WEEKLY MESSAGE FROM TAI

UAE RETAIL WEEKLY

NEWSLETTER

Continuously innovate to be the BEST DESTINATION for our customers

Provide differentiated SERVICES & SOLUTIONS for our customers

TAI GHAFOOR Country Head, Retail UAE

Taiyab Ghafoor Country Head of Retail – UAE ‘INSPIRING LIVES THROUGH MOBILE TECHNOLOGY’

18th MAY 2017 / ISSUE:

#073

Dear Team UAE, hope you are having a MAGIC MAY!!! Being ‘Seriously Unlike Others’ is about doing things that others do not do! So let’s not forget to tell ALL our customers about………. We have an amazing PAINT service – this is NOT available anywhere in UAE apart from AXIOM! Let’s make sure YOU all educate our customers! We sell around 40 pieces of airpods per day. We have some superb paint designs on www.justswitch.com

CHECK IT OUT!!! Make sure customers know we PAINT – not just phones, but accessories! Our retail vision is ‘INSPIRING lives through mobile Technology’ – painted products can definitely inspire customers! It also makes products truly personalized! People buy from people – you make the difference! Midmonth is about FIGHTING for sales! Thanks for all you do for our business. LET’s PAINT!

Taiyab Ghafoor Country Head of Retail – UAE

… the new

Huawei Mate 9

Meet Saif Ramadan from Axiom Bawadi Mall

He loves the Huawei Mate 9 because with 20mp camera & 64GB Memory. It captures his happy moments with all details & with 4000mAh nothing can stop him! But his favorite thing about it - you can have a dual WhatsApp & Facebook account at the same time.

Be like Saif... Inspire people’s lives!

In May, SABER SYED of Axiom Sharjah City Center dominates both the sales achievement in

Accessory and VAS value

Who is likely to follow in his footsteps to be featured in the next issue of retail newsletter?

MVP: VAS VALUE & ACCESSORY VALUE

NAME LOCATION ACC

ACHIEVED

SABER Axiom UAE Sharjah City Center 390%

JOHNSON Axiom UAE Sharjah City Center 343%

APPLE Axiom UAE Sharjah City Center 315%

ANOUAR Axiom UAE Century Mall Fujairah 142%

IBRAHIM HANY Axiom UAE Matajer AL Khan 132%

AMR REFAT MOHAMED Axiom UAE Safeer Mall Ras Al Khaimah 126%

TERESITA Axiom UAE Arabian Plaza 119%

Lindon Taberna Fono UAE Sharjah City Centre 116%

ISLAM SAMIR Axiom UAE Safeer Mall Ras Al Khaimah 116%

ABD ELMONEM ALI Axiom UAE Al Ain Mall 113%

NAME LOCATION VAS

ACHIEVED

SABER Axiom UAE Sharjah City Center 223%

MIAN MUHAMMAD Fono UAE Dana Mall 212%

PRAYASH Axiom UAE Spinneys Motor City 192%

ELAVIE Axiom UAE Al Ghurair Centre 169%

JOHNSON Axiom UAE Sharjah City Center 164%

MOHAMED RIZMY One Mobile UAE Fujairah Lulu Centre 135%

JAMES Axiom UAE Town Centre 134%

REYMARK Axiom UAE Al Ghurair Centre 134%

JOAN Axiom UAE Town Centre 132%

AHMED ELSAYED ISMAIL Axiom UAE Arabian Plaza 130%

Here is our NPS performance update for aMAYzing MAY ……

CUSTOMER FOCUS – NPS update!

377 customers have scored YOUR service in stores! Maximum score is +100. Lowest is -100

UAE at NPS in MAY is currently +45 (+2 v last week)

Top Area: FONO at +53 Can Axiom or One Mobile hit back? Fono +53 (-13 v last week) One Mobile +48 (+12) N Emirates +47 (+ 1) Deira +46 (+11) A Dhabi +45 (+ 4) N Dubai +43 (- 2)

Our TOP STORES MTD (MINIMUM 8 Email Customer Responses) OM GHUSAIS + 88 AXIOM ABU DHABI MALL + 83 AXIOM CENTURY MALL DUBAI + 75 AXIOM AL GHURAIR + 68 AXIOM MALL OF EMIRATES + 55 AXIOM DUBAI FESTIVAL CITY + 50 AXIOM DUBAI MALL + 48

Top TIP: Use the WELCOME PACK to write your name and explain how we can SUPPORT the customer in the future! This is KEY to great NPS!

ARE YOUR CUSTOMERS SMILING AS THEY LEAVE YOUR STORE? IT IS EASY TO SEE IF YOU ARE ON TRACK!

Last week we announced launch of our WORKPLACE (Facebook for work) Reminder that this operates completely separately to your Facebook account!

We still have 80 of the team in UAE who have not signed up! Please do the following TODAY…..: - Check your Axiom or personal email account for an invitation for ‘workplace’ - Download the App for WORKPLACE (Android and IOS supported) - Update your profile

IT IS THAT EASY. #dreamteamUAE

RETAIL NEEDS YOU !!!

Let’s check out our BEST customer comments this week! CUSTOMER FOCUS

DO CUSTOMERS REMEMBER YOUR NAME? MAKE THE DIFFERENCE!!! IF THEY REMEMBER YOU THEY WILL COME BACK!

“Good service, customer handling & after sale service” Santosh Suvarna, One Mobile UAE Ghusais Hypermarket

“Good salesman assistance in explaining the product, suggesting alternates based on my expectation and good service.”

