wego social marketing proposition
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travel business, search engine, promoting online, consumer marketing online, online publicity, online marketing, online PR, illkagobius.com, illka gobius,TRANSCRIPT
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WEGO.COM
A Social Networking Proposition
© 2009 – Illka Gobius | Digital PR Consultant
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The Old Reality of Networking
© 2009 – Illka Gobius | Digital PR Consultant
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Traditional versus New Events|Networking
© 2009 – Illka Gobius | Digital PR Consultant
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The New Reality of Networking
© 2009 – Illka Gobius | Digital PR Consultant
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People are connecting online
© 2009 – Illka Gobius | Digital PR Consultant
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Now you can continuously network with
© 2009 – Illka Gobius | Digital PR Consultant
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WHAT ARE THE MOST USEFUL TOOLS?
Social Networking Tools
© 2009 – Illka Gobius | Digital PR Consultant
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Top 10 Social Networking Tools
© 2009 – Illka Gobius | Digital PR Consultant
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Microblogging
© 2009 – Illka Gobius | Digital PR Consultant
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Bookmarking
© 2009 – Illka Gobius | Digital PR Consultant
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Video
© 2009 – Illka Gobius | Digital PR Consultant
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Photosharing
© 2009 – Illka Gobius | Digital PR Consultant
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Search
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Professional
© 2009 – Illka Gobius | Digital PR Consultant
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Professional
© 2009 – Illka Gobius | Digital PR Consultant
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Social
© 2009 – Illka Gobius | Digital PR Consultant
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Forums
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City/Regional/Weekly
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© 2009 – Illka Gobius | Digital PR Consultant
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Reviews
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SOCIAL NETWORKING TOOLS FOR THE WDA
LinkedIn, Twitter, Facebook, Ning,
© 2009 – Illka Gobius | Digital PR Consultant
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Social Networking - A Career Advantage
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Establish a group on LinkedIn
Conduct Research
Linked In - the community is the asset and it is unlikely that people will abandon the connections they have built up over years to try the next cool thing. There is a lot of stability in this model and time put into it is a worthwhile investment
& The WDA
© 2009 – Illka Gobius | Digital PR Consultant
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How the WDA can take advantage
© 2009 – Illka Gobius | Digital PR Consultant
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Take 5 mins to fill in the form
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Build the community
© 2009 – Illka Gobius | Digital PR Consultant
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Invite people to join
© 2009 – Illka Gobius | Digital PR Consultant
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Invite people to join
© 2009 – Illka Gobius | Digital PR Consultant
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Lead discussions, market research
© 2009 – Illka Gobius | Digital PR Consultant
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Share news by RSS feeds
© 2009 – Illka Gobius | Digital PR Consultant
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Discuss specifics
© 2009 – Illka Gobius | Digital PR Consultant
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Build membership, share information
© 2009 – Illka Gobius | Digital PR Consultant
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Get to know connections in detail
© 2009 – Illka Gobius | Digital PR Consultant
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Manage Users
© 2009 – Illka Gobius | Digital PR Consultant
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Post updates
Microblogging. Twitter’s biggest asset is the community of users. They are the ones giving the application it’s value and this crowd will not be easily herded into another platform without a very compelling reason.
& The WDA
© 2009 – Illka Gobius | Digital PR Consultant
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Post updates on Twitter
© 2009 – Illka Gobius | Digital PR Consultant
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Set up an account on Twitter
© 2009 – Illka Gobius | Digital PR Consultant
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Fill in the Settings Box
© 2009 – Illka Gobius | Digital PR Consultant
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Choose your notice preferences
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Add your logo
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Sign up for Hootsuite.com
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Post tweets
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TwitterSearch
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Search: Singapore 9.15pm Sunday
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What’s next for
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But… friendfeed.com is
© 2009 – Illka Gobius | Digital PR Consultant
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Establish a Business page on Facebook
Establish a Facebook Group
While huge, it also employs the ‘no monetization’ model. Connections can be made here, but what might be the most educational aspect of this application is the lesson it seems to be teaching us about massive scale not leading to massive money.
& The WDA
© 2009 – Illka Gobius | Digital PR Consultant
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You are probably familiar with this:
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And not as familiar with this:
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Collect Fans
© 2009 – Illka Gobius | Digital PR Consultant
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Lead Discussions
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Write ‘notes’
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Events, Blogs, Videos, Photos and more
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Facebook Groups
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Create a Facebook group
© 2009 – Illka Gobius | Digital PR Consultant
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Create a group
© 2009 – Illka Gobius | Digital PR Consultant
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Keep it brief, to the point
© 2009 – Illka Gobius | Digital PR Consultant
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Share News
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Control membership
© 2009 – Illka Gobius | Digital PR Consultant
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Create your own social network
Ning & the WDA
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Create an account
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Create a Social Network
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Presto! Instant Social Network
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There is scope for the WDA to use Social Networking Tools
There is no real requirement for moderation
There is a strong opportunity for authentic communication
Social Networking is very time intensive
Social Networking is research rich, ideal for market research
Social Networking builds a community rich with resource and engages that community in continuous interaction
Conclusions
© 2009 – Illka Gobius | Digital PR Consultant
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Contact Us
Illka Gobius | Digital PR ConsultantTel +65 9105 [email protected]://twitter.com/illkagobiusSkype: illkagobius