Welcome

Since 1869, The Daily Targum has upheld an upstanding reputation as a renowned and respected news source for local, national, and sports news to the entire Rutgers community of over 41,000 students and faculty. Located in one of the most lucrative, metropolitan areas surrounding New York City, The Daily Targum has unparalleled access to a vast market of college students. Our distribution network reaches out to all five campuses and multiple off-campus drop off points in Downtown New Brunswick, Piscataway, and Rutgers Biomedical and Health Sciences!

“Creativity without strategy is called art, creative with strategy is called advertising”

–Prof. Jef L. Richards

With the onset of the Digital Age, consumers are bombarded with messaging constantly vying for their attention. Effective and targeted advertising is key to ensuring that your brand and company is visible to those who matter most. With our wide variety of special issues and our popular website, you will always have access to a platform that is valued by students as a crucial news source that is relevant to their daily lives.

We take pride in serving the Rutgers Community for the past 151 years and look forward to our continued successful relationships with those who seek to reach out to the community at large. On behalf of Targum Publishing Company, welcome to the 2019-2020 school year. We look forward to working with you!

Valerie MontroseMarketing Director Targum Publishing Company

Index

Personnel

Business Manager x101

Sandy Giacobbebusiness@dailytargum.com

Marketing Director x102

Valerie Montrosemarketing@dailytargum.com

Productions Director x107

Michelle Klejmontpro@dailytargum.com

204 Neilson Street, New Brunswick, NJ 08901Tel: (732) 932-7051 Fax: (732) 932-0079

Hours of OperationM—F 9am-5pm

Print Advertising

Special Issue Pricing

Non-traditional Print Advertising

Classified Advertising

Online Advertising

Targum For Hire — Street Teams

Ad Deadlines

Sponsored Marketing and Social Media

Multi-media and Print Packages

Production Guidelines

Terms and Conditions

Frequently Asked Questions

Drop off Map

Production Schedule

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creativity with

Instagram: 2,200+ followers

Twitter: 7,500+ followers

Facebook: 7,500+ likes

30,000+ weeklyonline page views

170 drop off locations

5,000 print circulation

Founded in 1869

Our Audience:36,000+

undergraduates

14,000+ graduate students

50% men50% women

50,000+ students

Over 22,500faculty and staff

Students from all 50 states and 125 countries

65% online *

68% in print *

How students read The

Daily Targum

54% on The Daily Targum

Facebook page

The Daily Targum knows students. We pride ourselves on being student run and student serving. We know your target audience because we are your target audience. Let us help you reach new clients and expand your business.

BY THE NUMBERS

* According to 2016-2017 readership survey

PRINT ADVERTISING

HALF PAGE5 columns x 8 inches (9.75” x 8”)

Organization: $200University: $380Retail: $410National: $560

1/8 PAGE2 columns x 5 inches (3.8” x 5”)10 column inches

Organization: $50University: $95Retail: $102.50National: $140

FULL PAGE5 columns x 16 inches (9.75” x 16”)

Organization: $400University: $760Retail: $820National: $1120

1/4 PAGE 3 columns x 7 inches (5.783” x 7”)21 column inches

Organization: $105University: $199.50Retail: $215.25National: $294

1/4 PAGE5 columns x 4 inches (9.75” x 4”)20 column inches

Organization: $100University: $190Retail: $205National: $280

RATESPrice per Column Inch

Student Organization: $5University: $9.50Retail: $10.25National: $14

COLOR

$200 Flat Surcharge for ads with specifications equal to or larger than a half page (40 column inches) $100 Flat surcharge for ads with specifications smaller than a half page (40 column inches)

WHAT IS A SPECIAL ISSUE?A special issue is a four- or eight-page wrap that surrounds the regular daily issue, such as a football wrap,or a special themed issue, like the Perspectives Issue or a holiday issue. These issues are eye-catching and utilize unique design elements and covers that make them three times as likely to be picked up by our readers. Increase your exposure by guaranteeing a spot in one of our special issues!

