welcome to chester’s - harbor wholesale foods in lacey ... · welcome to chester’s ... great...

Welcome to Chester’s

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Chester’s In The News


History of Chester’s


Biscuits Chicken Tenders Snacks Sandwiches Biscu Chicken Tenders Snacks S Biscuits Chicken Tenders Snacks Sandwiches Biscu Chicken Tenders Snacks

Chester’s Restaurant-In-Store

Flexible Locations & Store Design



Chester’s In-Line



Airport Locations



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1CS

Drive-thru

Menu sign

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24x3

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ICEDRINK

POSL

CCPOSPOS

REFCM

DB TR

DTC

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42"

36"46"

46"

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42"

COOLER

FREEZER

MB

DC

36"

26"30"

36"

HS

3CS

SERVICE

DINING

WASH

PREP

pass-thru

MEN

WOMEN

KITCHEN

CO

RR

IDO

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8'x10'GT

24x7

2 S

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LF

BBT

CF

LT

18x7

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LF

HS

CA

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WFICE 2

RP

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DESK

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Biscuits Chicken Tenders Snacks Sandwiches Biscu Chicken Tenders Snacks S Biscuits Chicken Tenders Snacks Sandwiches Biscu Chicken Tenders Snacks

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Chester’s Drive-Thru Option


Supermarket Programs

1. Independents2. Small Chains3. Large Chains


Chester’s Core Equipment


Chester’s Estimated Cost Summary

Item Approximate Cost

Graphics Package $4,308.00(1) Menu Board and inserts(1) Promotional Signage Package

Countertop Poster Holder Wall Poster HolderStreet Talker Change MatStanchion Poster Holder

(1) Coming Soon Banner(1) Grand Opening Kit

Chester’s Yard Signs Now Open BannerBalloons Posters

(1) Counter Graphic Panel(1) Interior Décor Package

Thank You Door Sign Come Back Soon SignRestroom Signs Order Here SignPick Up Here Sign Wash Hands SignsStore Hours Sign Now Hiring SignEmployees Only Sign

Equipment Package $32,250.00(2) Fry Kettles, electric(1) Breading and Batter Table(1) 6’ Merchandiser(1) Blodgett Oven, electric(1) Oil Caddy(1) Landing Table(1) Potato Wedger

Signage $2,278.00(1) Exterior Illuminated Sign(1) Interior Illuminated Sign

Other Items Needed:(as required)

Walk-In Cooler/FreezerDispenser, Drink/Ice Self-ServeVented HoodSmallwares PackageMonument/Pole SignEmployee UniformsService CounterWall Tile

*Prices subject to change.



After Opening Chester’s

Before Opening Chester’s


Chester’s Menu

Chester’s Tenders4 pc 0.00 8 pc 0.00 12 pc 0.00Chester‘s Tenders

SandwichesChester Breaster 0.00BBQ Chicken Sandwich 0.00

Sandwiches

Breakfast Sides 2 Breakfast Wedges 0.00

Breakfast Sides

Early Bird Biscuits Chicken Biscuit 0.00 Sausage Biscuit 0.00 Bacon Biscuit 0.00 Add Egg 0.00 Add Cheese 0.00 Cinnamon Raisin Biscuit 0.00 Old-Fashioned Biscuit 0.00Make It A Combo 0.00with breakfast side and regular coffee

Early Bird Biscuits

Family Meals with 2 family sides & biscuits 8 Piece Family Meal 0.0012 Piece Family Meal 0.0016 Piece Family Meal 0.00

Family Meals

Chester’s Snacks with biscuit Dark White2 Piece Snack 0.00 0.003 Piece Snack 0.00 0.00

Chester‘s Snacks

Chester’s Meals with 2 individual sides & biscuit2 Piece Meal 0.00 0.003 Piece Meal 0.00 0.00

Chester’s Meals

3 Piece Meal Combo 1 thigh, 2 legs, 2 individual sides, biscuit, drink

2 Piece Combo 1 thigh, 1 leg, individual side, biscuit, drink

2 Piece Meal Combo 1 thigh, 1 leg, 2 individual sides, biscuit, drink

3 PieceTender Combo 3 tenders, individual side, drink

4 Piece Tender Combo 4 tenders, 2 individual sides, biscuit, drink

Chester Breaster Sandwich Combo

Chester Breaster Sandwich, individual side, drink

CHESTER’SCHESTER’Scombo mealscombo meals Desserts

Cookies 0.00Desserts

Beverages Sm $0.00 Med $0.00 Lrg $0.00 Coke, Diet Coke, Dr. Pepper Sprite, Sunkist, Iced TeaCoffee Reg $0.00Orange Juice 0.00

