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DIGITRAINING PLUS 2008DIGITRAINING PLUS 2008EuropeanEuropean Cinemas Cinemas

ExperiencingExperiencingNew TechnologiesNew Technologies

ExperiencingExperiencing

ExperiencesExperiences.. ..

PRACTICAL INFORMATIONPRACTICAL INFORMATIONTHE IBIS HOTEL:THE IBIS HOTEL:

TheThe electricityelectricity points in points in thethe roomsrooms ofof thethe Ibis Ibis EustonEuston StSt PancrasPancrasHotel Hotel conformconform to to EnglishEnglish standards. standards. WeWe thereforetherefore adviseadvise participants participants

to to equipequip themselvesthemselves withwith an an adaptoradaptor so so thatthat theythey areare ableable to to rere--chargecharge mobile mobile phonesphones, , laptopslaptops and and otherother electricalelectrical devicesdevices..

All All roomsrooms at at thethe Ibis Ibis EustonEuston St. St. PancrasPancras hotel hotel areare equippedequipped withwith a a wiwi--fifi internetinternet connectionconnection, for , for whichwhich therethere is a charge.is a charge.

MEDIA MEDIA SallesSalles willwill cover cover thethe costcost ofof accommodationaccommodation and and breakfastbreakfast: : for for anyany extrasextras, participants , participants areare advisedadvised to to openopen an an individualindividual accountaccount

withwith thethe hotel, hotel, usingusing theirtheir creditcredit cardcard as as guaranteeguarantee..

In general In general ““nonnon--smokersmoker”” roomsrooms willwill bebe assignedassigned. . ThoseThose whowho wishwish to to smokesmoke in in theirtheir roomsrooms areare requestedrequested to to informinform MEDIA MEDIA SallesSalles;;

EveryEvery mealmeal organizedorganized by MEDIA by MEDIA SallesSalles generallygenerally arrangesarranges for for alternative alternative vegetarianvegetarian dishesdishes to to bebe availableavailable. . NeverthelessNevertheless, ,

vegetariansvegetarians areare kindlykindly requestedrequested to let to let usus knowknow beforebefore thethe start start ofofthethe coursecourse

PRACTICAL INFORMATIONPRACTICAL INFORMATIONTHE IBIS HOTEL:THE IBIS HOTEL:

SECURITY !SECURITY !

All All questionsquestions regardingregarding thethe hotel hotel shouldshould bebeadressedadressed to SARAto SARA

PROGRAMMEPROGRAMMEWednesdayWednesday April 9April 9

3.30 3.30 pmpmOpeningOpening ofof thethe coursecourse

YourYour host: Jens host: Jens RykaerRykaer, , PresidentPresident ofof MEDIA MEDIA SallesSalles

3.45 3.45 pmpmWelcomeWelcome speechspeech by by AgnieszkaAgnieszka MoodyMoody, , DirectorDirector ofof MEDIA MEDIA DeskDesk UKUK

UK UK cinemacinema exhibitionexhibition -- challengeschallenges and and opportunitiesopportunities, by Phil , by Phil ClappClapp, CEO , CEO ofof thetheUK Cinema UK Cinema ExhibitorsExhibitors' Association ' Association

4.30 4.30 pmpmPresentationPresentation ofof thethe coursecourse, by , by Mads Egmont ChristMads Egmont Christensen, ensen, moderatormoderator

Digital Digital screensscreens: : howhow manymany and and wherewhere? ? by by ElisabettaElisabetta BrunellaBrunella, , SecretarySecretary General General ofof MEDIA MEDIA SallesSalles

5.30 5.30 pmpmCoffeeCoffee breakbreak

6.00 6.00 pmpmWhatWhat do do wewe talk talk aboutabout whenwhen wewe talk talk aboutabout digital digital cinemacinema??

by Dave by Dave MonkMonk, , EuropeanEuropean Digital Cinema ForumDigital Cinema Forum

7.45 7.45 pmpmPresentationPresentation ofof whowho 's 's whowho

8.15 8.15 pmpmDinnerDinner at at thethe Hotel Hotel

PROGRAMMEPROGRAMMEThursdayThursday April 10April 10

AtAt CurzonCurzon Cinema, Cinema, SohoSohoTransfer by metro (Leicester Transfer by metro (Leicester SquareSquare), ), departingdeparting from hotel from hotel nono laterlater

thanthan 8.30 am8.30 am

9 am9 amTheThe reality reality ofof runningrunning a digital a digital cinemacinema withinwithin thethe DSN DSN schemescheme: :

technicaltechnical and and operationaloperational aspectsaspects, , includingincluding distribution, by Fiona distribution, by Fiona Deans and Deans and NicolaNicola GadGaddesdes, ,

