MARKETING

Week April 13, 2015 – April 17, 2015

DECA NEWS: Forget to turn in your Officer Intent form? You have through Wednesday! Sign up for Relay for Life

team! DECA Meeting NEXT WEEK! Meet in the Middle is 4/22/15 – Is your form turned in?

Due This Week:

Unit 6 Vocabulary & Assessments Due FRIDAY

Abstract #4 Due FRIDAY

Field Trip THURSDAY – Look nice!

Promotion Project due 4/23/15

MONDAY, APRIL 13, 2015 Early Work:What are the two types of Promotion? Define each type. Today’s Objective: Promoting Products and Services Activities

Vocabulary – Chapter 17, 18, 19, 20 + Assess for Understanding – Due FRIDAY for credit – TWO SLIDES!!!

Unit 6 – Promotion – What is this? Chapter 17 – The Promotional Mix

What Makes a Promotion Successful? How do you write a News Release? What are the Steps in Developing a Promotional Mix?

Prepare Press Release and turn in – follow example Pg 398 Movie – The History of Advertising

Homework: Bring in Promotional Item!☞Point of the Day: Promotion is persuasive

communication that informs persuades and reminds.

We are what we repeatedly do. Excellence, therefore, is not an act but a habit.

- Aristotle

Magic Monday Morning – Manners Moment

TUESDAY, APRIL 14, 2015 Early Work:What are the six steps in developing a Promotional Mix? Today’s Objective: Promoting Products and Services Activities

Vocabulary & Assessments for Unit 6 due Friday Chapter 17 – Any questions? – Show your Promotion Piece! Chapter 18 – Visual Merchandising & Display

Display Features Artistic Design

Visual Merchandise Teams – What will your display be? Sketch out display, determine merchandise, type, setting, etc…

Movie – The History of Advertising Homework: Field trip Thursday – turn in form & $☞Point of the Day: The 5 types of Promotion are Personal Selling,

Advertising, Direct Marketing, Sales Promotion, and Public Relations.

The best way out is always through.- Robert Frost

Tough Tuesday – Name that Company

WEDNESDAY, APRIL 15, 2015 Early Work:What is Product Placement? Give an example you have

encountered. Today’s Objective: Promoting Products and Services Activities

Vocabulary & Assessments Unit 6 due Friday Your Promotions Project – Teams selected & Project discussion Chapter 19 - Advertising

Advertising Media Purpose & Types

Media Rates How much does it cost? What works best?

Movie – The History of Advertising Homework: Field trip Tomorrow, Displays Friday!☞Point of the Day: Public Relations – PR – enable an

organization to influence a target market.

Do not wait to strike till the iron is hot; but make it hot by striking.

- William B. Sprague

Wicked Work Wear Wednesday & Role Play Day!

THURSDAY, APRIL 16, 2015 Early Work: Newspaper Day – The Free Lance Star

What are the four key elements of Visual Merchandising? Today’s Objective: Promoting Products and Services Activities

Vocabulary & Assessments for Unit 6 due Friday FIELD TRIP TO FREDERICKSBURG! Movie – The History of Advertising

Homework: Abstract #4 due Friday☞Point of the Day: Sales Promotions are

incentives to encourage customers to buy products or services.

Great spirits have always encountered violent opposition from mediocre minds. - Albert Einstein

Thundering Thursday – Share a Weird Fact today!

FRIDAY, APRIL 17, 2015 Early Work:What are the five steps to create a Display? Today’s Objective: Promoting Products and Services Activities COLLECT ABSTRACT #4!!!

Vocabulary & Assessments for Ch 17 & 18 due TODAY! Chapter 20 – Print Advertisements

The Campaign Elements of a Print Advertisements Ad layouts

Put together your display with your partner Pose for Picture Vote on your favorite! Your Promotion Project – further information – Due 4/23/15 Movie – The History of Advertising

Homework: None for the weekend!☞Point of the Day: Visual Merchandising is the physical

elements to project an image to customers.

Whether you think you can or think you can’t, you’re right.

- Henry Ford

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARY Promotion Product promotion Institutional promotion Promotional Mix Advertising Direct marketing Social Media Sales promotion Public relations News release Publicity Push policy Pull policy Sales promotions Trade promotions Consumer promotions Coupons Premiums Incentives Promotional tie-ins Loyalty Marketing Programs Kiosks

Visual merchandising Display Storefront Marquee Store layout Fixtures Point-of-purchase displays

(POPs) Interactive Kiosk Props Color wheel Complementary colors Adjacent colors Triadic colors Focal point Proportion Formal balance Informal balance

Chap 17 Assess – Pg 413 # 2-9Chap 18 Assess – Pg 435 # 2-9

Chapter 17

Chapter 18

VOCABULARY Advertising Promotional advertising Institutional advertising Media Print media Transit advertising Broadcast media Internet advertising Podcast Blogs Specialty media Media planning Audience Frequency Impression Cost per thousand (CPM)

Advertising campaign Advertising agencies Logotype Headline Copy Illustration Clip art Signature Slogan Ad layout Advertising proof

Chapter 19 Assess – Page 461 #2-9Chapter 20 Assess – Page 483 #2-9

Chapter 19

Chapter 20

OBJECTIVES FOR THE WEEK – TSWBAT:

Examine the concept of promotional mix. Identify the promotional mix of an existing product or

service. Describe the technological tools and methods used to

market goods and services. Compare the benefits of various types of promotional media. Identify components of print ads. Prepare an advertisement that encompasses knowledge of

the marketing mix. Explain the concept of visual merchandising. Explain advertising campaigns. Create a press release and related media materials. Explain the concepts of push and pull as they apply to an

existing product or service. Describe ethical issues related to promotion.

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

Field Trip Expo

Center/Celebrate Virginia

Spotsylvania Town Center

Please dress nice for this trip!

Press Release – write and print to turn in Wednesday.

In-Class Display - Friday In groups of two, work

through the five steps of Display Design

You may use any of the items in the room or bring items from home

Your display must have a theme

Share with the class and pose for a picture

MAKING IT REAL – YOUR WEEKLY ACTIVITY

The Authentic Problem:“The Marketing Classes at King George High School have just received an

interesting challenge!  The Fredericksburg Expo and Convention Center has been chosen as a possible host for the 2015 International Franchise Trade Show.  This

Trade Show is expected to generate up to 5,000 room-night bookings in area hotels and bring Franchise Opportunities to many perspective entrepreneurs in

the Fredericksburg Region.  The Center hopes this show would promote business in the Region, bringing more retail and service businesses to our growing area.  This trade show of franchise opportunities would provide for regional business

people and entrepreneurs to investigate and open new businesses.  Because of the growth in the region, new business ventures in a variety of areas are in great demand by the growing population.  By bringing all of these opportunities to one location, it would provide a “smorgasbord of possibilities” for the entrepreneurs.  The Marketing students have been asked by the Center to design the advertising campaign that will be used to promote the trade show.  The Marketing students have also been asked to develop the advertising campaigns for the other shows

on the Center’s calendar. What an exciting opportunity!  Let’s get started!”Resources: http://www.ifeinfo.com http://www.fredericksburgexpocenter.com/

http://www.entrepreneur.com/franchise500/index.html http://www.fredericksburg.com/

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on the floor under your table! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board – USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.