Delivering innovative advertisingsolutions that provide measurable results.

5460 Desert Point DriveLas Vegas NV 89118p: 702.870.2362f: 702.878.0983www.LetiziaAdTeam.com

A message from Tom

It is my pleasure to introduce you to Letizia Ad

Team, a full-service advertising agency serving

clients such as yourself for over 35 years. With

our fusion of traditional and new media, we

pride ourselves on delivering results for our

clients.

Letizia Ad Team believes in a team-dynamic.

Our entire team of professionals will touch

your account and be involved in creating and

executing a multi-faceted, multi-year strategic

marketing effort. Be assured that everyone from

me, President and Owner of Letizia Ad Team, to

our receptionist will be knowledgeable of your

account, our strategies and goals together, and

the execution of said strategies and goals.

I thank you for the opportunity to grow your

brand and positively position your enterprise.

We encourage you to take the next step and

become a client of Letizia Ad Team, Nevada’s

hardest working ad agency. We look forward to

forging a prosperous, long-term relationship.

Tom Letizia

Welcome

WELCOME TO THE LETIZIA AD TEAM

Our advertising and marketing facility is located in fabulous

Las Vegas, Nevada and has been operating since 1974. Throughout

the years we’ve serviced a variety of clients big and small, local and

national with tremendous success stories at every turn. Our foundation

was built around the concept of “team”. Our approach to every aspect

of advertising and marketing starts and ends with teamwork. Here are

some things you should know about our culture at Letizia Ad Team:

Total Creative Freedom – Every member of our staff is eligible to

showcase their creative talents. From the receptionist to the President

of the company, every idea in our agency is heard. We always say “you

never know where the big idea is going to come from”. We encourage

frequent brainstorming sessions with many team members involved to

ensure that our clients are getting the very best we have to offer.

Ease of doing business - It’s very simple to do business with our

agency. From customer service to billing and fees, we always take the

approach of doing business the way we want to be treated. Whenever

we hire a new team member they are immediately shown the “Letizia

Way” of business practices which includes being respectful, creative,

professional, detail oriented, budget conscious, and reliable.

Advanced – Our staff is dedicated to always remaining on the cutting

edge of advertising and marketing advancements. Our web capabilities

surpass many of our peers due to the forward thinking nature of our

staff. We have a mixture of youthful minds and seasoned veterans that

provide a perfect balance of innovative new advancements with proven

advertising and marketing principles.

More for your money – One of our most admirable traits is providing

our clients with more than they expect. We often hear a client say

“wow, I can’t believe you took this idea so far” or “thanks for going the

extra mile”. This is what you can expect if you choose us to represent

you. We simply don’t stop until we exceed your expectations.

Make yourself at home on our website www.lvadteam.com.

Our biggest joy is getting results for our clients. We want to be a part

of your team. Hand in hand we can help your enterprise achieve every

goal set forth.

Creative

CREATIVE PHILOSOPHY

Creative. It’s not a tagline. It’s not a meaningful logo. At Letizia

Ad Team, creative is the lifeblood, a way of life for all of our team

members. The “TEAM” approach is consistent in our creative process

and is what differentiates Letizia Ad Team from our peers.

Ideas can come from anyone at anytime. At Letizia Ad Team, we

embrace this and encourage all staff to participate in the creative

process. Individuals are partnered up and briefed on the client’s goals,

expectations, etc.

Each creative partnership fully develops a concept and presents their

concept to the group. The top three or four are chosen and then details

such as storyboards, logos, web design, etc are executed to present to

the client.

Letizia Ad Team prides ourselves on consistently delivering

breakthrough creative to our clients. Creative that inspires the target

audience to act. Creative that delivers results.

Television

TELEVISION PRODUCTION

Letizia Ad Team provides national quality television production without

the national quality price tag. Our in-house capabilities are second to

none. We have the natural ability to capture the sight, sound, color,

motion, and emotion you want in a TV Commercial or long form video.

