welcome to nteractive movies
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Company Emmercial PresentationTRANSCRIPT
Welcome to Nteractive Movies
Sell with Impact!
Nteractive Movies: Sell With Impact
Today’s Topics
Who We AreWho We Are
Your New SalesProcess
Your New SalesProcess
Many Uses for theNteractive Movie
Many Uses for theNteractive Movie
Nteractive Movie Sales Formula
Nteractive Movie Sales Formula
The Power of the Nteractive Movie
The Power of the Nteractive Movie
Cost, Options &Process
Cost, Options &Process
Finally A New Idea
Nteractive Movies: Sell with Impact!
Company Background
20 Years ExperienceTelevision
20 Years ExperienceAnimation/Graphics
20 Years ExperienceMarketing/Sales
Challenge of gettingpeople to listen to andUnderstand your message!
Nteractive Movies: Sell with Impact!
Nteractive Movie Sales Formula
Level of Level of
Sales = Exposure X Understanding of and Comprehension Your Message of that message
Getting your StrongestMessage Possible In Front ofAs Many People As Possible
•By Using your Movie over 21 different ways!
Increasing the Understandingand Importance of that Message
•Power of Multimedia•Solution Selling Model•Educational Content
Nteractive Movies: Sell with Impact!
Typical Sales Activities
Initial ResponseDialogue
DemoNegotiationEvaluationProposalQuote
=Sale
Lead Generation Activities:•Direct Mail•Print Ads•Telemarketing•Trade Shows•Networking Events•Banner Ads
Follow-Up Activities:•Referrals, Testimonials•On-site Visits•Product Evaluations•Demos•White Papers•Online Seminars/Webinars
Nteractive Movies: Sell with Impact!
Catch 22
Your Entire MarketThe only people whotake the time to:
Talk to a Salesperson Read a Brochure Visit Your Website
Folks who already know theyneed it!
Reach Your Entire Market
Very small percent of your market!
Nteractive Movies: Sell with Impact!
Two Objectives Everyday:
1.Get your Most PowerfulMessage out!
2. Listen-to and UnderstandYour Message!
Nteractive Movies: Sell with Impact!
Nteractive Movies: Sell with Impact!
A Better Response:
Hard to Understand BrochuresBoring EmailAnnoying Sales Calls
The Learning Channel
Let your customers sit back at their desks (oron a plane, actually anywhere), relaxed, withoutthe pressure of a salesperson, and hear a Compelling, and Persuasive Message in a Comfortable and Engaging way!
Nteractive Movies: Sell with Impact!
Nteractive MovieMarketing and Sales Tool
Sell with Impact!
A Passive and Persuasive Message that…
•Gets Watched•Many Uses•Gives your customers ideas and options they wouldn’t know otherwise. Information that they could really benefit from.•Gets your Strongest Message Possible in front of people who normally wouldn’t take the time to learn what you do.
Nteractive Movies: Sell with Impact!
Nteractive MovieMarketing and Sales Tool
Sell with Impact!
A Passive and Persuasive Message that…
•Many versions, used many ways•Solution selling model•Fast, engaging and interesting•Set expectations early•Desire to learn what’s new…But we’re busy…and we’re lazy•Easy-to-watch and understand•Educational Content…Part of their job to keep up-to-date
Nteractive Movies: Sell with Impact!
A Better Way to MarketNteractive Movies
Vs.Traditional Sales Tools
Ignored by People Annoying to People
Brochures Direct Mail Telemarketing Demos CD’s Advertisements HTML Ads Print Radio Newsletters
•Costs Less than MOST of these sales activities individually!•Most of these programs are run just once•Easy way to get someone to listen to and understand your message •Use OVER and OVER for many years -- Easily Updatable•Use MANY different ways!
Nteractive Movies: Sell with Impact!
Nteractive Movies: Use it MANY ways…over and over and over
Telemarketing: Intro Call or Leave voice mail, then email Signature Line: Add it on EVERY email Trade Shows: Feature in your booth and use other ways Sell EVERYTHING you offer: to all your existing customers (upsell) Reach other departments: Spread message to other locations/departments Sales Training and Education: to Sales Team, Partners, Customers,
Distributors Banner Ads/Google AdWords: link from banner or adWord Newsletters, Press Releases, Business Cards, Office Lobby, Kiosks Distributor Channels: Use to recruit, train, sell Partnerships: Build partnership channels, promote partners *use MDF funds
for the project*
Nteractive Movies: Sell with Impact!
Use It Many Different Ways:Telemarketing: Leave Voice Message, Send Email
Call and leave a friendly
VOICE MESSAGE
to expect email,and ask to watch educational and
informative movie.
Email MovieTo all your prospects,Customers, partners
and employees.
Let Your Movie TellYour Story!
Recipients WatchYour Movie!
