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TRANSCRIPT
Welcome!
2012 Popcorn Kickoff
Welcome
Ben Buckelew Atlanta Area Council
www.atlantabsa.org/popcorn
A special thanks to the
Nantahala Outdoor Center and
Dave & Busters
for supporting the 2012 Popcorn Sale!
www.atlantabsa.org/popcorn
District Kernels
www.atlantabsa.org/popcorn
Button Gwinnett - Tammy Foley
Chattahoochee - Cindy McGaughey
Foothills - Mike Menninger
Amanda Farmery
Hightower Trail - Latosha Giles
Milton - Meggy Gilbreth
Soapstone Ridge - Brenda Becker
South Fulton - Carolyn Clark
Tara - April Taylor
Yellow River - Kim Etter
Unit Kickoff
Joe Castro
Pack 21
Hightower Trail District
The Zen of Popcorn
• Memories you will never forget
• optimizing this “window of time”.
• Learning what you otherwise wouldn’t about your scout.
• What does character building look like while under
construction?
• Goal setting and confidence building.
2012 Program
www.atlantabsa.org/popcorn
Mike Ollanove Trail’s End
NEW Product Options
NEW Premium Chocolate Lover’s Collection
• White Chocolatey Pretzels
• Milk Chocolatey Pretzels
• White Chocolatey Caramel Crunch
• Chocolatey Caramel Crunch
• Chocolatey Peanut Clusters
$75
Trail’s End offers a variety of product options to suit your council’s needs.
www.atlantabsa.org/popcorn
NEW Product Options
NEW Chocolate Lover’s Collection
• White Chocolatey Pretzels
• Milk Chocolatey Pretzels
• White Chocolatey Caramel Crunch
• Chocolatey Caramel Crunch
$55
Trail’s End offers a variety of product options to suit your council’s needs.
www.atlantabsa.org/popcorn
NEW Product Options
NEW Sweet & Savory Collection
Comes in gift box
• NEW Sour Cream & Cheese Corn
• NEW Milk Chocolatey Pretzels
• Butter Toffee Caramel Corn
$40
Trail’s End offers a variety of product options to suit your council’s needs.
www.atlantabsa.org/popcorn
NEW Product Options
NEW Cheese Lover’s Collection Comes in gift box
• NEW Sour Cream & Cheese Corn
• Cheddar Cheese Corn
• White Cheddar Cheese Corn
$30
Trail’s End offers a variety of product options to suit your council’s needs.
www.atlantabsa.org/popcorn
NEW Product Options
NEW Double Caramel Crunch with a hint of cheese
$30
Trail’s End offers a variety of product options to suit your council’s needs.
www.atlantabsa.org/popcorn
NEW Product Options Trail’s End offers a variety of product options to suit your council’s needs.
NEW Stand-Alone
Cheddar Cheese Corn
$15
www.atlantabsa.org/popcorn
$50 Gold Donation
$30 Silver
Donation
$35 Return to Scouting
$21 Return to Scouting
Product Improvements
36% Increase in nuts in
Caramel Corn with Almonds
and Pecans
Significantly improved flavor in all microwave products:
• Unbelievable Butter Microwave Popcorn
• Butter Light Microwave Popcorn
• Kettle Corn Microwave Popcorn
www.atlantabsa.org/popcorn
The Best Sale Ever!
Ben Buckelew Atlanta Area Council
www.atlantabsa.org/popcorn
Grow Your Sale
1. Plan your program
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
www.atlantabsa.org/popcorn
Plan Your Program Go to the Virtual Sale Planner at leaders.trails-end.com
• Build your plan using the Program Planner
1. Plan
2. Budget
3. Set Goals
• Fill in your number of boys, commission and activities per month with
costs.
• The planner does the rest!
www.atlantabsa.org/popcorn
Complete Your Program Planner
www.atlantabsa.org/popcorn
Set Your Sales Goal - $600!
Only 44% of parents say their
Scout set a sales goal.
Scouts who set goals average $626 in sales.
Scouts with no goal average $304 in sales.
www.atlantabsa.org/popcorn
$600 is the GOAL
Your Families can easily achieve this!
