed great success with its

scenographical 'towns' displayingforeign cultures. Pictured here is the

"Chinese Caravan" from 1902.

Tivoli generally attracts

large crowds for its con-

certs and performances.

On 15 August 1943,

when Tivoli celebrated its

centenary anniversary,

112,802 people visited

the park. That record still

stands. Photo from a

concert by Danish rock

singer Sanne

Salomonsen in 2003.

On the night of 24 June 1944, a group

of Nazis blew up large parts of Tivoli

Gardens in a reprisal for the actions of

the Danish Resistance against German

interests in Denmark. The inferno that

followed the explosions was so intense

that it could be seen throughout

Copenhagen. The greatest loss was

the large Concert Hall, built in 1902, of

which only the facade remained.

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H I S T O R Y

5

to remove in the event of war. Accordingly, the first buildings in

Tivoli were made of wood and cloth, and resembled theatrical

scenery. Even today, several of the buildings in Tivoli retain the

lightly-constructed, pavilion-like style that was characteristic of

the park in its earliest days.

In the 1880s Copenhagen outgrew its walls, and Tivoli, which

originally lay in the countryside, was gradually absorbed by the

city. Today, the Gardens lie like an oasis in the heart of Copen-hagen, centrally located between the Town Hall (1905) and

Copenhagen Central Station (1911), with The Tivoli Lake as a

remnant of the old city moat. The original idea behind Tivoli

remains its fundamental element, and many of its traditions hark

back to the earliest years: fireworks, performances, music,

pantomime, The Tivoli Boys Guard, etc.

According to the architect and lamp designer Poul Henningsen, who was

attached to Tivoli as an architect from 1941-49, Tivoli's lights can be

divided into three categories: light, lighting and illumination. Light to see

with, lighting to create atmosphere, and illumination to put a little colour into

life. In 2002, in the spirit of this philosophy of light, Tivoli created the Tivoli

Illuminations, which bring light and colour to The Tivoli Lake half an hour

before closing time every day in the summer season.

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D E S I G N & A R T

6

Ever since its opening in 1843, Tivoli Gardens has flirted with the

oriental and exotic, or perhaps rather with the West's impression

of Eastern architecture. Tivoli was so Chinese-influenced in those

days that, according to his own diary notes on 11 October 1843,

Hans Christian Andersen, Denmark's best-known writer, gained

the inspiration for his Chinese fairy-tale "The Nightingale" in

Copenhagen's Tivoli!

The oriental influence can still be seen in such buildings as The

Pantomime Theatre (1874), which were designed by Vilhelm

Dahlerup, who also designed the Royal Theatre (1874) on

Kongens Nytorv, and The Chinese Pagoda (1900) and

Restaurant Nimb (1909), by Knud Arne Petersen, who was

Tivoli's managing director as well as an architect.

From the 1940s to the present day, Tivoli has been the playground

of a number of internationally-renowned Danish architects, such as

the architect and lamp designer Poul Henningsen, who found fame

as the creator of the PH lamp. Poul Henningsen designed a num-

ber of lamps for Tivoli, such as the spiral lamp that can still be seen

by The Tivoli Lake, and a special black-out lamp that enabled Tivoli

to stay open after sunset during the wartime occupation.

Tivoli's lighting, or illuminations as they were known in Carsten-

sen's day, is a whole design chapter of its own and one of the

Playgroundfor architects

Architect and lamp designer Poul Henningsen designed a number of lamps

especially for Tivoli. Here he is seen with his 1949 rotating spiral lamp,

which can still be seen by The Tivoli Lake. Photo: Scanpix

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D E S I G N & A R T

7

Tivoli has a rich tradition of poster art. Every year

since 1976, a different Danish artist has been

asked to create Tivoli's poster for the year; the

artists have included Bjørn Wiinblad, Wilhelm

Freddie, Per Arnoldi, Thomas Kluge and Maja Lisa

Engelhardt.

fundamental elements in Carstensen's Tivoli. Today, the Gardens

are lit by 115,000 bulbs and more than 25 different kinds of

lamps, the most important of which is the Tivoli cupola, which is

used everywhere in the Gardens in the colours red, white, blue,

green and yellow. The cupolas were originally designed as gas-

lights, but were later converted to electricity.

