week3 material handlers proposal
DESCRIPTION
week 3TRANSCRIPT
Dwayne Jenkins
Bryson Clark
Jonathan Kendall
Marcus Zinn
Nick christie
ldquoWe take material to extravagant levelsrdquo
Proposal to Abercrombie amp Fitch
The Material Handlers LLC
Who we are
We are a couple of Full Sail University
graduates who came together to help
businesses realize their potential and
open up their customer lines as well as
their marketing lines
Our mission to expand AampFrsquos overall
consumer base to include the lucrative
and ever-expanding urban market
YOU ARE LOSING
BUSINESS
Stores are continuing to close at a rapid
pace and 180 more are predicted to close in 2015 due to the lack of affordability
Abercrombie is currently losing stores and customers due to lawsuits and
close-mindedness
You want excitement Picture an urban line
from Abercrombie amp Fitch excited now
httpwwwyesstylecomenwizikorea-hooded-pullover-white-xlinfohtmlpid1033976400
httpwwwyesstylecomenk-style-short-sleeve-owl-print-t-shirt-wine-red-linfohtmlpid1035424139
bull The idea that we propose is giving AampF a new line of clothing that will fit the entire urban community
bull We intend to market and advertise to this new AampF consumer base by using music icons
bull This will predominantly be led by a great marketing campaign with the rapper BoB who will do a commer
bull Our idea of targeting the urban market for this entails new designs colors and incorporating B0B to help push t
Our Proposal
Company overview
bull Abercrombie amp Fitch is the
leader of the youth apparel
operates four brands
Abercrombie amp Fitch Hollister
Gilly Hicksamp Abercrombie kids
bull All target different subsets of the
8-30 age range
bull Revenues of $45108 million in
the financial year ended January
2013
bull Operating profit of the company
was $3742 million in FY2013
bull The net profit was $237 million in
FY2013
Business Climate
ldquoMillennials do not like the brandrdquo (wwwsaloncom
bull They are losing money through
outsourcing (Abercrombie amp
Fitch SWOT Analysis ebscohost)
bull Abercrombie is undergoing debt
refinancing
Business Climate
Continuedbull AampF clashes with
religious beliefs
segregated look
bull Competitor prices
lowering AampF
sales
bull Goods
manufactured in
US amp Asia
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Who we are
We are a couple of Full Sail University
graduates who came together to help
businesses realize their potential and
open up their customer lines as well as
their marketing lines
Our mission to expand AampFrsquos overall
consumer base to include the lucrative
and ever-expanding urban market
YOU ARE LOSING
BUSINESS
Stores are continuing to close at a rapid
pace and 180 more are predicted to close in 2015 due to the lack of affordability
Abercrombie is currently losing stores and customers due to lawsuits and
close-mindedness
You want excitement Picture an urban line
from Abercrombie amp Fitch excited now
httpwwwyesstylecomenwizikorea-hooded-pullover-white-xlinfohtmlpid1033976400
httpwwwyesstylecomenk-style-short-sleeve-owl-print-t-shirt-wine-red-linfohtmlpid1035424139
bull The idea that we propose is giving AampF a new line of clothing that will fit the entire urban community
bull We intend to market and advertise to this new AampF consumer base by using music icons
bull This will predominantly be led by a great marketing campaign with the rapper BoB who will do a commer
bull Our idea of targeting the urban market for this entails new designs colors and incorporating B0B to help push t
Our Proposal
Company overview
bull Abercrombie amp Fitch is the
leader of the youth apparel
operates four brands
Abercrombie amp Fitch Hollister
Gilly Hicksamp Abercrombie kids
bull All target different subsets of the
8-30 age range
bull Revenues of $45108 million in
the financial year ended January
2013
bull Operating profit of the company
was $3742 million in FY2013
bull The net profit was $237 million in
FY2013
Business Climate
ldquoMillennials do not like the brandrdquo (wwwsaloncom
bull They are losing money through
outsourcing (Abercrombie amp
Fitch SWOT Analysis ebscohost)
bull Abercrombie is undergoing debt
refinancing
Business Climate
Continuedbull AampF clashes with
religious beliefs
segregated look
bull Competitor prices
lowering AampF
sales
bull Goods
manufactured in
US amp Asia
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
YOU ARE LOSING
BUSINESS
Stores are continuing to close at a rapid
pace and 180 more are predicted to close in 2015 due to the lack of affordability
Abercrombie is currently losing stores and customers due to lawsuits and
close-mindedness
You want excitement Picture an urban line
from Abercrombie amp Fitch excited now
httpwwwyesstylecomenwizikorea-hooded-pullover-white-xlinfohtmlpid1033976400
httpwwwyesstylecomenk-style-short-sleeve-owl-print-t-shirt-wine-red-linfohtmlpid1035424139
bull The idea that we propose is giving AampF a new line of clothing that will fit the entire urban community
bull We intend to market and advertise to this new AampF consumer base by using music icons
bull This will predominantly be led by a great marketing campaign with the rapper BoB who will do a commer
bull Our idea of targeting the urban market for this entails new designs colors and incorporating B0B to help push t
Our Proposal
Company overview
bull Abercrombie amp Fitch is the
leader of the youth apparel
operates four brands
Abercrombie amp Fitch Hollister
Gilly Hicksamp Abercrombie kids
bull All target different subsets of the
8-30 age range
