Welcome by YPP Board

Dear Young Procurement Professional,

It is a great pleasure to receive you at YPP’s 4th International Conference: Co-Creation.

Market changes have forced a new focus. Taking an internally focused approach is not good enough

anymore. We need to look beyond our company’s capabilities and take a wider view as to what the

entire supply chain has to offer. This brings with it the new challenges of how this collaboration and co-

creation needs to take shape. Consequently this impacts the traditional systems of supplier

management to ones that more effectively allow for the identification and acquisition of novel ideas.

Enabling the co-creation of value through strategic alignment.

During today’s congress we hope to bring insight in how to co-create your own strategic opportunities in

your value chain and the role that you as procurement professional can play. So that you acquire some

of the tools and the thought process necessary to give co-creation more shape and chance within your

work.

A successful conference is the sum of many vital elements. I'd like to take the opportunity to say a big

thank you to all the volunteers that have worked so hard to make this conference a success. A

conference is only as good as the people that attend and the standard of the work that is presented; I

would like to thank you - the participants - for making it so.

Elske Kleijn

Chairman YPP

Table of Contents

Welcome by YPP Board ................................................................................................................................. 2

Table of Contents .......................................................................................................................................... 3

Co-Creation ................................................................................................................................................... 4

Conference Program ..................................................................................................................................... 5

Conference Location ..................................................................................................................................... 6

Our Hosts ...................................................................................................................................................... 7

Facilitator of the day ..................................................................................................................................... 8

Morning Program ........................................................................................................................................ 10

Afternoon Program ..................................................................................................................................... 12

Workshop sessions...................................................................................................................................... 13

Coming together is a beginning... ............................................................................................................... 16

Introducing the Speakers ............................................................................................................................ 17

Introducing the Workshop leaders ............................................................................................................. 20

Co-Creation

… it sounds catchy, presumably still a buzzword to many. So what is this event about? …

Let’s start with a definition. According to Wikipedia, and seen as the most common definition, co-

creation - short for collaborative creation - is a form of economic strategy that emphasizes the

generation and ongoing realization of mutual Company-Customer value.

If you take a look at co-creation from a broader perspective, you can define co-creation as creating

business value by employing the collective creativity, knowledge, experience, skills and enthusiasm of

people from both inside and outside of a business. (Sense Worldwide)

This event focuses on the latter ‘inside and outside’ perspective. Hereby, from a procurement point of

view, the following (most common) collaborative stakeholders can be distinguished:

Internal Departments

Suppliers

Procurement depts. at other Organizations

Customers

While many current approaches to collaboration do require the participation of various stakeholders,

co-creation suggests a bigger picture approach where a variety of collaborators with differing

motivations take a more proactive role. Co-creation also adds another dimension by focusing on using

insight to inspire new business thinking and ideas rather than just validate that which exists already.

In addition to validating the existing, according to a practical guide by Danone, co-creation should not be

confused with an utilitarian relationship (use of the positive image of the partner without a real project),

a short-term relationship, sponsorship or philanthropy, a mere co-branding or labelling operation, a

joint communication or public relations operation, or the clustering of procurement volumes (for cost

savings).

Having defined the scope of this

event, the following key terms will

be used throughout the day to

better understand and use the

different forms of collaborative

creation.

Conference Program

08:15 Registration and co-ffee

08:45 Welcome by CEO FrieslandCampina Cees 't Hart

09:00 Kick-off by Cees Hoogendijk

09:15 Co-creative introduction by hosting CPOs - Tim Tolhurst (DSM) and Johan Keerberg (FC)

10:00 First speaker - Daniela Weitmann, Head of Procurement Europe, Nike

10:30 Co-ffee break

10:45 Second speaker - Paul Rulkens, High Performance Expert, DSM

11:15 Interactive session – The Wisdom of the Crowd Unleashed

12:30 Lunch

13:30 Workshops

15:00 Co-ffee break

15:15 Interactive session - The Habit of Sharing Your Knowledge

16:15 Closing by YPP

16:30 Drinks

Social Serendipity Power - "people need to organize their lives in ways

that increase their chances of unexpectedly bumping into someone

who can tell them something useful" - The Power of Pull (2010)

Conference Location

Address: Stationsplein 4, 3818 LE, Amersfoort

By train: On arrival by train at Amersfoort station, leave the

station by the main entrance and turn left. Cross the road at

the first zebra crossing to the FrieslandCampina Central

Office.

