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Welcome!

We’ve not had a magazine for some time and what better opportunity that our 2019

Wimbledon Conference!

This year we’ve decided to work with SYSTEM-9 and pool resources to provide you

with a conference with more speakers on topics which are more relevant and which

you’ll be able to use to improve and enhance your coaching.

In this, our annual magazine, we’ve collated articles from the likes of

Craig O’Shannessy, Andy Dowsett and Emma Neppl! We’ve also included some

deals and adverts from business linked with PTR GB and SYSTEM-9 which we hope

you, as coaches, will find interesting and useful.

This year we’ve gathered speakers from all over the world. We’ve Sam Jalloh, who

now lives in Liverpool, but spent his youth in Sierra Leone, more of which he will tell

you about in his presentation. Ruben Neyens from Belgium is going to teach us

point scoring starting in red ball. He’s known for his practical methods for learning

and is certainly going to be a gr3eat presentation.

We are lucky to have two formidable speakers from the USA! Bill Riddle is well-

known for his fun and highly informative presentations and will this year be speaking

to us on On Court Progressions from Green Ball to Performance Player. While Dr

Michelle Cleere will be sharing her extensive expertise on match routines and

psychology in order to “beat the tennis demons”.

Chazz Khan wow’d us with his tennis yoga three years ago! He’s back in 2019 to

show us some of his quick fixes on serves for ROG.

Donato Campagnoli is coming over from Italy to share his expertise on Up- and

Downscaling the GBA.

After the main event, Andy Dowsett will be presenting a two-hour taster session on

his now internationally recognised SYSTEM-9 method for teaching mini-tennis.

Each year we bring you an exciting line-up of speakers, and each year we manage to

get a diverse range of speakers for you to learn from!

Enjoy the day!

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Schedule

MORNING

8.30AM – 9AM REGISTRATION

9.15AM WELCOME

9.30AM RUBEN NEYENS

Starting the Point Skills in Red

10.30AM SAM JALLOH

How Tennis Saved My Life

11AM BILL RIDDLE

On Court Progressions from Green Ball to Performance

Player 12PM LUNCH

AFTERNOON

1PM CHAZZ KHAN

Serve +1 & Return +1 Concepts

1.45 DR MICHELLE CLEERE

Beating the tennis demons

2.30PM DONATO CAMPAGNOLI

Up- and Downscaling the GBA: The Key for Implicit

Learning

3.30PM SPEAKER Q&A

4.30PM CLOSE

EXTRA

4.30PM ANDY DOWSETT

SYSTEM:9 –2hr Taster Session

*Tickets for the Extra session with Andy Dowsett can be purchased from the reception desk within the hall.

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Presenter Profiles

Bill Riddle:

On Court Progressions from Green Ball to

Performance Player

Bill Riddle has been the Director of Tennis for the

Bluegrass Yacht & Country Club for the last 16 years

and a USPTA Elite Professional and Tester with

over 25 years of experience coaching, teaching,

promoting and playing tennis internationally.

A native of a small farming town outside of

Nashville, Tennessee he has been fortunate

enough to travel the world through the sport of

tennis. Tennis takes up a large part of his life and

has also giving him a wealth of outstanding life

experiences and friends. Bill works hard to “give

back” to the sport that has given him so much.

Andy Dowsett - SYSTEM-9 Taster

Andy has educated over 3000 coaches spanning

three decades.

As well as authoring books on tennis

including the best-selling book SYSTEM-

9:Mini Red, SYSTEM-9: Orange Ball and more

recently, SYSTEM-9: Green Ball, Andy has

lectured around the world on his mini-

tennis systems around the world,

educating coaches and now parents on

how to bring the best out of players and

keep them in the game.

Andy is also Head of PTR GB.

As a coach, educator, and writer Andy is a trusted

and reliable source in the world of tennis. He was

award PTR UK Pro of the Year in 2000 and PTR Clinician

of the Year 2007.

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Donato Campagnoli – Up- and downscaling the GBA

the key for implicit learning

Donato works for the Coach Education System of FIT

as a freelance advisor for the “Technical Area”

since 2014.

Being part of the scientific task force he

works primarily as a Lecturer, as a Player

Analyst during the National Training

Camps U10-18 at the FIT National

Training Centre and is in charge of the

development of International

relationships of the Coach Education. With

a university background as a professional

interpreter and an MBA in “Management and

Economics of Sport”, he has been a coach for

professional ATP players for several years within his

tennis Academy.