We take the production process from script to screen with state of the

art technology, creative concepts, and an unbelievable turn-around

time. Our broadcast production turnaround time differentiates us from

our peers. We’ve often had to turn around complete TV spots on hours

notice, and we succeed every time.

Our Visual Artists work out of two in-house Smoke Edit Suites, the

best in the industry. We welcome our clients to see our Visual Artists in

action as their spots or videos are edited. Make yourself at home while

our Visual Artists bring the ideas on paper to life

Talent,Writing& Radio

TALENT COORDINATION

From Nationally recognized celebrities to extras, Letizia Ad Team will

find the right talent for your campaign. Talent will make or break a

campaign. Selecting the “right” person is vital to the success of the

campaign. Our talent pool is endless and will make your campaign

stand out.

COPYWRITING

Copywriting is an art form. It all starts with the writing. Great design is

useless if the copy is wrong. A masterfully shot TV commercial means

nothing if the words don’t inspire. Our highly skilled “word-smiths”

craft every word with the client’s strategic goals in mind.

Every word is written to elicit a certain emotion, action, or reaction

from our target audience. Copywriting can be the difference between

great advertising or mediocre advertising, between the success and

failure of a campaign. Letizia Ad Team’s copywriters are a strange

breed, but are essential to our clients’ success.

RADIO PRODUCTION

When you are listening to the radio there is usually a sea of

commercials that run together. It becomes white noise. When you hear

one that stands out, THAT’S OURS. Letizia Ad Team’s skilled audio

technicians find that right mix of music, sound effects, and voice to

produce hard hitting, results oriented radio that creates a “theater-of-

the-mind” in radio audiences.

GraphicDesign

GRAPHIC DEPARTMENT

Letizia Ad Team has a full-service Graphic Design Department with a

range of capabilities. Our Design Team is great at designing to any

client’s needs. Whether you need something bold and impactful or

credible and classy, Letizia Ad Team’s Design Team possesses an array

of design styles to accommodate any industry and any target audience.

Our highly skilled Graphic Designers can take the simplest notion and

develop it into a piece of art that accomplishes the given objective.

Our team’s turnaround is industry leading. As with our television

production, often clients need an ad, mail piece, or even a corporate

identity package turned around in hours or a few days. Letizia Ad Team

always delivers by deadline.

Graphic design is a key component to good advertising and marketing.

Letizia Ad Team is proud to boast one of the most innovative and

talented Graphic Design teams in the country. Our Graphic Design

Department’s capabilities include:

• Brand Packages

• Corporate Identity Packages

• Outdoor Campaigns

• Print

• Collateral

• Direct Mail

• Website User Interface

InteractiveMedia

INTERACTIVE DEPARTMENT

Internet. Everything is moving online. Radio. Television. Print. All

traditional mediums now must have an online presence. Letizia Ad

Team’s Interactive Department understands that the internet is the

advertising vehicle with infinite possibilities.

It is the most innovative way to get your message across with countless

options for exposure. Our Interactive Department provides inventive

websites, progressive rich media, flash banners, promotional websites,

E-Mail blasts, and more.

Our Interactive Department can also help you expand your viral

marketing efforts. Social networking, blogging, podcasts, etc are

emerging medias that need to be exploited. Letizia Ad Team will make

you are the trend-setter of online marketing.

Case Study:Brent Wright

“Letizia Ad Team volunteered their services to provide PR for our recently

completed Extreme Makeover: Home Edition project. Though all their

services were donated, they made me feel as though they had been paid

a million dollars and that I was their only client. The team was always on

top of every detail and extremely professional in every way. They truly went

far above and beyond what I would have expected was part of the role of

PR - even scheduling pep rally and party venues, arranging for banners, and

taking care of a hundred other things. Their contacts, their relationships,

their connections, their enthusiasm, their quality and professionalism - I just

can’t say enough good things. They continue to amaze me.”