By car: P+R Parking Piet Mondriaanplein, Amersfoort - On

arrival at the P+R parking, leave the parking towards the back

entrance of the station. Walk through the station to reach the main entrance of the station. Leave the

station by the main entrance and turn left. Cross the road at the first zebra crossing to the

FrieslandCampina Central Office.

Co-creation not CO2 Creation: As our conference location is only a 2 minute walk from the

railway station we hope you will all decide to travel by train. What better way to already start

connecting with the other attendants and speakers!

Floor-plan

In the morning the plenary sessions will take place on the ground floor. On arrival the YPP Board will

welcome you and guide you to the Dairytorium. Our lunch and workshop sessions will be on the first

floor. An overview is shown below:

Safety plan

We kindly ask you to read the instructions in the attached brochure, so you will be informed about a

number of safety regulations that are applicable in this FrieslandCampina office.

Our Hosts

“With a topic like co-creation, what better way to start the co-creation conversation than having two

companies co-host this year’s conference”

FrieslandCampina

Every day Royal FrieslandCampina provides around 1 billion consumers all over the world with food that

is rich in valuable nutrients. With annual revenues of 10.3 billion euro, FrieslandCampina is one of the

world’s five largest dairy companies. FrieslandCampina supplies consumer products such as dairy-based

beverages, toddler nutrition, cheese and desserts in many European countries, in Asia and in Africa.

Products are also supplied to professional customers, including cream and butter products to bakeries

and catering companies. FrieslandCampina also supplies ingredients and half-finished products to

manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the

world. FrieslandCampina has offices in 28 countries and employs a total of 19,946 people.

FrieslandCampina’s products find their way to more than 100 countries. The company’s central office is

in Amersfoort, the Netherlands. FrieslandCampina’s activities are divided into four market-oriented

business groups: Consumer Products Europe; Consumer Products International; Cheese, Butter &

Milkpowder and Ingredients. The company is fully owned by Zuivelcoöperatie FrieslandCampina U.A.,

with 19,487 member dairy farmers in the Netherlands, Germany and Belgium one of the world’s largest

dairy cooperatives.

DSM

Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its

unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity,

environmental progress and social advances to create sustainable value for all stakeholders

simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in

global markets such as food and dietary supplements, personal care, feed, medical devices, automotive,

paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM’s

24,500 employees deliver annual net sales of around €10 billion. The company is listed on NYSE

Euronext.

Facilitator of the day

Cees Hoogendijk – Social Entrepreneur, Co-creator, and CFO

nl.linkedin.com/in/ceeshoogendijk/

@CeesHoogendijk

Mail@ceeshoogendijk.nl

Quote: “Some people think they know; others know they think.”

Questions:

Which person provides you the utmost inspiration?

Could you recall a situation in which you experienced deep appreciation?

In your dreams, what is your contribution to society?

What would you still like to learn?

Where stands co-creation in your life?

Cornelis Jasper Hoogendijk (1959, The Hague, Netherlands) is sustainably married with Karin; they are

raising their six children and live in Rijswijk. Cees studied Mathematics & Physics at Leiden University

(graduated in Mathematics 1985). Since 2005 he is pursuing the PhD program “Humanization of

Organization” at the Humanistics University (Utrecht).

Careerwise, Cees worked part time for the International Federation for Housing and Planning (2002-

2008), joined Minihouse/Multihouse (1984-1990) as BU Manager and HR Manager. Between 1990 and

1993 he was self-employed as managing partner in an executive recruitment company. Between 1993

and 2000 he was a partner at The Change Company (where his main responsibilities involved creating

learning infrastructures in large organizations like Shell and TNT). In 2000/2001 he built the Relationship

Management department for ING/Postbank ICT. Via PwC Transform he joined Van Gend & Loos and

became Director Organization Transition Support (responsible for ‘the people side of change’) within

DHL Benelux. He was also a member of the international DHL OTS Change Management Community.

