welcome toicdm/slides/icdm17-communitymtng.pdf · welcome to 2017 icdm community meeting . icdm...

1 ICDM 2017 Community Meeting 11/21/2017

Welcome to 2017 ICDM Community Meeting


2017 ICDM Community Meeting

1. ICDM '17 Student Travel Awards

2. ICDM as “the World’s Premier Research Conference in Data

Mining”

By Xindong Wu

3. Call for ICDM ’19 and ’20 proposals

4. ICDM '17 Highlights

By ICDM '17 PC Chairs

5. ICDM ’18: Attractions and Call for Papers

By ICDM ’18 General Chairs & PC Chairs

6. Citi Talk: Big Data in Credit Cards

7. Cisco Talk: Application Performance Management and Deep Learning

ICDM 2017 Student Travel Awards

Sponsors

• National Science Foundation

• Cisco

• Citi

• IEEE CS TCII

Applicant Statistics

• 118 Applicants • Students from 16 Countries • Selection Criteria

– Student – First Author (Full paper, short

paper, workshop or PhD forum paper)

• NSF supported:48 • Others:7

Australia , 1

Austria, 1

Canada, 2 China, 5

Ecuador, 2

France, 1

Germany,

2

Hong Kong, 3

India, 3

Korea, 1

Portugal, 1

Russia, 1

Singapore

, 1

South Korea,

1

UK, 1

USA, 92

Travel Awardees • Aman Ahuja

• Arunkumar Bagavathi

• Sahar Behzadi Soheil

• Siddharth Bhatia

• Bijaya Adhikari

• Biswarup Bhattacharya

• Yuchen Bian

• Ivan Brugere

• Gang Chen

• Huiyuan Chen

• Zhiqian Chen

• Yi Ding

• Hongyang Gao

• Yifeng Gao

• Daniel Gray

• Ekta Gujral

• Sijie He

• Han Hu

• Biwei Huang

• Amin Javari

• Debrup Banerjee

• Di Jin

• Wangcheng Kang

• Alan Kuhnle

• Jingchao Ni

• Hyunhwan Lee

• Xiang Li

• Xiaosheng Li

• Rui Liu

• Xinyue Liu

• Guixiang Ma

• Luca Melis

• Jiwoong Park

• Daniel Perez Ibanez

• Guilherme Ramos

• Tara Safavi

• Joao Saude

• Usman Shahid

• Prashant Shiralkar

• TAO SUN

• Fei Tan

• Binghui Wang

• Lu Wang

• Yaqing Wang

• Wangcheng Yan

• Ming Yu

• Xiaotian YU

• Ye Yuan

• Tao Zeng

• Xuchao Zhang

• Xiefeng Xu

• Xin Huang

• Yao Zhou

• Yan Zhu


2017 ICDM Community Meeting

1. ICDM '17 Student Travel Awards

2. ICDM as “the World’s Premier Research Conference in Data Mining”

By Xindong Wu

3. Call for ICDM ’19 and ’20 proposals

4. ICDM '17 Highlights

By ICDM '17 PC Chairs

5. ICDM ’18: Attractions and Call for Papers

By ICDM ’8 General Chairs & PC Chairs

6. Citi Talk: Big Data in Credit Cards

7. Cisco Talk: Application Performance Management and Deep Learning


Important ICDM Traditions

1. Truly international - “The World’s Premier Research Conference in Data Mining”

2. Exciting social programs as well as outstanding technical programs

3. World-renowned invited speakers!

4. Service innovation - Designed and organized by a collection of people.


Recent Changes in ICDM (1)

Starting at ICDM ’06, – Tutorials and workshops: complimentary participation

• Workshops (with formal proceedings!) generally on the first day

• Tutorials in parallel with paper sessions

– Awards:

• Data Mining Research Contribution and Service Awards: Highest data mining awards (each with a check of $2500)

• An increased number of Student Travel Awards

Starting at ICDM ’07, – Double blind reviewing

Starting at ICDM ’08, – Best student paper award

– Demo papers (in workshop proceedings)

Starting at ICDM ’09, – No hardcopy, but CD copies/memory sticks only


Recent Changes in ICDM (2)

Starting at ICDM ’10,

– 10-year highest impact paper award (with a check of

$1K)

Starting at ICDM ’11,

– A PhD Forum

– Triple blind reviewing

Starting at ICDM '14,

– Reproducibility.


