welcome to the 2016 popcorn sale!...3 2016 trail’s end popcorn preview agenda 1. plan your ideal...
TRANSCRIPT
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©2016 Trail’s End®. All rights reserved.
Welcome To The2016 Popcorn Sale!
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Prize
Time
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3
2016
Trail’s End
Popcorn
Preview
Agenda
1. Plan your Ideal Year of Scouting
• Build the Plan
• Funding the Scout’s Dreams
• Set and Reach your Goals
2. Successful Kick-off
3. Delivering the Message to Scouts and parents
4. Increasing Scout Participation
5. All NEW technology
• Digital App
• Online Selling
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Top 20 Southern Region Traditional Selling UnitsRank Council City District Unit Total Sold
1 Atlanta Area Atlanta Hightower Trail Pack 21 $ 77,070 2 Cape Fear Area Wilmington Coastal Pack 226 $ 70,590 3 Alamo Area San Antonio Two Rivers Pack 51 $ 60,200 4 Sam Houston Area Houston Twin Bayou Pack 55 $ 58,005 5 Buffalo Trail Midland Chaparral Pack 641 $ 57,658 6 Occoneechee Raleigh Crosswinds Pack 200 $ 57,565 7 Coastal Carolina Charleston KIAWAH Pack 79 $ 54,300 8 Alamo Area San Antonio Summit Pack 109 $ 52,345 9 Piedmont Gastonia Gemstone Pack 377 $ 51,760 10 East Texas Area Tyler Okee Tuklo Pack 359 $ 50,325 11 Middle Tennessee Nashville Cogioba Pack 509 $ 43,835 12 Circle Ten Dallas Blackland Prairie Pack 730 $ 43,040 13 Gulf Ridge Tampa Timucua Pack 632 $ 42,000 14 Old North State Greensboro Alamance Pack 65 $ 40,810 15 Mecklenburg County Charlotte 1. Hornet's Nest Pack 97 $ 39,285 16 Palmetto Spartanburg York Pack 250 $ 39,040 17 Gulf Stream Palm Beach Gardens Everglades Pack 125 $ 38,805 18 Coastal Carolina Charleston SWAMP FOX Pack 453 $ 38,645 19 Evangeline Area Lafayette Beau Bassin Pack 451 $ 37,350 20 Occoneechee Raleigh Crosswinds Pack 216 $ 36,890
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Pack 21, Atlanta Area CouncilJohn Sheesley, Cubmaster
6 Pack Popcorn Points 1. Have a Popcorn Culture
• Started with the “Why”: wanted to do more (Caving Trip)
• Start now: program got better over 7 years
• Side benefit: unit grew from 30 Scouts to 146 Scouts
• Average sale is $700 / 90% participation
2. Aim: Get everyone involved • Increases avg. sale per Scout
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Pack 21, Atlanta Area CouncilJohn Sheesley, Cubmaster