Since 2005, Cees is fully self-employed, representing OrgPanoptics (‘managing the whole’). He

introduced (and practices) the Vertical Dialogue, and stated his primary mission: ‘Humanization of

Organization’.

Cees designs and supports (strategic) management summits and performance planning processes. He

prefers to be in the role of co-maker in sustainable organization development. As a public

speaker/facilitator Cees provides master classes, inspiration workshops, and team and group sessions

with the specific approach that the audience should speak and become motivated to perform!

In 2009 he started Huisacademies, a ‘guild’ of architects and co-makers of in-company academies. A

‘Huisacademie’ enables and stimulates the sustainable organization of learning and development

processes. A ‘Huisacademie’ is not an institute, but merely a process in itself. The ‘social entreprise’

(derived from Society 3.0) now consists of eight ‘masters in development’ and a circle of valuable

ambassadors. Cees is well known as ‘academy co-builder’.

In 2011 he co-created the social enterprise AI100, aiming for spreading the Appreciative Inquiry method

amongst organizations. AI100 delivers a bachelor minor graded action learning program around the art

of AI. Cees is frequently asked to facilitate AI-summits in organizations.

Amongst dozens of articles and papers, Cees published two books: Kracht zonder Macht (twenty

management recipes with the taste of Vertical Dialogue, Quist, 2008) and Krachtbron van een Lerende

Organisatie (the ‘prospectus’ to seduce leaders and managers into the vision of ‘organizing the learning

processes’, 2010). He co-produced the magazine MGT&CO, which included seven leadership interviews.

He co-produces the yearly AI-Magazine (a Dutch-Belgian initiative).

Cees is also co-founder of the association ‘Connective Leadership’, member/ambassador of the Dutch

Network Appreciative Inquiry, AI-teacher at Business School Nederland, co-editor of the book Society

3.0, and heavy user and co-maker of socio-business network Seats2Meet.com.

For further investigation, see:

www.ceeshoogendijk.nl / www.krachtzondermacht.nl / www.huisacademies.nl / www.ai100.org /

www.themanagementchallenge.nl

Morning Program

[08:45 – 09:00] Welcome by Cees ‘t Hart

YPP is proud to announce that Cees ‘t Hart, CEO FrieslandCampina, will start our conference 2014.

[09:00 – 09:15] Kick-off by Cees Hoogendijk

Cees Hoogendijk, our CFO, will take control of the day from here on.

[09:15 – 10:00] Co-creative introduction

by Tim Tolhurst, CPO, DSM and Johan Keerberg, CPO, FrieslandCampina

Based on their hands-on experience both CPOs will talk and share insights about the following topics:

Why & How do companies Co-create?

What are company drivers for Co-creation?

What are critical success factors for Co-creation?

Why does Co-creation Fail?

[10:00 – 10:30] Procurement with a Brazilian twist…

by Daniela Weitmann, Head of procurement Europe, Nike

Daniela will give an insight in the way they work toward one goal and objective in customer touch points where Procurement plays a key role serving different perspectives.

Co-ffee Break – 15 minutes

[10:45 – 11:15] Why the majority is always wrong

by Paul Rulkens, High Performance Expert, DSM

Topic: How to apply High Performance behavior to massively boost innovation.

Content: When organizations get stuck, they tend to do one of two things: they either do more of the

same things, or less of the same things. Rarely will they do things differently and really become

innovative. Why is that? In this talk, Paul will demonstrate our key thinking biases which prevent us from

really reinventing ourselves. He will then show a simple way how each of us can apply High Performance

behaviors, like co-creation, to quickly, cheaply and effectively stand apart in our industry, like a giraffe,

surrounded by field mice.

[11:15 – 12:30] The wisdom of the crowd unleashed

by Cees Hoogendijk

Cees will take the interactivity up a notch. Like the title indicates, it is time to share your wisdom. Feel

free to take the stage!

[12:30 – 13:30] Lunch

1st Floor

With enough food for thought it is time to re-energize. While enjoying your sandwich be sure to check

out Banenruil! Max, Peter, Jelle, and Patricia are happy to get you informed.