bull Revenues of $45108 million in
the financial year ended January
2013
bull Operating profit of the company
was $3742 million in FY2013
bull The net profit was $237 million in
FY2013
Business Climate
ldquoMillennials do not like the brandrdquo (wwwsaloncom
bull They are losing money through
outsourcing (Abercrombie amp
Fitch SWOT Analysis ebscohost)
bull Abercrombie is undergoing debt
refinancing
Business Climate
Continuedbull AampF clashes with
religious beliefs
segregated look
bull Competitor prices
lowering AampF
sales
bull Goods
manufactured in
US amp Asia
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
You want excitement Picture an urban line
from Abercrombie amp Fitch excited now
httpwwwyesstylecomenwizikorea-hooded-pullover-white-xlinfohtmlpid1033976400
httpwwwyesstylecomenk-style-short-sleeve-owl-print-t-shirt-wine-red-linfohtmlpid1035424139
bull The idea that we propose is giving AampF a new line of clothing that will fit the entire urban community
bull We intend to market and advertise to this new AampF consumer base by using music icons
bull This will predominantly be led by a great marketing campaign with the rapper BoB who will do a commer
bull Our idea of targeting the urban market for this entails new designs colors and incorporating B0B to help push t
Our Proposal
Company overview
bull Abercrombie amp Fitch is the
leader of the youth apparel
operates four brands
Abercrombie amp Fitch Hollister
Gilly Hicksamp Abercrombie kids
bull All target different subsets of the
8-30 age range
bull Revenues of $45108 million in
the financial year ended January
2013
bull Operating profit of the company
was $3742 million in FY2013
bull The net profit was $237 million in
FY2013
Business Climate
ldquoMillennials do not like the brandrdquo (wwwsaloncom
bull They are losing money through
outsourcing (Abercrombie amp
Fitch SWOT Analysis ebscohost)
bull Abercrombie is undergoing debt
refinancing
Business Climate
Continuedbull AampF clashes with
religious beliefs
segregated look
bull Competitor prices
lowering AampF
sales
bull Goods
manufactured in
US amp Asia
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
bull The idea that we propose is giving AampF a new line of clothing that will fit the entire urban community
bull We intend to market and advertise to this new AampF consumer base by using music icons
bull This will predominantly be led by a great marketing campaign with the rapper BoB who will do a commer
bull Our idea of targeting the urban market for this entails new designs colors and incorporating B0B to help push t
Our Proposal
Company overview
bull Abercrombie amp Fitch is the
leader of the youth apparel
operates four brands
Abercrombie amp Fitch Hollister
Gilly Hicksamp Abercrombie kids
bull All target different subsets of the
8-30 age range
bull Revenues of $45108 million in
the financial year ended January
2013
bull Operating profit of the company
was $3742 million in FY2013
bull The net profit was $237 million in
FY2013
Business Climate
ldquoMillennials do not like the brandrdquo (wwwsaloncom
bull They are losing money through
outsourcing (Abercrombie amp
Fitch SWOT Analysis ebscohost)
bull Abercrombie is undergoing debt
refinancing
Business Climate
Continuedbull AampF clashes with
religious beliefs
segregated look
bull Competitor prices
lowering AampF
sales
bull Goods
manufactured in
US amp Asia
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Company overview
bull Abercrombie amp Fitch is the
leader of the youth apparel
operates four brands
Abercrombie amp Fitch Hollister
Gilly Hicksamp Abercrombie kids
bull All target different subsets of the
8-30 age range
bull Revenues of $45108 million in
the financial year ended January
2013
bull Operating profit of the company
was $3742 million in FY2013
bull The net profit was $237 million in
FY2013
Business Climate
ldquoMillennials do not like the brandrdquo (wwwsaloncom
bull They are losing money through
outsourcing (Abercrombie amp
Fitch SWOT Analysis ebscohost)
bull Abercrombie is undergoing debt
refinancing
Business Climate
Continuedbull AampF clashes with
religious beliefs
segregated look
bull Competitor prices
lowering AampF
sales
bull Goods
manufactured in
US amp Asia
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Business Climate
ldquoMillennials do not like the brandrdquo (wwwsaloncom
bull They are losing money through
outsourcing (Abercrombie amp
Fitch SWOT Analysis ebscohost)
bull Abercrombie is undergoing debt
refinancing
Business Climate
Continuedbull AampF clashes with
religious beliefs
segregated look
bull Competitor prices
lowering AampF
sales
bull Goods
manufactured in
US amp Asia
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Business Climate
Continuedbull AampF clashes with
religious beliefs
segregated look
bull Competitor prices
lowering AampF
sales
bull Goods
manufactured in
US amp Asia
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Competition
2027717160 MC
247712850 MC
httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
httpwwwdevonshiremallcomimagesdirectorystore-logosamerican_eagle_directory_logojpg
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Challenges the company
face
Marketing to one
demographic audience
Lawsuits stemming from
discriminating against
size race gender
NASDAQ volume -074
httpwwwthedrumcomnews20130617abercrombie-fitch-faces-list-backlash-after-ceos-only-cool-kids-comments-are
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
External Market
AampF plans to open Abercrombie amp Fitch flagship