Brent Wright

President - Wright Engineers

AccountServices

ACCOUNT SERVICES

Letizia Ad Team may be progressive in our creative approach, but we

are still traditional when it comes to account service. We treat every

client, no matter the size, as if they were our only client. We pride

ourselves on being available whenever you need us. Excellent account

services is dependent on several variables:

• Communication

• Research

• Execution

• Results

COMMUNICATION

A great client-agency relationship is founded and maintained through

communication. Open and honest communication is vital to the

success of the Marketing Plan.

Letizia Ad Team likes to hold weekly meetings with our clients whether

that be face-to-face or via the web. We feel this allows us to keep a

finger on the pulse of each account. We want to know if you have

concerns, but we also like to know what you feel is working.

Research &Execution

RESEARCH

Every campaign begins and ends with research. Market research,

media research, and consumer research is vital to a successful

campaign. The Account Executive leads these efforts and must ensure

that our team is thorough and exhaustive in our research efforts.

Creative campaigns must be founded on research. What’s going to

make the consumer to say “they get me?” We can’t achieve that without

research. We must tailor a message that reflects the current market

and mind-set of our target demographics. In addition, we must place

media with mediums that match market research and appeal to the

consumers’ current mind-set.

EXECUTION

Execution is the difference between a mediocre Account Executive

and a great Account Executive. Even if the communication is great

and the research is there, if the execution is lacking, then the results

and ultimately the client-agency relationship will suffer. The Account

Executives at Letizia Ad Team operate with the highest sense of

urgency.

Every detail is important. From making sure production is on

schedule to promptly returning every phone call and email. Every

step of the campaign from research, concepting, production, media,

and especially result analysis needs to be efficiently and effectively

executed.

EnhancedServices

SERVICE ENHANCEMENTS

The nature of a service business requires that Letizia Ad Team

maintain a differentiation strategy to attain an advantage over our

competitors. Letizia Ad Team has several unique enhancements that

cannot be matched by our peers:

TURN-AROUND TIME

Letizia Ad Team prides itself on offering an industry-leading

turnaround time. We work efficiently and effectively. Entire campaigns

are turned around on a moment’s notice when necessary.

DEEP ROOTS IN LAS VEGAS COMMUNITY

Tom and Marla Letizia are prominent members of the Las Vegas

community. Because of established connections, we have great fund-

raising and PR abilities which have been demonstrated through the

Mayorial Campaigns of Oscar Goodman and various other politicians.

We have excellent relationships with every media outlet and are often

the first to know about upcoming promotions or changes.

EnhancedServices

TEAM APPROACH

As we’ve said, every Letizia Ad Team employee will touch your account

in some way. From the receptionist to the president of our company,

everyone will contribute and stay informed of your account.

IN-HOUSE MOBILE ADVERTISING

Letizia Ad Team’s sister company is Big Traffic Mobile Billboards

Worldwide. We are able to get mobile advertising cheaper and more

effective than any other advertising agency in Las Vegas. Big Traffic is

also the only mobile company to offer WOBI, which have been widely

successful for advertisers since their inception in 2008.

MediaBuying

INTELLIGENT FOCUSED MEDIA BUYING

Whereas creative is an art form, media buying is a science. Media

buying is more than just placing impressions for a client. A client

could have hundreds of spots on the air, but if they are not getting

their spots in front of the right people, it is a waste of advertising

dollars.

The Letizia Ad Team Media Department spends time pulling qualitative

research to discover the habits of the target demographic. We couple

this information with our knowledge of the market and goals of the

campaign to formulate a plan of attack. With a plan of attack in hand,

we conduct fair and honest negotiations to put together the best media

plan for our clients. Our plans are targeted to hit the right people, the

right amount of times, with the right message.

The Media Department’s job is not done once our buys are placed.