Every day millions of people end up in traffic jams, several

hundred thousands have to stand up in the train on their way to

work, and travelling time up to two hours a day is nothing strange

to most people in the Netherlands. At Banenruil, we think this is strange, because why would you spend

so much time travelling when instead you can take the bike and save quite some me-time. Banenruil can

make this idea reality. Biking instead of traffic jams. This is not the only thing we do. Would you like to

check the possibilities in a different environment at a different company; for personal development, or

just for news ideas or network purposes? This we also arrange. Just by simply swapping jobs for a

limited period you will not only get a variety of new insights, but you will also experience the

enthusiasm and energy of the indicated Banenruil advantages.

Would you like to know what this implies for you as an employee, or what can be the benefits for a

employer? Join us at the YPP Co-creation Conference in room 1.23, and find out yourself!

Short movie: https://www.youtube.com/watch?v=BJUZ4V-ChjA (Dutch)

Banenruil will be attending the Conference from 12:30 till 15:15

Afternoon Program

[13:30 – 15:00] Workshop sessions

[1.17 – PINK] DSM – ‘Proudly found elsewhere - How suppliers contribute to value creation’

[1.29 – BLUE] FrieslandCampina – ‘Choco-creation – Co-dependency in Marketing’

[1.19 – GREEN] Ricoh/ Vodafone – ‘Co-creation – the need for Communication and Information’

[1.21 – YELLOW] ASML – ‘Co-Creation: how to engage suppliers to high-speed innovation?’

[1.13 – RED] Nadine Kiratli – ‘Creativity in Purchasing’

[1.15 – ORANGE] Elise de Bres – ‘Establishing a Co-creating Community’

On the next pages all sessions are described in detail

Co-ffee Break – 15 minutes

[15:15 – 16:15] The habit of sharing your knowledge

By Cees Hoogendijk

After having practiced in the morning it might already feel like a habit. This hour will be used to share

and discuss workshop take-aways. Also Cees will share his knowledge … inviting us all into Society 3.0

[16:15 – 16:30] Closing

by the YPP Board

Although being called ‘Closing’, hopefully this day is the start of great number of future collaborations.

What better way than to continue with…

Drinks!

Workshop sessions

Workshop 1 – ‘Proudly found elsewhere - How suppliers can contribute to value creation’

Facilitated by: DSM (Sjoerd de Jager)

‘Proudly found elsewhere’ is the mantra of open innovation. It’s the collaboration that

matters; sharing a stake in the best technology with the maximum market reach, all

developed at cutting-edge speed. The 'Open Innovation Funnel’ is the guiding principle DSM

works with. Video for more information.

No matter how good we are in what we do, we recognize and embrace that there will always

be an abundance of great ideas outside DSM.

We connect and collaborate, finding partners to team up with in creating solutions for a

brighter world. We continually look to grow our networks, with academic institutions,

suppliers, partner companies, even competitors!

Something we would like to introduce, try out, and discuss with you at the Conference!

Workshop 2 – ‘Choco-creation – Co-dependency in Marketing’

Facilitated by: FrieslandCampina (Ivar Metman, Thomas Luberti, Govert Stok)

Creamy, tasteful Chocomel, more than 75 years a concept in The Netherlands. A concept with

its own website, Facebook page, attributes, several commercials and other campaigns.

A product that does not need a long introduction, but what is involved in the Marketing of

such a product? For a specific Marketing project we would to discuss the role of procurement

and more broad the co-dependency of the different stakeholders.

..Ok, the product I get, but the content, could you be more specific? – Well, this is what we got

from FrieslandCampina; enough room for a lot of questions and discussions we believe!

1.17

1.29

Workshop 3 – ‘Co-creation – the need for Communication and Information’

Facilitated by: Ricoh/ Vodafone (David Savage, Mike Hermes, Gerard van Wijk)

Keen to reduce the environmental impact of its office print environment, Vodafone launched

a Green IT ‘Less Paper Office’ initiative. Ricoh has developed an eco-efficient print

infrastructure for the group. Ricoh’s solution supports Vodafone’s flexible work and mobility

strategy, and has helped the company achieve significant and sustainable reductions in

carbon emissions.

This is just an introduction of one of the two cases these two companies well-known in the

field of Communication and Information would like to discuss with you.

