welcome! presenter: sam foster. major topics to be covered in this presentation benefits of...
TRANSCRIPT
Welcome!Welcome!
Presenter: Sam Foster
Major Topics To Be Covered In This Presentation
• Benefits of E-Commerce
• Celerant’s Integrated E-Commerce Platform
• New Channels and Growth Opportunities
Developing An Integrated Developing An Integrated E-Commerce Site E-Commerce SiteIntegrated E-Commerce
Integrated E-Commerce
Benefits of E-Commerce - Statistics
• E-Commerce US Sales Growth 2012 = 13.7%
• Retail US Sales Growth 2012 = 4.3%
• Holiday US E-Commerce Sales Growth 2012 = 16.8%
• Holiday US Retail Sales Growth 2012 = 3.1%
• By 2016 US E-Commerce Sales Will Increase By 65%.
• 35% Of Americans Own Smart Phones
Source Internet Retailer Corp. http://www.internetretailer.com
Benefits of E-Commerce
Benefits of E-Commerce – Business Exposure
• Expand Market Reach and Customer Base
• Easily Find Store Directions
• Quickly Find Customer Service Information
• Easy Access to Product Information
• Live Chat with Customers
• Store Customer Information
• Grow Social Media Presence
Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce
Easily Find Store Directions and Support Information
• 50% of ConsumersLook for Store Directions Online
• Online Access to Support Number
• Easily Find Customer Service Email Address
Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce
Easy Access to Product Information
Online Shoppers:
•25% Research Products Online Before Purchasing
•20% Use Retail Stores as Show Rooms
•40% Expect Access to Alternative Views and Product
Videos
Benefits of E-CommerceBenefits of E-Commerce
Source Internet Retailer Corp. http://www.internetretailer.com
Benefits of E-Commerce
Live Chat with Customers
• Increase Sales and Conversion Rate
• Increase Customer Satisfaction
• 67% of US Shoppers Prefer Live Chat
Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce
Integrate CRM Functions
Access Customer:
•Shipping Addresses – Catalog
•Email Addresses – Email Marketing
•Phone Numbers – Sales Calls
Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce
Grow Social Media Presence
Social Media:
•Increase Web and Store Exposure
•Market to Followers – Likes, Tweets, Shares, Pins
•Post Product Updates and Event Updates
•Increase Search Engine Exposure
•Facebook, Twitter, Google+, Pinterest, YouTube
Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
Integrated E-Commerce
Celerant’s E-Commerce Platform
• Celerant Command and Web Platform Built-In Integration
• Celerant E-Commerce Features
• Fully Integrated with Shipping Providers
• Order Management System
• Customized OF Fields
• Go Live Process
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
E-Commerce Platform
Celerant Command and Web Platform Built-In Integration
• Product Data
Live with
Celerant
• Quality, Colors,
and Sizes
Live with
Celerant
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
E-Commerce Platform
Insert Screenshots, etc.
Celerant E-Commerce Features
Compare Products by Specifications.
Email Gift Cards to Customers at Time of Checkout
Checkout with PayPal, Amazon, Google, and more.
Suggest Related Products
Show Alternate Views of Products
Live Rates from FedEx or UPS.
Fully Integrate with Shipping Providers
• Celerant Shipping Manager
• Integrate with FedEx, UPS, and USPS
• Return Shipments and Confirmation Emails
• Manage Weight and Dimensions
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
E-Commerce Platform
Order Management System
• Celerant Fulfillment Manager
• Bin Locations and Pick Waves
• Order States and Status
• Edit Receipts or Customers
• Charge, Ship, and Print in Same Screen
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
E-Commerce Platform
Customized OF Fields
• 20 Optional Fields
• Customize to Your Industry’s Needs
• Version 6.4 – 20 SKU Level OF Fields
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
E-Commerce Platform
Web Go Live Process
• Kick Off Meeting with Project Manager and Implementation Manager
• Meet the 5 Web Prerequisites
• Web Server
• Web Data
• Web Questionnaire
• Web Design
• Web Taxonomy
• Complete Master Go Live List
• Fulfillment Training and Web Go Live Check List
• Final Testing and Go Live
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
E-Commerce Platform
Site Design
• Create Appealing Design with Retail Functionality
• 5 Years Experience and 200+ Sites Built
• Top or Left Side Navigation
• Page Layout and Color Scheme
• Banners, Logos, and more
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
E-Commerce Platform
Insert Screenshots, etc.
Insert Screenshots, etc.
Insert Screenshots, etc.
Web Taxonomy
• Create Web Navigation
• Create SEO-Friendly URLs
• Enter SEO-Friendly Data
• Mass-Assign Products
• Review and Manage Products
Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform
E-Commerce Platform
New Channels and Growth New Channels and Growth OpportunitiesOpportunities
Integrated E-Commerce
• Marketplaces
• Amazon
• eBay
• Shopping Networks
• Mobile Platform
New Channels and Growth Opportunities
New Channels and Growth New Channels and Growth OpportunitiesOpportunities
Channels and Growth
• Celerant Amazon and eBay Integration
• Marketplaces = 24% of Online Sales
• eBay – World’s Largest Marketplace
• Amazon – Fastest Growing Online Business
• Buy.com, Sears.com, and Walmart.com
Marketplaces
New Channels and Growth New Channels and Growth OpportunitiesOpportunities
Channels and Growth
• Shopping Networks = 13% of Online Sales
• Celerant Single Feed Integration
• Celerant Google Shopping Integration
• Choose from Dozens – Shopping.com, Bing, Yahoo,
and many more
Shopping Networks
New Channels and Growth New Channels and Growth OpportunitiesOpportunities
Channels and Growth
• Celerant Mobile Platform
• iPhone, Android, and BlackBerry friendly
• Tablet Friendly
• Instant Access to Product Information
• Instant Access to Order Information
Mobile Platform
New Channels and Growth New Channels and Growth OpportunitiesOpportunities
Channels and Growth
Integrated E-Commerce