welcome to the account planning group netherlands
DESCRIPTION
The initial intro deck to explain the founding of the Account Planning Group Netherlands - presented at Strawberry Frog Nov 17 2011 by Gerald HenselTRANSCRIPT
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Founding theAccount Planning Group Netherlands
Amsterdam – 17 Nov 2011
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My personal
Gerald. 36. German.In Amsterdam now for 1.5 Years.
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Getting to know the creative-creative Amsterdam wasn’t much of a problem…
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But getting to know the more analytical creativity of Amsterdam instantly was…
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We call it
Stammtisch
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Thinking beyond the Stammtisch.
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Things you can do with other planners
• Drink beer• Make sweet passionate love• Exchange knowledge• Networking• Share/learn from case studies• Share/get to know new tools• Get/Provide training• Find out about rates/salaries…
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And the APG helps to structure this…
Knowing
Guessing
I We
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General objectives
Is a non-for-profit organisation that originates in the UK. It serves as a professional guild for marketing strategists and related disciplines.
• Encouraging dialogue and providing a home for planners
• Providing class-leading training• Collecting case-studies and awarding the best
of them• Knowledge exchange, portal access• Public events, publication debates
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APGs worldwide
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And the new kid on the block
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Challenges?
• Big expat community
• Language• Agency types• Staff rotation• Interest/need?• …
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Even founding an APG NL is extremely gezellig here.
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Where we are right now
• Basic group setup • Dutch + expat group!!!!• First events planned/executed• First press contacts• Regular meetings
Where do we go next? That’s our choice.
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Digital strategy workshops?
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Local meets & greets?
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Conferences?
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Awards?
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Networking and job portals?
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What our APG is all about
• Creative
• Proactive
• Accessible
• Collaborative
• Network-driven
• Fun
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We start today!
Happy to have all of you here. And whatever our plan is: let’s discuss your ideas.
Let’s start as the open, dynamic, loose institution that we are and let’s see how we develop this concept.
And now let’s start.
Thanks a lot.
Great to have all of you at the first event of theAccount Planning Group Netherlands.
Let’s get a move on.
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By the way: If you are into this crazy internet stuff please tag it with
#APGNL