Welcome to the ITB Academy

Exhibitor Webinar

Welcome to the

ITB Academy Webinar For ITB Berlin Exhibitors

INTRODUCTION

Table of Contents

PART I: Planning Tools + Upcoming Deadlines

PART II: Stand Construction Approval & Admission times

PART III: How to login at BECO webshop for ordering services

PART IV: Get more contacts with the ITB Tool Box

PART I:

Planning Tools & upcoming Deadlines

Tools for Trade Show Planning

PART I: Planning Tools for ITB BERLIN 2017

Exhibitor Guide (German, English, Spanish)

Co-Exhibitor Guide (German, English, Spanish)

ITB Tool Box for more contacts (German, English, Spanish)

Stand Constructor Manual

Exhibitor webinars: Live presentation, webcast

Exhibitor tutorials: Videos about how to use the ITB Virtual Market Place

www.itb-berlin.de/en/Exhibitors/TradeShowPlanning

PART I: Deadlines for ITB BERLIN 2017

What are the next deadlines?

!

PART I: Deadlines for ITB BERLIN 2017

What are the next deadlines?

!

PART I: Deadlines for ITB BERLIN 2017

What are the next deadlines?

!

!

New:

events 10-18 h &

evening events 18 -22 h

(upon approval, fees

occur)

For more deadlines in February Exhibitor Guide

PART II:

Stand Construction Approval & Admission

PART II: Stand Construction for ITB BERLIN 2017

If stand design is conform to the technical guidelines, no drawings of

single-storey stand structures in the halls need to be submitted for approval.

Approval required:

space of an entire hall section or hall(s) through which visitor aisles must pass,

other stand structures than single-tier,

temporary structures, mobile stands, outdoor structures,

special structures and constructions (like e.g. stages, show trucks)

The complete documents for stand construction permit have to be submitted

until 15 January 2017. Submission after 15 January 2017 causes penalty fees

especially for double decker.

Messe Berlin GmbH can arrange for the stand construction plans to be checked.

Stand Construction: Approval

Technical Event Service of Messe Berlin GmbH: messetechnik@messe-berlin.de

PART II: Stand Construction for ITB BERLIN 2017

From 1-7 March only three entrances open for pedestrians:

Entrance North (halls 10-23)

Entrance Service Center Hall 7 (halls 2, 4, 6, 7-9)

Entrance Gate 25 (halls 1, 3, 5, 25-26)

Make sure, you carry your exhibitor pass or a construction & dismantling pass with

you in these days. The c&d passes can be ordered for free via our web shop.

For entering by car check our traffic guide before coming to ITB Berlin

All vehicles exceeding 7.5 tons are required to register at the LogPoint in parking

area P17 at Gate 25 before entering the exhibition grounds.

A deposit of 200.00 Euro has to be paid when entering the fairgrounds.

Admission & construction passes

Your contact to our official forwarding agencies:

Agility Fairs & Events GmbH, Tel. +49 30 3069 280, expoberlin@agilitylogistics.com

DB Schenkerfairs, Tel. +49 30 3012995 420, fairs.berlin@dbschenker.com

PART II: Stand Construction for ITB BERLIN 2017

Due to the size of your booth main exhibitors receive a certain number of codes

for free exhibitor passes via email.

Each code can be registered online at www.itb-voucher.com

Codes for additional exhibitor passes can be ordered for 50 Euro each

directly online at BECO under https://beco.messe-berlin.de/en/

via our representatives in your country www.itb-berlin.com/contact

or during the fair at the registration counter in the CityCube Berlin or

at Entrance South.

Tickets

PART III:

Web Shop BECO

All Services for ITB Berlin in the web shop BECO

PART III: Web shop BECO for ITB BERLIN 2017

www.itb-berlin.com/webshop

PART III: Web shop BECO for ITB BERLIN 2017

All Services for ITB Berlin in the web shop BECO

HOW CAN I REGISTER?

Main and co-exhibitors, as well as stand construction companies,

who have been already registered the last years keep their log-in information.

Forgotten password: Click on “forgot password” under this link:

https://beco.messe-berlin.de/en/

Forgotten login name and password:

Contact Webshop Team: beco-support@messe-berlin.de, Tel.: +49 (0)30 3038 1468

PART III: Web shop BECO for ITB BERLIN 2017

All Services for ITB Berlin in the web shop BECO

HOW CAN I REGISTER?

Main and co-exhibitors, as well as stand construction companies,

who have been already registered the last years keep their log-in information.

Forgotten password: Click on “forgot password” under this link:

https://beco.messe-berlin.de/en/

Forgotten login name and password:

Contact Webshop Team: beco-support@messe-berlin.de, Tel.: +49 (0)30 3038 1468

New exhibitors: Please register at https://beco.messe-berlin.de/en

After a successful registration, you will receive an e-mail with a link

to create a password.

To finish your account registration, please request the authorization

to order with the respective button.

PART III: Web shop BECO for ITB BERLIN 2017

All Services for ITB Berlin in the web shop BECO

HOW CAN I REGISTER?

In case your co-exhibitor or your stand construction company wants to order

anything on their own account, they need to register themselves.