Arts Alliance MediaArts Alliance Media

Visit Visit ofof thethe cinemacinema led by Mick Stephen, led by Mick Stephen, technicaltechnical manager manager ofof CurzonCurzonCinemasCinemas

Business models, part I: Arts Alliance Media, by Fiona DeansBusiness models, part I: Arts Alliance Media, by Fiona Deans

12 12 pmpmCold lunchCold lunch

At At CurzonCurzon Cinema, Cinema, SohoSoho

PRACTICAL INFORMATIONPRACTICAL INFORMATIONThursdayThursday April 10April 10

08:3908:39EustonEuston UndergroundUnderground StationStation

TakeTake thethe NorthernNorthern Line Line towardstowards KenningtonKenningtonStation via Station via CharingCharing CrossCross

oror NorthernNorthern Line Line towardstowards MordenMorden via via CharingCharingCrossCross

EustonEuston UndergroundUnderground StationStation08:4608:46Leicester Leicester SquareSquare UndergroundUnderground StationStation

Leicester Leicester SquareSquare UndergroundUnderground StationStation

MaximumMaximum journeyjourney time: 00:07time: 00:07InterchangesInterchanges: 0: 0

PROGRAMMEPROGRAMMEThursdayThursday April 10April 10

AtAt CurzonCurzon Cinema, Cinema, SohoSohoTransfer by metro (Leicester Transfer by metro (Leicester SquareSquare), ), departingdeparting from hotel from hotel nono laterlater

thanthan 8.30 am8.30 am

9 am9 amTheThe reality reality ofof runningrunning a digital a digital cinemacinema withinwithin thethe DSN DSN schemescheme: :

technicaltechnical and and operationaloperational aspectsaspects, , includingincluding distribution, by Fiona distribution, by Fiona Deans and Deans and NicolaNicola GadGaddesdes, ,

Arts Alliance MediaArts Alliance Media

Visit Visit ofof thethe cinemacinema led by Mick Stephen, led by Mick Stephen, technicaltechnical manager manager ofof CurzonCurzonCinemasCinemas

Business models, part I: Arts Alliance Media, by Fiona DeansBusiness models, part I: Arts Alliance Media, by Fiona Deans

12 12 pmpmCold lunchCold lunch

At At CurzonCurzon Cinema, Cinema, SohoSoho

PROGRAMMEPROGRAMMEThursdayThursday April 10April 10

At At ICA ICA -- InstituteInstitute ofof ContemporaryContemporary ArtsArtsTransfer Transfer onon footfoot 2 2 pmpm

WelcomeWelcome speechspeech by Mark Adams, by Mark Adams, DirectorDirector ofof Cinema Cinema ofof thethe ICAICA2.15 2.15 pmpm

TheThe UK Film UK Film CouncilCouncil 's Digital Screen Network and 's Digital Screen Network and thethe opportunityopportunity ofofdigital digital cinemacinema, by Alex , by Alex StolzStolz, UK Film , UK Film CouncilCouncil

3.30 3.30 pmpmQuestionsQuestions & & answersanswers session session onon digital digital contentscontents -- film distribution.film distribution.With With thethe participation participation ofof Anna Anna GodasGodas, , DogwoofDogwoof Pictures and Sara Pictures and Sara

FrainFrain, , MetrodomeMetrodome4 4 pmpm

CoffeeCoffee breakbreak

4.30 4.30 pmpmBusiness models, Part 2: Business models, Part 2: TechnicolorTechnicolor, by Tom , by Tom CottonCotton

PROGRAMMEPROGRAMMEThursdayThursday April 10April 10

Participants Participants areare freefree for for dinnerdinner9.20 9.20 pmpm

BeginningBeginning ofof thethe screening "U2screening "U2--3D" at BFI IMAX (metro: 3D" at BFI IMAX (metro: Waterloo). Waterloo).

