welcome to fitness matters! franchise profile. fitnessmatters.com.au finally! a gym that cares about...

Welcome to Fitness Matters!

Franchise Profile

fitnessmatters.com.auFinally! A gym that cares about you!

Be in control of your own destiny!

What do you want to achieve in life?

Attitude is everything!


Our Intention: (the why)To create a happy healthy world because we care!

Our Vision: (where are we going)Our vision is to have 100 boutique style fitness clubs in Australia & New Zealand

within 10 years (May 2019) and to be recognised for: Excellence in customer service An outstanding franchise investment An employer of choice and A leading corporate citizen that supports the local community.

Our Mission: (how we do it!) To provide inspiration, motivation and support in a caring environment to ensure

our members achieve results!


Finally! A Gym that Cares about You!Fitness Matters has 4 Key Branding Qualties: Customer Service Caring Results Fun & Laughter

Results Guarantee! If you don’t get results in your 1 Month “Results”

membership, then we will GIVE you a 12 month membership for FREE!

Our Point of Difference

Branding Qualities

Results Guarantee!

* Conditions Apply


Join an award winning team: Finalists in the Quest Small Business Achiever Awards

(Ormeau, Bribie) Winners of Personal Training Studio of the Year awarded

by the Australian Institute of Fitness QLD (Ormeau) Wall of Success at the National College of Business (HO)

Member of the Franchise Council of Australia: FCA is the chief franchising body in Australia

Franchisor qualifications & experience: Your franchisor team includes Paul & Kylie Courtie,

Simone Pentis, Tania Robinson & Caitlin Hannah

Brand credibility

AwardsFCAExperience


FRANCHISEE

Centre Manager

WOW TeamCustomer Care Consultant

Membership Consultant

RESULTS TeamResults Gurus

Member MotivatorsClass Gurus

Massage Gurus

You & your team

Franchise Structure


Week 1: Corporate Induction (1 Day) Reception (2 Days) Sales (2 Days)Week 2: Corporate Sales & Local Marketing (3 Days) Admin & Reporting ( 2 Days)Week 3: Gym Floor / Member Motivators (2 Days) Personal Training / Platinum Program (2 Days) Massage & Group Fitness (1 Day)Week 4: Leadership (1 Day) Team Selection & Training (2 Days) Team Management & Development (2 Days)Week 5: Business Management & Pre Centre Opening (1 Week)Week 6: Opening Week – In Centre Support (1 Week)

Initial training & induction program

Training & Support


Critical care program – Your 1st 3-6 months: Weekly Visits (As required) Phone & Admin Support (As required) Team Training (As required)

Franchise development program: - ongoing support Support visit ( 3 hours - monthly)

Compliance Check Monthly Review: - Figures & Business Plan

- Key Wins & Challenges Training / Coaching (as required)

Phone & Admin Support (As required) Business Review & Compliance Audit (1 day - 6 monthly) Mystery Shoppers Annual Conference (1-2 days)

Ongoing Support

Training & Support


Intensive care program: - If something goes wrong Support Caring Analysis Action Plan Coaching & Review

When something goes wrong!

Training & Support


What is included?

So what do you get with a fitness matters franchise?

In addition to the initial comprehensive induction & training program and ongoing support you get: Fitness matters business model, tools & systems Fitness matters branding & reputation Operations & training manuals Territory Turn-key operation including design & set-up Marketing & promotions strategies Group buying power National and local territory website.

The franchise opportunity


What are the benefits?

Why should you consider a fitness matters franchise?

Field Support: We pride ourselves on excellence in customer service to our franchisees by ongoing training, coaching and support, so you are never on your own and when in doubt, we are only a phone call away. Financial: Why work for someone else and create their wealth when you can create your own? Your income potential is uncapped and everything you do is for you!

Brand Credibility: It takes time to build a brand and credibility when you start your own business. fitness matters is an award winning brand with a reputation for being caring & friendly with customer service excellence.

Live the Lifestyle Do something you absolutely love and get paid for it! You can live a fun, fit, healthy & rewarding lifestyle where you can make a difference in people’s lives every day! Live a life you absolutely love!

Simple Business Model: All the hard work and thinking has already been done with the business model with extensive systems & checklists so you don’t need to have previous business experience to run a fitness matters franchise!

The franchise opportunity


Franchise investment & terms

Fitness matters franchise investment

Initial Franchise Fee: $50,000 (+ GST) 5 year term plus 5 year renewal option (subject to lease negotiation)

Ongoing Fees: 8% Royalty Fee (paid weekly for the term of the franchise) 3% Marketing Fee (paid weekly for the term of the franchise)

Other costs to be considered are: Purchase of existing business or fit-out of new business Equipment lease Working capital Marketing Launch Legal's Plus other costs outlined in the Disclosure Document.

The investment


A day in the life of a franchisee

What it really like owning your own fitness matters franchise?

