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1 Lockheed Martin Proprietary Information WELCOME Love Has No Labels ©2016 Lockheed Martin Corporation

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Page 1: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

1Lockheed Martin Proprietary Information

WELCOME

Love Has No Labels

©2016 Lockheed Martin Corporation

Page 2: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

2Lockheed Martin Proprietary Information

Visual Media

in

Diversity & Inclusion

Learning and DevelopmentFriday, October 7, 2016

©2016 Lockheed Martin Corporation

Page 3: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

3Lockheed Martin Proprietary Information

Introductions

Lockheed Martin:

We’re Engineering A Better Tomorrow

Sandia Labs:

Who We Are

Chris LaFleur

Sandia PRIDE Alliance Network Chair

Katheryn King

Corporate Diversity & Inclusion Consultant

Page 4: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

4Lockheed Martin Proprietary Information

The Diversity & Inclusion Journey

Workforce Workplace Marketplace Communities Suppliers

D&I Office, Inclusion Councils, Employee Resource Groups……..

Web-based Training, Speakers, Conferences, Books, Visual Media

Strategy

Resources

Learning

&

Development

Page 5: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

5Lockheed Martin Proprietary Information

Why Visual Media?

• 65% of the population are visual learners*

• The brain processes visual information 60,000 times faster than text*

• 90% of information that comes into the brain is visual*

• Behavioral-Based Learning & Development

– SEE-FEEL-CHANGE vs. ANALYSIS-THINK-CHANGE**

• Adult Learning

– WIIFM WIIFU

• Enhance Individual Diversity Lens Through Visual Media

*Statistics on Visual Learners by Kydiams StudyMode Aug 2014

** Kotter, J. & Cohen D., The Heart of Change 2005

Page 6: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

Sandia National Laboratories is a multi-program laboratory managed and operated by Sandia

Corporation, a wholly owned subsidiary of Lockheed Martin Corporation, for the U.S. Department of

Energy’s National Nuclear Security Administration under contract DE-AC04-94AL85000.

Sandia National LaboratoriesDiversity Cinema Program

Chris LaFleur

PRIDE Chair

Page 7: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

Create a safe environment to engage in dialogue

Build skills to foster an inclusive environment

Mobilize learning & awareness through encore sessions

Transition from a centralized to a distributed model

Employee Resource Groups

Human Resources Business Partners (HRBPs)

Subject Matter Experts

Diversity & InclusionLearning and Awareness Goals

Page 8: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

Diversity Cinema ProgramA monthly, face-to-face, dialogue using video films

as a springboard for cultural change

Focused

collaboration

with our

Employee

Resource

Groups.

Page 9: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

Diversity Cinema Program: TrendsFY11 – FY16, scale 1 to 5

FY11 FY12 FY13 FY14 FY15 FY16

Page 10: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

Understanding The Complexities of Gender

Sam Killermann

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Discussion Questions

• What causes me discomfort around this dimension of

diversity?

• What do you know now that you didn’t know prior to

the TED Talk? What surprised you?

• Sandia’s goal is to promote a more inclusive workplace

given our similarities and differences. How can we

promote inclusion around a tough topic such as

gender identity?

• What is a key “take away” for you today?

Page 12: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

Lessons Learned

• Vetting Video with Business Leaders

• P and V

• Advocates and Roadblock Busters

Page 13: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

13Lockheed Martin Proprietary Information

Katheryn E. King CCDP/AP

Consultant, Diversity & Inclusion

October 7, 2016

Page 14: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

14Lockheed Martin Proprietary Information

The Movie Industry• 2014 US/Canada box office sales $10.4 Billion*

• Movie Streaming Services

– 3.4 Billion Paid Transactions 2012**

– 135% YoY Increase (2011)**

• Movie Physical Formats

– 2.6 Billion Views 2011**

*2014 Theatrical Statistics Summary Motion Picture Association of America

**2012 IHS ISuppli Research Firm

Page 15: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

15Lockheed Martin Proprietary Information

*Word Press.com Diversity

**Pivitalthinking.wordpress.com

Entertainment to Enlightenment

Film Genres

• Animation – Children

• Biopics

• Comedy

• Drama

• Foreign

• Independent

• Sci-Fi

• Western

Page 16: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

16Lockheed Martin Proprietary Information

Page 17: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

17Lockheed Martin Proprietary Information

Strategic Partnerships

Organization

Pre-Screening

Culture

Venue

Logistics

Training Leaders

Opportunities

Legal

Licensing

Procurement

Contracts

Communications Messaging

BAs

Partnerships

Collaboration

Page 18: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

18Lockheed Martin Proprietary Information

Page 19: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

19Lockheed Martin Proprietary Information

Sample Program Offering

• Create Movie Experience

• Brief Leader Introduction

• Screen Feature Film or use Movie Clips

• Short Break

• Post Screening Discussion

Page 20: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

20Lockheed Martin Proprietary Information

Discussion Facilitation

• Diversity of View – What did you see?

• Key Concepts

• Workplace Applicability – Group/Individual Activities

• Change of Perspective

• Final Thoughts

Page 21: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

21Lockheed Martin Proprietary Information

Feature Film/Visual Media

Who You Watch it Again?

Would You Recommend to Others?

Before/After Knowledge

What did you know about [topic] before the film?

What did you know about [topic] after the film?

Facilitation

How was the facilitator?

How was the discussion?

Overall Event

Effective as D&I Learning and Development?

Would you attend another movie event?

Success/Return on Investment

Page 22: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

22Lockheed Martin Proprietary Information

Out & Equal

2016

Page 23: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

23Lockheed Martin Proprietary Information

ZOOTOPIASCENE 1

Page 24: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

24Lockheed Martin Proprietary Information

ZOOTOPIASCENE 2

Page 25: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

25Lockheed Martin Proprietary Information

ZOOTOPIA

We all make mistakes

We all have a lot in common

The more we try and understand

one another, the more we know how

exceptional we are

But we have to try….

Try to make the world a better place

- Officer Judy Hobbs

Page 26: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

26Lockheed Martin Proprietary Information

Key Takeaways

• Visual Media is an emotive and relatable part of our

everyday lives

• Consider a SEE-FEEL-CHANGE model in addition to the

THINK-ANALYZE-CHANGE model when building

processes

• Visual Media can be a non-threatening way to approach

difficult conversations, build cultural competencies and

develop a lens to view the world

• Respect and Protect Intellectual Property

– Avoid Copyright Infringement!

Page 27: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

27Lockheed Martin Proprietary Information

Licensure Review

Love Has No Labels

Lockheed Martin/Sandia Videos

Zootopia

Understanding The Complexities of Gender

TED Talks Usage Policy

Swank Motion Pictures

Ad Council Terms & Conditions

Internal Video on Public Site

Page 28: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase

28Lockheed Martin Proprietary Information

Thank You

Chris LaFleur

[email protected]

Katheryn King

[email protected]

Page 29: WELCOME [outandequal.org] · The Movie Industry •2014 US/Canada box office sales $10.4 Billion* •Movie Streaming Services –3.4 Billion Paid Transactions 2012** –135% YoY Increase