Week 1 Week 1

The Internet: Social Media The Internet: Social Media    Identify forms of social media.Identify forms of social media. Recognize the benefits of social media. Recognize the benefits of social media. Recognize the problems of social media. Recognize the problems of social media. Explain how social media has affected commerce. Explain how social media has affected commerce.   The Internet: Information and Online ConceptsThe Internet: Information and Online Concepts   Explain the value and importance of the availability of Explain the value and importance of the availability of

information on the Internet. information on the Internet. Describe credibility issues with information on the Describe credibility issues with information on the

Internet. Internet. Summarize the impact of the Internet on politics. Summarize the impact of the Internet on politics.

G.B Trudeau, 2011

IntroductionsIntroductions

SONIC?SONIC?

What is…?What is…?

MediaMediaArtsArtsCultureCulture

The Critical ProcessThe Critical Process

DescribeDescribeSee Patterns-analyzeSee Patterns-analyzeInterpretations – “So What?”Interpretations – “So What?”Evaluation – Evaluation –

good/bad/mediocre?good/bad/mediocre?Engagement – action?Engagement – action?

Understand history – to see today’s Understand history – to see today’s patternspatterns

Change from oral to written Change from oral to written communication (ghost stories)communication (ghost stories)

Earliest writing – 3500 BCE PakistanEarliest writing – 3500 BCE Pakistan Paper and block printing China 100 CEPaper and block printing China 100 CE Gutenberg's moveable type around 1450Gutenberg's moveable type around 1450 Telegraph invention of 1840 began Telegraph invention of 1840 began

electronic ageelectronic age

Media and Culture, 7th edition. Bedford/St. Martin’s p.14

How has media How has media changed in your changed in your

lifetime?lifetime?

The people who were born in 1985.The people who were born in 1985.

They have no meaningful recollection of the Reagan era and probably did not know he had ever They have no meaningful recollection of the Reagan era and probably did not know he had ever been shot.been shot.

They were prepubescent when the Persian Gulf War was waged.They were prepubescent when the Persian Gulf War was waged.

They were 10 when the Soviet Union broke apart and do not remember the Cold War.They were 10 when the Soviet Union broke apart and do not remember the Cold War.

They are too young to remember the space shuttle blowing up on takeoff.They are too young to remember the space shuttle blowing up on takeoff.

Tiananmen Square means nothing to them.Tiananmen Square means nothing to them.

Bottle caps have always been screw off and plastic.Bottle caps have always been screw off and plastic.

Atari predates them, as do vinyl albums.Atari predates them, as do vinyl albums.

The statement "You sound like a broken record" means nothing to them. (They have never The statement "You sound like a broken record" means nothing to them. (They have never owned a record player.)owned a record player.)

They have likely never played Pac Man and have never heard of Pong.They have likely never played Pac Man and have never heard of Pong.

They may have never heard of an 8-track tape. The compact disc was introduced when they They may have never heard of an 8-track tape. The compact disc was introduced when they were 1 year old.were 1 year old.

They have always had an answering machine.They have always had an answering machine.

Most have never seen a TV set with only 13 channels, nor have they seen a black and white TV.Most have never seen a TV set with only 13 channels, nor have they seen a black and white TV.

They have always had cable.They have always had cable.

They have no idea what a VCR is.They have no idea what a VCR is.

They cannot fathom not having a remote control.They cannot fathom not having a remote control.

They don't know what a cloth baby diaper is or know about the "Help me, I've fallen and I can't get They don't know what a cloth baby diaper is or know about the "Help me, I've fallen and I can't get up!" commercial.up!" commercial.

They were born the year that Walkman was introduced by Sony.They were born the year that Walkman was introduced by Sony.

Jay Leno has always been on "The Tonight Show."Jay Leno has always been on "The Tonight Show."

They have no idea when or why Jordache jeans were cool.They have no idea when or why Jordache jeans were cool.

Popcorn has always been cooked in the microwave.Popcorn has always been cooked in the microwave.