Some of the more exotic elements of Tivoli disappeared forever in

the sabotage action in 1944, such as the Turkish-inspired

Concert Hall dating from 1902. The original Glass Hall Theatre,

which served as Tivoli's concert hall from 1863-1902, was also

razed to the ground. Both of these halls were later rebuilt; TheGlass Hall Theatre in 1946, by the father and son architect team

Poul and Simon P. Henningsen, and The Concert Hall in 1956 by

the architects Hans Hansen and Frits Schlegel, in a modern style

that helped to emphasise the role of Tivoli as a patron of the

country's leading artists and architects.

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A M U S E M E N T S

8

When Tivoli opened in 1843 there were just two amusements

to choose between: a horse-drawn carousel and a roller-

coaster. Today there are 24, all of which are regularly replaced

or renewed. Four of these are roller-coasters, of which theoldest, the Mountain Roller-Coaster, built in 1914, has been

Tivoli's most popular amusement ride for many years. Every

summer, more than 1,200,000 guests take a ride in the old

roller-coaster trains, which have dipped and dived around the

625 metre track many thousands of times and have heard

screams of delight in all the languages of the world. Today, it is

one of the world's oldest working wooden roller-coasters.

As Tivoli has no room left to expand, old amusements must

periodically make way for new thrills. Accordingly, the Snake

roller-coaster left the Gardens in 2003, and was replaced by a

new roller-coaster ride, the Demon, which arrived in Tivoli in the

spring of 2004. At speeds of up to 80 kmh, passengers shoot

through three loops on the almost 600-metre long roller-

coaster, which at a height of 28 metres is Denmark's highest

full circuit roller-coaster. What's more, the Demon is a floorless

roller-coaster, which means you have nothing to press your feet

against when you turn upside-down.

A gentler roller-coaster ride for younger children is to be had at

the Caravan, while the Odin Express is a source of exhilaration

for all age groups.

In addition to the rides, there are enough shooting galleries andcoconut shies in Tivoli to satisfy the most competitive nature,

while if you prefer the gambling challenge, Tivoli is also home to

Denmark's largest amusement arcade, the Tivoli Jackpot.

Amusements for all eras

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A M U S E M E N T S

9

The oldest and most popular amuse-

ment in Tivoli is the Mountain Roller-

Coaster, which dates from 1914.

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R E S T A U R A N T S

10

Some people say that when the Danes are enjoying themselves,

they eat. There may be something in that. At any rate, Tivoli has

enough restaurants to cater to every taste – whether you prefer

modern cuisine, fast food or traditional Danish food.

The two oldest restaurants in Tivoli are Café Ketchup (formerly

Divan 1) and Divan 2. Divan is a Turkish word meaning 'reception

room', and both restaurants were originally tea rooms that served

liqueurs, coffee, tea or chocolate while you chatted. Today, both

'Divans' house exclusive restaurants. The Chinese Pagoda, origi-

nally called the Japanese Tower, began its life as a tea room in

1900, but had already become a restaurant by 1903. Today,

The Chinese Pagoda lives up to its name by serving Cantonese

cuisine.

Restaurant Nimb began as Basaren ('The Bazaar') when Tivoli

The gastronomic gardens

Around 10,000 people can dine at one and the

same time in Tivoli's 38 restaurants and cafés.

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R E S T A U R A N T S

11

opened in 1843, and as the name implies, was originally a

market selling various items. The current Nimb dates from 1909

and derives its name from the Nimb family, who were restaura-

teurs in Tivoli from 1872 to 1935. The building is illuminated by a

total of 3,789 bulbs in a variety of Tivoli colours, and houses two

restaurants and a number of reception rooms.

Café Ultimo was originally built as a dance hall in 1883. In 1912

the building was converted to a hippodrome, and in 1916 to an

exhibition hall. It wasn't until 1923 that the building found a

function that lasted: a tea shop was installed, where cakes,

coffee and musical entertainment could be enjoyed together with

a view of the promenade around the lake. In 1997 the building

once again acquired a new name and function, when Tivoli, as

part of its strategy to attract a younger 'on the town' clientele,

converted the tea shop into a modern restaurant.

