week four introduction to online writing copy
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Online JournalismWayne MacPhail
News News of the of the WorldWorld
Our very own
Our very own
Writing for Online
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Overview
• A History Lesson
• Inverted Pyramid Revisited
• MicroContent
• What Eye Scans Teach Us
• Writing for Navigation
• Writing Links
A History LessonOr, why you should
never draw a pig in clay.
From Oral to Written
Token Gestures
Early Egyptian Writing
Early Media
Inverted PyramidMost Important
Least Important
Write TightSay what you want to
say.Cut it in half.
Cut it in half again.
Write it.Cut it in half, twice.
Write. Cut. Twice.
Microcontent
• Heads
• Subheads
• Marginalia
• Grabber Quotes
• Captions
Structure
Writing Microcontent
Heads and Blurbs
RSS Feeds on cellphones
Writing for TwitterActive, concise, condensed
Writing for TwitterActive, concise, condensed
Writing for TwitterNews, action, brand
I hate my Presto card. The tap on tap off system is inconsistent, and I get constant card errors. Plus, there are no Presto boxes at some TTC stations. I’m going back to using tickets.Hate my Presto card. Tap on, tap off? Sometimes. Card errors. No Presto boxes in some TTC stations. Back to tickets.
Hate Presto card. Tap on, tap off? Really? Card errors. Presto boxes in TTC stations? Maybe. Tickets FTW.
Writing for Twitter140 Characters - Doing the math
131
RT wmacphail - 10 characters
Okay, I officially am in hate my Presto card. Tap on, tap off, TTC station with no interfaces, Card errors. Back to tickets.
124 characters
@hamont
RT wmacphail Okay, I officially am in hate my Presto card. Tap on, tap off, TTC station with no interfaces, Card errors. Back to tickets.
13 characters+
RT wmacphail
Questions?
Questions?
Wayne [email protected]
omwmacphail