SPECIAL ISSUE ADVERTISING

SPECIAL ISSUE PRICINGPlacement in special issues are limited to a first come first serve basis and are restricted based on issue size.The back page is limited to one advertiser. Costs for ads within special issues incur regular print advertising rates plus the special issue charge.

*The total back page rate is $750 including full color.

Ad Size

1/8 Page

1/4 Page

1/2 Page

Full Page

Double Truck

Back Page*

Add. Cost

$50

$75

$100

$125

$175

$750

SPECIAL ADVERTISING OPPORTUNITIES

September 23: RU vs Boston CollegeOctober 7: RU vs MarylandOctober 21: RU vs MinnesotaOctober 28: RU vs LibertyOctober 31: Halloween IssueNovember 18: RU vs Ohio StateNovember 25: RU vs MichiganState

December 11: Perspectives IssueFebruary 13: Valentine’s Day IssueMarch 23: Spring Break IssueApril 6: Dance Marathon IssueMay 4: Perspectives IssueMay 17: Cap & Gown Issue

DOUBLE TRUCKThere is no better way to grab your audience’s attention than with a full center spread. The double truck takes up the entire center fold of the paper. A double truck ad includes free color and the costs are as follows:

FRONT / BACK PAGE BANNER ADVERTISEMENTPlaced along the bottom of the front page or back page of the paper, these banners are the first thing to catch a reader’s attention. Banners are 5 columns wide by 2.59 inches high. Costs are as follows:

Front

$500/day

$450/day

$400/day

$350/day

$300/day

Back

$400/day

$350/day

$300/day

$250/day

$200/day

Days

1

2

3

4

5

TypeStudent Organization

University

Retail

National

Total Cost$924

$1,496

$1,892

$2,508

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*Front or back page banners are limited to one (1) advertiser per day. Two different advertisers may be scheduled if one is on the front and one is on the back. A front/back page banner includes free color.

NON-TRADITIONAL PRINT ADVERTISING

d

1.94 inches x 1.0867 inches

OTHER UNIQUE OPPORTUNITIES Ask us about the innovative, digital media-first advertising opportunities that we are exploring this year! These opportunities include: video and podcast sponsorships, product placement, sponsored events, pre-printed inserts and more!

Opportunities vary throughout the year and are subject to availabiliy and other restrictions.

Contact the Marketing Director, Valerie, at marketing@dailytargum.com to discuss!

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# Of Days 1

3

5

10

Pre-Paid Rate$8.00

$7.50

$7.00

$6.00

Billed Rate $9.00

$8.50

$8.00

$7.00

SMALL CLASSIFIEDSParagraph form in 20 words or less.Semester Rate (30+ Days): $5.00/dayStudent Rate: $4.00/dayDeadline: 12:00pm 1 business day prior to publication.

# Of Days 1

3

5

10

Pre-Paid Rate $21

$19

$16

$14

Billed Rate $22

$20

$17

$15

LARGE CLASSIFIEDSBold and centered in 25 words or less.Semester Rate (30+ Days): $13.00/dayStudent Rate: $10.00/dayDeadline: 12:00pm 1 business day prior to publication

DISPLAY CLASSIFIEDSProfessionally typeset ad with border and graphics.All rates are per column inch, based on a 6 column grid.Pre-Paid: $8.50Pre-Paid Frequency: $8.00Billed: $9.25Deadline: 3:00pm 3 business days prior to publication

Column(s)

1

2

3

4

5

6

Inches

1.5

3.2

4.8

6.5

8.2

9.8

CLASSIFIED ADVERTISIN G

FREQUENCY DISCOUNTS

2 Days: 15% off the 2nd Ad for the Week 3 Days: 20% off the 3rd Ad for the Week4 Days: 30% off the 4th Ad for the Week

DAILY TARGUM WEBSITEWith more than 30,000 weekly page views, The Daily Targum website is an affordable way to compliment your print advertising. Our exclusive multimedia features guaranteed constant and direct exposure to the entire Rutgers community.

FULL SITE ADVERTISINGAdvertisers may choose to purchase all of the ad space on a page, so that the reader sees only their ads and is not distracted by competing advertisements.