Donato is a PTR International Master Professional and was named ITALY PTR

Professional of the year in 2014. He owns a high-tech start-up company, Mas-Tech

srl, creating technology products and promoting innovation in the Sport of Tennis.

Ruben Neyens – Starting the Point Skills in Red

Ruben is a consultant for tennis and physical

development. He works with players, coaches,

academies and federations. You can call him a

globe trotter. In 2018 he gave more than 80

workshops in more than 15 different

countries around the world!. He is well

known for his practical way of working and

presenting.

Ruben combined the roll of head of coach

education and physical coach for the High

Performance Department U12 the Flemish

Tennis Federation for more than 10 years.

He is co-author of the manual KidsTennis and

developed the physical coach manual and several other coach

education programs.

Ruben in four words: creative, energy, passionate and positive coaching.

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Dr Michelle Cleere – Beating the Tennis Demons

With a PhD in Clinical Psychology and a Masters in

Sport Psychology, Dr Michelle Cleere knows how

the sports mind works. Not only is she a best-

selling author, Michelle is also a powerful

speaker and presenter who engages with

her audience and teaches them to

improve focus, increase confidence, and

heighten motivation. These are the key

ingredients to adapt to change and

manage the constant distractions of

today’s intense world.

Sam Jalloh – How Tennis Saved My Life

Sam enjoys his career as an International Tennis Coach

touring with players from all over the world. As a

physical, nutritional and mental coach, he uses his

own experiences of adversity and precarious

survival to inspire his students, and his readers,

to succeed in their goals and meet their full

potential.

Sam’s motivational presentations hearten and

exhilarate people of all ages with reflections on

his life’s journey, his family and how tennis

saved his life.

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Chazz Khan - Serve plus One + Return Plus One

Concepts

Chazz has been a PTR Coach since 1993. Currently he

works full time coach at Chelsea Harbour Club. He is

also a Yoga Sport Instructor for tennis players,

golfers and horsemen.

Chazz’s session will include re working of Serve

plus one and Return plus one concepts.

#1Against a good server

#1 Against a good returner

Going back to the least coached, but most important

shots in tennis!

Chazz says: “Within 3 months of using these drills I’ve seen better results from my teams

and my best year on the seniors circuit”.

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Ruben Neyens –

Starting the Point Skills Slides

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Bill Riddle:

On Court Progressions from Green

Ball to Performance Player

Bill Riddle – PTR/ USPTA Tennis Professional

Email: TENNISUN@aol.com Cell 615-243-6698

Facebook: @Bill Riddle Tennis Instagram: @BillRiddleTennis Twitter: @BRiddleTennis

Talking Points and issues

Transitioning up from Orange

When do I move to Yellow

Multiple matches with different balls

Where should the player be in the pathway

Understanding my place in the pathway

Common hurdles and challenges

Skill development

Shot selection

Game development (singles and doubles)

What is a “Performance Player”?

Live Ball Drills and Progressions

Ground strokes

Volleys

Overheads

Transition

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EXCERPT from:

“How Tennis Saved My Life”

By Sam Jalloh

It was April 2006 and my wife and I were taking the kids to

see my mum and dad for the first time.

We were on a 4pm flight from Gatwick, due to arrive

around 11pm in the night at Lungi Airport, Freetown,

Sierra Leone. Sierra and Sahara were only five months

old and this would be their first ever trip to Africa.

Tracie fell asleep at once. The girls did too, strapped

down in front of us in cots provided by the airline. Two

little brown faces, one baby noticeably bigger than the

other. They'd been born that way. Sierra was average

weight, but Sahara had been tiny. She seemed to be making

up for it these days. Her yells were as loud as her sister's when she was

hungry.