Beverages

SidesIndividual 0.00Family 0.00 Potato Wedges Mashed Potatoes Cole Slaw Baked Beans Macaroni Ind 0.00 Fam 0.00 & CheeseBiscuits 4 for 0.00 12 for 0.00

Sides

Make It

A Combo SpecialtiesChester Wrap 0.00Chester Caesar Wrap 0.00Garden Salad 0.00Chester Tender Salad 0.00

Specialties

0.00

1

0.00

2

0.00

3

0.00

4

0.00

5

0.00

6

Chester’s Sample Menu Board


Chester’s Tenders & Signature Potato Wedges


Chester’s Combo Meals


Chester’s Support

Chester’s Uniforms and Packaging


Chester’s Support

Chester’s University


Chester’s Support

Chester’s Business Manuals


Chester’s Support

Chester’s Grand Opening Kit


Chester’s Support

Opening Day

Chester’s Team Members


Chester’s Support

Quarterly Promotions


Chester’s Support

Monthly – Local Promotions


Chester’s Support

Chester’s Business Consultant or AreaDeveloper will Visit Chester’s Locations to:

Assess Customer Experience (BEST Report) and Review Quality Assurance Standards

Food Costs / Gross Margin Evaluations

Store Performance and Profitability Analysis

Marketing Materials and Promotions

Technical Service


What’s New With Chester’s

Chester’s Sauces


Chester’s Sauces

Labor Efficiencies – No more portioning from bulk

Shelf Stable – Do not need refrigeration

Sauce Portion is 2 oz.– Recommendation of 1 for a 3 piece, 2 for a 6 piece

UPC code to charge/scan for additional sauces – Recommend 25¢ for each additional sauce

Consistency of sauce flavor across the board




Chester’s QwikThaw Chicken


Chester’s QwikThaw Chicken

Consistent size across brand

Less waste

Consistent quality

Pre-marinated

Operational ease



Objective:

To develop an impactful freestandingGrab N’ Go concept for Chester’sChicken targeted at convenienceretailers that offer customers a convenient meal solution.

Multiple touch points for branding include logo and signageannouncing Chester’s to-go offer, and a freestanding kiosk housingbranded boxed product.

Cooking and packaging of the food is completed on site and extrasupplies are housed within the kiosk.

Products are freezer to fryer and labor is minimized.


The Nest Egg


Chester’s Chicken On The Fly!

Why “On The Fly”

1. Food – a must for c-store in today’s market

2. Small footprint – flexible for multiple store layouts

3. Minimal investment needed

4. Low to no labor requirements

5. Chicken – fastest growing protein

6. Portability of food product (dashboard)

7. 4 menu items (KISS)



Why “On The Fly”

8. Chicken biscuit all day (in between meal segments)

9. Wedges – great item for vegetarians; value consideration for cash-strapped consumers

10. Food safety – freezer to fryer

11. Turn key set up and training

12. Chester’s brand equity – 1,500+ locations

13. The Nest Egg – attention-getting design



Brand Equity:

Chester’s Chicken has built a reputation for servingGreat Tasting Fried Chicken that’s cooked toperfection, with a unique taste and style.

The distinct identity, featuring the image of Chesterthe Chicken and expressive type, is the single mostpowerful projection of the brand.

The Chicken On The Fly offer and tag line builds onthe equity of the current identity that customers havecome to know in the marketplace today.



The Nest EggFloor Model



The Nest EggCountertop Model



Packaging

Packaging Box

Packaging Wrap



Packaging Labels

Packaging Sticker Labels

Chicken Biscuit Wrap



Menu Offering

Menu Strip Labels



Signage

Exterior Building Sign / Wall Sign

Window Cling

Blade Sign – Top MountBlade Sign – Side Mount



Equipment Needed

1. Ventless Deep Fryer

2. Landing / Make Up Table

3. Heated Holding Cabinet

4. The Nest Egg with slide-through warmer


Why Chester’s

A Great Business Opportunity

Great Tasting Menu Items = A Loyal Customer Base

Flexible Locations Allow You Options That Best Meets Your Needs

Chicken is a Thriving Growth Segment

Operational Experts with Knowledge and Understanding of the Foodservice Business are Here to Help You Succeed

Affordable Investment Ranges Relative to Other QSR Opportunities

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Why Chester’s

A Great Business Opportunity

Full Support– Chester’s University– Training Manuals– Marketing Support– Ongoing Operational Support

Brand Recognition – 1,500+ Locations

Core Equipment Discount – Savings Offset Franchise Fees

Proven To Be Successful


Why Chester’s


Ready to Roll?


welcome to chester’s - harbor wholesale foods in lacey ... · welcome to chester’s ... great...

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