PRACTICAL INFORMATIONPRACTICAL INFORMATIONU2 3D:U2 3D:

RESERVATIONS NEEDEDRESERVATIONS NEEDEDTHURSDAY NIGHT 9:20 THURSDAY NIGHT 9:20 pmpm

COST: 12,50 COST: 12,50 PoundsPoundsMEDIA MEDIA SallesSalles contactcontact: LAURA: LAURA

PRACTICAL INFORMATIONPRACTICAL INFORMATION

EustonEuston UndergroundUnderground StationStation

TakeTake thethe NorthernNorthern LineLine towardstowards KenningtonKennington Station via Station via CharingCharing CrossCross

WATERLOO STATION: WATERLOO STATION: ReducedReduced escalatorescalator service service untiluntil 11 11 MayMay..

AverageAverage journeyjourney time: 10 time: 10 minsminsZone(sZone(s): 1): 1

PROGRAMMEPROGRAMMEFridayFriday AprilApril 1111

At At OdeonOdeon SurreySurrey QuaysQuaysTransfer by metro (Canada Transfer by metro (Canada WaterWater), ), departingdeparting from hotel from hotel nono

laterlater thanthan 8.45 am8.45 am9.30 am9.30 am

WhatWhat benefitsbenefits doesdoes digital digital cinemacinema bring to bring to exhibitorsexhibitors??PracticalPractical experienceexperience ofof runningrunning a digital test a digital test onon all all screensscreens ofofa a digiplexdigiplex by Richard by Richard EastEast, General Manager , General Manager ofof OdeonOdeon SurreySurrey

QuaysQuays10:45 am 10:45 am

CoffeeCoffee break (visit to break (visit to thethe projectionprojection boothbooth))11:15 am11:15 am

Alternative Alternative ContentContent, Giovanni , Giovanni CozziCozzi, , EmergingEmergingPictures Pictures

11:45 am11:45 amTheThe worldworld ofof 3D, by Matt Cowan, 3D, by Matt Cowan, RealDRealD

3D screen (demo)3D screen (demo)

PRACTICAL INFORMATIONPRACTICAL INFORMATION08:56 08:56 EustonEuston UndergroundUnderground StationStation

TakeTake thethe Victoria Line Victoria Line towardstowards BrixtonBrixton

Green Park Green Park UndergroundUnderground StationStationTakeTake thethe JubileeJubilee Line Line towardstowards West HamWest Ham

oror JubileeJubilee Line Line towardstowards StratfordStratfordoror JubileeJubilee Line Line towardstowards North GreenwichNorth Greenwich

09:18 09:18 Canada Canada WaterWater UndergroundUnderground StationStation

FROM CANADAFROM CANADA WATER THERE ISWATER THERE ISA 10 MINUTE WALK TO SURREY QUAYSA 10 MINUTE WALK TO SURREY QUAYS

A MEDIA A MEDIA SallesSalles RepresentativeRepresentative willwill bebe at at thethe undergroundunderground station station at at thethe side side ofof thethe lakelake to guide to guide thethe trip to trip to thethe cinemacinema..

PROGRAMMEPROGRAMMEFridayFriday AprilApril 1111

At At OdeonOdeon SurreySurrey QuaysQuaysTransfer by metro (Canada Transfer by metro (Canada WaterWater), ), departingdeparting from hotel from hotel nono

laterlater thanthan 8.45 am8.45 am9.30 am9.30 am

WhatWhat benefitsbenefits doesdoes digital digital cinemacinema bring to bring to exhibitorsexhibitors??PracticalPractical experienceexperience ofof runningrunning a digital test a digital test onon all all screensscreens ofofa a digiplexdigiplex by Richard by Richard EastEast, General Manager , General Manager ofof OdeonOdeon SurreySurrey

QuaysQuays10:45 am 10:45 am

CoffeeCoffee break (visit to break (visit to thethe projectionprojection boothbooth))11:15 am11:15 am

Alternative Alternative ContentContent, Giovanni , Giovanni CozziCozzi, , EmergingEmergingPictures Pictures

11:45 am11:45 amTheThe worldworld ofof 3D, by Matt Cowan, 3D, by Matt Cowan, RealDRealD

3D screen (demo)3D screen (demo)

PROGRAMMEPROGRAMMEFridayFriday AprilApril 1111

1.15 1.15 pmpmLunchLunch

AtAt Frankie & Frankie & Benny'sBenny's

SurreySurrey QuaysQuays RoadRoad, London, London

PRACTICAL INFORMATIONPRACTICAL INFORMATIONFROM SURREY QUAYS (FROM SURREY QUAYS (Frankie & Frankie & Benny'sBenny's)) THERE ISTHERE IS