More PeopleHear and Understand Passive Persuasive Educational
More peopleRequesting Information
Inquires FeedbackTrials Website
Sales Appointments
Nteractive Movies: Sell with Impact!
Use It Many Different Ways:Signature Line/Email: Forward on ALL communications
Email MovieTo all your prospects,Customers, partners
and employees.
Let Your Movie TellYour Story!
Recipients WatchYour Movie!
More PeopleHear and Understand Passive Persuasive Educational
More peopleRequesting Information
Inquires FeedbackTrials Website
Sales Appointments
Nteractive Movies: Sell with Impact!
Use It Many Different Ways:Sell EVERYTHING you have to offerReach Other Departments: Spread the message
All Your Solutions --Your Entire Product/Services
SaleOpportunity
Distribute to all Companies you havea relationship with:
•Vendors•Partners•Other Departments•Subsidiaries•Prospects•Customers•Dealers•Suppliers•Business Contacts
Nteractive Movies: Sell with Impact!
Use It Many Different Ways:Distributor Channels: Recruit and Give to them
Nteractive Movies: Sell with Impact!
Use It Many Different Ways:Trade Show: Get the most from your investment
Email Your Movie
INVITE TO BOOTH
COPY TO CD’s
and pass out!
FOLLOW-UP EMAIL
“Thanks for dropping by”
1-on-1 Demos on
LAPTOP
Feature It in
YOUR BOOTH
Display in
KIOSKS and LOBBY
Use It ALL these WAYS…for YEARS and YEARS!!!!
Nteractive Movies: Sell with Impact!
All Formats Are Included:
Trade Show Booths: Feature on large screen or laptop, loop automatically: swap all files for high resolution files
Email: Send as signature, use for introduction or follow-up, telemarketing tool: Link in email, to movie on server (use over and over)
CD’s: Use as brochure, give out at Trade Shows, build relationships: high resolution, Similar to high resolution version without loop
Kiosk/Monitor: Inexpensive way to get message to everyone in Lobby, Office, Trade Show; Similar to high resolution, prompts at end to start again
Laptop: Give one-on-one presentations to people you meet everyday; customers, prospects, partners, business contacts, potential distributors
Nteractive Movies: Sell with Impact!
Return on Investment:Marketing Dollars wasted on Brochures,Direct Mail and Intro Letters, TIME andTIME AGAIN….
Nteractive Movies, one time investment,USE OVER and OVER and OVER again, for YEARS and YEARS to come…What do you spend on printing?
Nteractive Movies: Sell with Impact!
The Perfect Message
Powerful Introductionto grab attention
Draw-out, Understand,Empathize with
Pain Points
Features and BenefitsProducts, Solutions,
Services
Solution-Selling Model•Gets the viewer’s attention•Draw-out, understand and empathize with problems, WITHOUT your solution/service•“Tiggers” in interest for your products, that may not have been apparent previously•Tie back the benefits of the Pain Points we brought out earlier
Emotional and Compelling•Persuasive and Engaging•HOW you say something is more important than what you say
Nteractive Movies: Sell with Impact!
The Viral EffectUseful Content Gets Watched
Provide Educational and Informative Information that is going to Benefit the Viewer
Then Make it easy to forward on to others And Encourage them to do so Passed Around Strong Viral Effect
Nteractive Movies: Sell with Impact!
The Power of Multimedia
“The more senses people engage when absorbing information, the more they comprehend and remember. Skillfully combined imagery, sound and text capture the attention more decisively than any of those elements alone.” www.etimes.com
“Most concepts are easier to present and comprehend when words are complemented with images and animation.” Dartmouth College
“Multimedia systems help to raise sales figures and improve the response rate to marketing actions.” Yale Business School
“People remember 20% of what they hear, and 60% of what they see and hear.” Interactive Multimedia Channel
Reach More People Understand More Remember More
Nteractive Movies: Sell with Impact!
The Power of Your Nteractive Movie:
Movie3-4
Minutes
Animated Text/Display Information Graphically
Graphics/Lots of Action On Screen
Animation/The Brain can Process It ALL
Photos/NarrationIs Sped Up
Nteractive Movies: Sell with Impact!
What We Do!
Repetition + Knowledge + Efficiencies =Fast TurnaroundReasonable CostHigh Quality
HIGH IMPACT at Low Cost!
Specialization Economies of ScaleProcess Quality and ReponsivenessQuick Production Process EfficienciesReasonable Price Cost Cutting Practices
Nteractive Movies: Sell with Impact!
Standard Package$12,500
Designed to fit existing look and feel or your website and branding Message and Script development (with collaborative help from
client) Concept and Storyboard Design Production and moving graphics, animated text, drawings and
photos Synch of audio and moving graphics, text and photos Professionally narrated Testing, QA, and integration of Nteractive Movie with website Different versions based on size and quality
Nteractive MoviesContact Us: 817.480.3485www.nteractiveevents.com