TAKE ORDER = $600 Goal / $200 per hour
Families simply pick three days to sell
SHOW & SELL = Mix some in for more sales
ONLINE = Every Scout emails 10 family or friends
www.atlantabsa.org/popcorn
Best Ways to SELL
Getting to the $600 Club and Beyond!
Take Order = $200 per hour
Show & Sell = $100 per hour Online Selling = $50 per order
www.atlantabsa.org/popcorn
Motivate Your Scouts • Build your own unit-level incentives
• Pie in the Face for $600 Sellers!
• Top Seller Prizes!
• Top-selling Den – Pizza Party!
• Already available to you and your Scouts:
• Council-Sponsored Scout Rewards Program
• Bonus Trail’s End National Rewards
• Bonus Council Incentives
www.atlantabsa.org/popcorn
Unit-level Incentives • Mystery buyer
• Pie in the Face
Scouts who sell over $600 get to
throw a pie in their leader’s face.
• Pizza Party
Have a part at the end of the sale to
reward your top selling den or patrol.
• Top Seller Prizes
Reward camping gear, electronics or
sporting goods to your top sellers.
www.atlantabsa.org/popcorn
Create ongoing energy!
www.atlantabsa.org/popcorn
Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for
you to have a good sale
Have a 30-minute fun-filled Popcorn Kickoff:
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!
www.atlantabsa.org/popcorn
Popcorn Websites
www.atlantabsa.org/popcorn
atlantabsa.org/popcorn
• Portal to Trail’s End website and Popcorn System
• Download forms and presentations
• Frequent updates
• Upcoming events
Popcorn Websites Trails-End.com
• Used for online sales
• Track how much your Scouts have sold
online
• View product catalog and scout rewards
• Email library
• My Tool Kit training videos
• Virtual planner
www.atlantabsa.org/popcorn
Popcorn Websites
• Log in information will be provided at the
kickoff
• View past/current unit order data
• Enter/edit participating scouts
• Enter/approve unit popcorn order
• Enter/approve unit prize order
• Download unit invoice
Popcorn System
www.atlantabsa.org/popcorn
Scouts sell to far-away friends and family
Trail’s End ships the product directly to the consumer.
Online Selling
• Online & mobile sales COUNT toward Scout Rewards!
(starting August 1 through your council’s fall sale end date)
• Scouts create their own accounts on scouts.trails-end.com to sell
• Get 100% of your Scouts to create an account
and send 10 emails to family and friends
• The average online order is $50
www.atlantabsa.org/popcorn
Scout Rewards
www.atlantabsa.org/popcorn
Mike Ollanove Trail’s End
Scouts that sell 1 item get
2012 Project Popcorn patch
www.atlantabsa.org/popcorn
NEW 2012 Scout Reward Levels
Sell $150
Flashlight
Master Jack Knife
www.atlantabsa.org/popcorn
$15 Gift Card
LEGO Creator Blue Roadster
Nalgene Water Bottle
NEW 2012 Scout Reward Levels
Sell $250 Sell $350 Sell $450 $10 Gift Card
Binoculars
Multi-fuction Knife
$20 Gift Card
LEGO Creator Propeller Adventures
6-Piece Camp Kit
Physical prize options now available at lower levels.
www.atlantabsa.org/popcorn
2012 Scout Reward Levels
Sell: $650
$850
$1,100
$1,300
$1,800
$2,300
Gift Card: $30
$40
$55
$75
$110
$150
OR
www.atlantabsa.org/popcorn
NEW $600 Club Prize
Scouts that sell
$600 get
the $600 Club
Blast Bow*
www.atlantabsa.org/popcorn
*Amendment: Scouts will not received a $20
gift card as noted in the Council Guidebook.
$600 Club iPad 2 Drawing Sell at least $600 worth of popcorn and your name will be entered
into a drawing for a 16gb iPad 2!
