welcome to seo basics - chicagostyleseo.com€¦ · seo basics wednesday, october 9, 13....
TRANSCRIPT
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Welcome to SEO Basics
Click here to use the chat system. Please feel free to ask ques6ons by typing them out here.
Asking Ques6onsListening to the audio
Click here to listen by Internet or get the phone number to call.
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Rod Holmes
SEO Basics
Wednesday, October 9, 13
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Local
LocalPaid
PaidOrganic
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• Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO
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• Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO
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Awareness
Interest
Learn
Shop
Buy
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# Of Searche
s/Mon
th
Keywords
Long-‐tail Keywords
Head Keywords
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Wednesday, October 9, 13
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Keywords
Longtail keywords are important!
Keywords indicate intension
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✓Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO
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Wednesday, October 9, 13
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On-Page
‣ If you want to rank for a particular keyword, make sure you have one page dedicated to it.‣Optimize that page
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✓Keywords✓On-Page SEO• On-Site SEO• Local SEO• Organic SEO
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• Crawl-able Nav• Site Speed• robots.txt• XML Sitemap• Webmaster Tools• Privacy Policy
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On-Site
‣Lots of small things to do‣Most of them are somewhat technical, but need to be done.
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✓Keywords✓On-Page SEO✓On-Site SEO• Local SEO• Organic SEO
Wednesday, October 9, 13
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Wednesday, October 9, 13
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Build Citations
‣ Decide on your NAP(Name, Address, Phone Number)
‣ Who is on the map?‣ Search for their (NAP).‣ Note where Google has found them
them around the web and get there too.
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Build Citations
‣ Blog posts from local websites
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✓Keywords✓On-Page SEO✓On-Site SEO✓Local SEO• Organic SEO
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BeSer ContentNo Spammy Links
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Organic
‣Slow...long-term goal‣Content‣Promote content‣Work on getting links
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Rod Holmes
SEO Basics
Wednesday, October 9, 13
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Sign up for our newsleSer chicagostyleseo.com
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‣ Deck will be available for download‣ Webinar was recorded...available for
download.
Wednesday, October 9, 13