Welcome!

Business Elite Commercial Listings Program

Investing in Business Elite

Announced to dealers at Las Vegas Announcement Show in March.

“First of its kind” Commercial listings program on a major automotive portal.

Significant GM investment indicative of our commitment to Business Elite.

The Business Elite Branded Commercial Experience will be funded by GM.

Quick Facts

Of the 465 Business Elite dealers, 80% already have a paying relationship with AutoTrader.com.

211 are investing in either “Premium” or “Featured” listings.

81% of Business Elite dealers are GM Certified Pre-Owned dealers.

The CPO listings experience model is very similar to the new Business Elite program.

Daily average of 10,000 vans and HD pickups/work trucks in Chevy/GMC new vehicle inventory.

GM Commercial Inventory Listings Program

August 2013 Launch

An Industry First!

What is This Program and How Does it Work?

It’s a new vehicle commercial inventory listings program launching on AutoTrader.com on August 1, 2013.

AutoTrader.com will receive a national feed of GM’s commercial inventory to display on-site.

Business Elite dealers will have their commercial inventory highlighted and differentiated on Autotrader.com.

GM Commercial inventory included:

• Chevy Express passenger and cargo vans

• GMC Savana passenger and cargo vans

• Chevrolet Silverado 1500(1WT), 2500HD and 3500HD

• GMC Sierra 1500(1SA), 2500HD and 3500HD

Upfits for vans and trucks will be assessed for implementation at a future date.

Aligns Business Elite program with the #1 in-market shopping site.

Creates program awareness with small business owners.

Brands Business Elite with in-market commercial shoppers.

Offers shoppers Business Choice incentive information.

Highlights GM’s “best in class” Business Elite commercial program.

Differentiates Business Elite from other OEM programs.

Educates shoppers and drives customers to dealerships.

How Will This Program Benefit Business Elite Dealers?

Business Elite Branded Tile Business Offers

Expert reviews

Exposure & Education

Business Offers

Expert review

Chevrolet Business Elite

View This Vehicle Back to Search Results

We get it. When it comes to your fleet, you can’t afford mistakes. You need the right vehicles, customized to your specific business needs. You need a

dealer you can count on. You need every dollar to count.

Partner with a Business Elite dealer, and we’ll take the time to learn about your unique business challenges and offer you real solutions. We specialize

in strong, long-term partnerships. And we realize that your success is the ultimate measure of our success.

Account Specialists provide you with the

individual service you need. They’ll work

with you to get the correct upfits and

vehicles built to suit your unique vocation.

Each of our Specialists is an expert in their

field, and each delivers a level of dedication

that goes above and beyond what most

dealers can offer.

In addition to an in-depth knowledge of your

industry’s vehicle needs, our Account

Specialists also offer on-site delivery right to

your place of business. Plus extended

priority hours to work around your schedule,

instead of the other way around.

Express Business Services provides

round-the-clock towing, so you can carry on

with your workday uninterrupted. We’ll even

come to your worksite to deliver work-ready

loaners. Whether you need a Silverado

2500HD or Express Van, we’ll get them to

you in a timely manner. Because we

understand that when your vehicles need

repairs, your business can’t come to a halt.

Our dealers also offer extended hours. They

stay open later, so you don’t have to close

your business to get the equipment and

service you need to keep your business

thriving.

Business Choice Maintenance is

designed to keep your vehicles running at

peak condition. It includes lube, oil and filter

service, single tire rotation and a 27-point

inspection process for 2 years/30,000

miles.1 It’s the one plan intended to make

sure your work vehicles are always work-

ready. (Offer applies to 2011-2013 models)

In fact, we’re the only OEM to offer this type

of service to our business customers. And

because you can stack offers for even

greater savings, you’ll enjoy a well-

maintained fleet while saving money —

which can really improve your bottom line.

Exposure & Education

Business Offers

Expert reviews Business Choice Incentives

Exposure & Education

Business Offers

Expert review

Business Choice incentives targeted by make, Chevy or GMC

Exposure & Education

Business Offers

Expert reviews Expert Reviews

Exposure & Education

Business Offers

Expert review

Exposure & Education

Photos

1 stock photo on the

Search Results page

Up to 9 stock photos on

the Vehicle Details page

Dealer feed overrides national feed for AutoTrader.com dealer customers

Video

Business Elite branded video

(Chevy or GMC)

Program Benefits AutoTrader.com Dealer Customers

Non-AutoTrader.com Dealer Customers

Branded ad tiles

“Expert Review” tiles

Business Choice incentive

1 photo (on the SRP) & 9 photos on the VDP

# of photos in package

1 Business Elite branded video

Commercial Call Tracking

Email Leads Routed to dealer CRM Routed to One Source

Listings Tier Featured/Premium Standard

Business Elite Program Summary

Shoppers can filter/sort listings on the SRP by price, mileage, year etc…

3 Tiers of Listings Premium Listings

Featured Listings

Standard Listings

But you’ll still need to put into practice the basics of effective merchandising.

Make vehicles “stand tall” to potential buyers

Custom photos can improve your click-throughs from the Search Results Page to Vehicle Detail Page

by 527%. (vs. no photo)

Click-throughs from the Search Results Page to

Vehicle Detail Page can increase up to 110% with

multiple custom photos.

Source: AutoTrader.com site data – all cars, June 2012

The Importance of Photos (New & Used)

1 - Source: Google, Compete & R.L. Polk, “Online Video Study: The Role of Video in the Automotive Research and Purchase Process,” March 2011 2 – Source: AutoTrader.com Site Statistics, (Defined by inventory with videos during 1/1/2012 through 3/31/2012

Shoppers Want More Video

56% of shoppers searched a dealer’s

inventory online after watching a video1

62% of shoppers visited a dealership after

watching an online video1

On AutoTrader.com, using video increases

Vehicle Detail Page views by 22%2

My!! My!! My!! What a deal!!! Special Financing Available: APR AS LOW AS 0% OR REBATES AS HIGH AS $1,000*. Set down the mouse because this great Savana 1500 is the Van you've been thirsting for. EXPERTS ARE SAYING: “The Savana excels as a work truck.” -CarAndDriver.com. Great safety equipment to protect you on the road: ABS, Traction control, Curtain airbags, Passenger Airbag, Stability control. Comes equipped with all the standard amenities for your driving pleasure.

Use Good, Descriptive Copy

On Your Own Website

How are you leveraging the Business Elite brand?

What do shoppers see when they arrive?

How are you leveraging Business Choice incentives?

What Else Can You Do?

Leverage Co-op Dollars Wisely

GM Turnkey New Car Package Rates

GM Featured Plus New Car:

Price range from $350 – $1500

GM Premium Max New Car:

Price range from $1500 – $4000

Many factors are considered when

determining rate, including:

• Market Size

• Inventory Volume

• Make

Dealers purchasing more than one

GM Make would receive a 50%

discount on additional Makes.

Call 877-627-9585 to connect to your local Advertising Consultant.

Go to: www.WeWorkForYou.com/GMBusinessElite for more program information.

Take good, quality photos & videos of your Commercial inventory.

Write custom comments that tell your vehicle’s story.

What Will You Do First?