In 2003, Tivoli Gardens added another top-class restaurant, The

Paul, to its portfolio. With master chef Paul Cunningham at the

helm, The Paul quickly won over both guests and critics with its

modern European cuisine, which gained it a series of rave

reviews in leading newspapers and magazines, as well as inter-

national recognition.

In some places you can even bring your own packed lunch

along, as here at Søcaféen (the Lake Café). Liquid refresh-

ments, however, must be be bought at the café.

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F R I D A Y R O C K & J A Z Z

12

Tivoli Gardens is a cultural institution and a

major player in the Danish entertainment busi-

ness. With two indoor venues (The Glass Hall

Theatre and The Concert Hall), three outdoor

venues (Plænen, Harmonipavillonen and

Promenadepavillonen), and two theatres (The

Pantomime Theatre and Valmuen), Tivoli plays

a not insignificant role in Danish musical life.

The Glass Hall Theatre plays host all year round

to jazz masters, top Danish theatrical stars and

guest appearances from leading Copenhagen

theatre companies, while the Plænen open-air

stage presents top Danish and international pop

music every Friday all summer long, in its series

of Friday Rock concerts starting at 10 pm.

The list of artistes who have recently performed

The band plays on

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The 2001 concert by Sting

attracted just under 60,000 guests.

Normal attendance at a Friday Rock

concert is 15-20,000 guests.

to packed houses at Plænen includes Sting from England, Texas

from Scotland, Blood Hound Gang from the USA, Eric Gadd from

Sweden and the Danish rap group Outlandish. During the Copen-

hagen Jazz Festival, which takes place every year in July, such jazz

stars as Randi Crawford, Ray Charles, Diane Reeves, Natalie Cole

and Tony Bennett have attracted many thousands of guests to

Tivoli Gardens.

Hardly as world famous, but just as great an attraction, is the

entertainment on offer at Harmonipavillonen and Promenade-

pavillonen, where the Tivoli Big Band and the Tivoli Promenade

Orchestra spread musical well-being every day – except Friday,

which is dedicated to rock.

Both the Big Band and the Promenade Orchestra also have

other tasks besides filling the pavilions with music. The Big Band

helps to heighten the tension during the performances at Plænen,

while the Promenade Orchestra is in the orchestra pit at The

Pantomime Theatre when the curtain goes up on Tivoli's other-

wise silent pantomime shows.

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T H E P A N T O M I M E T H E A T R E & T H E T I V O L I B O Y S G U A R D

14

The Pantomime Theatre is a cultural institution in itself. This pre-

served baroque building, dating from 1874, is home to the old

Casortian pantomimes that the Casorti and Price families brought

to Denmark around 1800. Words are banned, but there is lively

conversation in mime as Harlequin attempts to lure Columbine

away from her quick-witted guardian, Cassandra, with a little help

from the clumsy Pierrot. Pierrot is the only pantomime figure who

actually says anything, when, at the conclusion of the performance,

the children give the traditional shout of, "Say something, Pierrot!"

Although the Casortian pantomimes are the soul of the Panto-

mime theatre, both ballet and more modern dance performances

can also be seen there.

2001 saw the premiere of a new ballet pantomime, Kærlighed i

Skarnkassen ('Love in the Dustbin'), which boasted a set design

by Queen Margrethe and choreography by Dinna Bjørn, while the

2003 programme featured, for the first time in the theatre's histo-

ry, a hip-hop pantomime, Harlequin's Triumph. The story that

Harlequin's Triumph tells is traditional, but electric boogie, locking

Long live tradition!and capoeira are not exactly everyday sights at The Pantomime

Theatre, which tries out innovations, but remains faithful to the

pantomime tradition.

Opposite The Pantomime Theatre lies the children's theatre,

Valmuen, where small children can be entertained three times a

day with puppet theatre versions of Hans Christian Andersen's

fairy tales and other enchanting stories.

Tivoli also has its own boys' guard, a close copy of the royal life-

guards, consisting of around 100 boys aged 8-16. The Guard

has a marching band, who receive music lessons three times a

week at the Tivoli School of Music, and often end up becoming

professional musicians.

The history of The Tivoli Boys Guard can be traced right back to

1844: a tradition every bit as venerable as the daredevil acrobatic

feats performed on Plænen all summer long. Fireworks were also

one of the main ingredients in Carstensen's original 'Tivoli &

Vauxhall' concept, and on Saturdays and festive occasions, a visit

to Tivoli can still be rounded off with a firework display.