Call for ICDM ’19 & ’20

Proposals

• Generally in

December/November

• ICDM ’19: America

• ICDM '20: Europe or Asia

• Proposals to [email protected]

International Conference on Data Mining (ICDM) 2017

Vijay Raghavan, Univ. of Louisiana

Srinivas Aluru, Georgia Tech

Program Co-Chairs

ICDM 2017 Snapshot

• 10 full-day workshops; 14 half-day workshops

• 3 Tutorials

• 3 Keynote Talks

• 72 regular papers and 83 short papers organized into 21 sessions

• Separate best papers session

• ICDM Ph.D. Forum

• Demo session and 2 industry talks

• Panel on Data Science and Ethics when dealing with Social Data

Keynote Speakers

Leslie Valiant Harvard University

Aidong Zhang SUNY Buffalo & NSF

Michael J. Franklin U. Chicago

Technical Program Statistics

• 778 manuscript submissions

– 476 with student first-author

– submissions from 50 countries

• Paper review process

– Triple-blind review

– 188 PC members

– 35 Area chairs

– Diverse committee from 27 countries

Technical Program Statistics

Accepted papers

– 72 regular papers

– 83 short papers

– 109 of 155 have student first-authors

– 19.9% total acceptance rate

– Authors from 24 countries

– Top countries of first authors: USA (78), China (23)

Thanks to …

• Steering Chair – Xindong Wu

• Tutorial Chairs – Huzefa Rangwala

– Ranga Raju Vatsavai

– Jianyong Wang

• Ph.D. Forum – Bo Jin

– Danai Koutra

• Panel Chairs – Naren Ramakrishnan

– Myra Spiliopoulou

• General Chairs – George Karypis

– Lucio Miele

• Workshop Chairs – Guozhu Dong

– Raju Gottumukkala

– Xia Ning

• Demo Chairs – Ryan Benton

– Saurav Karmakar

• Impact Award Chair – Hanghang Tong

The IEEE International Conference

on Data Mining (ICDM) 2018 17 – 20 November 2018

Welcome to Singapore !

Resorts World™ Sentosa is a 4-time winner of the TTG Travel Awards “ Best

Integrated Resort” (2011 – 2014). Resorts World Convention Center is the region’s

largest column-free ballroom, that can accommodate up to 6,500 people.

Resorts World Convention Center

Resorts World Convention Center

Ballroom Foyer Area:

• Exhibit (Showcase) /

Poster & Demo

sessions

• Buffet line and

cocktail table setup

for Lunch

• Area for networking

during Lunch

World Class Hotels

Beach Villas™ Crockfords Tower™ Equarius Hotel™

Hard Rock Hotel® Singapore Hotel Michael™ Festive Hotel™

Equarius Hotel®

Hotel Michael®

364 Rooms 461 Rooms 447 Rooms

183 Rooms 22 Units 105 Suite Rooms

Conference room rates negotiated to within US$220 On a “first come first serve” basis

Exclusive Hospitality

Hard Rock Hotel Singapore offers uniquely designed accommodations with orchestrated service that delivers authentic experiences. Enjoy fashionable dining and entertainment options that combines both five-star service with a rock and roll edge only Hard Rock Hotel Singapore can offer. What’s more, being in a centralised location in the resort means you are minutes away from some of the region’s top attractions, such as Universal Studios Singapore® and S.E.A. Aquarium, as well as Asia's flagship of the world-renowned ESPA.