Drawings will be held once a week
• September 24
• October 1
• October 8
• October 15
Visit www.atlantabsa.org/popcorn to submit
your entry for every $600 in sales!
www.atlantabsa.org/popcorn
$1,500 Club Reward
Choose from a $50
Amazon.com
or
Wal-Mart gift card!
www.atlantabsa.org/popcorn
Trail’s End Scholarship • Available to any scout that sells
$2,500 or more of popcorn in one sale period (traditional & online)
• 6% of the total sales goes into scholarship fund
• 6% of all sales in the future, regardless of sales $, goes into scholarship fund
• Top 7 sellers in Southern Region gets DOUBLE scholarship credits for that year.
www.atlantabsa.org/popcorn
All-Star Sellers
$1,000
2 invitations to the Top Seller Extravaganza
at Dave & Busters including a complimentary
Play Card.
Special recognition certificate
www.atlantabsa.org/popcorn
Hall of Fame
$2,500
2 invitations to the Top Seller Extravaganza
at Dave & Busters including a complimentary
Play Card.
Special recognition certificate
2 tickets to the Top Seller VIP Luncheon at
Dave & Busters
www.atlantabsa.org/popcorn
Winner’s Circle
$3,500
4 invitations to the Top Seller
Extravaganza at Dave & Busters
including a complimentary Play Card
Special recognition trophy
4 tickets to the Top Seller VIP Luncheon
at Dave & Busters
www.atlantabsa.org/popcorn
The Incentives Keep on Coming!
Sell $600
1. $20 gift card from the Rewards Program $450
Level
2. BONUS Blast Bow for the $600 Club
3. BONUS iPad2 drawing entry
The Incentives Keep on Coming!
Sell $1,500
1. $75 gift card from the Rewards Program $1,300
Level
2. BONUS Blast Bow for the $600 Club
3. Bonus iPad2 drawing entry (2 entries)
4. BONUS $50 gift card for the $1,500 Club
5. BONUS Top Seller prize (Dave and Buster’s event)
The Incentives Keep on Coming! Sell $2,500
1. $150 gift card from the Rewards Program $2,300 Level
2. BONUS Blast Bow for the $600 Club
3. Bonus iPad2 drawing entry (4 entries)
4. BONUS $50 gift card for the $1500 Club
5. Top Seller Prize from your unit
6. Scholarship Program from Trail’s End
Popcorn Sale Logistics
Ben Buckelew Atlanta Area Council
www.atlantabsa.org/popcorn
Important Dates
August 4th – August 15th
Service Area Kick-Offs
Wednesday, August 29 Show-n-Sell Orders Due
Saturday, September 15
Show-n-Sell Distribution
Thursday, October 18
Take & Prize Orders Due
Saturday, November 3
Take Order Distribution
Tuesday, December 4
Popcorn Payments Due
www.atlantabsa.org/popcorn
Warehouse Distribution* *Warehouse addresses can be found on our website
www.atlantabsa.org/popcorn
Warehouse Districts
Beverage (Budweiser) Foothills, Mountain Lake, Covered Bridge, Pickett’s Mill
Chick-fil-A South, West & East Atlanta, Tara, South Fulton,
Sweetwater, Three Rivers
Coca-Cola North Metro North Atlanta & Chattahoochee
Eagle Rock Distribution/ Budweiser Plant Hightower Trail, Button Gwinnett & Soapstone Ridge
ALU Menziken Aerospace Cherokee/Pickens
Kimberly-Clark Milton
Carroll EMC Three Rivers (pick up from Chick-fil-A)
To Be Determined Yellow River (pick up from Chick-fil-A)
Key Contacts
• Atlanta Area Council website
• Council Guidebook page 1
www.atlantabsa.org/popcorn
www.atlantabsa.org/popcorn
• Start accepting credit cards today!
• Accept credit card payments on your Android, iPhone or iPad
• 2.75% per swipe for all major credit cards - no additional fees
• Sign up and receive a free credit card reader
New for 2013
Top Seller Perks
• Any unit that sells $15,000 or more
• Top 2 units in the district
• Receive selling materials sooner
• Invitation to VIP Champion’s Reception luncheon
www.atlantabsa.org/popcorn
Thank You for Attending!
www.atlantabsa.org/popcorn