welcome...
TRANSCRIPT
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Sy
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ey R
ide
s F
esti
val 2
01
8
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Welcome
Sydney Rides Festival ideas session
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What do we hope to achieve tonight?
Insights and ideas to help shape the program for 2018
Inspire ideas for third party event producers
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Why Sydney Rides Festival?
Five key objectives...
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1. Promote Sydney as a cycling city
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2. Engage a broad audience
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3. Raise the profile of bike riding
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4. Encourage more people to give riding a go
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5. Support events throughout the city
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30 events
20,482people
100%positive
media
coverage
2016: 22 2016: 17,229
2015: 15,890
2014: 14,289
2013: 12,095
2016: 100%
2017 snapshot
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Case study
Oliver Cashman
Omafiets Dutch Bicycles, Redfern
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Event snapshot
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Th
e B
ig A
dv
en
ture
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6,000 attendees
85%extremely
or very
satisfied
26%heard about
it on
The Big Adventure 2017
Survey results • 85% of respondents were either extremely or very satisfied with the event
• Most people were aged between 35 and 44 years (22% with friends, 82% with young children
12 years and under)
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Lig
ht
the
Cit
y
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5,000 attendees
71%extremely
or very
satisfied
38%walked the
event
Light the City 2017
Survey results • Most people were aged between 35 and 44 years
• Most people arrived by bike (32%) or train (28%)
• Most people were aged between 35 and 44 years (55% with friends, 38% with young children
14 years and under)
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Chocolate rideSuit ride
Guided rides at night
Mechanics challenge
Photo exhibition Cargo bike parade
More Sydney Rides Festival events
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Marketing and PR
An extensive, multi-channel campaign
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Facebook advertising
Triffids and program standsCity lights and train stations Cycleway decals
E-mail whatson.sydney editorial
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104 clips
23.9mcirculation
593,317$ value
2016: 88 2016: 3.78m 2016: $439,000
Publicity
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56,478 sessions
225,822page views
2m 46sav. session
duration
2016: 29,879 2016: 68,260 2016: 1m 54s
Sydney Rides Festival 2017 website analytics
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Ne
xt
ste
ps
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Why be part of Sydney Rides?
Your event features as part of an extensive marketing and PR campaign
• Listing at sydeyridesfestival.net
• Featured on social media
• Featured in e-newsletter
• Publicity support
Activation opportunities at City of Sydney events
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Key dates
Sydney Rides Festival: 6 October to 27 October
The Big Adventure: Saturday 6 October
Light the City: Saturday 27 October
Sydney Rides Photo Exhibition: 6 October to 27 October
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Be a part of the festival in 2018
6 October to 27 October 2018
Submit expression of interest form at sydneyridesfestival.net
Submissions close on 18 May
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Thank you
For further information or to develop your event please contact me:
James Adams
City of Sydney
9246 7307
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• Cargo Bike Parade (pre-festival event) – 28 September
• Sydney Rides Photo Exhibition – 3 to 29 October
• Try-a-bike: The Domain – 4 October
• Suit Ride – 4 October
• The Big Adventure – 7 October
• Chocolate Ride – 14 October
• Foodie Ride – 21 October
• Guided rides at night series – 5, 12, 19 and 26 October
• Mechanics Challenge – 25 October
• Building a powerful behaviour change program – 26 October
• Light the City guided rides – 28 October
• Light the City – 28 October
Potential City events
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2017 third party events
• Pocket Sized Precincts – 3 to 8 October
• Headset cycling art exhibition for mental health – 11 to 16 October
• Sydney Bike Polo FTW night – 4 October
• Cargo Bike Picnic – 7 October
• Out Ride the Black Dog – 8 October
• Sydney Bike Polo New Player Night – 11 October
• Cyclocross – 14 October
• Cycle touring slide night – 14 October
• Overnight escape to Cockatoo Island – 21 to 22 October
• Women’s Criteruim Mountain Bike event – 21 October
• Bike Rave – 28 October
• Cycle Speed Dating – 28 October
• Sydney Bike Polo Slayerfest – 28 to 29 October
• White Bay Crit – 16 November