Hard Rock® Hotel Singapore

Hard Rock Hotel


The family- and child-friendly environment, and range of fun amenities make this vibrant hotel the ideal family getaway. Located at the heart of the action near Festive Walk, Festive Hotel puts you just minutes away from Universal Studios Singapore®, S.E.A. Aquarium – one of the world’s largest aquariums, Adventure Cove Waterpark, and all-day dining, shopping and entertainment. In addition to the luxurious king or twin beds in all our rooms, a loft bed is available in every Deluxe Family King room to make the children’s stay even more memorable.

Festive Hotel

Festive Hotel


Deluxe Room

Michael Graves’ signature is firmly stamped in all our Deluxe Room, from the wash basin and the shower stall to the gorgeous furnishings and art pieces that adorn the walls. In the bathrooms, the classic black and white marble flooring, as well as the flower-motif mosaic wall is a sight to behold. Designed in delicately muted colours for a warm and cosy feel, each room comes with a pull-out writing desk, a hidden vanity mirror, and ample storage space for personal effects.

At Hotel Michael

Hotel Michael

Equarius Hotel Exclusive Hospitality

Situated at the southernmost tip of continental Asia, along the fringe of a tropical rainforest in Sentosa, is the Equarius Hotel. We created this haven as the perfect getaway for nature lovers and families alike, just a stone's throw away from nature hikes and the island's numerous attractions, including some of Asia’s best, like Universal Studios Singapore® and S.E.A. Aquarium.

Equarius Hotel

One-stop Shop

RWS is a one-stop shop for all meeting and

entertainment needs.

AT T R A C T I O N S

& C A S I N O

• S.E.A Aquarium™

• Adventure Cove

Waterpark™

• Universal Studios

Singapore™

• Casino

H O T E L S

& S PA

• Hotel Michael™

• Hard Rock Hotel®

Singapore

• Festive Hotel™

• Equarius Hotel™

• Beach Villas™

• Crockfords Tower™

• ESPA at Resorts World

Sentosa

S H O P P I N G

& D I N I N G

• Shopping Galleria

• Art at Curate

• Joël Robuchon

Restaurant

• L’Atelier de Joël

Robuchon

• Osia

• Forest 森 ™

• Fengshui Inn™

• Tunglok Heen

• Ocean Restaurant™

• Malaysian Food Street

M E E T I N G S &

E N T E R TA I N M E N T

V E N U E S

• Resorts World

Convention Centre™

• Resorts World

Theatre

• Unique event venues

e.g. S.E.A. Aquarium,

Waterfront

Promenade, and

Universal Studios

Singapore

Owned and operated by Asia's largest gaming operator, Resorts World Sentosa is unrivalled in its intimate knowledge of Asian gaming preferences. The place brims with activity 24/7 and is complemented by unparalleled customer privileges. Our trained croupiers and hand-picked Guests Services Ambassadors will ensure our customers get an enjoyable and memorable experience.

Luxury Hotels

M.I.C.E.

Celebrity Chefs

ESPA at Resorts World Sentosa

Universal Studios Singapore

S.E.A. Aquarium

Adventure Cove Water Park

Dolphin Island

Exquisite Experiences

Contact Us

Casino

Casino

The Program - Conference Day 1

Full day meeting package with Lunch at S$88nett per person per day Minimum Guaranteed at 100pax (inclusive of 10% service charge, excludes 7% GST) • Complimentary use of meeting rooms • 2 coffee/ tea breaks with 2 snacks • 1 Networking Buffet Lunch • Complimentary use of 1 LCD Projector, 1 Projector Screen with 1 microphones • Complimentary use of 1 flipcharts with markers. • Complimentary 1 extension cords • Complimentary mints, ice water, writing materials and pens • Complimentary wifi usage at function venue • Car Park coupons for 20% of Minimum Guest Guarantee. Additional coupons will

be chargeable at $11.21 nett per pass per day Kindly note that the menus are no pork no lard only. If MUIS certification/cleansing services are required, such charges will be directly payable to MUIS. All materials and/or services not stated herein are subject to additional charges.