With a panel three strong, with different backgrounds, we believe you have a great

opportunity to go in depth into several aspects of co-creation in these cases.

Workshop 4 – ‘Co-Creation: how to engage suppliers to high-speed innovation?’

Facilitated by: ASML (Rik van Aken)

ASML has outsourced parts of the design activities and the main part of the manufacturing

activities, while final assembly is done in ASML factories. Current outsourcing levels are

around 70% of revenues. Co-creation is being put more and more into practice at ASML. A

significant portion of the innovation power of ASML is delivered by key strategic suppliers.

Strategy is to look at suppliers that are located close to the manufacturing capability and the

design centers to create optimum cooperation between all parties involved.

Partnerships to get to faster, better and cheaper (product) innovations will be the main focus

of this workshop. After an introduction of the ASML company and strategy, the participants

are invited to discuss the question how to better engage suppliers to high- speed innovation

(best practices, new insights, recommendations, etc.).

1.19

1.21

Workshop 5 – ‘Creativity in Purchasing’

Facilitated by: Nadine Kiratli (PhD student at Maastricht University)

Exploring the what, why, who and how of creativity in Procurement Over the past decade the procurement function has gained in strategic importance.

Corporate spotlight has increasingly shifted from a pure cost-cutting view of procurement

towards a value-creation perspective. As a result, procurement professionals find

themselves dealing with more strategically-oriented activities such as delivering innovation

output, connecting with suppliers in search for new ideas, and finding creative solutions to

sourcing problems. While this calls for a great deal of creativity from procurement

professionals, the complex nature and dynamic of business nowadays also demands

procurement professionals to collaborate and closely work with other stakeholders – from

within and outside their own organization.

Against this background, in this workshop participants are introduced to the importance of

creativity for procurement professionals and will gain insights into the success factors to

value co-creation with non-procurement stakeholders. The workshop takes an interactive

approach allowing participants to exchange and discuss their own experience, struggle,

viewpoints and opinions regarding creative behavior in the workplace.

Workshop 6 – ‘Establishing a Co-creating Community’

Facilitated by: Elise de Bres

This is an active workshop in which you will become part of a co-creating community and co-

create the workshop together with the workshop leader.

You will learn how to become part of a co-creating community; the do's and don’ts; what a

co-creating community means to you and how you can benefit from it.

You will walk away with the ability to take the next step in setting up your own co-creating

community.

In fact YPP asks you to use this ability in order to co-create a ‘come back’ event. Details are

given in the workshop!

1.13

1.15

Coming together is a beginning...

‘Coming together is a beginning; keeping together is progress; working together is success.’

This is a quote by Henri Ford, presumably in co-creation with one of his ghostwriters, as he himself could

barely read or write. The quote perfectly describes the goal of this event.

Coming together

We, as organizing committee, with a lot of help from co-creators, have provided a beginning. A day to

come together and to experience Co-creation with a group of peers. A day to get (further) acquainted

with the topic, where you can unexpectedly and expectedly bump into interesting people. A platform

which offers the possibility of asynchronous reciprocity and co-dependency.

Keeping together

Based on this beginning we hope we lay the foundations to keep coming together. For sure digitally

(LinkedIn, YPP website, the Serendipity Machine, etc.); hopefully at the next YPP events; however, most

importantly, also in our day to day jobs. Even after the conference, keep asking yourself: ‘How can we

use the connections made today to start and/or continue discussing co-creating opportunities?

Working together

Providing for some opportunities we manage to answer the previous question, then the next step is to

make it a success.

In the first place, as organizing committee, we are aiming to co-create an interesting and fun day with

you. But besides that, we hope to have provided you with the starting blocks on your co-creation

journey. From that point forward, you need to take the next steps to make it a success.

… be sure to inform us about the successes, so we know where to find the co-hosts for our

Conference 2015!