6 Pack Popcorn Points con’t 3. Create Scout incentives that are not focused on top
sellers • Have goals any and all Scouts can achieve
4. How did Pack Help? • Organized Show N Sell Locations (25) • Formed a committee
5. Popcorn doesn’t dominate the program.Parents (not registered leaders) run the popcorn sale.
• Learn about goal setting / responsibility / hard work / rejection
6. Dream Big – Scouts decide what to do • Service projects • Guest speakers (donate to their organizations)
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Top 20 Southern Region Online Selling UnitsRank Council District Unit Total
1 Sam Houston Area Twin Bayou P 0055 - St John The Divine Episcopal Church $ 10,356 2 Circle Ten Blackland Prairie P 0059 - Parish Episcopal School $ 8,768 3 Atlanta Area Hightower Trail P 0021 – Our Lady of the Assumption Catholic Church $ 5,766 4 Occoneechee Highlander P 0902 - Spout Springs Church $ 5,690 5 Circle Ten Five Trails T 0842 - First United Methodist Church $ 5,224 6 Palmetto Daniel Morgan P 413 - New Beginnings United Methodist Church $ 5,223 7 Heart Of Virginia Cardinal P 0770 - River Road Presbyterian Church $ 4,985 8 Atlanta Area Phoenix P 0304 – The Lovett School $ 4,209 9 Cape Fear Area Lumber River P 410 $ 4,173 10 Circle Ten Blackland Prairie P 0714 - Trinity Christian Academy $ 4,093 11 Mecklenburg County Hornet's Nest P 0058 - Lions Club Of Davidson $ 3,792 12 Andrew Jackson Four Rivers P 0030 - St Richards Catholic Church $ 3,696 13 Circle Ten Golden Arrow P 0404 - Prince Of Peace Catholic Community $ 3,656 14 Sam Houston Area Thunderwolf P 1828 - St Laurence Parish (Catholic) $ 3,493 15 Central North Carolina Union P 0151 - Faith United Methodist Church $ 3,478 16 Sam Houston Area Mustang P 1703 - St Francis Episcopal $ 3,475 17 Gulf Ridge Timucua P 0603 - Boyette Springs Elementary School PTA $ 3,408 18 Sam Houston Area Texas Skies P 0494 - Friends of Wolman Elementary $ 3,389 19 Capitol Area North Shore P 2030 - River Place Country Club $ 3,375 20 South Georgia Alapaha P 0454 - Trinity Presbyterian Church $ 3,299
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Top 10 Southern Region Selling ScoutsRank First Last Council Total
1 Schaller G. Simmons Atlanta Area $11,315
2 Joseph Bollinger Colonial Virginia $10,475
3 Andrew S Grobler Great Southwest $10,064
4 Alexander Cuthrell Atlanta Area $ 9,995
5 Robert Francis Gabri Lizarraga Sam Houston Area $ 9,610
6 Benjamin C. Schechter Alamo Area $ 8,370
7 Michael S. Stagg Old North State $ 8,320
8 Connor Reiderer Cap Fear Area $ 8,315
9 Nathaniel B, Schechter Alamo Area $ 8,265
10 Bryan Dong Feng Mobile Area $ 7,460
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National Top Selling Scout
Benjamin ColleyTwin Rivers Council
Albany, NY
$32,775
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Prize
Time
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Ideal Year of ScoutingIt is our goal to be able to provide a year round quality
Scouting program through proper planning, budgeting,
and goal setting to insure we are helping provide Scouts
an Experience of a Lifetime.
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1. Plan Unit’s program year • Get Scouts engaged ... it’s THEIR program.
2. Determine the budget
3. Set the goal: for the Unit and each Scout
4. Have a thought out communication plan
5. Obtain funds from one fundraiser
6. Then enjoy the activities planned and HAVE FUN
Ideal Year of Scouting
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Sample Budget
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MONTH DESCRIPTION BUDGET
September Pack Carnival/Popcorn Kick-off $ 300
October Halloween Party/ Webelos Camporee $ 300
November Pack Awards Meeting/Den Gifts $ 175
December Holiday Party $ 500
January Pit Night/Pinewood Derby $ 125
February Game Night/Prizes $ 225
March Blue & Gold $ 1,500
April Bowling $ 100
May Memorial Day Parade & Barbeque / Webelos Camporee $ 175
June Graduation- Camping $ 550
July Cub Day Camp $ 5,250
August Blue Claws Baseball Game $ 250
Total Activities Budget $ 9,450
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Determine The Sales Goal
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Ideal Year of Scouting*Includes all Scouts attending day camp
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What Is The Message
To The Scout Parents?
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• No out-of-pocket-expense to enjoy 12 months of Scouting activities
• Do one fundraiser a year; more time enjoying Scouting
• Scouts ... ✓Earn their own way ✓Learn life lessons and responsibility
• All Scouts enjoy Unit’s program.
• Consumers motivated to purchase based on the cause.
• We are NOT selling Popcorn. What are we selling?
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We Are Selling ADVENTURES!