Size

Banner Ad (970x90 pixels)

Skyscraper Ad (300x600 pixels)

Rectangle Ad (300x250 pixels)

Pop-Up Ad

Rate Per Week

$300

$275

$250

$250

Rate Per Month

$750

$700

$650

$650

Size

Full Daily Targum Website

Rate Per Week

$1,075

Rate Per Month

$3,0258

BANNER(970 x 90 pixels)

RECTANGLE(300 x 250 pixels)

SKYSCRAPER(300 x 600 pixels)

News Sports Opinions Inside Beat Humans of RU Advertise Corrections

RU Dance Marathon broke $1M in donationsLorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus varius.

News

Lorem ipsum dolor sit amet, consectetur adipiscing elit.Curabitur euismod ligula id velit accumsan, sit amet aliquam enim pulvinar. tristique nunc mi in libero.

Curabitur tempor tortor sit amet rhoncus lobortis. Maecenaseget consequat sapien, eupulvinar mi. Mauris pellentesque quam leo, id sodales duitincidunt id.

Sports

Aliquam malesuada velit vitae nunc mattis laoreet. Nulla dignissim ullamcorper nisi, sed blandit eros bibendum eu.Quisque ac lacus orci. Nullamornare lectus eget lectus venenatis facilisis.

Sed dignissim condimentum elit at varius. Phasellus euismod pharetra pretium. Proin ante justo, iaculis eget feugiat eget,cursus et tortor.

RU Dance Marathon broke $1M in donationsLorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus varius.

News

Lorem ipsum dolor sit amet, consectetur adipiscing elit.Curabitur euismod ligula id velit accumsan, sit amet aliquam enim pulvinar. tristique nunc mi in libero.

Curabitur tempor tortor sit amet rhoncus lobortis. Maecenaseget consequat sapien, eu pulvinar mi. Mauris pellentesquequam leo, id sodales dui tincidunt id.

Sports

Aliquam malesuada velit vitaenunc mattis laoreet. Nulla dignissim ullamcorper nisi, sed blandit eros bibendum eu.Quisque ac lacus orci. Nullam ornare lectus eget lectusvenenatis facilisis.

Sed dignissim condimentum elit at varius. Phasellus euismodpharetra pretium. Proin ante justo, iaculis eget feugiat eget,cursus et tortor.

Mobile(320 x 50 pixels)

ONLINE ADVERTISINGONLINE ADVERTISING

Enlist our qualified and motivated employees to increase your exposure around campus! Our street team and our photographers and videographers are available for hire to help you both publicly and privately.

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MULTI-MEDIA AND PRINT PACKAGESTARGUM FOR HIRE

STREET TEAMA team of two brand ambassadors you can hire to table or hand out your merchandise/flyers around campus. Materials must be provided by the advertiser.

National

Local

Nonprofit

2 Hours

$250

$175

$120

3 Hours

$300

$200

$150

4 Hours

$450

$350

$225

Add a third brand ambassador to your street team for $50. Add a fourth for $100.

VIDEOGRAPHYHire a videographer from our team to create a video advertisement for your company. Completed video projects may be used for personal use on your company website or social media, or can also be published on our platforms for an additional fee. Turnaround times vary depending on the length of your video.

PHOTOGRAPHYHire a photographer from our team to capture images from your company’s event or to collect images for your company to use on your social media or website. Prices vary depending on the length of the event, number of photographers and location. Contact for a quote.

Video Length

15 sec

30 sec

1 min

2 min

5 min

10 min

Price

$200

$275

$400

$500

$750

$1,300

ADVERTORIALS (SPONSORED ARTICLES)A combination of the visual effect of a news article and the impact of the advertisement, advertorials are

even more effective than regular ads. Work with the Targum marketing and editorial staff to create an article either online, print, or both for your business/organization that will stand out from other ads.

SPONSORED SOCIAL MEDIAWith over 16,000 combined followers on Facebook, Twitter, and Instagram, utilizing social media to promote your business or organization is a great way to reach a larger audience.