Dirk Muilwijk

Program and Website Manager YPP Board

On behalf of, The Organizing Committee

Introducing the Speakers

nl.linkedin.com/pub/tim-tolhurst/4/266/146

Tim Tolhurst is Executive Vice President and Chief Purchasing Officer of DSM International. In his career

Tim has held several senior positions in the purchasing field with previous employers including Thorn

EMI, Mars, SmithKlineBeecham and Quest International. Before his switch to DSM in 2009, Tim was

Global Vice President Purchasing & Logistics at Firmenich SA. Under the lead of Tim as CPO, the DSM

purchasing function started the strategic journey ‘Beyond Savings’, aimed at connecting customer needs

to supplier solutions. Tim likes the human influence between suppliers and the enterprise, but also the

sense of entrepreneurship that is essential for his CPO role.

nl.linkedin.com/pub/johan-keerberg/20/371/787

Johan Keerberg is the CPO of Royal FrieslandCampina responsible for the procurement of all materials

and services globally, with the exception of raw milk. In that capacity he drives Global optimization of

roughly 5 billion Euro spend with his team. Main objectives for Johan at FrieslandCampina is to drive the

Supplier Partnership agenda as well as the CSR/Sustainability agenda next to continuously optimize the

financials, e.g. Savings and Cash. Additionally Supply Risk Management is high on the priority list.

Johan joined FrieslandCampina in 2011 and before that he had different Global and Regional

Procurement roles over the last 16 years within Kraft Foods/Mondelez. Johan also spent three years

working as a consultant for McKinsey within the FMCG sector. Johan lived and worked in Sweden,

Germany, USA, Switzerland and Netherlands over the last 20 years.

Johan has the Swedish nationality and has a Master in Industrial Engineering from Chalmers University

in Gothenburg, Sweden.

Name: Tim Tolhurst Company: DSM Function: Chief Purchasing Officer

Name: Johan Keerberg Company: FrieslandCampina Function: Chief Purchasing Officer

http://nl.linkedin.com/pub/daniela-weitmann/b/848/591

@Da72Rio

Daniela Weitman has seventeen years of international experience in supply chain, marketing strategy

and innovation at leading blue chip companies, including Nike, Kraft Foods (Mondelez) and P&G Wella.

During this time, she held positions in which she reported to COO, VP and Global headquarters, during

periods of major investments, internationalization and restructuring in multi-country environments. In

addition, she has experience in working in developed and developing countries, on a cross-functional

set-up.

Daniela is recognized for strategic thinking, problem solving and delivering break-through results with

integrity and trust. She is a strong leader and developer of people, processes and technology to break

down barriers, solve problems and achieve corporate revenue, profit and performance objectives. She is

viewed as a detailed, organized and proven leader known for improving bottom line profitability despite

challenges. Daniela’s style is energetic, positive and results oriented.

A strategic thinker with a track record of leading transformational change. An accomplished relationship

manager with broad experience of influencing both external partners and business stakeholders to

board level.

She has a Master of Science degree in Engineering and did her Postgraduate studies at Cornell University

and Baruch College in New York. Besides that she is fluent in English, Swedish, Spanish and Portuguese.

What is your motivation for Co-creation?

Daniela is passionate to continue to expand her leadership and development by listening, learning,

evolving and never losing sight of the importance of being a change agent who seeks out and focuses on

the interchange of knowledge, insight and experience.

Quote: “As we think, so we become” (from the Dhammapada, Sayings of the Buddha)

Name: Daniela Weitmann Company: Nike Function: Head of Procurement Europe

http://nl.linkedin.com/in/paulwprulkens

@PaulWPRulkens

Paul is an expert in achieving business results in the easiest, fastest and most elegant way possible.

Originally trained as a Chemical Engineer, he has shifted his focus from optimizing things to making

successful people, teams and organizations even more successful. He has worked with hundreds of

business owners, executives and professionals all over the world to help them to get everything they can

out of everything they got. Currently he is responsible for building a high performance culture in DSM.

What is your motivation for Co-creation?

The fastest way to get high performance results is to do what highly successful people do. This is the

essence of innovation through co-creation: the ability to ‘Steal, Run and Use’ with ‘like-minded people

of a wildly different background.’

Quote: “What has got you here, will no longer get you there”

Name: Paul Rulkens Company: DSM Function: High Performance Expert

Introducing the Workshop leaders

nl.linkedin.com/in/mhermes/

@MikeHermesRicoh

Mike is a Procurement and Logistics veteran with over 25 years of experience in (Sr.) Management roles.

