week3: meet the "client" #mc539
DESCRIPTION
Slides from part 1 of MC539 Alternative Media and Web Production module.More details here: http://mc539.posterous.comTRANSCRIPT
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Meet the “client”
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Learning Objectives
• Understand the structure of ass’t 1
• Be able to contextualise alternative and community media projects in terms of needs & opportunities
• Produce desk and field research that will inform your project
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Next week
• Who are the alternative media workers?
• Where does your project fit?
• Begin to form a manifesto
• WM #media2012 goals & governance
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In two weeks time... (end of week 4)
• Researched a need / located a “problem”:
• need
• opportunity
• funding
• outcomes
• Draft manifesto
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Coming up...
• By week 6:
• be ready to begin “production”
• By week 9:
• present your work to class
• By week 11:
• be ready to write up your work
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That means...
• Start collating and organising work now
• assignment 1 portfolio - continue this into assignment 2
• consider recording interviews
• ask for permission / explain context
• Think about follow up primary research
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How does this fit into your degree?
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Subject
• Transferrable skills:
• web as platform
• true multimedia production
• Compare with:
• online promotion
• music online
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The Degree
• Year 1 - basic skills
• Year 2 - production contexts
• Year 3 - independent practice and development
• independent practice starts today
• critical reflection is important
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The “client”
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Why #media2012?
• The Olympics are coming
• Multi-narrative (once in lifetime)
• Alternative to London
• Issues of media representation
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A National Network
• Plugged into a national network
• Endless opportunities and approaches
• Opportunity:
• social cohesion through media
• representation of cultures
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Regeneration
• Infrastructure & buildings
• Social programmes: education
• Opportunity:
• funding - EU, council, charities and trusts
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Representation
• Not just a story of sport & solidarity
• Arts, Culture, Resistance, Legacy
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Representation
• Where are the alternative stories?
• Opportunity:
• Alternative news
• Making new messages
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Can you make a difference? How?