welcome… - ti media · n our website, housetohome.co.uk/ idealhomemagazine, extends this iconic...
TRANSCRIPT
WELCOME… Readers love
Ideal Home’s democratic
approach to home design.
We’re not the Style Police making
judgements about style, taste or
budgets – we simply showcase the
very best ideas, best new products,
best homes, so anyone can put together
their own unique mix. We think creating
a home should be fun and exciting, and
that’s how we want our readers to feel
when they flick through our beautiful,
contemporary pages.
Vanessa Richmond Editor, Ideal Home
HOMES DECORATING
KITCHENS BATHROOMS
LIFESTYLE TECHNOLOGY
WHAT MAKES IDEAL HOME SO SUCCESSFUL?n Every issue of Ideal Home contains fabulous real homes plus kitchen and bathroom makeovers, with easy ways for readers to get the look.
n Original and innovative decorating features show how to use colour successfully, create moodboards, tackle problem areas and find cash-clever buys.
n Girl About Tech’s pick of the best gadgets and tech buys help readers make an informed choice when choosing key appliances for their home.
n Simple Solutions make everyday life easier – from low-maintenance garden ideas to recipes and time-saving tips.
A nATIonwIdE communITy of rEAdErs wHo…
n love their home, and everything it means to them – family, security and the opportunity to indulge in practical yet beautiful decorating ideas.
n are actively decorating and renovating their homes. Many have bigger project plans, such as extensions, kitchen and bathroom transformations.
n love shopping for beautiful home products. They have a keen eye for a bargain, yet are also willing to invest in appliances, design and technology.
our THrEE kEy rEAdEr TypEs ArE:
n respected professionals living in large detached four-bed homes, often built to individual designs, in suburban and semi-rural neighbourhoods.
n Happy families with pre-school and school-age children who are frequent ‘big trolley’ shoppers. They live in modern detached or semi-detached homes.
n Established suburbanites with older children. They live in comfortable homes with gardens and own them outright or have a short time left to pay on their mortgages.
IDEAL HOME ONLINEn Our website, housetohome.co.uk/idealhomemagazine, extends this iconic brand, offering instant access to a wealth of decorating inspiration, best buys and expert advice.
n Visit our blog ‘Home shopping spy’, Ideal Home news and House Tours for affordable decorating ideas and easy updates.
n The Inspiration Gallery is the most popular area of the site, packed with accessible ideas and tours around readers’ homes.
CONTACTS
ADVERTISINGpublisher And Head of Homes network Joanne O’Hara
020 3148 7624; joanne.o’[email protected]
Group Advertisement manager Sharon Goode020 3148 7631; [email protected]
London sales manager Ruth Roscorla020 3148 7633; [email protected]
manager, regional office Russell Matthews0161 601 3730; [email protected]
production Assistant Nigel King020 3148 2680; [email protected]
EDITORIALEditorial director And network director
Isobel McKenzie-Price 020 3148 7357; [email protected]
Editor Vanessa Richmond 020 3148 7335; [email protected]
web And development Editor Stephanie Hendries 020 3148 7885; [email protected]
ADDRESSTImE Inc. (uk) Ltd, The Blue Fin Building,
110 Southwark Street, London SE1 0SU
FACTS AND FIGURES
Combined ABC .............................................171,723
Combined Adult Readership .............................913
Target Market ABC1 Adults........................... 25-54
ABC1 Adults ..........................................................64%
AB Adults ................................................................31%
Median Age ............................................................. 45
Solus Readership (All Adults) ...........................52%
source: ABc Jul-dec 15 nrs Jul-dec 15
Hello, we’re Ideal Home!Together, we are a team of… multitasking mums, independents, wise empty-nesters, single ladies (‘all the single ladies…’), attached ladies, fierce Millennials, mellow mid-lifers, property owners, free spirits, animal lovers, star bakers, crafters, DIY champions, health nuts, sofa slobs, geeks and goddesses… but, above all, we’re passionate home makers. Nice to meet you!