After the flight is complete, we check line by line to make sure

everything ran exactly as placed. We also run a post analysis of our

buys to make sure the stations are delivering what they promised. If

the results are not deemed acceptable, our Media Department will

short pay the media and fight for additional added value and make

goods.

Letizia Ad Team places millions of media dollars annually in the Las

Vegas market. We have long established relationships with the media

who know our expectations for our clients. Letizia Ad Team Media

Department’s rate negotiation, strategy and research gives us the

competitive advantage.

Case Study:OscarGoodman

Oscar Goodman always told longtime friend Tom Letizia, “If I run for office,

you will be my guy.” That statement came to fruition in the Spring of 1999

when Oscar announced his candidacy for Mayor of Las Vegas and hired our

agency and Tom Letizia as his Campaign Manager. Together, as underdogs,

we defied all the naysayers and won with terrific marketing, advertising and

public relations.

Along with day to day operations of the campaign, we pinpointed potential

voters and matched them to the media outlets that would give us the best

chance to sway their vote. This required strenuous research to accurately

place hundreds of thousands of dollars in media at precisely the right

moment.

Our agency also assisted in raising over 1.3 Million dollars for his campaign.

Since that time, Oscar has run 2 more times and won both times with Letizia

Ad Team handling the advertising and marketing.

Ad TeamFaculty

Tom Letizia

President & Owner

1974 - Present

Tom, a well- known and respected Las Vegas advertising executive,

brings over 30 years of experience to his clients. His extensive

background in radio, television, newspaper, outdoor and public

relations is combined with his knowledge and awareness of the unique

needs of the Las Vegas market. He made Letizia Ad Team a forerunner

in the advertising industry.

Prior to founding his own agency, Tom worked as a top account

executive at several Las Vegas television stations including KLAS-TV.

Since 1974, he has been president and CEO of Letizia Ad Team. In

addition, Tom was the owner and creator of the Half Price Dining Club,

former President of Doctors Marketing Association and was on the

board of trustees of The Meadow’s School. Additionally, he is a board

member of the Blind Center of Nevada.

He was a past owner of radio stations in Albuquerque, New Mexico,

Laughlin, Las Vegas and Tonopah, Nevada and a past owner of

KAME Fox 21 in Reno, Nevada. Tom is also a member of the Nevada

Broadcaster’s Hall of Fame and a member of Las Vegas Executive

Association.

Ad TeamFaculty

Ken Rubino

Vice President

1996 - Present

Ken joined the Letizia Ad Team in 1996 and quickly moved up the

company ladder with stints as a Media Buyer and Account Executive.

He reached his current position with the company as Vice President

in 2002, citing his versatility to clients’ needs and various market

conditions. Coupled with his creative approach, he rapidly advanced.

Originally from Long Island, New York, Ken spent 4 years serving in

the United States Navy and gained marketing experience during his

tour of duty. Ken was assigned to the public relations department of

the naval base in Pearl Harbor, Hawaii, acting as a liaison between the

media and the naval officers stationed in Pearl Harbor. This enabled

him to establish a rapport with different types of media and learn how

to utilize them to the advantage of his clients.

Ad TeamFaculty

Monte Wagner

CFO & GM

2007 – Present

Monte is a native Iowan, growing up in the small town of Luton.

He majored in accounting, earning his Bachelors of Business

Administration degree from the University of Iowa in 1979. He

continued his education, earning an MBA from Drake University in

1983 and became a CPA in 1984.

Monte joined Letizia Ad Team in September 2007 and brings

over two decades of experience managing accounting staff and

impacting bottom line performance; repeatedly exceeding established

expectations.

He is an expert in performance analysis and alignment of strategic

planning with operational enhancements. Wagner joined Letizia

Ad Team in 2007. He oversees financial operations for the Letizia

Companies consisting of four companies. Wagner is also the General

Manager of Letizia Ad Team and is responsible for fostering growth in

each department.