They have never seen Larry Bird play.They have never seen Larry Bird play.

They never took a swim and thought about "Jaws."They never took a swim and thought about "Jaws."

The Vietnam War is as ancient history to them as World War I, World War II, and the Civil War.The Vietnam War is as ancient history to them as World War I, World War II, and the Civil War.

They have no idea that Americans were ever held hostage in Iran.They have no idea that Americans were ever held hostage in Iran.

They can't imagine what hard contact lenses are.They can't imagine what hard contact lenses are.

They don't know who Mork was or where he was from. (The correct answer, by the way, is Ork.)They don't know who Mork was or where he was from. (The correct answer, by the way, is Ork.)

They never heard: "Where's the beef?", "I'd walk a mile for a Camel," or "De plane, de plane!"They never heard: "Where's the beef?", "I'd walk a mile for a Camel," or "De plane, de plane!"

They do not care who shot J.R. and have no idea who J.R. was.They do not care who shot J.R. and have no idea who J.R. was.

Kansas, Chicago, Boston, America, and Alabama are places, not bands.Kansas, Chicago, Boston, America, and Alabama are places, not bands.

There has always been MTV.There has always been MTV.

FacebookFacebookBenefit to society, or detriment?Benefit to society, or detriment?

Facts about FacebookFacts about Facebook Began in 2003 as “facemash” at HarvardBegan in 2003 as “facemash” at Harvard Currently over 500 million usersCurrently over 500 million users Users spend 700 billion minutes a month on the siteUsers spend 700 billion minutes a month on the site 70% of the users are outside of the U.S.70% of the users are outside of the U.S. The average user creates 90 pieces of content per The average user creates 90 pieces of content per

monthmonth Over 150 million outside websites incorporate facebook Over 150 million outside websites incorporate facebook

contentcontent In France, posting on facebook is considered legally In France, posting on facebook is considered legally

bindingbinding Those who access facebook from a mobile source are Those who access facebook from a mobile source are

twice as active as those who do nottwice as active as those who do not

In small groups-In small groups- Generate a list of the positive or negative Generate a list of the positive or negative

experiences you have had with Facebookexperiences you have had with Facebook Use the tech center to research reasons to Use the tech center to research reasons to

support your sidesupport your side

Facebook on Facebook on TrialTrial

You be the judge.You be the judge.

You have thirty minutes to prepare your You have thirty minutes to prepare your case.case.

Positive aspects - defensePositive aspects - defense

Increase of communicationIncrease of communication Ease and simplicityEase and simplicity Re-connecting with previous acquaintancesRe-connecting with previous acquaintances Networking/ supportNetworking/ support Can share your life/ life events with a wide Can share your life/ life events with a wide

audienceaudience More and more businesses and media using More and more businesses and media using

facebook to communicate – could be the future facebook to communicate – could be the future of communicationof communication

Negative aspects- prosecutionNegative aspects- prosecution Finding out old friends have really changed- not really people you Finding out old friends have really changed- not really people you

would want to know nowwould want to know now Wasting time (35 hours a week is common)Wasting time (35 hours a week is common) Privacy issuesPrivacy issues BullyingBullying StalkingStalking Sexual predatorsSexual predators ““facebook fights”facebook fights” The head of the Catholic Church in England and Wales warned that The head of the Catholic Church in England and Wales warned that

Facebook can lead children to commit suicide because such sites Facebook can lead children to commit suicide because such sites encourage teens to build transient relationships and dehumanize encourage teens to build transient relationships and dehumanize community life.community life.

Time Magazine (2009) study – undergraduates on facebook Time Magazine (2009) study – undergraduates on facebook averaged a full grade point lower than non-facebook usersaveraged a full grade point lower than non-facebook users

You be the judge! You be the judge! What’s the verdict?What’s the verdict?

