welcome to the big city brainstorm. julius weinberg acting vice-chancellor and president, city...
TRANSCRIPT
Creativity and the UK Economy
Cox Review [2005]• Creativity vital to UK’s long-term economic success• UK business not realizing full potential of creativity outside creative industries
DTI highlighted• Competitive tools for firms and formal education• Enhancing supply of … management and business skills
Current economic climate• Smart thinking based on creativity more essential than ever
Centre for Creativity in Professional PracticeUniversity-funded interdisciplinary centre• 2 years seed funding, creativity across all professional practices
business
engineering
computing
social sciences
community and health sciences
artslaw
learning development
Creativity in Professional
Practice
Four Centre Activities1. Launch new Masters
• Innovation, Creativity and Leadership• Launch Oct 2009 for Sep 2010
2. Teach creativity to all undergraduates• Cross-school teaching to all 1st years• Core creative problem solving skills
3. Step increase in creativity research• More interdisciplinary research• Institution-level research bids
4. Research network• City as hub of creativity activities
Creativity skills
Innovations
Organizations
Enablers
Leadership
Innovation: The Scale of the Problem
80% consider innovation important
4% rate their organisation superior at it
Synectics survey, USA
Leadership
The skill most lacking (No 1 at 44% overall)
More so in the public service sector (No 1 at 57%)
Survey by The Director magazine, Institute of Directors, 2008
Value Absurdity
“If at first, the idea is not
absurd, then there is
no hope for it.”
Albert Einstein
Discovery
“The real act of discovery consists not in finding new
lands but in seeing with new eyes”
Marcel Proust
Work in Metaphors
“The metaphor is probably the most
fertile power possessed by men”
Ortega y Gasset
Experimentation
“There is no such thing as a failed
experiment, only experiments with unexpected
outcomes”
Buckminster Fuller
Groundrules for working together Anything goes
Build, don't judge
Headline first ("How to...", "I wish...")
Share the airtime
Listen in two ways - to others and to yourself
In/Out Listening
In Out
Lecture notes
What I’m hearing
My ideas
Speculations
What I’m thinking
Ideas of others
Task Headline
How to rebuild the reputation of the
UK’s financial services sector
and the City of London
as the world’s leading financial centre