Lisa Cripe

Media Director

2004 – Present

Lisa grew up in a small town in Indiana called Nappanee. Lisa

graduated from Purdue University in May of 2003 from the school of

Liberal Arts. Her degree is in communications with a concentration

in advertising. She also has two minors, one in management and the

other in psychology. Lisa worked for a couple different ad agencies

before finding her home here at Letizia Ad Team in 2004.

Before transitioning to Media, Lisa was an Account Executive with

Letizia Ad Team. Lisa prides herself on being a tough negotiator,

but fair to any media company who wants to vie for business. Lisa

cultivated an aggressive Media Department that is now one of the best

in Las Vegas.

Ad TeamFaculty

Abby Harlan

Media Buyer

2007 – Present

A native Hoosier, Abby grew up in Terre Haute, Indiana. After winding

her way through 4 years of college she emerged from Indiana

University holding a degree in Telecommunications with a focus on

industry and management with a minor from the Kelley School of

Business.

After deciding she needed a change of scenery, she left the farmland

and headed west to Las Vegas. She worked for another agency in town

for 1 year before finding her home as a research specialist and Media

Buyer for Letizia Ad Team.

Ad TeamFaculty

Brittany Madsen

Account Executive

2006 – Present

Brittany was born and raised in Ft. Lauderdale, FL. Her family

relocated to Las Vegas in 1999. She is currently pursuing a marketing

degree from the University of Nevada Las Vegas and will graduate in

2010. Brittany worked in radio before transitioning to the agency side

of advertising.

She signed with Letizia in April of 2006 and quickly moved up the

company ladder spending time as a Media Assistant, Print Account

Coordinator and now as an Account Executive. She has expert skills in

market and consumer research which has helped foster her approach

to each account. In addition to her client service, Brittany prides

herself on her creative abilities. We often hear her say, “I like being the

idea person.”

Ivan Flores

Art Director

2007 – Present

Ivan attended Birmingham H.S. Journalism/Technology Magnet. While

being part of his high school newspaper and website, he decided that

graphic design was what he wanted to do for a profession.

He attended LAVC and studied various art disciplines. Ivan brought

eight years experience when he signed with the Letizia Ad Team

including experience as a Web Design Director and Graphic

Department Manager. Ivan has expert skills in photo retouching and

manipulation, web design, brand development, and collateral creation.

Ivan’s unique ability to design in a variety of styles for any project is a

strong asset for Letizia Ad Team.

Ad TeamFaculty

Sam Seegars

Production Manager

2005 – Present

Sam brings more than 22 years production experience to Letizia Ad

Team clients. Originally from East Tennessee, Sam began at Eastman

Kodak’s audio visual department. In 1986 she joined WJHL-TV 11,

a CBS affiliate in Johnson City, Tennessee as the nightly newscast

director and TD. In 1990, she earned a Bachelor of Science in Mass

Communication, Broadcast Production and Performance from East

Tennessee State University.

In 1992, Sam moved to Las Vegas and worked as an editor for KVVU

Fox5. The following year, Sam moved to cable and built the production

department from the ground up and developed a production team. She

was responsible for more than 2,000 commercials created for a variety

of clients in the Las Vegas market. Many local and national awards

honor her work.

In 2005, Sam joined Letizia Ad Team, giving Letizia clients an edge

with her wide range of experience, knowledge of production and proven

track record of creating television advertising that gets results.

Chris Johnston

Interactive Director

2006 – Present

Chris brings more than ten years experience in broadcast production

and internet development. Chris has worked at several broadcast

television stations as a producer, director, and production manager.

Before joining the Letizia Ad Team, Chris was the production manager

at Cox Media Las Vegas. Chris also taught compositing and 3-D

animation at the Community College of Southern Nevada for two years.

Chris started at Letizia Ad Team in 2005 as a Senior Visual Artist.

His work ethic, enthusiasm and ability to quickly learn did not go

unnoticed because in 2008, Johnston was promoted to Interactive

Director. His responsibilities include web design, hosting, maintenance,

email blasts, and search engine optimization. He currently teaches

Web Development at UNLV.

