welcome to the main event!!

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WELCOME TO THE MAIN EVENT!! KIM’S PRESENTATION

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WELCOME TO THE MAIN EVENT!!. KIM’S PRESENTATION. Overview. FILA WORLD. REVENUE. BACKROUND. WORLD EVENTS. PRODUCTS. INVESTORS STOCK. ECONOMY. BIELLA. FILA World. Company Background. - PowerPoint PPT Presentation

TRANSCRIPT

WELCOME TO THE MAIN EVENT!!

KIM’S PRESENTATIO

N

Overview

•FILA WORLD•BACKROUND

•ECONOMY

•REVENUE•WORLD EVENTS•INVESTORS STOCK•PRODUCTS

FILA World

BIELLA

Company Background

• Fila is quoted on the New York Stock Exchange, closed 1999 with a turnover equivalent to 1,756.9 billion Italian lire.

• Stands out for fields of running, tennis, fitness- cross training and specific markets, such as soccer in England and basketball in United States.

• The Fila visibility keys into a concept of sports as expression of personal wellness and fun. The brand identifies champions who are able to mark for humans as well as athletic qualities.

• More than 90 years, the Fila brand has met excellence in clothing.

•This textile business was founded by the Fila family in 1911.• Fila entered the world of sports in 1973.

•In 1988 Gemina S.p.A., an investment company part of the FIAT Group, acquired Fila with 53% of share capital.

•On November 28, 1996 Gemina formed HdP and transferred the Fila stock shares to the new company

•Since May 23, 1993 the Gemina Group has controlled 53.4% of Fila Holding S.p.A. while the remaining 46.6% is quoted on the New York Stock Exchange

•The current CEO for Fila is, Michele Scannavini

HELLO!!!!!

HILLGRANT

25.8 Points Per Game25.8 Rebounds Per Game25.8 Assists Per Game25.8 Steals Per Game

SAMMY SOSA

JELENA DOKIC MARK PHILIPPOUSSI

FIRST AUSTRALIAN TEAM TO WIN!!

LEE JANZEN PAUL

TERGAT

Economy

• As well as a growth in turnover, Fila's CEO states that Fila will be a significant improvement in net profit in 2001 and from this year the operating result will be positive

•The effect of the plan on sales volumes will begin to be felt in 2002

•Fila will also open 40 megasores in Europe, beginning with one in May in Milan. In this five-year, plan Fila will spend 105 billion-lire on Project Retail and spend five billion lire on developing its presence on the Internet•In 2000 Fila began to increase sales after two years of strong decline. The growth in the United States, with a strong third quarter and a solid portfolio of orders for the future was encouraging

FILA

Revenue

•Marathon in London

•Marathon in Boston

•Discovery Project

•Dallas Cup

•Tennis Masters Series

Fil

aWorld Events

Products

MEN AND WOMEN’S APPAREL

FilaProducts

Apparel

Men

Women

MENS

Fila America shirt

Fila America short

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FilaSoccerProducts

apparelLifeLifeLife

S

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MENS

FilaProducts

apparel

Nuvolari shirt

Nuvolari short

Team tank

Team short

Fila crew

Cortona performance short

SportsLife Workout

MENS

S

p

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s

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FilaSportsProducts

apparel

SportsLife

apparel

ProductsCas

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MENS

FilaProducts

apparelCasual

Products

apparel

Fila

Casual

FilaProducts

apparelWomen

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women

women

FilaProducts

apparelWomen

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women

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FilaProducts

apparelWomen

ACCESSORIES

FilaProducts

Accessoriesapparel

KIDS APPARAEL

FilaProducts

Kidsapparel

FRAGRANCES

FilaProducts

Shopapparel

USE FILA’S NEWEST FRAGRANCES FOR MEN AND WOMEN. THERE PRODUCTSARE SURELY “SURVIVORS.”

COSMETICS

FilaProducts

COSMETICSapparel

FOOTWEAR (MEN and WOMEN)

FilaProducts

Shoesapparel

FilaProducts

Watches

Fila

Collection: Hi-Performance

When you set your target high,

they will assist you with accuracy

technology and style

Lighten up your spirit setting

sharper your mind FilaProducts

Watches

Collection: Street Wear

Lighten up your spirit setting

sharper your mind

Street Wear

Collection:

Azimut 935-01Nadir 936-01 Nadir 936-01

Innovative shock proof material in

compact fiber cases. A new standard to

outdoor activities

.

FilaProducts

Watches

Collection: ShockWave

Investors Stock

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MONTHLY QUOTE

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InvestmentValue

INVESTMENT VALUE

ConclusionAs of 2001, Fila’s sport apparel, accessory,

and footwear lines now include gear for tennis, skiing, swimming, mountain

climbing, soccer, sailing, basketball, golf, fitness, and running. No matter the

challenge, Fila has always preserved its technical heritage and athletic tradition. The company is focused on projects that

fulfill its sport/life philosophy, and that help athletes excel and enjoy their lives. Fila

knows that sports help people fill their life with excitement. Personal satisfaction, and

improve their psychological and physical satisfaction.

AND BECAUSE YOU HAVE ALL BEEN SUCH A GREAT

AUDIENCE, YOUR FILA TOUR GUIDE WILL PROVIDE YOU

WITH COMPLIMENTRY TREATS. THANK YOU AND

REMEMBER “LIFE IS SPORT.”