welcome!
DESCRIPTION
WELCOME!. A Global Perspective CIPS Course for Association Executives. Lessons Learned. Realistic expectations Different methods for different markets Member criteria Selective volunteer recruitment Consistent selection process NAR protocol - PowerPoint PPT PresentationTRANSCRIPT
JWL CIPS AE Course: A Global PerspectiveSlide 1
WELCOME!A Global Perspective
CIPS Course for Association Executives
JWL CIPS AE Course: A Global PerspectiveSlide 2
Lessons Learned
• Realistic expectations• Different methods for different markets• Member criteria• Selective volunteer recruitment• Consistent selection process• NAR protocol• Education, information, marketing and
networking
JWL CIPS AE Course: A Global PerspectiveSlide 3
TOPICS•PROMOTING
•FUNDING
•RESOURCES
JWL CIPS AE Course: A Global PerspectiveSlide 4
Promoting Your Program
• Word of mouth
• Press Releases
• CIPS courses
• Social events
• Local partners
• Programs/presentations
JWL CIPS AE Course: A Global PerspectiveSlide 5
Word of Mouth
• The Goal: Create a Presence• Enlist an Advocate Team, including
staff, leadership, community• Continual awareness: education
schedule, logo on publications, international section on website.
• International Program Contributor Award, other public recognition
JWL CIPS AE Course: A Global PerspectiveSlide 6
Idea!!!
• Create an award! International Business Community Service Award
JWL CIPS AE Course: A Global PerspectiveSlide 7
Sponsor and Market a CIPS course
• Complimentary tuition to Directors
• Market statewide, and nationally
• Get business community sponsors and invite to a welcome reception
• Market ‘Essentials’ to all members of your community, including other businesses and banks
JWL CIPS AE Course: A Global PerspectiveSlide 8
Social Events
• Justified as cultural comfort and learning• Dine-arounds, with speakers• Cultural or ethnic focus on setting for lectures or
meetings of your International Group• Check with local colleges, schools and other
ethnic interest groups for ideas and ‘partnerships’ involving social and commerce exchanges
• Invite key international players in your community to become affiliated members
JWL CIPS AE Course: A Global PerspectiveSlide 9
Discover Local Partners
• Colleges and Universities• Economic Clubs• Embassies• Cultural Heritage Groups• Arts Organizations• Resorts and Convention Centers• Developers (commercial and residential)• Civic Clubs (Rotary)• Churches
JWL CIPS AE Course: A Global PerspectiveSlide 10
Involve your Board of Directors
• Always invite them and recognize them at all events
• Create an International Update (one page print or digital). Regularly mail.
• Agenda Item at all Directors meetings
• Directly involve them with partner country (mentor/pen pal)
JWL CIPS AE Course: A Global PerspectiveSlide 11
Goal: Build a long-term resource
• Educated Directors• International
Committee or Work Group with non-Realtor members
• Budget item• Printed publication• Web Page
JWL CIPS AE Course: A Global PerspectiveSlide 12
Tactic: an International Business Publication
• Community Resource
• Translators• Banks• Educational
Institutions• Businesses• Retirees• Consultants• REALTORS!!!
• Who does the work? Your International Committee/Work Group
• Who pays for it? Ad sales
• Who gets the profile? REALTORS!!!
JWL CIPS AE Course: A Global PerspectiveSlide 13
RESOURCE
• Video from IRPF
“Real Property,
Real Progress”
JWL CIPS AE Course: A Global PerspectiveSlide 14
Media Campaign
*Regular Press Releases about Economic Successes
*Invite media to social functions*Don’t neglect to involve foreign language media*Include local embassies, Chambers of Commerce,
Economic Development Corps on your Media Lists
*Your International Business Resource Publication:place it everywhere!
*Service Clubs and Organizations--Presentations
JWL CIPS AE Course: A Global PerspectiveSlide 15
P.R. IDEA!• Keep your
legislators involved and informed in your International program
• Always extend invitations for any functions
• Send press releases and newsletters
• Share the PR with them
JWL CIPS AE Course: A Global PerspectiveSlide 16
Funding Your Program
• CIPS courses and other Education• Sponsorships
Banks and Financial Consultants Developers and Commercial Real Estate Specialists Convention and Resort
• Sale of Advertising Member brokerages Public (banks, translators, attorneys, etc.)
• Grants and Government Programs
JWL CIPS AE Course: A Global PerspectiveSlide 17
Funding Your Program-2
• Create a website, and sell banner ads and yellow page listings
• Dues to your International Section (include your affiliates)
• Throw a fun fundraiser: party or ethic dinner. Auction off frequent flyer miles, airline tickets, or a camera
JWL CIPS AE Course: A Global PerspectiveSlide 18
FUNDING STRATEGY
Create a Non-Profit Subsidiary
*Receive Grants and Bequests
*Receive Foundation Funding
*Creates a firewall for the program
JWL CIPS AE Course: A Global PerspectiveSlide 19
YOUR RESOURCES
• NAR• IRPF• THE INTERNET• ASAE• YOUR
COMMUNITY• YOUR OWN
CREATIVE SELF!
