Welcome to Miele at

the IFA trade show!

Dr Reinhard Zinkann, Executive Director/Co-Proprietor

Dr Axel Kniehl, Executive Director Marketing/Sales

Frank Jüttner, Managing Director of Miele Germany

Berlin, September 3, 2014

Miele@IFA 2014: Three innovation clusters

W1/T1 „Prestige“ Floor care energy label Miele@home 2.0

The story so far: W1/T1 world premiere at IFA 2013

For the first time two design lines

with striking Miele appeal

All washing machines with A+++,

8 kg capacity, 1600 rpm

First integrated 2-phase

automatic dispensing system

(TwinDos)

A-rated wash performance for the

first time in less than one hour

(QuickPowerWash)

'Simply magic': Peter Valance conjures for Miele

The 34-year old Berlin magician

is the youngest winner of the

Merlin award

Highlights from his current show

in a diverting duel with new Miele

products and features

Six shows on each day of the fair

(45 mins. each)

Premiere due to be staged on

Friday, September 5 at 10.30 h.

Miele@IFA 2014: W1 'Prestige'

Tested of course to last 20 years

Fully featured and

network-enabled

WhiteEdition design line with

'XL Tronic' touch display

PowerWash 2.0: Economic, powerful, fast

Energy efficiency:

A+++ minus 40%

Cycle time: Less than 3 hours

(in label programme)

In combination with a 9 kg load,

only available from Miele!

Available from retailers at the

beginning of 2015

So why 'best' washing machine?

A+++ minus 40%, 9 kg load, 1600 rpm

Less than 3 hours in the label programme and A-rated wash performance in less

than 1 hour with QuickPowerWash

World's only integrated 2-phase dispenser for liquid detergents

Only from Miele: for example patented SoftCare drum with SteamCare,

EcoFeedback consumption indicator, capsule dispensing

Network-enabled

Reliability and durability 'Made by Miele'

Perfect complement: T1 'Prestige' dryer

WhiteEdition design line with 'XL

Tronic' touch display

Energy efficiency rating A+++

9 kg capacity, network-enabled

Only from Miele!

Fragrance applied to laundry

during drying (FragranceDos)

EcoFeedback consumption

indicator

Available from retailers at

beginning of 2015

Economical, powerful and hygienic in Miele quality

Complete C3 Electro EcoLine Plus

With A rating in all categories

Energy efficiency

Dust pickup on carpets

Dust pickup on hard floors

Dust emissions (= filtration)

Highest efficiency, e.g. through

EcoLine Plus motor and

electrobrush

Available from retailers from

beginning of 2015

Eco v. Power: Always a model to suit consumers' needs

EcoLine Plus/EcoLine:

Consistently economical

Max. 800 W

Energy efficiency A or B

Good dust pickup

PowerLine:

Value-for-money powerhouse

Max. 1200/1600 W*

Energy efficiency D

Excellent dust pickup

Current Stiftung Warentest winner

S8340 with 1200 W motor

('best suction power')

* (depending on country)

Miele@home 2.0 – 16 years of expertise, 400 machines

Mobile control of home appliances: Miele@mobile app

Start/Stop and status report for all

networked Miele appliances*

Further functions for washing

machines and dishwashers

e.g. programme selection, temperature,

detergent dispensing, time remaining

Remote control and status reports

possible worldwide

Free-of-charge at time of going to

market

Available at the beginning of 2015

from App Store and from Google

* For safety reasons, cooking appliances

cannot be started remotely

Miele@IFA

Looking forward to

your visit!