# Of Words

200-300

500-600

800-900

Student Price

$75

$150

$250

University Price

$150

$250

$325

Retail Price

$250

$325

$375

National Price

$325

$375

$400

# Of Posts Per Week

1

3

5

Price

$50

$75

$100

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*Include a picture or request one to be taken by our photography staff for an additional $50

SPONSORED MARKETING

Please note: Picture ads will only be placed on Instagram Stories for a 24-hour period.

Any Instagram, Facebook or Twitter posts are required to be designed by the Productions Department in partnership with the Social Media Specialists & Marketing Team.

Issue Date

Monday

Tuesday

Wednesday

Thursday

Without Proof

Previous Wednesday

Previous Thursday

Previous Thursday

Previous Monday

Proof Needed

Previous Monday

Previous Tuesday

Previous Tuesday

Previous Thursday

A late fee of $2.50 per column inch of an ad placed will be charged if the proof is not received by us by 5pm on the date of the deadline. If your ad is not received by this date, it is not guaranteed to run in the paper on your specified date. No submissions accepted on Thursdays or Fridays for the following Monday.

Special Placement: Ask to have your ad placed on a specific page in our daily paper to increase exposure. Special placement is available on a first come, first serve basis for most advertisements, but cannot be guaranteed.

AD SUBMISSION DEADLINES

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Take advantage of both print and multimedia to achieve maximum exposure with one of these packages! Pack-ages are applicable to our daily paper as well as special issues. These are pre-discounted packages that allow you to have a constant and pre-planned stream of advertising. With this you allow yourself to be visible to Rutgers Students and faculty through the semester or year and that guarantees more exposure and brand recognition! Easier for you and a better return on your investment!

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MULTI-MEDIA AND PRINT PACKAGESMULTI-MEDIA AND PRINT PACKAGES

Package

PREMIERE

GOLD

SILVER

What It Includes

2 half page ads in color

Online banner ad on The Daily Targum website

for 1 week

2 quarter page ads in color

Skyscraper online ad on The Daily Targum website for 1 week

1 quarter page ad in color

Online skyscraper ad on The Daily Targum website

for 1 week

Price

$950

$750

$550

Reference sizing on Page 4. This is a one time offer.

File FormatsPDF is the preferred file format for print ads. Other acceptable files include EPS, TIFF, DOC, AI, PSD, IND, JPEG and most graphic formats. Your Account Executive can answer any questions regarding file types.

FontsFonts are not necessarily universal. Please make sure that all fonts are embedded. For Photoshop files, we prefer a flattened image. If these rules cannot be adhered to, it may be necessary for our productions department to substitute fonts without notification.

Image ResolutionOur paper prints at around 230 DPI (dots per inch). Digital files for print should be submitted at a minimum of 250 DPI. Web images as a general rule are 72 DPI and should not be submitted, as they will print “fuzzy”.

Creative ServicesWe know that advertising is expensive. If you want to get the biggest bang for your buck, consider Targum Productions as a creative outlet for your advertising needs. We are more than pleased to offer discounted design services for clients who have pre-paid for an ad or have an on-going contract with Targum Publishing. Our productions department can create an ad for you or streamline the one you have to ensure what’s best for both your company and the aesthetic of the paper. Any revisions or adjustments to the created ad requested by the advertiser will be an additional fee. Ask your Account Executive for further details.

Proofs & DeadlinesIf our productions department is creating an ad for you, we will need all the information 5 business days in advance. While this may seem like a long time, please consider that we are working with many clients simultaneously. The deadline assures that each ad is crafted carefully and proofread for errors. It will also give you ample time to carefully look over your ad and give us adequate time to make corrections. We cannot guarantee proofs to advertisers who fail to meet the submission guidelines. Please make sure all text is finalized and proofread before submitting. The Daily Targum is not responsible for typos.

TERMS & CONDITIONSPayment is due prior to run date until credit has been established. Accounts desiring credit must submit a credit application and be approved by our accounting department before credit can be extended. Please allow 5 to 10 business days for processing.

Billing terms are net amount due and are payable within 30 days of billing date.