Princes Dianne Reyes, Axiom Abu Dhabi Mall

“Great service and knowledgeable employees” Ahmed Magdi Abdelsamlam Gouda, Axiom Al Wahda Mall

“The price was the best and the service really fast. I was in and out in 20 minutes.” Sally Tarrega Raguine, Axiom

Spinney's Khalidiya Abu Dhabi

“Sales representative was a nice man and his behavior was good” Muzammil Ahmed Shabuddin, Axiom DCC

“Great Service. Awesome trade-in feature. Great warranty & replacement services.” Rabie Mohamed, Ax Matajer Mirgab

“I was served and serviced with a smile and genuine care” Muhammad Awais Khan, Axiom Abu Dhabi Mall

“staff are accommodating and helpful.. excellent service” Jevica De leon, Axiom Al Wahda Mall

“Some offers are very good compare to other retailers” Ibrahim Hany Ali, Axiom Sharjah City Center

“I got a positive welcome with an incredible customer service from the sales man who served me” , Mourad Kharfani, Axiom Mall of the Emirates

ACTIVE INCENTIVE KICKERS IN MAY

1 NOKIA 230 Gold Edition Incentive Kicker )

For every unit you sell of (FGCSRGOLDPN230D and/or FGCSGOLDPN230SILVERD) earn AED25 per unit

06 Apr – Further notice

Thu 06-Apr-17 5:00 PM

Axiom, Fono, One Mobile

AED25 CASH (Deposited as incentive)

No targets

2

HTC U ULTRA Trade-up Promotion Incentive Kicker

AED50 if the customer opts for this trade offer and use his voucher to purchase an HTC U Ultra

06 Apr – Further notice

Thu 06-Apr-17 5:00 PM

Axiom, Fono, One Mobile

AED50 CASH (Deposited as incentive)

No targets

3 UUNIQUE Cases for iPHONE 7&7+ Incentive

AED 5 incentive for ever iPhone 7/7+ Uunique Case sold

01 May – Further notice

Thu 27-Apr-17

Axiom, Fono, One

Mobile AED5

CASH (Deposited as incentive)

No targets

Maximize your earnings this May with the available set of incentive kickers listed below. These incentive schemes are not target dependent so you have unlimited opportunity to earn.

Subject Mechanics Validity Sent on Applicable to INC Amount Payment Target

4 New FOUR Mobiles Incentive Kickers

incentive of up to AED25 will be given to you per unit sold of FOUR S555, S610, S510, S185, S61

07 May – Further notice

Sun 07-May-17 6:16 PM

Axiom, Fono, One Mobile

AED25 & AED5 CASH (Deposited as incentive)

No targets

Name: Bahaa Barhoum Title: Team Leader, Retail First handset(s) you owned: Sony Ericsson Current handset you own: Moto G

What support are you providing retail?: Share my experience to meet my goals and targets and run extra miles which will be under expectation needs What’s the biggest innovation in mobile technology you

witnessed?: The option dual sim card and projector in the same handset, which let me use both to inspire people and customer about it Why Do you like about your job in BRANDS?: It is my home where I spend most of my time, away from my own home.

MEET YOUR TEAM Retail Training with Wafi

Q2 Retail Rewarding Scheme Day Out

Congratulations to the winners of HTC Ultra incentive competition - Job well done gentlemen! Phone on the way for you both!

Ahmed Elsayed Ismail Axiom Mirdif City Center

Watch this space as we take the Retail Rewarding Scheme Q1 winners to a dinner cruise at Marina on TUESDAY 23rd May 2017 EVENING.

Mohammed Ayman Axiom Ajman City Center

Store Visit in New Dubai

With Blackberry Store Team

With Axiom Dubai Mall Team

Axiom is all about PEOPLE! Getting out to stores and talking to the teams is where we learn the most about our business!

With Samsung Podium Dubai Mall Team

Find these hidden words! Highlight them then send in photo/scanned copy to retailcommunication@axiomtelecom.com. The first 15 to send will enter the raffle draw for a chance to win a cinema ticket!

Our topic of the week?

Value Added Services!

CONGRATULATIONS

to ARVIC RABORAR

of Axiom Al Wahda

Mall

for winning last

week’s word search!!

ARVIC has

won a cinema

voucher worth AED50

T O S Q U A D G A O B E G

R E U N O U R J C O U R J

R S C M S X E C I S X E C

A P L H P L E X K P L E M

W K R T K R P I H K R O I

P R I O R I T Y E F B W V

X D I Q D I J D O I I J D

M E Y P E Y O S L E Y R C

R D T T D T X E C D T E M

X A I Q D I J C O D I P D

M M Y P E Y O U D E Y A C

U A C B S C S R L S C I E

X G I A N I G I D N I R T

K E R L E R E T D E R E F

R S X M S X E Y I S X E C

A P L O P L E X K P L E X

P R O T E C T I O N R P I

H F T B F T W V E F T W V

X P I E X T E N D E D J D

M E Y P E Y O C D E Y O C

U S C B S Y T N A R R A W

• MOBILE • SECURITY • TECH • SQUAD • PRIORITY

• REPAIR • DAMAGE • PROTECTION • EXTENDED • WARRANTY

• Baha' Mahmoud Abu Haija 18 May

• Mary Ann Urbano 20 May

• Saif Mohamad Awad Ramadan 21 May

UAE RETAIL WEEKLY

NEWSLETTER

Continuously innovate to be the BEST DESTINATION for our customers

Provide differentiated SERVICES & SOLUTIONS for our customers

Remember to book your “AXIOM DAY” through HRMS and do something nice on your special day!

BIRTHDAY SHOUTOUTS!

18th MAY 2017 / ISSUE:

#073