14 Breakout Rooms

The Program - Conference Day 1

14 Breakout Rooms

Level 1 Meeting Rooms’ ceiling

height: 3.5m

L1 of Resorts World Convention

Centre

Room Name Area (sqm) Theatre seating (comfortably)

Gemini 1 138 100

Gemini 2 137 100

Leo 1 180 110

Leo 2 132 100

Leo 3 132 100

Leo 4 180 110

Pisces 1 163 110

Pisces 2 140 100

Pisces 3 141 100

Pisces 4 139 100

Virgo 1 139 109

Virgo 2 142 112

Virgo 3 141 112

Virgo 4 163 120

The Program - Conference Day 2, 3 & 4

East Ballroom Area: 1,968sqm

Height: 9-11m - Max 1,700 theatre

seating with stage

Registration

Exhibit (Showcase) /

Poster&Demo

sessions

Main Plenary B2 of Resorts World Convention

Centre


Full day meeting package with Lunch at S$88nett per person per day Minimum Guaranteed at 600pax (inclusive of 10% service charge, excludes 7% GST) • Complimentary use of ballrooms • 2 coffee/ tea breaks with 2 snacks • 1 Networking Buffet Lunch • Complimentary mints, ice water, writing materials and pens • Complimentary wifi usage at function venue • Complimentary secretariat room • Car Park coupons for 20% of Minimum Guest Guarantee. Additional coupons will be

chargeable at $11.21 nett per pass per day Kindly note that the menus are no pork no lard only. If MUIS certification/cleansing services are required, such charges will be directly payable to MUIS. All materials and/or services not stated herein are subject to additional charges.

Main Plenary

4 Breakout Rooms

Level 1 Meeting Rooms’ ceiling

height: 3.5m

L1 of Resorts World Convention

Centre

Room Name Area (sqm) Theatre seating (comfortably)

Virgo 1 139 109

Virgo 2 142 112

Virgo 3 141 112

Virgo 4 163 120


Room rental charge at S$880nett per day per breakout room (inclusive of 10% service charge, excludes 7% GST) • Complimentary use of 1 LCD Projector, 1 Projector Screen with 2 microphones • Complimentary use of 3 flipcharts with markers • Complimentary 2 extension cords • Complimentary mints, ice water, writing materials and pens • Complimentary wifi usage at function venue All materials and/or services not stated herein are subject to additional charges.


4 Breakout Rooms

The Program - Day 2 Welcome Dinner @ Malaysia Food Street

The Program - Day 2 Welcome Dinner @ Malaysia Food Street

Dinner at $88nett per person Minimum Guaranteed at 400pax (inclusive of 10% service charge, excludes 7% GST) • Free flow of sampling portions of 10 local food stalls (Roti Canai& NasiBriyani/

Penang Lim Brother’s Char Kway Teow/ Penang Prawn Mee/ Sempalit Curry Noodle & Fried Chicken Wing/ Malacca Chicken Rice Ball/ KL Wonton Mee/ KL Jalan Alor Hokkien Mee/ Kampung Nasi Lemak/ Dessert/ Petaling Drinks)

• Free flow of Beer and House Wine for 3 hours. Optional Charges

• 1 barrel of 30 litres Beer at $858nett • 1 glass of Singapore Sling at $13.20nett

Kindly note that the menus are no pork no lard only. If MUIS certification/cleansing services are required, such charges will be directly payable to MUIS. All materials and/or services not stated herein are subject to additional charges.

The Program - Day 3 Banquet @ SEA Aquarium

Ocean Gallery - Main Dinner Venue


Pre-cocktail at Touch Pool Ocean Dome – Sofa Seating


Diver Performance with Signage


SEA Aquarium Gala Buffet Dinner at S$165nett per person Minimum Guaranteed at 700pax (inclusive of 10% service charge, excludes 7% GST) • International Buffet Dinner with free flow of soft drinks for 4 hours • Complimentary 2 barrels of 30 litres beer • Complimentary corkage for 5 bottles of hard liqueur, any additional bottles will be

chargeable at $60.50nett per bottle • Inclusive of admission into the S.E.A. Aquarium • Welcome registration desk set up • Floral Centerpieces for all cocktail tables • Pre Cocktail tables with nuts • Provision of stage with rostrum, 2 projectors, 2 screens & 1 microphone Optional Charges

Diver Package is priced at S$3,300nett per event, which includes a 2m x 1m banner for 15 minutes.

