welcome to the wetz coast& confidential · lg lemonade sinful cinnamon 2018 pepperoni twist dog...
TRANSCRIPT
Welcome
to the
Wetz Coast
J e n n i fe r S c h u l e r
P re s i d e n t
PRIVATE & CONFIDENTIAL
“We’ve become so time pressed that our
eating habits have changed and our three-
square-meal lifestyles have fallen by the
wayside. The entire food landscape has
evolved to meet new demands driven by
consumers’ needs to eat conveniently and at
any time.” – Forbes
Less Time, More
Snacking
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Instagramable
Consumer
Trends
“75% of users say that they have picked a restaurant based on social media photos alone” -Zagat
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Instagramable
Consumer
Trends
“60% of users say that they browse “food porn” regularly on social media” –Zagat
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SHIFTS IN OUR TOP TEN PRODUCTS
13%
13%
9%
7%
7%
6%
5%
4%
3%
3%
2%
Cinnamon Bitz
Original Bitz
Pizza Bitz
Dog Bites
Orig Salt
Pepperoni Twist
Dips
Cheesy Dog Bites
Reg Lemonade
Lg Lemonade
Sinful Cinnamon
2018
Pepperoni Twist
Dog Bites
Pizza Bitz
Cheesy Dog Bites
13%
10%
9%
8%
5%
4%
4%
4%
3%
3%
Original Bitz
Cinnamon Bitz
Pepperoni Twist
Orig Salt
Dips
Reg Lemonade
Sinful Cinnamon
Dog Bites
Wetzel Dog
Cheese Dog
2015
Pepperoni Twist
Dog Bites PRIVATE & CONFIDENTIAL
Little is still bigger
+$1.14 margin
+$1.17 margin
+$0.52 margin
$3.56
$4.02
$3.80
$4.70
$5.19
$4.32
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6.2% 2.3% 1.4% 1.1%
CHEESE PRETZELS
% net $ sales
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New Warming
Unit Layout
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New Warming
Unit Layout
1%lift in
sales
$6000 additional
sales
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Digital Boards
Drive Lemonade
Sales-3.4%
2.1%
Control Stores
Test Stores
% Change in Lemonade Sales
+5.5
points
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Cherry Boba
Frozen
Lemonade
-8%
18%
System
Test Stores
% Change in Lemonade Sales
+26
points
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*New Formula
The Power of Packaging
New Dip Labels Drive Sales
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• We are the innovator of the
pretzel category.
• 8 tests
• 3 National Rollouts
• Learnings to date
Innovation Pipeline
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• 2% of Net Sales
• Pumpkin Caramel Dip sold
156% more than Caramel Dip
Pumpkin
Spice Bitz &
Caramel Dip
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• 1.3% Net Sales
• 70% afternoon, 30% breakfast
• Over half of sales from Bacon
Cheese Twist
Breakfast
Twists
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Twist on a Stick
FUN on the GO!PRIVATE & CONFIDENTIAL
• 4% Net Sales
• Top 10 Highest Selling Item
• $11,000 sales per store
• $7,000 profit per store
Cheesy Dog
Bites
Now a
Permanent
Menu
Item!PRIVATE & CONFIDENTIAL
Calorie Counts: a non-event
6 weeks PRIOR
.3%
6 weeks POST
1.1%
Same Store Sales
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New Products on
the Horizon
• Snackable
• Meal Replacement
• High Profit Margin
• Instagrammable/ Traffic Driver
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Wetzel’s
Innovators
Alex Padden
Ashley Perez
Babu & Nirmala Panachayil
Ben Adams
Cindy Bean
Eric Salatyan
Jack Ramirez
Jim & Katie Keen
Jung Cho
Kevin Jarmon
Kim Smith
Lisa Gonzales
Mark & Jodi Vettese
Mike Robertson
Ricky Alam
Saihum Hossain
Sal Suarez
Sapna Shah
Steve Leibsohn
Thomas Graziano
Tony Doleh
Tony Zaia
Troy Perotta
Varuzh Abgaryan
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New Mall Marketing Tools
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Targeted Marketing
• App users opt in to receive special offers
• Allows us to collect data – what retailers
are our Mall EE’s coming from
New feature to reach
Mall Employees
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• Catering materials available in
the Wetzel’s store
• To maximize, requires grass-
roots marketing
Party Packs
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New Community Marketing Tools
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New Kiosk Design
NEW OLD
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New In Line Design
OLDNEW
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Great Press on
our New Design
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top three hot ideas
Warming
Unit to
Drive
Product
Mix
Innovation
to Build
Sales &
Margin
Stay
connected
with our
Twisted
Fans
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thank you!
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