welcome! march 2014. consumers are increasingly saying that the future is about me serve me listen...
TRANSCRIPT
Welcome!
March 2014
Consumers are increasingly saying that the Future is about ME
Serve me Listen to meKnow me
Empower me
5 pointers to Indian retail industry
• Consumers are changing• Consumption patterns are changing thanks to
channels• Borders are breaking• Size is no guarantee for success• The industry can thrive only by collaborating
Things to think about : Purchase process
Payor
User
Influencer
“Found it. Can
you pay for it…?”
New purchase paradigms – through multi channel.
Winning in the market place
Knowing the customer
Owning the customer
Not permitting the buying experience to be commoditized
Balance between Influencer / Payor / Customer
Advocacy Talent development
Industry Creation
Government & semi government
bodies
Development programs
Events & Industry Meets
Media: STORAI, Social Media
RASCI – Skill 80 lakh in retail. Research
Collaboration International
organizations
Research and advisory services
Service provider database
RAI’s Key Focus Areas
Retail Leaders
Welcome!