welcome to the main event!!
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WELCOME TO THE MAIN EVENT!!. KIM’S PRESENTATION. Overview. FILA WORLD. REVENUE. BACKROUND. WORLD EVENTS. PRODUCTS. INVESTORS STOCK. ECONOMY. BIELLA. FILA World. Company Background. - PowerPoint PPT PresentationTRANSCRIPT
Company Background
• Fila is quoted on the New York Stock Exchange, closed 1999 with a turnover equivalent to 1,756.9 billion Italian lire.
• Stands out for fields of running, tennis, fitness- cross training and specific markets, such as soccer in England and basketball in United States.
• The Fila visibility keys into a concept of sports as expression of personal wellness and fun. The brand identifies champions who are able to mark for humans as well as athletic qualities.
• More than 90 years, the Fila brand has met excellence in clothing.
•This textile business was founded by the Fila family in 1911.• Fila entered the world of sports in 1973.
•In 1988 Gemina S.p.A., an investment company part of the FIAT Group, acquired Fila with 53% of share capital.
•On November 28, 1996 Gemina formed HdP and transferred the Fila stock shares to the new company
•Since May 23, 1993 the Gemina Group has controlled 53.4% of Fila Holding S.p.A. while the remaining 46.6% is quoted on the New York Stock Exchange
•The current CEO for Fila is, Michele Scannavini
HELLO!!!!!
Economy
• As well as a growth in turnover, Fila's CEO states that Fila will be a significant improvement in net profit in 2001 and from this year the operating result will be positive
•The effect of the plan on sales volumes will begin to be felt in 2002
•Fila will also open 40 megasores in Europe, beginning with one in May in Milan. In this five-year, plan Fila will spend 105 billion-lire on Project Retail and spend five billion lire on developing its presence on the Internet•In 2000 Fila began to increase sales after two years of strong decline. The growth in the United States, with a strong third quarter and a solid portfolio of orders for the future was encouraging
FILA
•Marathon in London
•Marathon in Boston
•Discovery Project
•Dallas Cup
•Tennis Masters Series
Fil
aWorld Events
MENS
Fila America shirt
Fila America short
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FilaSoccerProducts
apparelLifeLifeLife
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MENS
FilaProducts
apparel
Nuvolari shirt
Nuvolari short
Team tank
Team short
Fila crew
Cortona performance short
SportsLife Workout
FRAGRANCES
FilaProducts
Shopapparel
USE FILA’S NEWEST FRAGRANCES FOR MEN AND WOMEN. THERE PRODUCTSARE SURELY “SURVIVORS.”
FilaProducts
Watches
Fila
Collection: Hi-Performance
When you set your target high,
they will assist you with accuracy
technology and style
Lighten up your spirit setting
sharper your mind FilaProducts
Watches
Collection: Street Wear
Lighten up your spirit setting
sharper your mind
Street Wear
Collection:
Azimut 935-01Nadir 936-01 Nadir 936-01
Innovative shock proof material in
compact fiber cases. A new standard to
outdoor activities
.
FilaProducts
Watches
Collection: ShockWave
Investors Stock
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INVESTMENT VALUE
ConclusionAs of 2001, Fila’s sport apparel, accessory,
and footwear lines now include gear for tennis, skiing, swimming, mountain
climbing, soccer, sailing, basketball, golf, fitness, and running. No matter the
challenge, Fila has always preserved its technical heritage and athletic tradition. The company is focused on projects that
fulfill its sport/life philosophy, and that help athletes excel and enjoy their lives. Fila
knows that sports help people fill their life with excitement. Personal satisfaction, and
improve their psychological and physical satisfaction.