Accounts with balances of 90 or more days overdue will be sent to a collections agency at the discretion of the collections department. Advertisers will pay all costs incurred by The Daily Targum from the collections process.

There will be a $30.00 service charge on all bounced checks.

All rates are net (non-commissionable).

The placing of any matter for publication in The Daily Targum will be regarded as acceptance of all the provisions in the media kit.

The Daily Targum is not responsible for typographical errors that do not lessen the value of the advertisement.

We reserve the right to reject or edit any advertisement that does not comply with the policies and judgment of the newspaper.

Any changes or cancellations must be made prior to the advertising deadline.

No adjustments or refunds will be given for changes or cancellations requested after deadline.

The Daily Targum is not responsible for incorrect copy submitted by the advertiser according to the adjustment guidelines.

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PRODUCTION GUIDELINES

Why should my business advertise with The Daily Targum?The college-age market is extremely lucrative - the average Rutgers student spends approximately $300 a month. With approximately 60,000+ students, that’s $18,000,000 of total discretionary spending every month - money that your business can get its share of by drawing in customers from the Rutgers community via The Daily Targum.

How often do you publish?We publish Monday through Thursday when classes are in session during the fall and spring semesters. A copy of our publication schedule can be found on the last page of this media kit.

Where can readers pick up the paper?We have approximately 140 drop points. There is a drop off point at each dining hall and student center, most bus stops, and at most major academic buildings and dorms. We also have several off-campus drop off points on Easton Avenue, in downtown New Brunswick, and in Highland Park. A drop-off location map can be found on page 14 of this media kit.

What is your circulation?Our daily circulation is 5,000 Monday through Friday.

Can I choose where my ad is placed?You can request placement but we do not guarantee it. Final layout is at the discretion of the editorial department. Please see the Rates section (page 4) for more information on special placement.

Do you send tearsheets?Yes, we send tearsheets for all advertising each publication day.

Where should I send my ads?Please send all copy and artwork to the Account Executive who handles your account, or email our Marketing director at marketing@dailytargum.com.

What types of files can I email you?We prefer .pdf or .eps files, but will accept others based on our Production Guidelines.

What are the dimensions of the paper?Each page of our paper measures 9.75 inches (5 columns) wide by 16 inches of printable space.

Can I be billed for my ads?To be billed, you must establish credit by prepaying for 100 column inches of space. After this you may submit a credit application and billing will begin upon approval.

Will my print ad be available online?Print ads can be viewed daily along with the entire issue, in issuu format on our website. Issuu allows iPad and tablet users to view the Targum at their fingertips.

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FREQUENTLY ASKED QUESTIONS

BUSCH CAMPUS LIVINGSTON

COLLEGE AVENUE COOK DOUGLASS

EACH “ ” REPRESENTS A DAILY TARGUM DROP OFF

LOCATION

SUN MON TUE WED THU FRI SAT

MAYSUN MON TUE WED THU FRI SAT

APRILSUN MON TUE WED THU FRI SAT

MARCH

SUN MON TUE WED THU FRI SAT

FEBRUARYSUN MON TUE WED THU FRI SAT

JANUARYSUN MON TUE WED THU FRI SAT

DECEMBER

SUN MON TUE WED THU FRI SAT

NOVEMBERSUN MON TUE WED THU FRI SAT

OCTOBERSUN MON TUE WED THU FRI SAT

SEPTEMBER

2019-2020 PUBLICATION SCHEDULE

September 23: RU vs Boston CollegeOctober 7: RU vs MarylandOctober 21: RU vs MinnesotaOctober 28: RU vs LibertyOctober 31: Halloween IssueNovember 18: RU vs Ohio StateNovember 25: RU vs MichiganState

December 11: Perspectives IssueFebruary 13: Valentine’s Day IssueMarch 23: Spring Break IssueApril 6: Dance Marathon IssueMay 4: Perspectives IssueMay 17: Cap & Gown Issue

Dates marked in black are normal publishing days. Dates marked in gray are non-publishing days. Dates marked in green are special issue publishing days.

SPECIAL ADVERTISING OPPORTUNITIES