In case your stand construction company wants to order anything directly for you,

you need to register them as co-orderers in your BECO “Manage account”

under the point “Co-Orderers”.

PART III: Web shop BECO for ITB BERLIN 2017

All Services for ITB Berlin in the web shop BECO

In case your co-exhibitor or your stand construction company wants to order

anything on their own account, they need to register themselves.

In case your stand construction company wants to order anything directly for you,

you need to register them as co-orderers in your BECO “Manage account”

under the point “Co-Orderers”.

PART III: Web shop BECO for ITB BERLIN 2017

All Services for ITB Berlin in the web shop BECO

Contact Management: you can set up contact

persons here, so you can easily select them when

you order.

Address Management: set up your company

addresses, so you can select one during the

ordering process to save time.

PART III: Web shop BECO for ITB BERLIN 2017

FAQ of the web shop BECO

Webshop Team

Tel.: +49 (0)30 / 3038-1468

beco-support@messe-berlin.de

PART IV:

Get more contacts with the ITB Tool Box

PART IV: Get more contacts with the ITB Tool Box

www.itb-berlin.com/Exhibitors/TradeShowPlanning/GainingContacts/

PART IV: Get more contacts with the ITB Tool Box

ITB Tool Box

The stand

position does

not matter, if you

do your

“homework”

beforehand

Available in

German,

English,

Spanish

PART IV: Get more contacts with the ITB Tool Box

PART IV: PR activities for exhibitors

The place to get international media coverage

More than 6,000 media attend from

around the world

Journalists from over 80 countries

1,300 journalists from abroad

About 30 international television

stations

More than 15 international radio stations

350 bloggers from 30 countries

How to get the journalist’s attention

e-mail best method of pitching

have an amazing subject line

keep it short and informative

honesty is the best policy

no overdo

PART IV: PR activities for exhibitors

Make PR a cornerstone of your

communication activities

Planning your programme

Make use of our PR services

for exhibitors: itb-

berlin.com/Exhibitors/SponsoringPromotion/

PR/

Press guide

Press kits (incl. press releases,

photos, statistics)

Press conferences,

press events at your stand

and personal meetings with

media during ITB Berlin

The key to media relations

Knowing your audience

Introducing yourself

Building a media

database

responding promptly

PART IV: PR activities for exhibitors

Your topics are the key to your success

Topics of interest to journalists:

New tourist attractions,

Superlatives, e.g. with regard to new

buildings or concept hotels

Discovery worlds for travelers

(lifestyle, sport, romantic trips)

Unusual destinations for city breaks

Modern concepts for young people

Individual modular tours

Apps and social media innovations,

and many more...

Celebrities, fascinating activities on your stand and

newsworthy announcements potentially attract greater coverage.

PART IV: PR activities for exhibitors

Let ITB Berlin spread your message

1. Send us your content for:

ITB Berlin press releases on specific topics

Interviews / meetings with the press

Our press conferences

Publication by the ITB Newsroom

2. Share your news with our LinkedIn and Xing groups.

3. Plan your press meetings or a press conference during the trade visitor days.

4. Give us your press dates for the event calendar:

> Personnel, Stand Services, Catering > Event

5. Read the full article on how to do successful Public Relations at ITB Berlin.

PART IV: Get more contacts with the ITB Tool Box

PART IV: Exhibitor Profile

Keep your exhibitor profile up-to-date and appealing

ITB Berlin Virtual Market Place ITB App ITB Quickfinder

PART IV: Exhibitor Profile

Keep your exhibitor profile up-to-date and appealing

ITB Berlin Virtual Market Place ITB App ITB Quickfinder

CHANGES

PART IV: Online catalogue

ITB Berlin Virtual Market Place www.virtualmarket.itb-berlin.de/en/for-exhibitors

company & products in your

exhibitor profile =

your online presence

The login data was sent to you via

e-mail

Login data of ITB 2016 still valid

Exhibitor Tutorial Videos

PART IV: Upgrades & Advertising

ITB Berlin Virtual Market Place + ITB App

+

Ugrades &

Online Advertising

1 Online Shop

1 Contact onlinemarketing@virtualmarket.itb-berlin.de

+49 30 3038 2211.

ITB Quickfinder + ITB Berlin News Contact

Tel. +33 (0)442 77 46 09

jeanfrancois.pieri@itb-berlin-news.com Ugrades &

Online Advertising

PART IV: Sponsoring & Advertising Packages

Where can I find Sponsoring & Advertising Options?

www.itb-berlin.com/sponsoring

ITB Marketing & Sponsoring Portfolio

PART IV: Get more contacts with the ITB Tool Box

PART IV: Networking Events

ITB Speed Networking

• Meeting point at ITB Berlin for international exhibitors and buyers

• 9 March 2017, 9:30 -11:00 am, CityCube Level B

• 8-minute pre-scheduled meetings between exhibitors and buyers of ITB Buyers Circle

www.itb-berlin.com/Exhibitors/SpeedDating/ITBSpeedNetworking

• Main exhibitors e-mail with a registration link end of January.

invite co-exhibitors with specific code

• IMPORTANT: Co-exhibitor registrations in the matchmaking tool have to be

confirmed by main exhibitor

• Registration for Matchmaking Tool possible until 19 February.