Case Study:FairfaxHyundai

“When Ken Rubino walked in my office and asked for a few minutes of

my time, I naturally saw it as just another salesman selling his “excellent

product.” Hesitantly I went with my gut feel and agreed to a 3 month “no

questions asked” trial. Needless to say, I have not had any reason to look

back. Your team all go beyond what is expected, and that is attribute to

why we have stayed among the top ten Hyundai dealerships in the country.

Please extend my gratitude to your staff, and I look forward to a fruitful

partnership in the future.”

Sam Mansouri

Owner - Fairfax Hyundai

NotableAlumni

SUPERSTORE AUTOMOTIVE GROUP

We support the largest auto group in Las Vegas, Las Vegas Automotive

Group. We place over $8 million annually in media for them.

Our aggressive media spending coupled with trend-setting creative

has produced success for each dealership on a national level. TV,

Radio, Print, Mail, and Internet have been the recipe for success.

We meet with each dealership weekly for strategic planning, account

maintenance, and campaign evaluations.

HYUNDAI DEALER ADVERTISING ASSOCIATIONS

Letizia Ad Team represents 8 Groups of Hyundai Dealers throughout

South Central United States markets include: Dallas, San Antonio,

Austin, Nashville, New Mexico, El Paso, New Orleans, Gulf Coast, and

Alabama.

We coordinate all Groups’ advertising efforts through Hyundai Motor

America. Letizia Ad Team places over $500,000 in each market for

a total annual media placement over $8.1 Million. National quality

television paired with local hard sell offers and hooks have garnered

market share in a down economy.

NotableAlumni

MJ CHRISTENSEN

Letizia Ad Team recently helped consolidate MJ Christensen’s stores.

We placed over $200,000 in media for February and March. A high

frequency, full media blitz was developed for this campaign including

television, radio, mobile billboards, e-mail blasts, and internet.

The campaign was extremely successful as the store being

consolidated reported average weekly sales of over $70,000.

EXTREME MAKEOVER: HOME EDITION

Letizia Ad Team donated advertising and PR services to Extreme

Makeover: Home Edition while they were in Las Vegas. We were

responsible for coordinating all media and press coverage of the event

and all post-events.

Letizia Ad Team built and maintained the volunteer website as well

as collateral materials for the build site. We also arranged donations

of materials from volunteer shirts to signage to refreshments for

volunteers.

NotableAlumni

MORE OF OUR ESTABLISHED CLIENTS

• Volunteers of America

• Work Force Wear

• NetShingle.com

• Congregation Ner Tamid

• Leather Headquarters

• Yesco

• Best Mattress

• Creative Countertops

• Skyline Casino

• Ricardo’s

• Philip Goldstein

SampleArtwork

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SampleArtwork

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SUPERSTORE AUTO GROUP

Letizia Ad Team coordinates all advertising efforts for the El Cortez

Hotel and Casino. The El Cortez requires an immense about of design

including multi-tiered mailers, newsletters, promotional signage, print ads,

and various pieces of collateral. Letizia Ad Team places over $250,000

annually in Television and Print media for the El Cortez. We meet weekly

for strategic planning, account maintenance, and campaign evaluations.

Case Study:El Cortez

WE LOOK FORWARD TO WORKING WITH YOU

In keeping with our team approach, everyone here at Letizia Ad Team

would like to thank you for the opportunity to share our work.

We look forward to hearing from you soon and forging a meaningful

successful working relationship.

Should you have any questions, please do not hesitate to contact us:

702-870-2362 (office)

SEE MORE OF OUR WORK

This presentation is just an overview of our abilities. Please take a look

online and see some of the other projects we have been working on, as

well as videos of our TV spots and interviews with Tom.

www.LetiziaAdTeam.com

www.BigIdeaTom.com

Thank You