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15

A total of around 2,350 performances can be

enjoyed every season – all of them free of charge,

once the admission ticket to Tivoli has been paid.

T H E P A N T O M I M E T H E A T R E &

T H E T I V O L I B O Y S G U A R D

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T H E C O N C E R T H A L L

16

The foundations of Tivoli's strong musical tradition were laid by

H.C. Lumbye, Tivoli's first musical director and the Strauss of

the North, with his catchy waltzes, gallops and marches.

Extraordinarily for an amusement park, Tivoli still possesses its

own symphony orchestra, its own big band and its own prome-

nade orchestra. Music has always been one of the corner-

stones of the Tivoli experience, with entertainment in the

Concert Hall as the main attraction.

Thousands of Danes have been drawn to The Concert Hall to

hear concerts by some of the world's greatest performers and

ensembles, including such renowned soloists as Anne Sofie

Mutter, Kiri Te Kanawa, Nigel Kennedy, and Gidon Kremer,

world-famous symphony orchestras such as the Ochestre

Philharmonic di Scala, the New York Philharmonic, the Los

Angeles Philharmonic, the Russian National Orchestra and the

Orchestre National de France, and top chamber orchestras

such as the Kronos Quartet. In The Concert Hall alone, each

summer season sees around 100 classical concerts of inter-

Stamping-ground of the stars

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T H E C O N C E R T H A L L

17

national standard, half of them free for the Gardens'

guests.

Some of the world's leading ballet companies,

such as the New York City Ballet, the

American Ballet Theatre, the Royal Ballet

and the Alvin Ailey American Dance

Theater have also performed to packed

houses in The Concert Hall, very often with the

Queen, who is a ballet fan, as one of the guests

at the premiere.

The Concert Hall has a capacity of 1,900, 150 of

which are standing places, and was the largest

concert hall in Northern Europe when it was

inaugurated in 1956. The building, designed by

Hans Hansen and Frits Schlegel, will be renovated

in 2005 to enable it to continue to live up to the high

standard that its repertoire demands. The Hall will

reopen ultimo 2005.

Tivoli employs a total of 102 musicians to play in the Gardens'

three orchestras, the Tivoli Symphony Orchestra, the Tivoli

Promenade Orchestra and the Tivoli Big Band. The Tivoli

Boys Guard Band accounts for a further 50 boy musicians.

The founder of the New York City Ballet (NYCB), George

Balanchine, in Copenhagen Airport on the occasion of the

company's first visit to Tivoli in 1978. The NYCB has since

revisited Tivoli several times, most recently in 2003.

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C H R I S T M A S I N T I V O L I

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The 'Christmas in Tivoli' tradition began in 1994, when the

Grønnegårds Teatret performed Dickens' 'Great Expectations' in

The Glass Hall Theatre. In this connection, Tivoli decided to place

stalls along the avenue leading from the main entrance to the

Glass Hall Theatre, and from these humble beginnings grew a

whole new Christmas tradition.

Admission to the Christmas market was free until 1997, when

341,000 people visited Tivoli at Christmas. Since then atten-

dance figures have exploded, with an average of 800,000 people

now visiting the Gardens during the festive season.

In the run-up to Christmas, Tivoli decks itself out in its winter

finery. It takes almost two months to prepare the 450,000 fairy

lights, 1,100 Christmas trees, 4.5 tons of wood chips, 60 stalls,

136 'Christmas elves' and an ice rink for the big Christmas influx.

The Tivoli ice rink was first set up in 1998, and since then, Tivoli

Gardens can boast of having Denmark's most romantic outdoor

ice rink – and perhaps the world's only floating rink.

The beautiful Christmas lights are the work of American designer

A Christmas tradition is born

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C H R I S T M A S I N T I V O L I

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John Loring, who also designed the Christmas lights on New

York's distinguished shopping street, Park Avenue. Hundreds of

thousands of lights sparkle in the willow trees around the Tivoli

Lake, while braziers and torches provide heat and light in the

winter darkness.

