welcome to prssa meeting 2. what is prssa? the public relations student society of america is the...
TRANSCRIPT
What is PRSSA?
The Public Relations Student Society of America is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals.
PRSSA Facts/Benefits:
PRSSA is made up of more than 10,000 students and advisers organized into 300 plus chapters in the US and 1 in Argentina
Headquartered in NYC
Expand your network with National and Regional Conferences, and use of the PRSSA Internship Center
Apply for PRSSA Scholarships
What is PR?
Public Relations, as defined by PRSA: Functions to help an organization and its publics adapt mutually to each other.” As a management function it includes anticipating, analyzing, and interpreting public opinion; counseling management; developing programs that inform public understanding; planning and implementing an organizations efforts to influence or change public policy
Areas of PR
Tourism Healthcare Non-Profit Technology Ethics Politics Media relations Special events Wine & Spirits Consumer
electronics
Fashion Beauty Health Household Products Entertainment Lifestyle Food & Beverage Toys/Games Hospitality Pet care
Agency Vs. Corporate
Agency
Variety of clients
Fast-paced
More opportunity to learn media relations and other new skills
Colleagues with a variety of backgrounds
Need to manage time and prioritize well
Corporate ( In-house )
More focus of a specific goal
Usually one client or product at a time
With a wide range of skills, and experience, agency experience allows a corporate PR professional to be more successful
Popular Public Relations Firms
Hunter PR
Ketchum
Edelman
Porter Novelli
Ruder Finn
HILL+KNOWLTON
Coyne PR
Industry Publicity (boutique)
Think PR (boutique)
Mission PR (boutique)
MWW
5W
M BOOTH
Top New York PR Firms
http://www.odwyerpr.com/pr_firm_rankings/newyork.htm
Positions in PR
Agency
Junior Account Executive/Account Coordinator
Account Executive
Senior Account Executive
Senior Account Supervisor
Vice President
Partner
Corporate
Public Relations Specialist
Media Relations Specialist
Ethics Officer/Specialist
Vice President of Public Relations
Public Relations Salary Info
http://www.prsa.org/jobcenter/career_resources/resource_type/tools_tactics/salary_information/salaries_pr/