A large part of his career he has operated as manager of Purchasing teams, nationally and

internationally. His experience covers production, services and trade, both in profit and non-profit

environments. For the last two years Mike has supported Ricoh as Principal Business Consultant. In this

role he supports Ricoh's customers in process review, development and implementation.

What is your motivation for Co-creation?

After working in Procurement most of my adult working life I have learned that the key to success is

having the right information at the right time, in the right format from the right sources. Even back in

the day I knew that my suppliers knew their products better than I did, and through brainstorming and

intensive communication we often found creative, value adding solutions that created benefits for all

parties involved.

Quote: “If you do what you did, you will get what you got”

www.linkedin.com/elisedebres

@boekgirl

Elise de Bres is an entrepreneur, facilitator, Seats2meet operator (Meet & Discover! in Amersfoort), a

co-creating publisher with a big love for books, people and superheroes. Co-creating is the natural way

for her to do business, realize dreams and make the impossible possible. Recently she and her business

partner Tianne van Woudenberg organized a successful crowdfunding project for their meeting space

and co-working location Meet & Discover!

Name: Mike Hermes Company: Ricoh Function: Principal Business Consultant Procurement to Pay

Name: Elise de Bres Company: Seats2Meet, Van Lindonk & De Bres Function: Entrepreneur

Connect with Elise via LinkedIn, twitter or e-mail and let her know what you want to learn in this workshop. more info: www.elisedebres.com /www.vldb.nl /www.meet-en-discover.nl

nl.linkedin.com/in/gvanwijk/

@GvanWijk

Gerard van Wijk is responsible at Ricoh for optimizing customer business processes. With several years of experience his fields of expertise are: Account management, acquisition, solutions provider, business process outsourcing, invoice-2-cash, e-invoicing. Quote: "Always looking for the best solutions for the customers’ requests. There is always a solution!"

www.linkedin.com/in/savedge

David Savage is a driver of business improvement with 24 years of experience in the world of

communications.

With a background ranging from technical roles transitioning into commercial roles, Savage draws from

experience that ranges from local to global, junior to Director/ GMT.

He has been a certified facilitator for more than 20 years. This has enabled him to steer the Customer

Solution Center of Vodafone, helping customers bridge the gap between functional needs and strategic

objectives. With over 340 in depth Customer Sessions with Vodafone, he often speaks at events focusing

on Workplace Innovation, Communications & Business Improvement.

Connect with David via LinkedIn, twitter or e-mail and let’s start discussing the workshop.

Name: Gerard van Wijk Company: Ricoh Function: Business Development Manager

Name: David Savage Company: Vodafone Function: Customer Solution Center Manager

nl.linkedin.com/pub/sjoerd-de-jager/5/493/114

@Sjoerddejager

Sjoerd is part of the Excellence in Innovation team at the DSM Innovation Center. The Excellence in

Innovation team is responsible for accelerating DSM’s efforts to become an intrinsically innovative

company and achieve the company’s ambitious innovation targets. In this role, Sjoerd works with the

Top 50 Innovation projects across DSM, supports its (internal) ventures portfolio, and is currently

involved in a cross-DSM Open Innovation project.

Before joining DSM in 2013, Sjoerd held a new business development position at a research institute

and worked as a strategy consultant in the chemical, telecom and healthcare industry. Furthermore he

co-founded 2 start-ups, and is involved in the start-up scene as angel investor.

Sjoerd graduated cum laude in Industrial Engineering and Management at Eindhoven University of Technology and his thesis on corporate venturing was recently published in R&D Management. He is passionate about start-ups, corporate entrepreneurship and commercializing game-changing technology. What is your motivation for Co-creation?

Nowadays, innovation is less and less an internal R&D matter, and becomes more and more a

connected, collaborative effort involving multiple stakeholders. Solving the grand challenges of today

and tomorrow requires this open, co-creative approach. Large companies have difficulty in recognizing

the need and value of this paradigm, as IP rights remain important for competitive advantage. Opening

up from the inside to demonstrate the tremendous value of collaborative innovation really motivates

me.