locations in Seoul South Korea and Shanghai
China and approximately 20 more international
Hollister stores in FY2014(Abercrombie amp Fitch
SWOT Analysis ebscohost)
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Legal factorsSign a contract with
BoB and AampF for
brand sponsorshipThe
contents of the contract
outline the amount of
product donated
instructions for any
extra product and
exclusiveness to the
event
bull Mechanical license for the use of BoB Music give aways
bull Synchronization license for the TV commercials
bull Public performance license for live grand opening
performance
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
ETHICAL AND SOCIAL CONSIDERATIONS
bull While opening manufacturing in India give fair wages
and working conditions
bull Make sure the plant is environmentally safe
bull Give away truckloads of clothing to unprivileged
communities in the US and abroad
(wwwknowthiscom)
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Our plan objectives are to bring in young amp trendy designers with
great fashion sense in order to ignite this new line with high
visibility and immediate stature as the leader in its market
segment
With the estimated initial cost of $12 million to sign artist and start
the new team of designers and urban department With an
increase of annual salaries being close to a million for the
department over the life of AampF Urban the loss will be well worth it
with the anticipation of AampF Urban boosting sales 45 worldwide
In conclusion with the right street wear coming off the line
attached to AampF brand the urban market sales could quite
possibly double worldwide sales or even triple them The apparel
industry in the US has been growing rapidly especially the urban
sector as seen with competitors
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
THE ldquoSTRATEGYrdquo
bull In order to achieve we must
bull gather a new team to manage the new line and
the artist
bull successfully market our new products and
position in the market
bull it is necessary to change around the publicsrsquo
perception of AampF
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Strategy Evaluation
This will be accomplished by
To establish carry out evaluate and fulfill these goals we will create a system of checks and balances
Using process management system software
Breaking down the milestones into smaller clear achievable goals into areas of
responsibility for each department
Setting personal performance goals within employee contracts in reference to
reaching these benchmarks
Having team leadersdepartment heads meet directly (over the phone) with project
leadership (our group) on a weekly basis
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
THE ROLL-OUTTo maximize the potential of this move we must make
some amazing breakthroughs
bull We need to capitalize on the social media buzz to
do this we will start a marketing scheme including
dropping off truckloads of the new improved clothes
to highly populated urban cities ie Brooklyn
Atlanta Chicago Oakland
bull We have a in-store fashion opening and stream it
on-line including a performance by BoB himself
bull Show that we are making clothes for ldquoeveryonerdquo
hopefully the lawsuits will stop coming
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Three year time
span Milestones
First 2-3 months
Get board approval for resource funding concept milestones (final plan
may take 2-3 months-If the board wants more informationdata and or asks
for revisions to be made)
Month 6-end of first year ApprovalDesign of specs for clothing line
Months 18-30 (goal is
for (24th month) end of
second year)
Establish contracts amp facilities 1) Site = real estate 2) Source =
contracts with textile machinery and freight companies 3)
Permitslicensing in regards to Indian government 4) BuildStaff
facilities
Months 24-36 Secure beta retail sites tenant (TI) improvement design of store
fronts begin improvementrsquosrenovations accordingly
Month 30-36 Marketing Advertising PR with BoB of retail clothing
linestores staff hiringtraining for those retail locations
Strategy Implementation
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
$143934000
$237011000
$300000000
$513816000
0
120000000
240000000
360000000
480000000
600000000
Abercrombie amp Fitch Net Income
Year Ending 2012 Year Ending 2013
Year Ending 2014 Year Ending 2015
Benefits of Proposal
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
IN SUMMARY
We The Material Handlers propose to you
Abercrombie and Fitch to allow us to sign
musical artist BoB with the intention of him
starting a clothing line under the brand as well
as using his likeness in advertising to open
sales for your company You in turn will allow
us to train your marketing team to allow for the
most successful partnership for all involved
parties
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
With the right people in place
and the right team we can be the
number one brand in the world
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
Thank you
Are there any questions we
can answer for you
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
REFERENCES
AampF Hoody pic- httpmediaphotobucketcomuserdevildog1990mediaIMG_0322jpghtmlfilters[term]=abercrombieampfilters[primary]=imagesampsort=1ampo=377
AampF Campus pichttpofficesnapshotscom20120301the-abercrombie-fitch-headquarters-campus
Fabric jpeg-httpljbupholsterycomauimagesfdpc-fabric-rollsjpg
Aeropostle jpg httpwwwlogosdatabasecomlogosaeropostale-procurement-company-inc_5301
