weekly promo update october 28 2016 - home - coresight …€¦ · · 2016-10-2820%–50% off...

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WeekofOctober23,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WHAT’S INSIDE

WEEK OF OCTOBER 23, 2016

Bloomingdale’sisrunningmoresalesthisweekthanitdidduringthesameweek lastyear.Theretailer isofferingshoppersuptotwo in-store-exclusive promotions and one online-exclusivepromotionthisweek; lastyearthisweek, itofferedno in-store-exclusive promotions and four online-exclusive ones.Bloomingdale’s extended its Buy More, Save More promotiononedaylongerforonlineshoppersthisyear.Theretailerisusingtextmessagemarketing this week,which it did not use duringthisweeklastyear.

MorePromotionsthanLastYear

JCPenney is promotingmore sales thisweek than it did duringthisweek last year. The retailer is offering up to one in-store-exclusivesaleandoneonline-onlysalethisweek,whileitoffereda single online-only promotion last year. JCPenney is running aPowerPenneyDaysSalethisweekthatitdidnotofferduringthesameweeklastyear.

FewerPromotionsthanLastYear

Kohl’sisrunningfewersalesthisyearthanitdidduringthesameweek last year. The company is offering up to three online-exclusive sales this week, while it did not offer any online-exclusivesaleslastyear.Kohl’sispromotingaYes2YouRewardsMemberspromotion forsixdays thisweek that itdidnotofferduringthisweeklastyear.

Macy’sisofferingmanyfewerpromotionsthisweekthanitdidlastyearduringthesameweek.Thecompanyisonlypromotingitsone-daySuperSundaySalethisweek.Duringthesameweeklast year, Macy’s offered several promotions, including adesignerpop-upsale,awebbusterssaleanddealsoftheday.

MorePromotionsthanLastYear

FewerPromotionsthanLastYear

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WEEKLY US YOY COMPARISON RETAILER 2016 2015

• 6-DayOnlineand5-DayIn-StoreBuyMore,SaveMorePromotiono Take20%offpurchasesof$100–$249.99,

25%offpurchasesof$250–$499.99and30%offpurchasesof$500ormore

o Loyallistsgeta$25RewardCardforevery$100purchase

• 12-DayOnlineandIn-StoreBeautyBenefitso Chooseaburgundy,grayorblacktotebag

withany$125beautypurchase• Men’sDesignerSale

o Save30%–40%onagreatselectionofdesignerstyles

o Extra40%offalmostallpermanentlyreducedmen’sitems

• In-Store-OnlyWomen’sDesignerSaleo Take40%offselectedregular-price

designerpre-fallandfallstyles• Online-OnlyClearancePromotion

o Extra30%offallclearanceitems,fortotalsavingsofupto75%offoriginalprices

• In-Store-OnlyClearancePromotiono Extra20%–25%offselecteditemso Extra40%offgreenticketreducedo Extra50%offredticketclearance

• TextMessagePromotiono Take$20offany$100purchasewhen

subscribedtoBloomingdale’stheOutletStorealerts

• 5-DayOnlineandIn-StoreBuyMore,SaveMorePromotiono Take20%offpurchasesof$100–

$249.99,25%offpurchasesof$250–$499.99and30%offpurchasesof$500ormore

o Loyallistsgeta$25RewardCardforevery$100purchase

• 16-HourOnline-OnlyHomeSaleo Save50%–80%onselectedhomeitems

• 1-DayOnline-OnlybMoneyPromotiono Spend$250–$499.99toearn$50

bMoney,$500–$749.99toearn$100bMoney,$750–$999.99toearn$150bMoney,$1,000–$1,499.99toearn$200bMoneyand$1,250ormoretoearn$250bMoney

• 16-HourOnline-OnlyCoatSaleo 50%offselectedstylesforwomen’s

coatsand40%–50%offselectedstylesformen’scoats

• 16-HourOnline-OnlyMen’sSaleo 50%–70%offselectedmen’sclothing,

shoesandaccessoriesfromRalphLaurenandmore

• 2-DayOnlineandIn-StorePromotiono Extra20%offpurchasesof$100ormore

(onlineonly)o Extra15%offotherpurchases

• 2-DayPowerPenneyDaysSaleo Rewardsmembersgeta$10bonusreward

for$50spento $5,$7,$9,$11andmoredealsbeing

offered,including$5boys’noveltyteesand$11thermalsorflannelshirts

• 9-DayIn-Store-OnlyRedZoneClearanceo Buyone,getone50%offonselected

apparelandshoesforthefamily• 9-HourOnline-OnlySale

o Extra30%offpurchasesof$100ormoreo Extra25%offpurchasesunder$100

• 5-DayOnlineandIn-StorePromotiono $10offpurchasesof$25o Extra30%offpurchasesof$100ormoreo Extra25%offpurchasesunder$100