What do you think a day in the life of a franchisee would involve?

Initial Involvement – Hours / duties / focus / support/ pressure Up and Running – Technician or Manager? Successful Franchisee – Multi-site operator?

What other commitments / support do you currently have?

Family / Children / Friends Sports / Hobbies / Community Holidays / Leisure

The reality of being a franchisee


Sth East QLD & Nth NSW

Where do you want your fitness matters franchise?Fitness matters plans to initially focus on Sth East Qld & Nth NSW to strengthen the Brand and to guarantee the highest level of support to our franchisees prior to expanding into other areas.

Our model also focuses on community involvement, so the focus for expansion is on regional areas – we are not interested in competing with larger chains in the city as we want to keep the boutique club feel and offer a caring and customer focused environment where members achieve RESULTS!

At Fitness Matters, we want our members to feel like they are part of the family!

Expansion Plan


Territories

(Our original club was based in Ormeau)

Example Territory Profile (Ormeau – ABS) Total Population: 6,145 persons Median Age: 31 Median household income: $1,299pw Unemployment 4% 45% of Population are Couples with kids under 15 years 30% of Population are Couples with no kids

Your Territory Profile – Things to consider Ideal Population size: 10,000 plus Low unemployment Target market: Couples aged between 25 – 40 years with kids Community focused area

Territory Demographics


Existingor new?

Existing Centres:The first fitness matters franchise clubs were existing independent clubs that have been rebranded and systemised.

Advantages: Existing membership base Immediate income / cash flow Shorter time frame Due diligence Easier to get finance with proven figures

Disadvantages: Re-fit / Re-furb Chance that the previous owner overstated figures Underlying problems that were not identified during sale process Resistance from team / members with new systems / branding

Purchasing an existing club


Existingor new?

New Club Advantages: Everything is new and fresh No problems from ex-owners / members you need to deal with You can set the standards & do it right from day one Pre-sale so you can potentially have cash flow from the day you open

New Club Disadvantages: No income until the centre opens Low cash flow until you build membership - which may take some time before you break even Higher risk as the area is not proven Longer time frame due to premises fit-out & ordering new equipment, pre-sale & marketing Unexpected extra costs during fit-out / time delays More difficult to raise finance

Opening a new club


Centre design & set-up

Centre Design & Set-up:You will have your very own Project Manager to work with you every step of the way for your centre design, set-up and fit-out to ensure everything is done according to fitness matters standards.

We certainly welcome your input & feedback during this stage as it is your business we are creating. All specifications however must be approved by your Project Manager and to fitness matters standards.

Equipment:Your Project Manager will also work with you to select and negotiate equipment lease / purchases including delivery, lay-out and set-up.

Your Project Manager


Joining members before you open!

Presale:You don’t want to open a new club with no members and then start marketing! The ultimate goal is to have joined up enough new members during the presale to cover your break-even costs from day one.

Ideally your presale should run for 12-16 weeks prior to your new club opening, however can be longer or shorter as individual centre needs arise.

You will also need to set up a presale office so members can meet your sales team for a health & needs analysis chat. This is usually done in your local shopping centre.

Your Presale


Who are fitness matters?

Initial Marketing:This is the most critical marketing you will do for your centre because at this stage potential members can’t come and “check you out”. You haven’t yet built a reputation in your chosen territory and there are no member success stories testimonials for your club.

At this point we want to flood your territory with effective marketing strategies to get as many members joined up during presale as possible. We recommend you allocate a minimum of $5k - $10k for initial presale marketing to establish the fitness matters brand.

Branding Qualities: Caring Customer Service Results Fun & Laughter

Initial Marketing


Where to from here..

Selection Process:If you are still keen to proceed:

1. Behavioural Interview2. Review of Enquiry Form3. Personality Profile

Your Homework Assignment:1. Read through this fitness matters franchise profile presentation2. Read through the Handy Contacts Flyer3. Visit our existing clubs (min 3 visits)4. Franchise Application Form (includes Medical & Police Check

For your preferred territory please complete:1. Business plan template incl. financials & cash flow forecast2. Demographics & competitor analysis

The next step…


Where to from here..

2 weeks from today: (suggested timeframe)

If you are still keen to proceed:1. Behavioural Interview2. Review of Application Form3. Personality Profile4. Review your Homework Assignment

From our 2nd meeting If you are proceeding, a $5,000 (+ GST) deposit will then be required for disclosure documents to be issued.

2nd meeting & application process


Thank you for your time today!

It was great to meet you today! Regardless of if you proceed or not, we want you to live a happy & healthy life!

Smile, be happy, care about others and look after your body – it’s the only one you have!

Have a happy & healthy day!

welcome to fitness matters! franchise profile. fitnessmatters.com.au finally! a gym that cares about...

Documents

days week

week week

required team training

day week

centre support

team franchise structure

days sales

opening week