welcome. the third stakeholder: towards a pedagogy and hierarchy of corporate learning in management...
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Welcome
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The Third Stakeholder: Towards a Pedagogy and Hierarchy of Corporate Learning in Management
Programmes
Bill Sutherland
Dr Bill [email protected]
Prof Ken [email protected]
Aberdeen Business SchoolRobert Gordon University
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How Graduate Attributes are best developed
• The Developing and Supporting the Curriculum enhancement theme set out the following questions:– How is the curriculum, in its broadest sense,
shaped and delivered?– Who is it for – how is the student body changing?– What support is required for staff?
The DSC Agenda
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Questions posed in the paper1. What dynamics are evident with respect to the expectations of
corporate clients in commissioning learning engagements in the field of Management?
2. What criteria may be used to inform and direct the curricula for corporate clients?
3. Are ‘graduate attributes’ of learners on corporate programmes distinctive?
4. What attributes are required from HEI faculty, administration and support services in order to design and deliver effective corporate learning?
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Staff
Student
Developing and
Supporting the
Curriculum
Curriculum
Source: Adapted from the Scottish Higher Education Enhancement Committee Briefing Paper:‘Enhancement Theme 2011-2014: Developing and Supporting the Curriculum’
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Staff
Student
Developing and Supporting the Curriculum
Curriculum
Corporate Client
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Staff
Student
Developing and Supporting the Curriculum
Curriculum
Corporate Client
Various Stakeholders of the Corporate Client
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Corporate Client Programme Characteristics
• Motivations• Time frame• Validity tests• Complexity• Multiple interactions• Learning and knowledge exchange• Partnership approach
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Dynamics in Corporate Education
Then NowUnique events Lifelong learning
Standard off-the-shelf Customised to specific needs
Reactive – fill gaps for today Proactive – train for tomorrow’s needs
Acquiring knowledge Action orientation
Listen and learn Ask, interact and learn
Individual focus Team focus
Functional silo approach Interfunctional emphasis
Domestic focus Global emphasis
Classroom Blend with field delivery
*Reproduce current beliefs and practices *Transcend current beliefs and practices
**Hierarchical **Cascading
Sources: Narayandas et al (2004, page 58), *Harrison et al (2007) and **Plompen (2005)
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Towards a Typology of Corporate Learning
• ‘Disciplinary’ approach• ‘Staff Development’ approach• ‘Critical approach’
– After Legge et al 2007
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Directions for corporate business growth
CreditBearing AwardsFor Corporate
Clients
Life-long learningwith Credit
Accumulation
Bite-sizedJust-in-timeJust Now/Updating
Facilitated Learning Executive
Education
CorporateAcademySupport
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Conclusions
• A growing literature on corporate client engagement– Captures insight into a variety of TLA
opportunities– Dynamic
• No single pedagogy– ‘Disciplinary’, ‘Staff Development’ ,‘Critical’
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Conclusions• Assessment opportunities– ‘Authentic assessment’ as the major ingredient of
curriculum design and programme success?• Graduate Attributes– May be distinctive
• Staff attributes– Development opportunities and requirements– Recombination capabilities
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Conclusions• Corporate Programmes Curricula and
‘constituents of collaboration’– Co-commissioned– Co-designed– Co-produced– Co-delivered– Co-assessed– Co-evaluated
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Sources• Harrison, R T, Leitch, C M and Chia, R (2007) Developing paradigmatic awareness in
university business schools: the challenge for executive education. Academy of Management Learning and Education, vol 6, no 3, pp 332-343
• Legge, K, Sullivan-Taylor, B and Wilson, D (2007) Management learning and the corporate MBA: situated or individual? Management Learning, vol 38, no 4, pp 440-457
• Plompen, M (2005) Innovative Corporate Learning: Excellent Management Development Practice in Europe. Basingstoke: Palgrave Macmillan
• Narayandas, N, Rangan, V K, and Zaltman, G (2004) The pedagogy of executive education in business markets” in J.D. Lichtenthal (Ed.) Fundamentals of Business Marketing Education, Binghamton, NY: The Haworth Press, pp 51-74
• SHEEC (2011) Briefing Paper ‘Enhancement Theme 2011-2014: Developing and Supporting the Curriculum’ Scottish Higher Education Enhancement Committee