Welcome to the Welcome to the very firstvery first

Anthogyr ImplantsAnthogyr ImplantsAnthogyr ImplantsAnthogyr ImplantsDistributor’s meetingDistributor’s meeting

Program:The definite program of the afternoon will be as follow:

13.00-13.15: Opening word by our Executive team, Mr. Claude Anthoine and Mrs. Valérie Anthoine,13.15-13.35: Overview of the Implant business & Anthogyr's perspectives, by our Sales & Marketing Manager, Mr. François Jullien,13.35-13.50: Anthogyr's world of Implants by our Marketing Manager, Mr. Laurent Dereuddre,13.50-14.40: Countries presentations, focus on 5 Anthogyr's markets and key success factors by Marco Lago (Italy), Philippe Neimark (Russia & Syria), Emmanuel Leduc (Korea) and Laurent Dereuddre (France) with support from Distributors.

14.40-15.00: Coffee break

15.00-15.30: Presentation of Marketing and Communication activities, Mrs. Laurence Gaud, Marcom responsible + Q&A.

15.45-16.15: “Extended perspectives in Implantology with the Disk Implants system”. Company presentation, product range and 15.45-16.15: “Extended perspectives in Implantology with the Disk Implants system”. Company presentation, product range and

clinical cases by Dr Gérard Scortecci, DMD, Managing Director Victory Implant + Q&A.

16.30-17.30: Presentation of the latest products and solutions by Mr. Ludovic Grand, International Product Manager + Q&A.

17.45-18.30: Presentation of marketing and techical support,by Mr. Laurent Dorey, Marketing and Technical Adviser Export +

Q&A.

18.45: Wrap-up/Final Questions and Answers session to end the day.

>19.00: Dinner sponsorised by Anthogyr.

LanguageThe meeting will be held in english.

ANTHOGYRWorld perspective

Market key figures:

• Size of the worldwide market: 3-3.5 Mio implants/year

• Growth rate: 10% a year• Growth rate: 10% a year

• Main world markets:

0.5-0.6 Mio Implants/year. Germany (83 Mio inhabitants)

1.2 Mio Implants/year. USA (280 Mio inhabitants)

0.3-0.35 Mio Implants/year. Italy (58 Mio inhabitants)

0.3 Mio Implants/year. Spain (40 Mio inhabitants)

0.15 Mio Implants/year. France (60 Mio inhabitants)

0.4 Mio Implants/year. Brasil (183 Mio inhabitants)

0.24 Mio Implants/year. Japan (127 Mio inhabitants)

ANTHOGYRA global presence

• Implants brand created in 1999

• Internationally focused activities with >60+% export rate• Internationally focused activities with >60+% export rate

• Rigorous building up of our exclusive network of distribution

partners, with a presence in 21+ countries

• Dedicated export implants sales & support team of specialists

• Indirect sales outside France, direct (dentist) sales in France

• Manager: Mr. Salwan Badin

• Established in 1996

• 37 peoples

• 8 Sales Forces

SyriaSyriaHanna & Badin Co.

• 8 Sales Forces

• 2 branches

• 3 activities: orthopedic, neurology,

dental surgery

• Dealership: Biomet, Fradis, AAP,

Orthofix, Eurosilicon, Hermann

www.hanna-badin.com

by Philippe Neimark

Area Sales Manager

• Manager: Mr. Vladimir Kozlov

• Distribution started in Nov. 2000

• 40 peoples

• 1 Implant Sales Specialist

RussiaRussiaStomatorg ltd

Mocom, Omec, OMS Staff, Rossi

• 1 Implant Sales Specialist

• In-house surgical room under

construction

• 15 Sales Forces

• Dealership: 3M Espe, Cattani,

Dentsply, Gendex, Heraeus, Major,

Mocom, Omec, OMS Staff, Rossi

& Caws, Kavo, Ugin

www.stomatorg.ruby Philippe Neimark

Area Sales Manager

International Trading Dental Service co. ltd

• Manager: Mr. Sang Wook Park

• Established in Nov. 2000

• 45 peoples

• 6 Sales Forces

South KoreaSouth Korea

• 6 Sales Forces

• 20 Local agents

• After sales department: 3 peoples

• Marketing department: 2 peoples

• 400+ Customers (clinics &

Universities)