The 60 specially-designed Christmas stalls sell mulled wine,

Christmas delicacies, decorations and gifts. Most of Tivoli's

restaurants are also open at Christmas. In recent years, many

companies have opted to hold their Christmas parties in Tivoli,

which offers such traditional Danish Christmas fare as herring

and salmon, brawn and roast pork, cheese, rice pudding, and of

course beer and schnaps in large quantities.

The Tivoli electricians hang up around 15 km of fairy lights every

Christmas. The willows around The Tivoli Lake alone hold

300,000 sparkling lights, which it takes two electricians three

weeks to put up.

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C H R I S T M A S I N T I V O L I

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Christmas is a time for children, and nowhere more so than in

Tivoli. Most of the Gardens' amusements are open at Christ-

mas, plus three extra ones: the Elves' Train, the Music Carousel

and the Swing Carousel.

Father Christmas makes his daily rounds in the Gardens, while

a marquee on Plænen houses Elftown, a Christmas display fea-

turing 136 mechanical elves. Elftown is designed by Tivoli's

own architects, and has proved incredibly popular with children

and grown-ups alike.

There are animals for children to pat, and at the Musical Play-

ground near The Concert Hall, kids can imitate the popular Danish

percussion group Safri Duo, who began their career in The Tivoli

Boys Guard, while at the skating rink, they can play at being

skating princes and princesses on their own or hired skates.

There's also plenty of Christmas entertainment at Tivoli's two

indoor venues, The Glass Hall Theatre and The Concert Hall.

In The Glass Hall Theatre, Eventyrteatret (the 'Fairy-Tale

Theatre') performs a Christmas musical on weekend afternoons

with a cast of children, while in the evenings it's the turn of the

London Toast Theatre to entertain a more adult audience with

the year's Crazy Christmas Cabaret, performed in English.

In The Concert Hall, the Royal Theatre, in co-operation with Tivoli,

Christmas wonderlandfor children

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C H R I S T M A S I N T I V O L I

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presents the greatest Christmas ballet of them all, 'The Nut-

cracker'. This production of the Nutcracker, with Alexei Ratman-

sky's ingenious choreography and Mikael Melbye's fantastic set

design, received its first Christmas performance in Tivoli in 2001,

and has played to packed houses every year since then. Tickets

for performances in The Glass Hall Theatre or The Concert Hall

also provide admission to 'Christmas in Tivoli'.

It is not the first time that there has been skating on The Tivoli

Lake. In the 1870s, the Copenhagen Skating Association held

skating on the city moat, of which the Tivoli Lake is a remnant.

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G U E S T S I N T I V O L I

22

Diversity is the essence of Tivoli. From April to September, and

again from November until 23 December, the Gardens are visitedby young people, old people, families with children, business

executives and tourists, all coming to enjoy themselves and per-

haps to celebrate events like birthdays, weddings, anniversaries,

the last day of school, the end of the working day, blue Monday,

Midsummer Day, Christmas, etc.

Tivoli is also a cherished and natural excursion for foreign digni-

taries visiting Denmark, and the Danish royal family, too, likes to

celebrate in the Gardens. Queen Margrethe celebrated her 60th

birthday here in 2000, and the Gardens were also the setting for

little Prince Nikolai's 2nd birthday in 2001 and Prince Henrik's

70th birthday in 2004.

What people look for in Tivoli varies a lot from person to person.

Some guests come to enjoy themselves with Tivoli's old and new

amusements, some to dine at one of the Gardens' restaurants,

and others to enjoy the flowers and the special atmosphere forwhich Tivoli is famous around the world. Others again come to

see one of the many performances at the Gardens' venues.

A loyal group of regular customers are also members of the Tivoli

Club. The Tivoli Club was introduced in 1997, but various kinds

of season tickets have existed ever since 1845. The traditional

season ticket holder, an elderly, grey-haired lady, still exists, but a

cross-section of the subscribers is today every bit as diverse as

the visitors to the Gardens. Membership numbers have been

growing steadily since the Club's inception in 1997, and in the

2003 season, it had 230,000 members.

Meeting-place for the Danes

Visitors to Tivoli, by nationality:

Denmark (73%)

Sweden (13%)

Norway (3%)

Britain (2%)

Germany (2%)

Other (7%)

In Christmas 2003, Tivoli was host to the premiere of 'The Return

of the King' – the last of the three films based on Tolkien's trilogy,

'The Lord of the Rings'. Here we see Viggo Mortensen, who

starred in the film, and the director, Peter Jackson.