• 2-DayOnline-OnlySaleo Extra50%,40%or30%offselected

originalandregular-pricedstylesinmostcategories

• 3-DayOnlineandIn-StoreFriendsandFamilySaleo Extra25%offselectedoriginal,regular,

saleandclearance-pricedproducts,andextra15%offwatches,salonproducts,opticalandportrait

• HomeSaleo 30%–50%offselectedstyleso 40%–50%offhomecollections

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RETAILER 2016 2015 • 10-DayKohl’sChargePromotion

o Extra30%,20%or15%offwhenKohl’sChargeisused

o Extra20%offpurchasesof$100ormoreand15%offpurchasesunder$100

• 2-DayPromotionso $10offhomepurchasesof$50ormoreo $10offtoypurchasesof$50ormoreo $10offmen’sandmen’sbigandtall

purchasesof$50ormoreo $50offluggagepurchasesof$200ormore

• 1-DayOnline-OnlySavingso Take30%,20%or15%offpurchase

• 6-DayYes2YouRewardsMembersPromotiono Extra20%offpurchases(membersearn

triplepoints)• 2-DayOnline-OnlyBeddingSale

o Extra20%offcomfortersandquiltso 50%offbeddingsets,collectionsandquilts

• 2-DayOnline-OnlyBabyandKidsSaleo Extra15%offbabyandkids’clothesand

shoes

• 11-DayOnlineand10-DayIn-StoreKohl’sChargePromotiono Extra30%,20%or15%offpurchase

whenKohl’sChargeisusedo Save20%onpurchasesof$100or

moreor15%onpurchasesunder$100• 6-DayKohl’sCashPromotion

o Get$10Kohl’sCashforevery$50purchase

• 1-DayDoorBustersPromotiono 50%–60%offsweaters,knitsandfleece

formenandwomeno 30%–50%offtopsandbottomsforkids

• 2-DayBonusBuysPromotiono 30%–60%offcomforters,setsand

quiltso 10%–40%offtoyso 20%–50%offcookware

• 5-DayOnlineandIn-StoreGreatToySaleo $10offtoypurchaseof$50ormore

• OnlineandIn-StoreMen’sFallSaleo $10offmen’sandmen’sbigandtall

apparel,dressandcasualshoe,andwatchpurchaseof$40ormore

• 1-DaySaleo 40%–50%offouterwear,fleece,

sleepwear,loungewear,robes,sweatersandknittopsforthefamily

• 1-DaySuperSundaySaleo Extra20%,15%or10%offselected

departmentso 25%–50%offwomen’scoatso 40%–60%offmen’ssuitingo 35%–55%offfinejewelryo 30%–50%offwomen’sshoesandhandbags

andhomeproductso $59.50LancômeleParisianHolidayCase

withanyLancômepurchase

• ExclusiveDiscountPromotiono Extra25%offonmostcategorieso Extrasavingsonyourpurchaseof$100

ormore• 2-DayOnlineandIn-StoreDesignerPop-

UpSaleandPriceBreakso 20%–70%offselectedstyleso 25%–50%offwomen’sdesigner

clothingo 25%–60%offmen’sdesignerstyles

• WebBustersSaleo 30%offandextra15%offselected

kitchenelectricso 40%offselectedwomen’sdesigner

clothing• DealsoftheDay

o 40%–65%offselectedfinejewelryo Extra25%offselecteddesigner

handbags• CliniquePromotion

o Free7-piecegiftwithany$27Cliniquepurchase

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US PROMO YOY HIGHLIGHTS 2016 2015

• Thisweek,CVSisoffering33%offregularretailpricesonallHalloweenhomedécorandabuy-one,get-one-50%-offpromotiononcandy.TheretailerisalsorunningabeautypromotionfeaturingL’Oréal,RevlonandMaybellineproducts.

• Ayearago,CVSpromotedsimilarproducts,includingbeautyitemsfromRevlon,Maybelline,Neutrogena,OGXandL’Oréal.Householdsuppliessuchaslaundrydetergentandbathtissuewerealsoonsale.

HALLOWEENSAVINGS

• Thisweek,Kmartisoffering50%offallHalloweencostumesandpromotingHalloweencandy.Theretailerisalsoofferingabuy-one,get-one-for-$1promotiononkids’footwear.Foroneday,KmartisgivingawayfreeHalloweenpailstokids12andunder.

• Lastyearduringthisweek,KmartalsopromotedHalloweencandy.Theretaileroffered40%offallHalloweencostumesandcapes.Foroneday,Kmartgaveawayfreecottoncandytokids12andunder.

CAPTURETHECANDY• Thisweek,TargetispromotingHalloween

candyandofferinga$2couponwiththepurchaseofanytwo14oz.orlargerbags.

• Lastyearduringthisweek,Targetpromotedabuy-one,get-one-50%-offsaleonallsweatersforwomenandmen.

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DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant

HONGKONG:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017

FungGlobalRetailTech.com

weekly promo update october 28 2016 - home - coresight …€¦ · · 2016-10-2820%–50% off...

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