www.itdent.com

www.itdent.co.kr

by Emmanuel Leduc

Area Sales Manager

• Implant business started in 1999

• Direct (Dentists) Implant Sales

• Sales Team established in 2004

• 3 Sales peoples + 1 Sales Manager

FranceFranceAnthogyr Implants

• 3 Sales peoples + 1 Sales Manager

• 2 Assistants

• 130+ Customers

• +50% sales growth in 2004

• In-house surgical (training) room

www.anthogyr.com

by Laurent Dereuddre

Marketing Manager

Key Success Factors

• Extensive customers training program:-> Regional coverage (closer to our customers)

-> 12 modules, 20 days, sorted by skill levels: Beginner,

Anthogyr Implants

-> 12 modules, 20 days, sorted by skill levels: Beginner,

Experimented, Experts

-> Evolutive, innovative yet pragmatic implantology training

program for immediate implementation

• Participation at regional dentist leaders’ “implant evenings”, for

targeted audience & topics

• Participation to main national & regional exhibitions, congress and

implants symposium, with dedicated booth

2005 Product Evolution

1. Overview of the French Market

2. 2005 Development projects

Exemples:

ANTHOGYRMarcom – new identity

Business cards

Brochures

Exemples:

ANTHOGYRMarcom – new identity

Exhibition material(wall structures)

Exemples:

ANTHOGYRMarcom – Ad campaign

Implanteo®, Aspeo® advertisements

Goals: Goals:

- Promote our 2 latest implantology peripheral products

- Stress that Anthogyr can be synonymous with smart products

Slogan: “Serenity is a question of ingenuity”

Exemples:

ANTHOGYRMarcom – Ad campaign

Anthofit® advertisements

Goals: Goals:

- Communicate on the fact that Anthogyr manufactures its own brand of implants (as we are mainly known in France for our instrument range)

- Promote Anthogyr’s implant novelties

- Put confidence into our implants

Slogan : “Serenity is a question of reliability”

ANTHOGYRMarcom – Marketing tools

Exhibition Materials: New Posters

-> Available on request (F.O.C.)

ANTHOGYRMarcom – Marketing tools

Exhibition Materials: Product displays

ANTHOGYRMarketing Support

Future Export Training programs:

Philosophy

• Support your local trainings toward «Beginners» level

• Focus our trainings in Sallanches on «Experts» level

• Reduce the size of the groups to a more manageable one (8-15 p)

• Homogenize profile and expectations (qualification) of the attendees

• Offer more chances to share local expertise with Anthogyr’s dentist leaders

• Offer a comprehensive Thematic Program (as for France)

• Permit custom-made training programs when relevant (fewer in number)

2006 and above

ANTHOGYRMarketing Support

Internet project:

Philosophy

• Match our online communication with our new visual identity

• Offer an easier, yet always up-to-date, access to the right information

• Create a working tool, at your disposal 24/7, for improved support & service

Internet

Knowledge

Database

Enhanced level of support

ANTHOGYRMarketing Support

Internet project:

Base of reflection

Identification of 5 «target groups» (Implants & Instruments) to be reached. - Patients- Prospective clinicians - Current customers- Prospective distributors- Current distributors+ other groups (dental students, journalists, other customers)

ANTHOGYRMarketing Support

Internet project:

Implant distributors’ corner (Extranet) -> A site for you!

- Sales & Marketing information (product datasheets, pictures, electronic - Sales & Marketing information (product datasheets, pictures, electronic presentations, marketing tools …)- Technical information (certificates, accreditation documents, technical drawings, after sales technical sheets …)- Medical information (clinical cases, practice in implantology, non-osseo integration rates, virtual library, patient’s file …)- Practical information (self-learning module, FAQ, price lists, order shipment …)+ corporate information (Internet)

Thank you!Thank you!Thank you!Thank you!