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G U E S T S I N T I V O L I

23

Including Tivoli Club members, about 73% of Tivoli's

summer guests are Danes and 27% are tourists, of which

the largest group are the Swedes, who comprise around

42% of the foreign guests.Most tourists come during Tivoli's high season,

which is more or less the same period as the

school summer holidays, i.e. from week

25-33. Saturday is the busiest day of

the week in Tivoli, closely followed

by Friday and Sunday, thanks to

Friday Rock and the wide

variety of Sunday entertain-

ment available for families

and children.

Denmark's EU chairmanship, which began on 1 July 2002, was

marked by dinner and a roller-coaster ride in Tivoli for the politi-

cians, including Danish Prime Minister Anders Fogh Rasmussen, in

front, and Romano Prodi, Chairman of the European Commission.

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E N V I R O N M E N T

24

Although Tivoli is one of the oldest amusement parks in the

world, the Gardens are run as a modern company. In 1999, Tivoli

became the first amusement park in the world to become

environmentally certified to meet the international ISO 14001

standard, and since 1997, Tivoli has invested millions of Danish

kroner in environmental improvements.

It is no simple matter for a park to live up to environmental

standards when it is visited by more than four million guests for

 just under seven months of the year – or to ensure that all staff

comply with Tivoli's environmental policy when the number of

employees swings from a couple of hundred off-season staff to

ten times that number during the season.

Neither must the environmental policy be allowed to spoil the

very special Tivoli atmosphere that the Garden's 115,000

incandescent bulbs help to create in summer, and that hundreds

of thousands of Tivoli Lights produce during Christmas in Tivoli.

Tivoli's lighting is not just wonderfully atmospheric – it is also

incredibly eco-friendly. Tivoli has developed its own eco-lamps

that use 5 and 15 watt bulbs, and the approximately 30,000

bulbs replaced annually are sent for recycling, so that the metal

in the screw section can be reused.

All waste from the park is sorted and recycled as far as possible;

food waste from the restaurants, for example, is recycled to pro-

duce biogas, and thereby heat. But the most visible aspect of

Tivoli's environmental policy for its guests is probably the re-

usable beakers used to dispense beer and soft drinks during the

outdoor rock concerts. The beakers are washed in a special

washing plant, and are used an average of five times each. Even

after two uses, a reusable beaker is already more eco-friendly

than a disposable cup.

Another environmental initiative worth mentioning is the reuse of

water from The Tivoli Lake everywhere in the park, for everything

from the water wheel of Færgekroen (the Ferry Boat Inn), to the

channels and streams of the Parterre Garden and the Japanese

Garden, the fountain at Den blå Safir (the Blue Sapphire) and the

'Swedish river'.

In 2000, Tivoli intro-

duced solar power as an

energy source for one of

its amusements – the

first amusement park in

Europe to do so.

Oasis for Copenhageners

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T H E C O M P A N Y

26

Tivoli's official name in Danish is 'Kjøbenhavns

Sommer-Tivoli A/S'. The A/S means that Tivoli

is a limited company – one of the oldest in

Denmark.

At its inception, Georg Carstensen set the

park's share capital at 50,000 rix-dollars, to be

obtained by issuing 2,000 shares at 25 rix-

dollars each, which could be bought either in

cash or as payment in kind, such as crafts-

men's services, fixtures or materials. As a result,

Tivoli's earliest shareholders included a large

number of service suppliers.

Today, the total share capital amounts to DKK 57.2 million, and

the largest shareholders are the ST Group at 32% of the share

capital, Chr. Augustinus Fabrikker at 25% and Danske Bank at

6%. The remainder of the shares, 37%, are owned by Tivoli's

approximately 16,000 private shareholders.

Since its foundation, Tivoli has maintained a constant momen-tum of change, while remaining faithful to Georg Carstensen's

original vision and love of fairy tales. The overall concept is to

develop the Gardens while respecting tradition, allowing Tivoli

to retain its special character and its loyal customers, but also

to attract new guests.

Behind thefairy tale

In recent years, sponsorships have also

become part of the financial basis for the

Gardens' existence and its future development.

