How McDonald’s run their business in China?

s1180117Seigo Maki

Contents

1. Introduction2. State of McDonald’s in China3. History of McDonald’s in China4. Strategy of McDonald’s5. Compititers of fast food restaurant6. Locate McDonald’s7. Conclusion8. Reference

Introduction

● Today, McDonald’s is expanding more and more market share in East Asia.

● And McDonald’s are very popular fast food shop.

● So that, I aim to the work of McDonald’s business.

State of McDonald’s in China

● Today, 850 McDonald’s restaurants are located in China.

● But, McDonald’s restaurants are still scant because of the population of China is 1.3 billion.

History of McDonald’s in China

● In 1978, China embraced the opening-up and reform policy.

● In 1990, First McDonald’s restaurant opened in China.

● In 2005, McDonald’s opened the drive-though outlet behind car owners explode in China.

Strategy of McDonald’s

● Send out questionnaires about needs and wants.

● McDonald’s foods are lower price than other competiter in China.

Compititers of fast food restaurant

● Dicos● KFC● BurgerKing● YOSHINOYA

Locate McDonald’s

● If possible, it is to be desired that McDonald’s locates developing areas.

● Because of, the lower fast foods are the more needs for the resident in developing areas.

Conclusion

● I knew how McDonald’s run their business in China and East Asia.

● I understood that there is possibility of growth for McDonald’s.

● I think that McDonald’s is superior to the other competiter.

Reference

● http://www.chinadaily.com.cn/business/2008-09/08/content_7007412.htm

● http://www.world401.com/data_yougo/mcdonalds.html

● http://www.ft.com/intl/cms/s/0/380db252-a276-11e1-a605-00144feabdc0.html#axzz2EFepgX3W