Quote: “Open up”

de.linkedin.com/pub/nadine-kiratli/45/18a/9ab/

@NadineKiratli

Name: Sjoerd de Jager MSc. Company: DSM Function: Innovation Excellence Advisor

Name: Nadine Kiratli Company: Maastricht University, Marketing & Supply Chain Dpt. Function: Doctoral Researcher, PhD Candidate

Nadine is a doctoral researcher at Maastricht University with a focus on team creativity in sourcing teams and in buyer-supplier teams. She is currently involved in several research projects where she collects survey data with a number of global companies to investigate the drivers of team creativity. In her last year of the 4-year PhD trajectory she is aiming at publishing her research in peer-reviewed academic journals in the supply chain and purchasing sector as well as in the applied psychology area. Besides research into team creativity, Nadine is passionate about teaching and enjoys the interaction and discussions with Bachelor as well as Master students in courses such as Purchasing Management, Retailing & Distribution or Product Development. What is your motivation for Co-creation?

Whether it is with students in the class room or with fellow researchers on a paper – co-creation is

always exciting, never boring, often challenging but certainly stimulating. Co-creation is applicable and

relevant in a vast range of situations and contexts of our daily private and professional lives.

It is simply more than the sum of its parts!

Quote: “Combining the best of two worlds”

https://www.linkedin.com/pub/rik-van-aken/0/529/703

Rik van Aken is a professional in the area of marketing and production management (devices,

equipment & sefvices) in the international high-techmarket (semiconductor, automative, telecom &

internet, ICT and consumer electronics). He is an experienced business manager driving business

development activities. In addition, he has a good track record in creating and managing a brand in the

business market, defining and executing marketing programs that drive sales and up-sell products,

services and solutions, including e-commerce. Rik also has extensive experience in introducing new

products and managing complex innovation programs. He is able to translate business requirements

into sellable products and solutions.

Rik is able to define business strategy based on vision, market knowledge and consumer insights,

balanced with organizational capabilities. In addition, he is able to develop supplier contracts, based on

risk/reward incentive-based business models.

Name: Rik van Aken Company: ASML Position: Director Supplier Deal Structuring

With a background in business administration, Rik is able to deliver tangible results, combined with

strategic analytical thinking with a pragmatic and results driven approach

Motivation for Co-creation:

I have learned over the last 22 years that radical novation can only be successful by going back to the

basics of a consumer or business problem, and come up with a redesign of the solution taking all aspects

into account, completely focused on the consumer needs and experience.

This requires close cooperation with many disciplines within your company, as well as working together

with multiple parties in the supply chain eliminating waste and maximizing customer experience.

nl.linkedin.com/in/ivarmetman

By using his sourcing expertise in the field of Marketing and Communication Ivar achieves improved

business operations, financial benefits and savings for his clients. Strategic planning, managing complex

sourcing situations and creating new opportunities is what he enjoys most. His key areas of interest are

Digital Marketing, Packaging Design, Public Relations and Loyalty programs.

Previously he managed sourcing projects in the field of Marketing, Professional Services & Consulting.

Before Friesland Campina, he spent some time at Delta Lloyds where he set up a number of strategic

partnerships. In addition, Ivar started his career as a project buyer at an engineering and consultancy

company and acted as dealmaker for clients in technical driven transactions. He is a negotiator with a

win-win attitude.

nl.linkedin.com/in/thomasluberti

Thomas Luberti work since two years at FrieslandCampina as Brand Manager Chocomel. Thomas has a

broad Marketing Expertise in different fields. He studied MSc., Business Administration at the Erasmus

University Rotterdam.

Name: Ivar Metman Company: FrieslandCampina Function: Category Procurement Buyer Marcom

Name: Thomas Luberti Company: FrieslandCampina Function: Brand Manager Chocomel

nl.linkedin.com/pub/govert-stok/9/54a/4b2

Govert Stok this year started at FrieslandCampina as a buyer of raw materials and agricultural

commodities. Govert has expertise as a trader of cacao and an analyst of grains and oilseeds. He studied

International Business Law at the University Of Utrecht.

Name: Govert Stok Company: FrieslandCampina Function: Raw Materials/Agricultural Commodities Buyer

Content created by Dirk Muilwijk – Board member Young Procurement Professionals

Front page created by Hugo Muilwijk (based on front page last year – baby to toddler)

© Young Purchasing Professionals/ Young Procurement Professionals