• in February (13 – 26 February) matchmaking phase

• Only an exhibitor who has a fixed appointment can take part at the ITB Speed

Networking event

HOW CAN YOU TAKE PART?

PART IV: Networking Events

Blogger Speed Dating

• 9 March 2017, 4:30 – 6:00 pm, CityCube Level B

• series of pre-scheduled meetings between

registered exhibitors and selected travel bloggers

www.itb-berlin.com/Exhibitors/SpeedDating/BloggerSpeedDating

Responsible Tourism Networking • 10 March, in Hall 4.1, small stage, after 6pm, No registration necessary,

• 3min pitch on what kind of cooperation wanted (sustainability and social responsibility)

• Contact: jeanfrancois@messe-berlin.de.

ITB Berlin Convention • 8-11 March, in 8 Convention halls

• Check the ITB Berlin Convention Program:

www.itb-convention.com/program

• 200 trend-setting events, 400 distinguished speakers

PART IV: Get more contacts with the ITB Tool Box

Research contacts for your meetings

Index of companies in different countries

List of German Tour Operators and their

general contact details

For details please check: www.itb-berlin.com/Exhibitors/TradeShowPlanning/PlanningTools

PART IV: Research for contacts

PART IV: Banner Generator

Pre-Show Visibility

Announce your ITB Berlin participation on:

Your website, facebook page, in the closure of your e-mails, in your invitations

Check www.itb-berlin.com/Exhibitors/SponsoringPromotion/AdvertisingMaterials/index.jsp

for the following graphics:

• Meet us image

• Banner generator

• ITB Berlin Logo at www.itb-berlin.com/logos

PART IV: Ticket Voucher

Ticket Vouchers for clients

• 15.00 EUR incl. VAT / voucher

• Only redeemed voucher codes and

the handling fee will be charged.

• Single admission on a day of free

choice

• Check our web shop at www.itb-

berlin.com/webshop in the category

“Tickets and Parking Space”

PART IV: ITB Berlin Event Calendar

ITB Event Calendar www.itb-berlin.com/Visitors/Events/EventSearch

• Publish events at your booth or your

press conference online for free

• Events from 10.00 a.m. - 6 p.m.

Evening events 6 p.m. – 10 p.m.

• fees occur for evening events

• Mandatory registration until 31 Jan:

registration form:

www.itb-berlin.com/webshop

• Only guests with valid ticket – or

after 6 p.m. with a written exhibitor

invitation

• For questions, send e-mail to

Ms. Christina Mestrom

mestrom@messe-berlin.de

PART IV: QR Codes and Scanner

QR codes all online tickets provide

name, company and email

address of your new contact.

Just scan with a free app, we

e.g. recommend the free QR

code reader "n-igma" for iOS

(Apple) and Android (Google).

Business card scanners Comfortably seize the business cards

of your customers.

Simply connect the scanner to your

computer via USB and by the CardScan

software you can administrate your data.

The CardScan Executive for rent is

80.00 EUR plus a deposit and VAT.

Check www.itb-berlin.com/webshop in

the category “Communication Services”

PART IV: Get more contacts with the ITB Tool Box

Contact until 16 January 2017:

Ms Stefanie Vollstädt

E-Mail: vollstaedt@messe-berlin.de

PART IV: Attract the general B2C public for ITB BERLIN 2017

MUSIC & DANCE

COSTUMES & HANDICRAFT

SHOW

GIVEAWAYS

We communicate your highlights at

ITB Berlin website and in our print

advertising - for free.

TELL US ABOUT IT!

PROMOTION OF YOUR STAND ACTIVITIES

BE A SPONSOR

PRESENT YOUR COMPANY

SHOW YOUR HOSPITALITY

INVITE THE WORLD

COMPREHENSIVE ONLINE & PRINT

PROMOTION

Contact until 16 January:

Ms Maren Hönninger

hoenninger@messe-berlin.de

ITB TRAVEL RAFFLE ITB TRAVEL SALES

BE A DIRECT SELLER

MARKETING

SELLING

EARNING

USE OUR B2C COMMUNICATION

CAMPAIGN

Contact until 16 January:

Ms Samar Sreiss

sreiss@messe-berlin.de

PART IV: Attract the general B2C public visitors for ITB BERLIN 2017

SURVEY

Please answer our post-webinar survey.

It will pop up automatically after closing the webinar window.

THANK YOU FOR YOUR ATTENTION

The webinar presentation & webinar video will be available in the

course of next week at www.itb-berlin.com/academy

Your opinion is important to us!

QUESTIONS & ANSWERS

Please write to „All Panelists“ within the question & answer (Q&A) window.

If you cannot see the Q&A window, please search for the tab „Q&A“ it has to be activated.

The representative of Messe Berlin in your country: www.itb-berlin.com/contact

For general questions: itb@messe-berlin.de

To find your contact person: www.itb-berlin.com/organiser

You can also send your questions to: