welcome mei security & resilience briefing 17 th october ‘supporting companies within the...
TRANSCRIPT
Welcome
MEI Security & Resilience Briefing
17th October
‘Supporting Companies within the Security Sector in the International Major Events
Market’
1Copyright © 2013 Major Events International Ltd All rights reserved.
Agenda• Dennis Mills, MEI
• Stephen Phipson, Home Office
• Dennis Mills, MEI
• Break
• Paul Orlowski, Selex ES
• Oliver Hoare, Dysart Solutions
• Piers Lawson, MEI
• Networking
2Copyright © 2013 Major Events International Ltd.All rights reserved.
MEI S&R BRIEFING
Dennis Mills
CEO
Major Events International
‘Opening Introduction’
3Copyright © 2013 Major Events International Ltd. All rights reserved.
MEI S&R BRIEFING
Stephen Phipson
Director of Security Industry Engagement
Home Office
‘Home office Approach to the Industry Engagement’
4Copyright © 2013 Major Events International Ltd. All rights reserved.
MEI S&R BRIEFING
Dennis Mills
CEO
Major Events International
5Copyright © 2013 Major Events International Ltd. All rights reserved.
Major Events International (MEI)
ASE STUDY: BRAZIL
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‘Winning Business in the Export Market – Discussion Period’
Aim
‘to stimulate dialogue about what lessons can be shared about operating in international markets and how to overcome the challenges and enhance success’
Dennis Mills
CEO MEI
Support to Government & Company Export Campaigns
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Partnerships
MEI Presence
London Headquarters Brazil RussiaAustralia South Korea Japan
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USA
• Day-job expertise advice
• Connectivity amongst the community/members
• Local-in country support
• Awareness Seminars• Bespoke Workshops• Mentoring /staff Support• Market profile/community
Qatar
Limiting the pain out of achieving objectives as a single point of contact service provider
Major Event Opportunities Globally
• Major Events Defined: “Olympic and World Cup Series” - they generate significant cross sector opportunities: Infrastructure, fit-out, temporary solutions, equipment and services
• There are too many major events to list! Ones you will be more familiar with:• Olympics (Summer and Winter) • Commonwealth Games• Football/Rugby/Cricket world cup etc• Not so familiar?:
• Pan American Games, Asian Games, Olympic Council of Asia etc• University Gamers , Youth Games, Emergency Services• Growing in stature and scale: Paralympics• Brand new: European Olympics and many specialist sub groups
Conclusions:
1. There are too many events to service – focus needed
2. Safety and Security and Training are always a large market and good for SMEs
3. UK is a respected supplier post 2012 – need to leverage other UK opportunities to build international credentials – your chance to seize this unique window of opportunity
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Market Overview
The Major Events Market:• Fixed deadline to the second – procurement certainty• Very large budgets across all sectors and skills - $billions annually and growing• Organisers look for experienced suppliers to this market
But:• Highly competitive - not a market for those who want to “dabble” – needs real focus• Organisers inexperience – probably not done a major event before and the organisations are
almost thrown together – high turn over of staff – close customer contact tracking is vital• The same disciplines needed for all export markets but as this is a more attractive market to
work in, many people seem to forget the basics• SMEs have every right to win their share of business and they do – the issue is how, when
and with appropriate support.
Incentives: • Winning business in this iconic market has a powerful “business as usual” range of
benefits – it will be the best “sales” support case study you can use• Successive wins makes you an “incumbent” and you will be given a significant
advantage for customer contact and winning business.
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Britain• Commonwealth Games 2014• Rugby World Cup 2015• Athletics World Championships 2017• Cricket World Cup 2019
Australia• Asian Football Cup 2015• Cricket World Cup 2015• Commonwealth Games
2018
South Korea• Asian Games 2014• Winter Olympics
2018
Qatar• Handball World
Championships 2015• FIFA Confederations Cup 2021• FIFA World Cup 2022
Russia• Rugby World Cup 7s 2013• Athletics World Championships
2013• Winter Olympics 2014• FIFA Confederations Cup 2017• FIFA World Cup 2018
Brazil • FIFA Confederations Cup
2013• FIFA World Cup 2014• Olympics Summer 2016
Major Event Hot Spot Country
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Japan Summer Olympics 2020
Many Opportunities but major challenges - Brazil Case Study
• Language – need to speak it and follow up in writing.
• Brazil open culture – but can be misleading – need to build relationships
• UK Business Culture – we expect to fly in, find a partner and start winning contracts.
• Corruption – sadly – Bribery Act in UK reaches out to export markets!
• Travel implications - therefore time as well as cost
• Competition – internationally – it’s a hot house
• Stickability - to succeed will take time
• Open Company/Partnership? Many related implications (import tax, withheld funds, hiring staff, costs of establishing/running a company etc)
You have to enter the market with appropriate due diligence and clear what support you will need over a 2 – 5 year period
Copyright © 2013 Major Events International Ltd. All rights reserved.
Key Considerations for Reducing Risk
1. Your company capability - needed – why? What is unique or value-add? You need to understand.
2. Management buy-in. Entering new markets is time consuming to manage and execute and will take investment before you get some return – 5 months is our record to help a company win – not normal.
3. Do you have the right skills in your organisation. Visit programmes? Customer contact planning and engagement? Follow up proposals, sustained in-country contact.
4. Company structure and staffing. Turning aspiration into reality!
5. Get Expert Advice. Tax issues (import and export and sometimes interstate) , employment law, Bribery Act, Marketing Communication, customer contact planning, registering in local language on procurement portal etc etc
6. Local Presence and Profile. My personal view is that unless you are following a B2B route you must be represented locally and be known by buying customers
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Discussion – Success Framework?
• Be clear why you have chosen the target country: Attend the London Seminars, discuss with fellow attendees/members etc
• Be clear what you offer to the market and how you will deliver it: An external view is helpful – we run workshops
• Plan your first (hosted) visit: Maybe around an expo or a bespoke visit programme – get debriefed on return is a vital step and follow up
Go or No Go Decision Point to Proceed beyond here
• Secure Resources: Management buy-in is essential to resource the campaign• Build Market (Customer) Profile: Be seen and get known by your
international customers – they have lots of people seeing them - value add content/dialogue
• Launch the “project/campaign and start prospecting: Time is an issue for Brazil
• Secure local support: In whatever form that is but DO NOT hire anybody!• Formal reviews and exit points: Monthly reviews and post visits
Copyright © 2013 Major Events International Ltd.All rights reserved.
Follow Up – Next Steps
Waterloo Office: drop in
E mail your questions: [email protected]
Call: 07977 241542
Let’s get moving!
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MEI S&R BRIEFING
Paul Orlowski
Head of Cyber Security Services
Selex ES
15Copyright © 2013 Major Events International Ltd. All rights reserved.
MEI AUSTRALIA BRIEFING
Oliver Hoare
Director Global Services
Dysart Solutions Ltd
28Copyright © 2013 Major Events International Ltd.All rights reserved.
Cyber Security The Cyber Threat to Major Events in Brazil: FIFA
World Cup 2014 and Rio 2016
Oliver Hoare, Director Global Services
(Former Head of Cyber Security at Government Olympic Executive)
UNCLASSIFIED
IntroductionsCivil Service (1991):• Cabinet Office, HMG Security Policy Framework , Chair of “Gang of Four” and
Security Policy lead for IA (fledgling OCSIA)
Olympic roles (2008-12): • Olympic Delivery Authority• Government Olympic Executive• Cyber Lead - Cabinet Office Briefing Rooms (“COBR”)
Current (last 12 mts)• Director of Homeland & Cyber Security, FCO Services, Kuwait Delivery
Authority• Various cyber-security consultancy roles
UNCLASSIFIED
Context London Games“First Digital Games”
Some stats;• 11.5 million tickets (8.8 m Olympic, 2.7 m Paralympic)• 22 000 media and broadcasters for the Olympic Games and 6500 media and broadcasters
for the Paralympic Games• BBC - The opening ceremony peaked at 27.3 m viewers with an average of 23.4 m, an 84%
audience share• 73 competition and non-competition venues, 5500 km internal and 150 km armoured
cabling, 65 000 cabled ports, 250 000 patch leads,• 2.35 billion security system messages logged• Blocked 200 million malicious connection requests, 11 000 per second in one Distributed
Denial-of-Service attack.• Olympic Website - 493 000 peak concurrent users
UNCLASSIFIED
What did we see?
• Hacktivism• Online fraud –
tickets/ accommodation / merchandise
• DDoS• Viruses• Insiders
Yes, but also:
• Theft - high value equipment
• Flooding• Cable theft
What we did
• Operation Podium• Assurance Programme Wide assurance – 2012
Cyber/IA strategy• Co-ordination governance• Critical systems• Olympic Cyber Co-ordination Team• Testing & Exercises (FLAMING TORCH, CPX,
BENDING METAL)
Context - Brazil
• Consistent economic and social growth over the last decade (even during world recession)
• Huge new middleclass, resulting in demographic factors coupled with economic and political stabilization in the nineties (eg huge mobile phone take up etc)
• Many structural challenges still to be solved: infrastructure, tax structure, labour laws and education (cyber laws)
• World events could really boost: Confederations Cup, Papal visit, but mostly - FIFA World Cup 2014 and Rio 2016 Olympics
Hosted Confederations cup & Papal visit (Successful or near miss?)
“Follow the money” – Finance
• Brazil is world 'hacking capital’ – BBC News, Sept 2004
• Brazil accounted for 3.3 percent of the world's attack traffic during the fourth quarter of last year, putting the country in 6th place. – Bloomberg, Mar 2013
• BRASILIA—A computer hacker group continued a wave of attacks against Brazilian financial websites, hampering the sites of Citigroup Inc. and other prominent institutions- Wall Street journal – Feb 2012
Protest - 8 Sept 2013 Independence day
Activists had used social media to call for protests in more than 150 cities. Brazil saw a big wave of protests in June 2013, as the country prepared to host the football Confederations Cup.
Brazil: recent contextBrazil teacher protests turn violent 08 OCTOBER 2013Black Bloc anarchists hijack Brazil teacher protests Brazil World Cup work 'slave-like' Protests at Brazil Independence Day 08 SEPTEMBER 2013
‘Brazil Looks to Increase Cyber Security Following NSA Leak’ - September 18, 2013’
‘Brazil’s Petrobras to invest heavily in data security’ – Oct 2013
‘Edward Snowden Fallout: Brazil to Host Global Anti-NSA Summit over Internet Surveillance’ - Brazil angry over NSA's covert surveillance programmes
GCHQ To Detail Use Of NSA's Covert Prism Monitoring System -- The Huffington Post UK | posted: 08/06/2013 09:18 BST |
Risks in Brazil
• Theft - cable, high value equipment, power theft• Threat to CNI and Power (blackmail)• Online Fraud – tickets/accommodation/ merchandise
etc• Social media (Protest) mobilisation• Real world protest linked to online protest through
hacktivism
Its all about REPUTATION
London 2012 Cyber Risks – could this be Brazil 2014 & 2016 x 2?
Strategic Risk assessment
1) Hactivism – high likelihood – possible high impact on reputation and low impact on operations
2)Cyber crime - high likelihood – good coverage medium impact on reputation and low on operations
3)State sponsored - low likelihood (likely reconnaissance likely due to capability).
4)Cyber terrorism – very unlikely
• Overall Assessment: Core Games protected, but outlying infrastructure vulnerable.
Welcome
Piers Lawson
Client Director Relationship
Major Events International
43Copyright © 2013 Major Events International Ltd. All rights reserved.
NEXT STEPS WITH THIS GROUP
PIERS LAWSONCLIENT RELATIONSHIP DIRECTOR
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MEI FUTURE EVENTS
TUESDAY 22ND OCTOBER, GLASGOW: ‘ACCESSING GLOBAL MARKETS THROUGH MAJOR EVENTS (CASE STUDY: QATAR)’
KEY CLIENTS/GUESTS WELCOME IF YOU CANNOT MAKE IT
TUESDAY 19TH NOVEMBER, RUSSIAN TRADE MISSION, LONDON: ‘BUSINESS OPPORTUNITIES AROUND MAJOR EVENTS IN RUSSIA”
A CHANCE TO MEET THE RUSSIAN TRADE DELEGATION FOLLOWED BY A RECEPTION
WEDNESDAY 18TH DECEMBER CHRISTMAS NETWORKING DRINKS HERE IN WATERLOO: “BRING A BOSS/CLIENT” – LIMITED PLACES
PLANNING 2014 NOW – YOU WANT TO LEAD/HOST - INPUT WELCOME
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EXPOS AND COMMERCIAL PARTNERSHIPS
RUGBY EXPO • MEI shared stand concept which is cheaper than going alone• Growing sport and is sold out as an expo – chance to get there through us• London - 13-14 November• http://www.rugbyexpo.com
SOCCEREX• Last time in Rio and one of the last Expos pre 2016• Support from MEI local staff – proven concept on the shared stand• Rio de Janeiro - 30 November – 5 December 2013• http://www.soccerex.com
GENEVE 2014 • 18 SPORTS CONFERENCES running at the same time – following themes • Expo with MEI shared stand concept• Awards Dinner – ask for detailswww.geneva2014.com)
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MAJOR EVENTS NETWORK & DIGEST
‘THE ONLY PROFESSIONAL GLOBAL MAJOR EVENTS BUSINESS NETWORK’
• We invite you to accept free membership today – tell us if you wish to opt out please
• Entry in Suppliers Directory but keen you get the benefits of a higher profile, (at a very reasonable cost) for free attendance at events, Digest profile, Speaking Opportunities etc – Join the Club!
• Digest – Goes out to a global database on a quarterly basis – Interview options and Case Studies (plus Banners etc) all possible – Deadline for submission is 12 November. Register your interest now if you wish to feature.
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NEXT STEPS
• Speak to me during networking drinks at the end
• Arrange a follow-up meeting with MEI
• Meeting the speakers, partners or associates
• Formal workshop available but come and see us informally here in Waterloo
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Next Conferences
MEI Events
- 19TH NOVEMBER – RUSSIA BRIEFING, LONDON
Expo Partners
Membership scheme services
Discounts (above), Workshops, Mission support, Suppliers’ Directory
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RUGBY EXPO LONDON 13 – 14 NOV 2013
SOCCEREX RIO DE JANEIRO 30 NOV – 5 DEC 2013
EXPO ESTADIO SPORTS INFRATECH
SAO PAULO 3 – 5 DEC 2013
Major Events International (MEI)
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Thank you!
MAJOR EVENTS INTERNATIONAL
CEO MEI