How amazing my daughters were. I watched them fondly until I stretched my legs and dozed. Nine hours and some chicken-on-a-tray later, I was counting the minutes to arrival. We had those baby-friendly seats with extra legroom, but not enough extra, near the emergency exit. We'd be at Lungi in an hour and then we'd have to get the ferry across the bay to Freetown proper in darkness. Tracie had fallen asleep again. The blind over the porthole nearest to the exit door was up; not a star in the sky, no horizon, just blackness. We must be over the Atlantic. The girls were so tranquil. Maybe the gentle hum of the plane and the even temperature of the air conditioning were helping. People were murmuring in Krio in nearby seats. I love Europe but Africa will always be my continent. Attendants began striding around, checking that our seat-belt discipline was perfect. The toilets were locked shut. Everyone was told to return to their seats and the overhead lights flickered and dimmed. The engine noise faded to a whisper and our descent had begun. The pilot cheerfully announced that we expected to land in about twenty minutes. I didn't have the heart to wake Tracie up. Half an hour later, there had been no further announcements. The lights were dim. The flight attendants, three women and two men, poised on the jump-seats next to First Class, were all silent; so were the passengers. All I heard was that intermittent 'ping' that somebody once told me came from the airport's satellite communication. I didn't care if green men from Mars were trying to say,’ Hello.’ It just seemed eerie, with hundreds of people around us and not one of them saying a word. I felt isolated, many thousands of feet above the earth. Ten more minutes; then the co-pilot made an announcement. He sounded confident but apologetic. He explained that there was a sudden storm over Lungi and landing might be delayed

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a little longer, so we’d have to keep circling above the airport for a while. He went on to say that he was terribly sorry but this did happen from time to time and we should expect some turbulence ‘on the way down.’ I stared into blackness through the uncovered porthole. A massive flash of lightning illuminated a whole city for a fraction of a second and I saw Freetown. It couldn't be anywhere else; the long coastline defining one side, the patches of dark jungle on the hills around, and the black estuary between the city and the airport we'd soon land at – but lightning? We didn't have tropical storms in April. We began bucking about from side to side and up and down. Tracie and the girls slept on undisturbed. One of the attendants got unsteadily to her feet and approached me, clutching whatever corner or seat-back she could, to take a peep at the babies. 'They're both buckled in properly, yes?' she said in a low voice, not wanting to awaken my wife. 'Yes all tucked up,' I nodded. 'There may be more turbulence.' She had settled back in her jump-seat, strapped in, when we dropped like a stone. I didn't like that. I didn't like it at all. Dropping down, not knowing when it'll stop, is not a good feeling. I prayed silently and gripped my seat. Tracie awoke, startled, looked at me, realised what was happening and said nothing at all. The drop stopped. It must have taken seconds. It felt like minutes. A phone rang next to the flight attendants and one of the men answered. His voice was too low to hear. When he replaced the handset he shook his head and pulled a wry face at his colleague. A passenger across the aisle saw that, as I did. He waved his arm at the attendant and called out, 'Please will you tell us what's happening? Nobody is explaining and it's frightening!'. The whole plane erupted then; every single Sierra Leonean aboard wanted to know and wanted to complain. The flight attendant said, 'No worries, sir.' He then vanished from sight. Within seconds he was speaking through the PA system. 'Good evening ladies and gentlemen, important announcement. Unfortunately we can't get permission to land at Freetown this evening because of the storm. We have arranged to land at Conakry in Guinea. As I'm sure most of you know, it's a short trip and we should be there in less than half an hour, so the seat-belt sign will remain illuminated. Thank you for your patience. I'll keep you informed.' Groans from the passengers. Voluble complaints in Krio about how to get home from Conakry. Tracie was wide awake then and none too thrilled. All around us were animated exchanges about hotels, compensation, onward flights and Guinea visas (none of the Europeans had them). Tracie and I were just wondering whether or not we'd be able to buy more nappies. We were away from the storm now so, although the seat-belt signs were on, people got up to use the toilets and others marched up to the flight attendants and asked how they were going to be accommodated in Conakry overnight. It turned out there was no arrangement for that and we'd all have to sleep in the airport.

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Tracie was exasperated, partly because of the situation and partly because she was trying to feed Sahara. I didn't care where we ended up, as long as it was in one piece and on dry land. I am a tall man and I'd already spent far too long in this airline seat. There were faint lights below now, but why hadn't we landed yet? A crowd of people were still standing up and arguing with the crew about who'd pay for their hotels. They refused to go to their seats. There was what you might call a fracas starting between those who were demanding compensation or the plane to turn back to Freetown, and the few, like me, who just wanted to step onto solid ground. It was all out of control. The co-pilot emerged from First Class and stood in the aisle entrance. He apologised for the situation. If we all sat down and buckled up, he'd tell us exactly what was going on. Everybody did that and he said, 'I know some of you want us to return to Freetown and try to land now, but we are short of fuel.' Across the aisle a couple gasped and whimpered. 'We in the crew would prefer to go to Freetown too, not least because Conakry has no computerised landing system or radar. Captain Andrews will be guided in by flashlights. Also, air traffic control at Conakry, such as it is, will not let us land at all unless you all agree to stay inside the airport on landing and take the next available flight back to Freetown.' There was dense, impenetrable silence as everyone understood the depth of our predicament for the first time. He went on, 'Captain Andrews is authorised to negotiate an onward flight for you. He'll do that when we've landed. And I'm sorry that this may be a slightly bumpy landing. We have circled Gbessia Airport three times already. There is no cause for worry at all, but please bear with us. I am going back into the cockpit to assist him now.' Jaws dropped. Nobody was talking at all. I think they were all praying. That's the exact moment when my past life flashed before my eyes, leaving me with a sickening dread, maybe it was the end and my life story would die with me on that flight.

Priced at £14.99 on Amazon or buy today at the

PTR + SYSTEM-9 CONFERENCE FOR £10 for a signed copy!

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30 Quick Marketing Ideas!

By Emma Neppl from Smash Sports Marketing

Get into the habit of doing one of these quick marketing jobs every time you have a

brief gap in your day and you’ll soon make a difference to your profit!

1. Ask your colleagues, friends and family to like your business page and share

posts with their friends whenever possible.

2. List 10 #hashtags you can use on your social channels (particularly Instagram)

and keep this list on a ‘notes’ app on your phone.

3. Update your Facebook cover photo and about page.

4. Follow three local business owners who you feel might be useful to network

with. Check all of your social platforms.

5. Storyboard a short step-by step “how-to” video to shoot later on your phone.

6. Analyse your Facebook Insights. How many people are you actually reaching?

7. Take 2 eye-catching photos for social media – could be your work, the team or

a new product you are using.

Word-of-mouth marketing works

8. Ask a client to post an online review of you/your club/product. Facebook has a

review section which is great for this and you can use review in graphic form

for posts on Facebook or Instagram.

9. Design some ‘Recommend a Friend’ cards to give to your current clients.

Attract new clients

10. Email a local journalist with an invite for a complimentary visit to your club

with a free lesson.

11. Re-record your answer-phone message to include any current special offers.

12. Make a list of all the schools in the area with email addresses. These will be

ready to use when you have camps/special offers.

13. Brainstorm some offers –

For juniors: Bring a friend on the last day of term, Christmas party on

the last day of term where they can bring a friend play with their

parent (hopefully the parent gets the tennis-bug!).

For adults: Consider an inexpensive taster course over six weeks. We

would love to hear what you’ve tried and what works!

Improve client retention

14. Identify the top 10% of your clients by spend. Now decide how to reward and

keep them.

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Keep an eye on the local competition

15. Do a local pricing comparison survey and benchmark your prices plus see

what other clubs and coaches are offering.

16. Set up Google Alerts on your two strongest competitors.

17. Phone a successful club or coach and make enquiries. You can assess how

they deal with your call and then up your game!

Networking

18. Call one local business you’d like to start building a relationship with. Arrange

to meet for a coffee.

19. Order some business cards for yourself or your team or get e-business cards

designed (contact us for more info). They’re still great for networking.

20. Call your local newspaper and magazines to ask who the health and fitness

feature editor.

21. Ask your product supplier for free giveaways, samples or prizes for local

events and online competitions.

22. Visit three local businesses’ Facebook pages and like two posts on each

one. Even better, take some time to comment.

23. Remind yourself about local events that could be marketing opportunities to

promote services. Your local council may run these kind of events, particularly

during the summer.

Manage your team (internal marketing)

24. Schedule in a team training session on client care and marketing, and sketch

out some ideas on how you can all improve.

Make more profit

25. Work out how much no-shows and last minute cancellations are costing you.

26. Write a cancellation policy.

Learn how to figure out no-show costs and how to write a policy on our

website: smashsportsmarketing.com

Online marketing

27. Check your price guide is up to date on your website and Facebook.

28. Check if your website is mobile friendly by looking on your phone or tablet.

29. Change your passwords on your social media accounts. And not to

PASSWORD or 1234!

30. Remove any outdated promotions or events from your website – they send

out the wrong message to potential clients.

Do you need help with your social media planning? Need a rebrand or a new

website? Get in touch: hello@smashsportsmarketing.com | 07920 886885

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Long Rallies = 3.8% of points.

Who cares?

By Craig O’Shannessy

Johanna Konta was buring through the 2019 Roland Garros women’s draw like a

runaway bushfire.

Have a look at these scorelines:

Rd 1 def. A. Lottner 6-4, 6-4

Rd 2 def. L. Davis 6-3, 1-6, 6-2

Rd 3 def. V. Kuzmova 6-2, 6-1

Rd 4 def. D. Vekic 6-2, 6-4

Qtrs def. S. Stephens 6-1, 6-4

She hit 53 forehand winners, 38 backhand winners, and crushed 25 aces. All

amazing stats, but rally length is without doubt her most impressive stat of all.

She is putting up better “First Strike” numbers on clay than Roger Federer puts up

on hardcourt!

Konta Rally Length – Points Played

0-4 Shots = 72.5% (435)

5-8 Shots = 23.7% (142)

9+ Shots = 3.8% (23)

Konta has only played 23 points where the rally count has been nine shots or

more. She is attacking first and taking control of the point.

She has played 435 points at Roland Garros where the maximum amount of

shots she has hit in the point is just TWO SHOTS. Now remember, the serve and

return count in that as well. So it’s a Serve then a Serve +1, or it’s a Return and

then a Return +1 groundstroke.

Konta dismanted Sloane Stephens in the quarter-finals. Stephens had played 123

points in 9+ rallies to the quarters, relying on staying back and being consistent

like the traditional clay court mantra dictates. The only problem for Stephens was

that she had a losing record, winning 61 and losing 63.

How many 9+ rallies did Konta allow Stephens to play? Just TWO, and Konta won

them both!

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The second impressive part of Konta’s rally length data is the advantage she has

in short rallies when you add up all the points she has won versus lost. Feast your

eyes on this…

Konta Rally Length – Points Won/Lost

0-4 Shots: 255 won / 180 lost = +75

5-8 Shots = 70 won / 72 lost = -2

9+ Shots = 14 won / 9 lost = +5

It’s crystal clear what’s Konta’s game plan is. Attack the opponent and force an

error before they can attack you. In the Brain Game Tennis strategy course,

Dirtballer, you learn that the most important stat to win in a clay court match is

the 0-4 rally length. This is just further proof.

Here’s the average rally length of Konta’s five matches to the semi-finals

Konta: Average Rally Length

Def. Lottner = 3.3 shots

Def. Davis = 3.5 shots

Def. Kuzmova = 3.0 shots

Def. Vekic = 3.5 shots

Def. Stephens = 3.4 shots

On average, the returner does not get to hit two balls in the court.

Konta’s semi-final opponent is Marketa Vondrousova from the Czech Repulblic.

Marketa has played 99 rallies of 0-4 coming into the semi-final, winning 50 and

losing 49. Those are similar kind of numbers as Stephens. If they want to play so

many long rallies, they better forge a sizeable advantage there – but neither have.

It’s fair to say that Konta will impose her will on this match again and take away

all the long rallies that opponents like to play.

Advantage Konta.

All the best,

Craig

If you enjoyed reading Craig’s article from his GAMEPLAN system, then check

out his website www.braingametennis.com for more of his tennis analysis.

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8 STEPS TO HELP YOU BUILD

YOUR TENNIS PROGRAMME

By Andy Dowsett

The buzz word on the street is tennis participation is failing. But is it? What can you

do to grow your programme?

Latest Tennis Participation Report from the Tennis Industry Association states that:

“Core” tennis participants, those playing 10 or more times a year, increased

1.6% from 2017 to 2018, to 9.67 million. Core players account for 93% of all

tennis play occasions and more than 80% of player expenditures in the

tennis economy. Since 2009, core participation has decreased nearly 15%...

Some clubs are bursting at the seams with juniors and adult members, while others

are struggling to stay open. What is the difference and what can clubs do to become

more successful?

Here are 8 tips to grow your programme:

1. Develop a great team of coaches that work well together

If the coaching team work well together, then the programme itself will work well.

Communication and cooperation between coaches (rather than competition

unsupportive relationship) grows clubs and fosters a positive attitude which

everyone will notice.

Coaches should be able to cover one another without fear of losing lessons, while at

the same time being confident that they can pass lessons over to more specialised

coaches at the club. Coaches provide a service with the aim of improving a player

and bringing more players into tennis, not holding onto players for the money they

provide.

The team also needs leadership from a head coach who trains and leads, provides

advice and mentoring. This is what’s needed to make sure the tennis service offered

is the best and most consistent possible.

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2. Develop an understanding committee or club management

Coaches and committees are both needed to make a club successful; if the

relationship isn’t working then the club won’t thrive. Both coaches and the

committee members need to work together to enable the success of a club.

Coaches need to have discretion on the coaching program – it is their income which

is on the line, so it’s important for committees to allow coaches to use their expertise

to develop the best possible program.

Conversely, the committees are often volunteers who have to experience in

business, time to attend regulatory meetings and gather memberships. It’s a balance

and one that can thrive if there is good communication and respect between both

committee and coaches.

An incentive program is also advisable. For instance, giving coaches 25% of new

membership fees encourages coaches to bring in and sign-up new members whilst

growing the membership base.

3. Include the Parents

Talking to and building friendly relationships with parents (who, ultimately pay

money for their child’s tennis) is another important area to consider. By creating a

friendly and welcoming atmosphere at the club will mean they are more inclined to

come back again and perhaps join themselves.

Including the parents can mean bringing them into their child’s tennis journey at the

end of the lesson when giving homework tasks. Or you could offer to bring in

another coach to run lessons at the same time as their child’s lesson on another

court! Parents love to keep up with their children and will enjoy learning tennis at the

same time.

4. Stand out from the crowd

Have your own USP (unique selling point)!

Why should members come to your club?

Is it a talked about cardio class which everyone comes to and has a coffee

afterwards?

Is it a junior session on a Saturday lunchtime where all the juniors play socially

afterwards?

Is it the intermediate adults group who’ve just booked their first tennis holiday

as a group?

Is it the orange ball session where you give out mission cards (see our S9:

Orange Ball book) that you give to parents to track and guide their child’s

progress throughout the term?

These are the groups that members talk to their friends about and boast what a

great club they belong to. Whatever works well at your club, do it, and do it well, but

remember what works at one venue, may not work at another.

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5. Have a plan

Most coaches do not plan. It’s not difficult to do, but the rewards are obvious for

players, parents and coaches are clear. By committing a few days prior to the start of

term to planning makes the lessons flow with meaning and purpose. A player/parent

can actually see what is being taught and a coach will find it easier to take over a

lesson that is already planned. There will be a sense of responsibility all from the

coaches to what is being taught, when and why! See the SYSTEM-9 website for our

group and individual planning books (under ‘shop’).

6. Don’t just coach – Ensure players compete

The world of tennis has changed since most coaches were themselves learning how

to play. We used to play more and rarely took lessons. Now juniors have lesson after

lesson, but they play less. In the past, good juniors played with adults in socials now

it’s almost unheard of in clubs.

We seem to be missing the element of playing tennis.

At the end of each term hold a tournament for the juniors to play, but give them a

voucher to bring their friend along. The idea behind this is to make sure the

tournament is fun and the current juniors teach their friend to play! You may be

surprised how many new members you get from doing this.

7. Word of mouth is Key

When you have the above points in order. The coaches want to be at the club rather

than earn and run, each of the programmes are well thought out and planned and

the juniors are having fun while improving then you are on the right track. Make use

of any teenage helpers as the younger players will look up to these as role models.

Put them on a coaching course to learn how to coach and they will also help grow

your programme inadvertently whilst also keeping teenagers at the club!

8. Communicate on Social

75% of people check social media and website before they purchase goods, so it’s

important that you’ve an active social page and a website (the ClubSpark websites

are sufficiently good and easy to update).

Encourage your membership to follow and interact and give you reviews. Use the

page to not only promote your tennis groups, but also to show how much fun your

groups are! There are some great tips on the Smash Sports Marketing article on

page 20).

Good luck and happy growing and coaching!

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Up- and Downscaling the GBA:

The Key for Implicit Learning By Donato Campagnoli

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