week three web 2.0 tools and concepts
DESCRIPTION
Slides from Week Three of Wayne MacPhail's course on Online Journalism at the University of Western Ontario in the fall of 2008TRANSCRIPT
Welcome
Online Journalism JOU-732
Web 2.0Tools andConcepts
Week Three
What is Web 2.0?
mar
ketin
g te
rmWhat is Web 2.0?
encourages community and collaboration
encourages shared content creation
focusses on a single task
clean, clear interface
moves data and apps from desktop to Web
What is Web 2.0?
Key Concepts
Key Concepts
The TagSocial Bookmarking
RSS FeedsEmbed Code
WikisCommon GoodCrystalization
The Tag
Tags cellphone secondlifetelephony sl
Taxonomy
Folksonomytop-downkeywords
Bottom up tags
keyw
ord
tag
heirarchical
organic!
animaldomestic
wildfarm pet
hen dog cow
animaldomestic
wildfarm pet
hen dog cow
animaldomestic
wild
farm
dogdog
dog
dog
Social Bookmarking
Social Bookmarkingmoves personal bookmarks
to public space
makes use of tagging
creates a collective intelligence and collective editing
makes use of RSS feeds
RSS Feeds
RSS Feeds
It’s like an In Box for the Web
Really Simple Syndication
Like magazine subscriptions without the annoying cards and perfume inserts
RSS Feeds
Polls websites. Collects headlines. Delivers them to you.
netnewswire
Google Reader
Google Reader on iPhone
RSS Feeds on cellphones
RSS Feeds on the Chumby
EmbedCode
<embed /> <script src="http://www.mogulus.com/scripts/player.js?channel=therealnews&bgcolor=0xE98010&color=0x999999&showviewers=true&width=440&height=375&on=true" type="text/javascript">
</script>
wikis
Case Study
ensembleAlzheimer Society of Ontario
Using RSS feeds
Hearing D
raws...
Video G
ames A
dd...
How
Brain Protein ...
Aw
ay From H
er ...
ASOONT
Putting it TogetherRSS Feed based on ASOONT tag
Hearing Draws...Video Games Add...How Brain Protein ...Away From Her ...
collaboration, community, content creation
The Common
Good?
Common Good: Atoms
Common Good: Atoms
Common Good: Atoms
Common Good: Atoms
Common Good: Atoms
Common Good: Bits
Common Good: Bits
Common Good: Bits
Common Good: Bits
Common Good: Bits
So shouldn’t selfishness rule?
It should.But it doesn’t.
The Common Good you want to create will only be
as rich as the common good you see
in your community.
Crystalization
Collaborative Content
Community
Conversation
Author/Audience Union
Outcomes
What’s social media?
Mediathat encourages
conversationcommunity
collaborative content creation
The Common Goodand
Crystalization
Mediathat depends on
Key Concepts
The TagSocial Bookmarking
RSS FeedsEmbed Code
WikisCommon GoodCrystalization
revi
ew
Lessons
Focus on concepts not applications
Have faith in the common good
Build community and conversation
Practise crystalization