1 barrel of 30 litres Beer at $858nett / 1 glass of Singapore Sling at $13.20nett Ocean Dome AV package at $605nett (1 projector, 1 screen, audio system that is

synchronized with Ocean Gallery) SEA Aquarium souvenirs for Gala dinner door gifts at $10nett per item

The Program – Day 4 Free & Easy Option 1 (Universal Studios)

The Program – Day 4 Free & Easy Option 2 (Adventure Cove)

Attractions Minimum Guaranteed at 30pax and above (inclusive of 10% service charge, excludes 7% GST) • Universal Studios Singapore ticket at $60.75nett per person per day • Adventure Cove Waterpark ticket at $22.45nett per person per day

The Program – Day 4 Free & Easy Options

In-house Delegate Perks

Delegates staying in our hotels enjoy privileges such as:

15% off One Day Pass 20% off SEA Aquarium and Adventure Cove

Water Park One Day Pass

50% off Dolphin Interaction Program

20% off ESPA Signature Treatments

30% off Lunch & 20% off Dinner at participating restaurants

Forest Palio OSIA

48

http://transformer.rwsentosa.com/MICE/micesales/imagelibrary/products/ACW/Others/Rainbow Reef 1.jpg

The Organization Team

General Co-Chairs

Prof. Feida Zhu

Singapore Management University

Prof. Xu Jeffrey Yu

Chinese University of Hong Kong

The Organization Team

PC Co-Chairs

Prof. Dacheng Tao

The University of Sydney

Prof. Bhavani Thuraisingham

The University of Texas at Dalla

The Website – http://icdm2018.org

52

Citi Branded Cards, NA

Decision Management

IEEE ICDM

November 2017

53

Our Mission Statement

Drive sustained business growth and efficiency gains through world class

analytic and execution capabilities

What we do and how we do it

Provide data driven business solutions with sound judgment and flawless

execution

Who we are

World class talent with strong play to win culture

Our scorecard

Discipline in metrics and benchmarking

54

What Kind of Business Problems Do We Solve?

What is the Business Model

Who are our target clients?

What products to offer?

How to go to market through the funnel (above and below

the line)?

How to service our client base?

How to build portfolio planning and results tracking?

55

Case Study: Finding Target Clients Online

Innovative access and linkage

of commercially available

consumer data…

Hundreds of

millions of active

credit card accounts

Tens of billions of

credit card

transactions

Trillions of credit

card spend by

categories, e.g. travel,

entertainment, etc.

Hundreds of

millions of

marketing and

servicing interactions

… with big data and machine

learning to enable doubled digital

acquisitions

2013 2016

Doubled Digital Acquisitions

+2X

56

Case Study: Double Cash Targeting

Since product launch, we have

improved targeting capabilities in

every channel

Resulting in sequentially higher

return receivables

Notes:

(1) Target Client impressions for 2014 Above the Line based on internal estimates

(2) Sourced from internal data – full rate revolving balance 3 months after expiration vs. total balance 3 months before

expiration

Lift in Impressions to

Target Clients

Above the Line(1) +10%

Digital +45%

Direct Mail +1.9X 3Q14 4Q14 1Q15 2Q15 3Q15

% Promotional Loans Expiring to Full Rate Revolving Loans by

Vintage(2)

+1.5

X

57

Case Study: Predicting Silent Attrition

Leveraged Big Data and machine learning techniques on 10K+ data

variables and 10+ billions of customer transactions to evaluate signals of

disengagement

Without Big Data With Big Data

5X higher spend attrition identification in

top 2 deciles with beta error cut by half

1X 0.5X Beta

Error

+5X

Top signals:

Customers who break their own “normal” spending patterns are more likely to attrite

Example:

• Some customers stop buying groceries on the weekends

• A portion of them opened a new credit card with competitors

• Combining these 2 behavioral features identified a very small group of customers with 6.4X higher sales attrition vs. portfolio cohort average

58

Big Data Innovation: Building Next Generation Analytic

Capabilities

Transforming our analytic capabilities… …To enable growth and

efficiency

2011 2016 2017+

Decision Granularity

Segment

s

Individua

l

targeting

Regressio

n models

Real

time

Individua

l

targeting

Machine

learning

2011 2016 2017+

# of Models

2011 2016 2017+

Time to Develop & Implement Model

0% 3%

52%

2011 2016 2017+

Unstructured Data as % Consumed Data

Enabled double digital

acquisitions

5X better identification of

silent attrition for

customer retention

Reduce operating

expenses with voice

analytics

Further improve targeting

efficiency leveraging

image recognition

Underwriting integrating

risk, return, and

volatility

And many many more Big

Data use cases in the

pipeline for Branded

Cards

+10x growth

in predictive

models

7x reduction

in cycle time Diversified

data variety

59

Sami Huovilainen [email protected]

Caihao Weng [email protected]

Thank

You

Application Performance Management

Nov. 21, 2017

Jiabin Zhao, Ph.D.,

AppDynamics, Cisco Systems

A deep learning approach

Disclaimer

THE INFORMATION HEREIN IS PROVIDED “AS IS,” WITHOUT ANY WARRANTIES OR REPRESENTATIONS, EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION, WARRANTIES OF NONINFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

Copyright 2012 Cisco Systems, Inc. All Rights Reserved

Application performance management (APM) is the monitoring and management of performance and availability of software applications

APM strives to detect and diagnose complex application performance problems to maintain an expected level of service. APM translates IT metrics into business value.


Time Series in APM

• Classification

• Forecasting

• Anomaly Detection

• Root Cause Analytics


Deep Learning and Neural Network • Deep learning is part of a broader family of

machine learning methods based on learning data representations, supervised, partially supervised or unsupervised.

• Deep learning architectures: deep neural networks, deep belief networks and recurrent neural networks…

• A deep neural network (DNN) is an ANN with multiple hidden layers between the input and output layers.


CNN, ANN, LSTM

An ANN is basically a network of computing units linked by directed connection


From: https://arxiv.org/pdf/1701.01887.pdf

Applications of Deep Learning to TSs • Classification: CNNs/LSTM learns hidden features

by themselves, reducing the need for domain expertise which is introduced manually by human experts

• Forecasting: DNN /LSTM automatically learns hidden features and correlations via layer-by-layer

• Anomaly Detection: LSTM learns sequences containing longer term patterns of unknown length, and higher level temporal features

• Root Cause Analytics: one of the uses cases of classification


Anomaly detection

• Anomaly detection is the identification of items, events, or observations that deviate considerably from an expected pattern observed.

• Anomaly Detection is to model time series and, and find points/regions where predicted values are too different from actual ones.


Challenges in APM Anomaly Detection

• Model: Learning normal behavior, for instance, the length of this time window generally needs to be pre-determined and the results greatly depend on this parameter

• Scalability: unbounded quantity of data points: multiple metrics time series of each element in the system

• Real Time: The high rate of incoming observations, the hierarchy of the system including nodes and tiers

• Accuracy: high false alarm rate


Applications of LSTM to APM Anomaly Detection

LSTM networks obviate the need for a pre-specified time window and are capable of accurately modelling complex multivariate sequences.


Future Work

1. Performance evaluation

2. Deep learning in RCA w/i APM


71

ICDM Community Meeting 11/21/2017

Thank You!

In the afternoon,

– 1 Panel

– 4 Technical Sessions

welcome toicdm/slides/icdm17-communitymtng.pdf · welcome to 2017 icdm community meeting . icdm...

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