welcome to comfort audio distributors meeting 2011 “shared experience – shared knowledge –...
TRANSCRIPT
Welcome to Comfort Audio Distributors meeting 2011
“Shared experience – shared knowledge – shared success”
Presentation guests / Comfort Audio distributors
• Gordon Morris Ltd, England• PC Werth, England• Westra, Germany• My World of Hearing, Germany• Multi Care Systems, Holland• Medincus, Poland• Mehalev, Israel• Multiacustica, Spain• Hoorzentrum Aerts, Belgium• Widex, Finland• Simeon, Canada• Saleh Al Shawaf, UAE
Presentation Comfort Audio representatives
• Mats Dörring, CEO• August Pansell, R&D (founder of Comfort Audio)• Carljohan Lagervall, R&D (founder of Comfort Audio)• Heiner Kanitz, Comfort Audio GmbH• Egil Bjorvatn, Comfort Audio ApS / AS• Christian Bergdahl, International Sales Manager• Fredrik Nilsson, Regional Sales Manager• Stefan Persson, Regional Sales Manager• Anders Green, Regional Sales Manager• Yvonne Dahl, Sales assistant• Anette Laurell, Marketing Manager• Mohsen Haj-Bolouri, Technical Support and Project Manager• Anna K Lejon, International Product Specialist• Astrid Günther, Education & Marketing Support
Not present today:• Zarah Nilsson, Web communication
Our four market segments
An active working live
From pre-school
to university
Public placesHome and private life
CI / Baha – a fast growing area
• 100% is helped by ALD• Well identified customers: CI centers, leading doctors, few suppliers• Strong finance systems• Fantastic result
Hearing aid and CI/Baha colleagues
DK DK CH(Unitron)
DK DE US
Australia Austria USA
Dedicated products
Homologation/approvals should not be a limitation
Ease of use: product, software, communication, service
Product development 2012-2013-2014
Comfort Digisystem
Unique solutions and quality for the end user/consumer
No delay (SST)
Eavesdrop secure (SST)
Dynamic range (SST) – more natural sound
Handle long distance
Handle several microphones and receivers
Leading and attractive design
Window of opportunity
• Marketing support/Joint marketing activities– Shared advertising– Exhibitions with joint efforts– Newsletters– Road Shows– Seminars– Scientific articles
• Comfort Audio WEB - Extranet• Educational capacity
– Comfort Audio Academy (at your premises or in Sweden)
• Intensive development – new innovative products• Technical/audiological support & competence• Good tools & samples for quick start
As a Comfort Audio Distributor/Partner – you can expect:
• Strong & dedicated sales resource(s) with local expertise• We will rely on your local expertise so that the business for
Comfort Audio products can grow on your market• Annual budget/forecast plan & activity plans• Feedback from your market• Perform Comfort Audio Academies on your market
(with our assistance)• Invest in sales tools (Comfort Audio will assist with reasonable
pricing)
Shared experience – shared knowledge – shared success!
What does Comfort Audio expect from Distributors/Partners?
Knowledge create sales
Hearing is believing – especially true with Comfort Digisystem
Hear the future!