♥ Go to housetohome.co.uk/idealhomemagazine to see more of what we do – you can sign up to our treat of a weekly newsletter there, too…
Vanessa Richmond, Editor
VanessajoIn tHe Ideal Home communIty
My to-do list for May
The things I’ll be planning, doing and shopping for this month
T ech is taking over my life at the moment, with a big purchase on the cards, a digital-photo overload
to tackle and some rather exciting developments to share with you…Talking Tech If you’re a ‘flick-from-the-back’ kind of magazine reader, you’ll have noticed that our technology pages look a bit different this month. It took a lot of head scratching and a bit of bickering, but we’re mighty pleased with our do-over. Ideal Home’s tech expert, Amy, has also rebooted her blog to match, so visit girlabouttech.com for no-nonsense buyer’s guides, tech tips, best buys and solutions – they all come with a jargon- and geek-free guarantee.STarTing a wiSh liST Amy and I took an early morning tour of the technology department at John Lewis’s Oxford Street store in London recently with the company’s electricals buyer. It felt a bit like when designer boutiques close for Madonna or the Kardashians to shop, but without the paparazzi. Or the bodyguards. Or the couture. But it was fascinating to get the lowdown on the big stories (health tech, smart homes, HDR telly…) with no crowds, time pressure or bored children in tow. I was also taking notes for my own tech wish list – my mobile won’t take voicemails anymore, my white goods are beyond their warranties and my cathode-ray TV
is possibly a collectible now, so I’m saving for a panic-purchase or three this year!Doing a phoTo eDiT I seem to have been cast in the role of tech guru in my parents’ lives, which means I’ve had to familiarise myself with the ‘Settings’ menus of their growing collection of smartphones, iPads and Fitbits. I regularly find myself clearing storage space by deleting the hundreds of photos and videos the littlest Richmonds have taken of themselves gurning, singing Disney songs and wiggling loose teeth. And, now that we’ve all mastered iCloud (sorry, we’re an Apple, not Android family…), every single shot is backed up across our devices, filling them up even quicker! One of my bank-holiday-weekend projects will be to do a mass edit and reorganise, compile the best into photo books at jessops.com and, finally, choose a handful of them to frame and hang. If you’re in the mood for a different kind of project, look at page 150 – we’ve devised some simple upcycling ideas using basic Ikea buys that will add a new twist to your home.
FinD uS on Facebook facebook.com/ideal homemagazine.co.uk
Follow uS on TwiTTer @idealhome
enjoy our blogS Homeshoppingspy.com and Girlabouttech.com
SubScribe aT magazinesdirect.com
DownloaD our DigiTal eDiTion for iPad, Kindle Fire, Nook and Google Play
Free digital photos from your phone and create a display
Find tech that makes life run smoother at girlabouttech.com
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0123456789 | <#b#>housetohome.co.uk/idealhomemagazine MAY 2016
May edItor’s letter
ADVERTISING RATES 2016
NATIONAL
Double page spread .......................................£27,190
Whole page ......................................................£13,600
Front half page ................................................£15,630
Front third page ............................................... £19,735
1/2 page ...............................................................£8,055
1/4 page ...............................................................£3,975
COVERS
Outside back ....................................................£19,040
Inside front dps ...............................................£38,070
Inside back cover ...........................................£15,630
LONDON
Double page spread ......................................£14,030
Whole page ........................................................ £7,020
1/2 page ...............................................................£3,895
1/4 page ...............................................................£2,060
pAGE SIzES
DpSType 259 x 400
Trim 289 x 430
Bleed 295 x 436
pAGEType 259 x 185
Trim 289 x 215
Bleed 295 x 221
HALF pAGE HORIzONTALType 126 x 185
Trim 141 x 215
Bleed 147 x 221
HALF DOUBLE pAGE SpREADType126 x 400
Trim 141 x 430
Bleed 144 x 436
HALF pAGE VERTICALType 259 x 89
Trim 289 x 104
Bleed 295 x 110
2016 COpY DEADLINES
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