JWL CIPS AE Course: A Global PerspectiveSlide 20
RESOURCE
•NAR
NAR International Program Resource Roadmap
• CIPS Designation• CIPS Network• President’s
Liaisons• Ambassador
Associations• Consortium• IRPF
JWL CIPS AE Course: A Global PerspectiveSlide 22
Using NAR as a Resource
• CIPS Network/Courses
• National convention
• Ambassador program
• International program database
• International Local Council Forum
• Association executive listserve
JWL CIPS AE Course: A Global PerspectiveSlide 23
NAR Meeting Activities:what you and your leadership should do at an NAR Meeting
• International Night Out—dress up, go out, make friends
• International Forum—learn about other countries and economies
• International Operations Committee• CIPS Advisory Group• International Networks Advisory
Group
JWL CIPS AE Course: A Global PerspectiveSlide 24
CIPS: Certified International Property
Specialist
• 5 Required Classes
• 100 Elective Points
• 3 International Transactions
• Submit an application within two years of declaring your candidacy
• Pay appropriate membership dues
JWL CIPS AE Course: A Global PerspectiveSlide 25
CIPS for AEs: Certified International Property
Specialist
• 5 Required Classes
• 100 Elective Points
• CIPS AE Course
• Submit an application within two years of declaring your candidacy
• Pay appropriate membership dues
www.cipsnetwork.com
Slide 29 JWL CIPS AE Course: A Global Perspective
YOUR NAR CONTACTS
• Carol Weinrich, Managing Director, International Programs [email protected]. 312-329-8820
• Colleen Loeffler, Coordinator of International Networks [email protected] 312-329-8389
• Heidi Henning, Manager, International Education (CIPS) [email protected] 312-329-8376
JWL CIPS AE Course: A Global PerspectiveSlide 30
RESOURCE
•IRPF
IRPF—International Real Property Foundation
• Formerly Eastern European Real Property Foundation
• Established in 1992 by NAR
• Independent, non-profit• covers all real estate
sectors• supports practical training
in real property occupations
• Provides instructors and advice from experts in real estate and appraisal
• Establish ethical and professional standards for real estate
• Establish conditions for effective public and private partnerships in real property and housing development
JWL CIPS AE Course: A Global PerspectiveSlide 32
IRPF PROGRAMS
• Partnerships with USAID, IREM, CRE, World Bank
• Encourage self sustainability in partner associations
• Partners association managers in cooperating countries
• Competitive mini-grants for partner associations to further business plans
• Lead advisor training (industry leaders in partner countries)
JWL CIPS AE Course: A Global PerspectiveSlide 33
IRPF Contact Information
• International Real Property Foundation 700 11th St. NW Washington, DC 20001 +1 (202) 383-1296 – voice +1 (202) 383-7549 – fax
Jack Howley, Director ([email protected])
JWL CIPS AE Course: A Global PerspectiveSlide 34
Other Resources
• ASAE International Section
• International Associations
• Veteran Association Executives
• Websites
Slide 36 JWL CIPS AE Course: A Global Perspective
CIPS AE DESIGNEES
• Janet Branton [email protected]• Carol Kairis [email protected] W. Palm• Teresa Kinney [email protected]• Maurene Levine [email protected] Miami• Debra Spadafora [email protected]• Lisa Templin [email protected]• Debbie Thomas [email protected]
Slide 37 JWL CIPS AE Course: A Global Perspective
Helpful International Websites
• About.Com
http://businessmajors.about.com/education/businessmajors/library/relatedlinks/blntlcorpculture.htm
• Michigan State
http://ciber.bus.msu.edu/busres.htm
• U of Iowa
http://www.lib.uiowa.edu/biz/intbiz.html
• World Bank
http://www.worldbank.org
• Realty Guide International
http://www.xmission.com/~realtor1/
• OneRealtorPlace Virtual Library
• CIA World Factbook
http://www.odci.gov/cia/publications/factbook/index.html
International Affairs Resources http://www.etown.edu/vl/
Denver University Global Real Estate Projecthttp://burns.dcb.du.edu/
CNN Onlinecnnfn.com/news/worldbiz
FIABCIhttp://www.fiabci.net/_english/
mipimhttp://www.mipim.com/
Slide 40 JWL CIPS AE Course: A Global Perspective
Slide 41 JWL CIPS AE Course: A Global Perspective
Slide 43 JWL CIPS AE Course: A Global Perspective
Slide 45 JWL CIPS AE Course: A Global Perspective
Slide 46 JWL CIPS AE Course: A Global Perspective
Slide 47 JWL CIPS AE Course: A Global Perspective
JWL CIPS AE Course: A Global PerspectiveSlide 48
Resource Bibliography
• Additional reading and subscriptions
• Suggestions from Nathan Booth
• Resource List from the CIPS Network site
• Association Execs who are CIPS or CIPS Candidates
Slide 49 JWL CIPS AE Course: A Global Perspective
Resource for Your Program
• Diplomatic Offices International Sites Knowledge Base World News Open Forum Global Bookstore Newsletter F.A.Q.
Slide 51 JWL CIPS AE Course: A Global Perspective
InfoNation is an easy-to-use, two-step database that allows you to view and compare the most up-to-date statistical
data for the Member States of the United Nations.
In this first menu, you can select up to seven countries. Then, you can proceed to the data menu where you will
be able to select statistics and other data fields.
http://www.un.org/Pubs/CyberSchoolBus/infonation/e_infonation.htm
Virtual International Business & Economic Sources(VIBES)provides over 1,600 links to Internet sources of international business and economic information that are in English and available free of charge. Links include:
Full-text files of recent articles and research reports Statistical tables and graphs Portals (pages with links to other sources) J. Murrey Atkins Library, UNC Charlotte.
http://libweb.uncc.edu/ref-bus/vibehome.htm
The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. The goal is to help producers of goods and services, exporters, and importers conduct their business.
http://www.wto.org/
JWL CIPS AE Course: A Global PerspectiveSlide 56
Thank you!
Enjoy the International Program Association Management Area!
Everybody is a Winner!