Mazda thus sponsors the Demon, Coca Cola

sponsors Friday Rock, and Danisco is sponsor

for The Pantomime Theatre. The sponsorship

department's slogan is "Be part of the fairy

tale", and that is precisely what sponsors do when they sign a

sponsorship contract with Tivoli Gardens.

Tivoli is also a familiar brand name around the world, and has been

a source of inspiration to many people and creations over the

years. This where Hans Christian Andersen got the idea for his fairy

tale "The Nightingale" in 1843, and where Walt Disney drew his

inspiration for Disneyland in the 1950s. A couple of Japanese civilservants became so enthusiastic about the Gardens that they built

an almost exact copy of Tivoli in Kurashiki near Osaka in 1997, with

help from Tivoli International and the Tivoli Design Studio.

Christmas in Tivoli has also inspired a Swedish and a Dutch

amusement park to introduce Christmas opening.

The Sahva Foundation, Vanførefonden (the Danish Foundation of Physi-

cal Disability) and Fonden Realdania (the Danish Foundation for the

Built Environment) collaborate with Tivoli to make the Gardens more

accessible to disabled people. This partnership has resulted in theinvestment of at least DKK 12 million in improved accessibility from

2003 to 2005. In the first year, the accessibility of

the Mountain Roller-Coaster, dating from 1914, was

improved with the help of an elevator tower.

Five-year attendance figures Summer season

(Christmas in Tivoli)

       3  ,

       1       0       0  ,

       0       0       0

       (       6       3       0  ,

       0       0       0       )

       3  ,

       2       0       0  ,

       0       0       0

       (       9       0       3  ,

       0       0       0       )

       3  ,

       0       0       0  ,

       0       0       0

       (       8       2       0  ,

       0       0       0       )

       2  ,

       9       6       2  ,

       0       0       0

       (       8       0       3  ,

       0       0       0       )

       3  ,

       2       6       0  ,

       0       0       0

       (       8       3       0  ,

       0       0       0       )

1999 2000 2001 2002 2003

Since 1996, Tivoli's managing director has been Lars Liebst. In addition to his

position in Tivoli, he is also chairman of the Danish Arts Council and occupies

a number of directorships, including at Magasin Du Nord, Kilroy A/S and the

Confederation of Danish Industries.

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T H E C O M P A N Y

27

Tivoli International

In 1988, the widespread international interest in the Tivoli concept

encouraged the company to found a subsidiary, Tivoli International,

to market internationally Tivoli's know-how in the design, develop-

ment and operation of Tivoli parks, often in co-operation with local

investors. The original idea was that these parks would implement

Tivoli's name, concept and brand, and would be run according to

agreements with Tivoli in Copenhagen. The Tivoli park in Kurashiki,

Japan, is the first and, up till now, the only example of this.Today, Tivoli International functions both as a project developer

and as a consultant in the development and operation of both

Tivoli-branded and non-branded amusement parks, and offers a

more flexible product on the basis of Tivoli's fundamental values:

breadth of appeal, quality and tradition.

Most recently, Tivoli International has begun to market the unique

Christmas in Tivoli concept abroad. Tivoli was the first amusement

park in the world to introduce a Christmas market.

Tivoli Artist Management

As a large-scale employer of performing artists, it was an obvious

move for Tivoli to form the agency Tivoli Teatret ('Tivoli Theatre') in

1964, now Tivoli Artist Management (TAM). The purpose of the

company is to operate a booking and management agency for

Danish and international artists.

TAM also organises tours and guest performances for ensembles

and orchestras both at home and abroad, and as agent for a wide

range of Danish artists, TAM plays a role in publicising Danish

music and artists internationally.

Besides acting as agent for a number of Danish and international artists,

Tivoli Artist Management also makes the arrangements when private indivi-

duals wish to hire a genuine Tivoli firework display from the Tivoli pyrotech-

nics factory in Roskilde.

Walt Disney was a great admirer of Tivoli, and visited the Gardens

on several occasions in the nineteen-fifties and sixties. Here he is

seen in front of the Chinese Tower in 1961. Photo: Scanpix

At the turn of the year in 1991/92, Tivoli acquired its own grounds for

DKK 240 million. Up till then Tivoli had rented the site, originally from

the Ministry of Defence, and later from Copenhagen Municipality.

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