A 15 MINUTE WALK TO CANADAA 15 MINUTE WALK TO CANADA WATER WATER 14:5514:55Canada Canada WaterWater UndergroundUnderground StationStationTakeTake thethe JubileeJubilee Line Line towardstowards StanmoreStanmoreoror JubileeJubilee Line Line towardstowards WillesdenWillesden GreenGreenoror JubileeJubilee Line Line towardstowards WembleyWembley ParkPark

London Bridge London Bridge UndergroundUnderground StationStationTakeTake thethe NorthernNorthern Line Line towardstowards HighHigh BarnetBarnet

oror NorthernNorthern Line Line towardstowards EdgwareEdgware

15:1215:12Euston Euston UndergroundUnderground StationStation

PROGRAMMEPROGRAMMEFridayFriday AprilApril 1111

AtAt Ibis Ibis EustonEuston StSt PancrasPancras HotelHotel3.30 3.30 pmpm

ChallengesChallenges to copyright in to copyright in thethe digital digital worldworld, by Charlotte , by Charlotte McMillanMcMillan, , SJ SJ BerwinBerwin4.15 4.15 pmpm

HowHow to to obtainobtain additionaladditional revenuerevenue thanksthanks to digital to digital cinemacinema??Alternative Alternative contentscontents, , withwith presentationspresentations by Christine by Christine CostelloCostello -- More2Screen More2Screen

and and FabriceFabrice TestaTesta -- DDCinemaDDCinema5 5 pmpm

CoffeeCoffee breakbreak5.30 5.30 pmpm

Business models, part 3: XDC, Business models, part 3: XDC, byFabricebyFabrice TestaTesta and Bernard and Bernard CollardCollard in in collaborationcollaboration withwith Sound Sound AssociatesAssociates, Jerry , Jerry MurdochMurdoch

(Participants (Participants areare freefree for for dinnerdinner))

8:40 8:40 pmpm

BeginningBeginning ofof thethe screening screening ””SHINE A LIGHT" at SHINE A LIGHT" at TheThe ODEON,ODEON,SurreySurrey QuaysQuays (metro: Canada (metro: Canada WaterWater).).

REGISTRATION NEEDEDREGISTRATION NEEDED

PROGRAMMEPROGRAMMESaturdaySaturday AprilApril 1212

At At Kino Cinemas, Kino Cinemas, HawkhurstHawkhurst, West Kent, West KentTransfer by private bus, Transfer by private bus, departingdeparting at 7.30 amat 7.30 am

9.45 am9.45 amHowHow to to managemanage and and programmeprogramme a a ““purelypurely digital digital

cinemacinema””by Paul by Paul CorcoranCorcoran

10.45 am10.45 amScreening Screening ofof a a selectionselection ofof upcomingupcoming EuropeanEuropean digital digital

moviesmovies by XDCby XDC

12 12 pmpmLunchLunch

At At TheThe Royal Royal OakOak Pub, Pub, HawkhurstHawkhurst

PROGRAMMEPROGRAMMESaturdaySaturday AprilApril 1212

ReturnReturn toto Ibis Ibis EustonEuston StSt PancrasPancras HotelHotelDepartureDeparture at 1.30 at 1.30 pmpm

3.30 3.30 pmpmTheThe GermanGerman debatedebate onon cinemacinema digitalisationdigitalisation, by , by DetlefDetlef

RossmannRossmann, , presidentpresident ofof AG KinoAG Kino

4.30 4.30 pmpmAn An overviewoverview ofof significantsignificant digital digital experiencesexperiences aroundaround EuropeEurope

by:by:-- SilvanaSilvana MolinoMolino, , MicrocinemaMicrocinema, , ItalyItaly

-- Mathias Mathias HoltzHoltz, Folkets Hus , Folkets Hus ochoch Parker, Parker, SwedenSweden-- Benjamin Benjamin DauhrerDauhrer, , CineCittaCineCitta, , GermanyGermany

-- Enrique Enrique MartMartííneznez del del MolinoMolino, , YelmoYelmo CinesCines, , SpainSpain-- MassimilianoMassimiliano GiomettiGiometti, , GiomettiGiometti Cinema, Cinema, ItalyItaly

6.30 6.30 pmpmFinal statementsFinal statements

8 8 pmpmClosingClosing dinnerdinner

At At ThistleThistle Hotel, Hotel, EustonEuston((walkingwalking distance from Ibis distance from Ibis EustonEuston StSt PancrasPancras Hotel)Hotel)

PROGRAMMEPROGRAMMESundaySunday AprilApril 1313

At Ibis London Euston St Pancras9.15 am

Course evaluation

11 amCourse closure