Internet quick facts:Internet quick facts: 2009 – Television switched to digital- ATT and Verizon 2009 – Television switched to digital- ATT and Verizon

outbid Google for wireless broadcastingoutbid Google for wireless broadcasting 1940 – movie star Hedy Lamar invents wireless 1940 – movie star Hedy Lamar invents wireless

technology, as a torpedo guidance systemtechnology, as a torpedo guidance system Began as an “attack-proof” communications system in Began as an “attack-proof” communications system in

the 1960’s – ARPA-net – used distributive network the 1960’s – ARPA-net – used distributive network systemsystem

Microprocessors 1971 Microprocessors 1971 Email – early 1970’sEmail – early 1970’s ““Bulletin boards”Bulletin boards” AOL dial-up service 1985AOL dial-up service 1985 Broadband – 1998Broadband – 1998 Telecommunications act of 2008Telecommunications act of 2008

Issues:Issues: Jeffersonian freedom? Leary’s new revolution? The demise of Jeffersonian freedom? Leary’s new revolution? The demise of

journalism?journalism? Credibility (Poe conquering Mt. Everest)Credibility (Poe conquering Mt. Everest) Search controlsSearch controls AccessibilityAccessibility Government eavesdropping- companies review applicant’s Government eavesdropping- companies review applicant’s

facebook pagesfacebook pages Privacy issuesPrivacy issues Pop-ups/invasive ads/spamPop-ups/invasive ads/spam Cookies – tracking devices – “phishing”Cookies – tracking devices – “phishing” Viruses – spyware - malwareViruses – spyware - malware Fraud – identity theftFraud – identity theft Creation of culture (memes)Creation of culture (memes) Pornography- inappropriate contentPornography- inappropriate content

Rules for the internetRules for the internet

create ten create ten rulesrules

In the video this week, In the video this week, Arizona RepublicArizona Republic film critic Bill film critic Bill Goodykoontz talks about the importance or critical Goodykoontz talks about the importance or critical thinking in reviewing film and television. From that, what thinking in reviewing film and television. From that, what is the value of seeing films and shows as a shared is the value of seeing films and shows as a shared experience? experience?

Using the Week One Learnscape, describe the Using the Week One Learnscape, describe the effectiveness of using social media to bring attention to effectiveness of using social media to bring attention to WhizBang Games. What are the benefits and problems WhizBang Games. What are the benefits and problems of publicizing the business in this way? of publicizing the business in this way?

The Net Neutrality Case Study at the end of Ch. 2 of the The Net Neutrality Case Study at the end of Ch. 2 of the text talks about net neutrality. This case study talks text talks about net neutrality. This case study talks about commerce concerns regarding speed and access about commerce concerns regarding speed and access on the Internet. The Internet has expanded commerce in on the Internet. The Internet has expanded commerce in many ways. How have social media sites affected your many ways. How have social media sites affected your commerce decision making? Identify forms of social commerce decision making? Identify forms of social media you currently use and maybe some forms you are media you currently use and maybe some forms you are aware of but have not used yet. What are some of the aware of but have not used yet. What are some of the benefits and problems of these social media? benefits and problems of these social media?

Bill Goodykoontz talks in the video this week about the Bill Goodykoontz talks in the video this week about the effect television and movies have on family dynamics. effect television and movies have on family dynamics. Do you agree? Does what we watch and experience in Do you agree? Does what we watch and experience in popular culture affect the way our families behave? popular culture affect the way our families behave? Explain your rationale. Explain your rationale.

During the past election, did you ever find yourself During the past election, did you ever find yourself following a political story or candidate on the Internet? following a political story or candidate on the Internet? Did you follow similar stories or candidates on the Did you follow similar stories or candidates on the television or in your local paper? Post your thoughts to television or in your local paper? Post your thoughts to these two questions. Explain your general thoughts on these two questions. Explain your general thoughts on the effect of the Internet on politics. the effect of the Internet on politics.

Feedback Question: How is your motivation holding up? Feedback Question: How is your motivation holding up? How can the content of this course boost your How can the content of this course boost your motivation?motivation?