Consumers are 2X more likely to support a cause they believe in.
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©2016 Trail’s End®. All rights reserved.
Kick-off YourProgram Year!
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Kick Offs are often the first gathering of the new program year. So ...
... what are some things that make Unit Popcorn Kick Offs
informative and awesome?
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MAKE IT A FUN EVENT!
• Games, have snacks, offer door prizes, etc.
• Review planned activities for the upcoming year.
• Review the Unit prize program.
• Review the sales goal for every Scout and demonstrate how a Scout can earn his own way.
• Review the selling methods (role play)
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©2016 Trail’s End®. All rights reserved.
Motivate Your Scouts
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What motivates your Scouts?
Note differences between Cub Scouts, Boy Scouts and Venture Scouts.
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What are the best incentives?
• Scouting programs that THEY planned • Stuff
• Gift cards: movies, iTunes, Game Stop, etc. • Fishing poles and gear • Camping equipment • Video games
• Pizza party • Ice Cream socials • The Trail’s End Scholarship program • The all “new” Trail’s End piece patch
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Prize
Time
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©2016 Trail’s End®. All rights reserved.
Let’s See the New Stuff!
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2016 Galactic Patch!
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Galactic Piece Patch• Engages majority of Scouts to other selling
methodologies • Online
• Military
• Sales goals
• Moves the masses to higher sales averages
• Tracking through the new popcorn system
• Fulfillment through prize vendors
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©2016 Trail’s End®. All rights reserved.
Trail’s End Technology Enabling an Easier
Fundraising Program
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“New” Popcorn Selling System
Easier For Leaders • Single Sign On with Online
Selling System
• Inventory Management
• Mobile Enabled
• Less Paper Order Forms
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Digital Take Order App
Council product list loaded onto personal devices, with ability to take order and process payment.
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New Take Order App (June 1st)
• Mobile App Custom by Council
• Cascades to Units & their Scouts’ Phones
• Take Orders & Payment in Real Time • PCI Compliant
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Online Ordering Site
Personalized selling pages, where Scouts tell their story, select their favorite products, and
can connect account via social media.
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Online Fundraising Today
•Personalized story and message
•Simple to setup without help
• Goal based & real time
•Digital and social components drive virality
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e-Commerce System
• Personalized Scout Story
• Simple to setup with parent’s help if needed
• Goal based and promote Scouting activities
• Digital and social components
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e-Commerce System• Share Scout and Unit’s story
with friends and family
• All “new” products will be featured
• Time Well Spent - Nearly 3x the dollars online!
- Average $48.50 per order online versus $17.50 in the traditional sale
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Drive incremental sales online with a new product offering
New Categories – Incremental Sales
• Chocolate: $25 Billion Market & Growing (Price Insensitive)
• Nuts: $7 Billion Market & Growing
• Coffee: $8 Billion Market & Growing
• 82% of Americans consume coffee every day
• Popcorn: $3 Billion Market & Growing
New Online Flavors
• Aged White Cheddar
• Simply Salted Popcorn
• Sweet Caramel Corn with Sea Salt Popcorn
• Milk Chocolate Pecan Clusters
• Honey Roasted Mixed Nuts
• Medium Roast Coffee – Ground & K-Cup
• Dark Roast Coffee – Ground
• Gold Level Military Donation ($55)
• Platinum Level Military Donation ($75)
$30 each / $7.50 Shipping / Buy 3 – get FREE shipping
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New Online Packaging
Tailored to Non-Selling Troops, Crews and Posts.
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Product Lineup
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0
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©2016 Trail’s End®. All rights reserved.
Popcorn Kickoff : August RT Show and Sell Orders Due: September 19th Show and Sell Pick Up: October 1st Take Orders Due to Council: October 31st Take Order Pick Up: November 12th Money Due: December 2nd
Key Dates 2016
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Prize
Time
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©2016 Trail’s End®. All rights reserved.
Thank You andGood Luck with Your Sale