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Welcome

$2.99 $3.49 $3.99 $4.49 $4.99 $5.49 $5.99 $6.49 $6.99$2.50 -2.29% 11.23% 21.58% 29.78% 36.42% 41.92% 46.54% 50.48% 53.88%$2.75 -12.51% 2.35% 13.74% 22.76% 30.06% 36.11% 41.19% 45.52% 49.26%$3.00 -22.74% -6.53% 5.90% 15.73% 23.71% 30.30% 35.84% 40.57% 44.65%$3.25 -32.97% -15.41% -1.94% 8.71% 17.35% 24.49% 30.50% 35.62% 40.04%$3.50 -43.20% -24.28% -9.78% 1.69% 10.99% 18.68% 25.15% 30.67% 35.43%$3.75 -53.43% -33.16% -17.62% -5.33% 4.63% 12.87% 19.80% 25.71% 30.81%$4.00 -63.66% -42.04% -25.47% -12.36% -1.73% 7.07% 14.46% 20.76% 26.20%$4.25 -73.89% -50.92% -33.31% -19.38% -8.08% 1.26% 9.11% 15.81% 21.59%$4.50 -84.11% -59.79% -41.15% -26.40% -14.44% -4.55% 3.77% 10.86% 16.98%$4.75 -94.34% -68.67% -48.99% -33.42% -20.80% -10.36% -1.58% 5.91% 12.36%$5.00 -104.57% -77.55% -56.83% -40.44% -27.16% -16.17% -6.93% 0.95% 7.75%

Retail

Co

st

35% Going in Gross12-17% Labor8-10% Overhead3-4% Shrink2-3% Marketing/Ads1-2% Supplies

1-2% Net Profit

RPM – Retail Pricing Matrix

BYOB – Be Your Own Butcher

• Provide consumers with the knowledge to buy middle meat sub-primals in bulk and cut them at home into steaks

• Saving consumers money by purchasing at a lower $/lb and cutting themselves

• Multi-faceted program– Videos showing basic cutting

techniques– On-pack labeling– In-store demonstrations– Partnership opportunities

• Choose a 10-pound steak beef bundle and get a selection of Ribeyes or New York Strips, Lean Top Sirloin, Flat Iron and Cube Steaks for $66.90 (16% off the individual cut prices).

• Or stock up with the economy 20 pound beef bundle – including Chuck Bottom Round Roasts, Stew Meat and Sirloin Steaks for $55.50 (20% off the individual cut prices).

• Each package in the bundle is freezer wrapped and ready for storage.

• Recipes are included so, with the 20 lb. bundle, you can feed an average family of four for 4-6 weeks. Or a bundle can be a great starting point for that upcoming grilling party.

BBB – Beef Bargain Bundles

Summary of Promotions

6

Nutritional Labeling

7

Beef Training Camp

Ground Beef

Recipe ReadyBeef

Oven Roasts

Beef Basics For Retailers

Beef Basics For Consumers

Steak

CustomerService

Hispanic Marketing

Consumers Trends

Food SafetyIndustry Q & A

Nutritional Benefits Of Beef

BeefFor Grilling

PotRoast

Beef For TheHolidays

Glossary

As of Oct 1st 2008, beefretail.org features 14 downloadable modules which will allow retailers to customize their own Beef Training Camp.

NEW

NEW

8

Hispanic Program

9

BAM!Beef Alternative Merchandising

WOW!

Now I can Have Steak To!

They are

so Lean!!I

Can Do

That!

That’s Just The Right

Size!

Different??

Is That Still My Rib Eye?

“They Look Like TheyWill Eat Great” !

Something New In The Meat Case!!

Total U.S. Meat Category SalesNovember 2008

+ 1.2%$2.79+ 5.8%$2.72+ 12.3%$2.37Avg Price

+ 1.9%10,511,653,401- 1.5%2,808,765,865- 9.0%1,058,882,998Pounds

+ 3.1%$29,363,148,049+ 4.2%$7,640,340,791+ 2.3%$2,513,260,854Dollars

Total Meat

- 1.1%$2.51+ 2.7%$2.65+ 2.6%$2.53Avg Price

+ 3.6%2,298,317,831+ 1.2%544,721,049- 3.1%186,793,277Pounds

+ 2.5%$5,761,877,956+ 4.0%$1,441,665,651- 0.6%$472,785,087Dollars

Pork

+ 1.4%$2.04- 0.6%$2.04- 1.6%$2.05Avg Price

+ 6.7%3,163,872,097+ 11.9%819,556,025+ 18.1%236,762,820Pounds

+ 8.3%$6,448,465,402+ 11.2%$1,668,154,393+ 16.2%$485,008,328Dollars

Chicken

+ 0.2%$3.69+ 2.9%$3.78+ 2.2%$3.75Avg Price

+ 2.3%4,197,351,700+ 3.4%1,036,958,627+ 11.7%316,445,101Pounds

+ 2.5%$15,467,685,199+ 6.4%$3,924,636,969+ 14.3%$1,186,249,107Dollars

Beef

% Change vs. YA

52 WE 11/23/08

% Change vs. YA

13 WE 11/23/08

% Change vs. YA

November2008

+ 1.2%$2.79+ 5.8%$2.72+ 12.3%$2.37Avg Price

+ 1.9%10,511,653,401- 1.5%2,808,765,865- 9.0%1,058,882,998Pounds

+ 3.1%$29,363,148,049+ 4.2%$7,640,340,791+ 2.3%$2,513,260,854Dollars

Total Meat

- 1.1%$2.51+ 2.7%$2.65+ 2.6%$2.53Avg Price

+ 3.6%2,298,317,831+ 1.2%544,721,049- 3.1%186,793,277Pounds

+ 2.5%$5,761,877,956+ 4.0%$1,441,665,651- 0.6%$472,785,087Dollars

Pork

+ 1.4%$2.04- 0.6%$2.04- 1.6%$2.05Avg Price

+ 6.7%3,163,872,097+ 11.9%819,556,025+ 18.1%236,762,820Pounds

+ 8.3%$6,448,465,402+ 11.2%$1,668,154,393+ 16.2%$485,008,328Dollars

Chicken

+ 0.2%$3.69+ 2.9%$3.78+ 2.2%$3.75Avg Price

+ 2.3%4,197,351,700+ 3.4%1,036,958,627+ 11.7%316,445,101Pounds

+ 2.5%$15,467,685,199+ 6.4%$3,924,636,969+ 14.3%$1,186,249,107Dollars

Beef

% Change vs. YA

52 WE 11/23/08

% Change vs. YA

13 WE 11/23/08

% Change vs. YA

November2008

Source: FreshLook Marketing period ending 11/23/08

Total U.S. Feature Ad Top LineNovember 2008

*Excludes Bacon, Hot Dogs, Meals and Entrees, Prepared Meat, and Sausage, Breakfast.Sourced from Promodata – Time period ending 11/22/08

Wholesale Price Report

13

Retail Beef Backer Award

ChainChainCategoryCategory

Independent Independent CategoryCategory

Innovation Innovation CategoryCategory

Thank You

Funded by The Beef Checkoff