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“Heroes of social work” RTL coaches talk about their work as featured on TV United Kingdom Banged Up with Blunkett Luxembourg Luxembourg Supreme Court refers dispute to the European Court of Justice Germany A major Easter advertising campaign France Groupe M6 bags a magazine People Guillaume Turin, W9 Changes at RTL Interactive Marc Schorestene, IP Network the RTL Group intranet week 9 Newsletter

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Page 1: week 9 - RTL Group · week 9 Newsletter. Heroes of social work TL coaches talk about their work as featured on TV ited Kingdom anged Up with Blunkett xembourg uxembourg Supreme Court

“Heroes of social work”RTL coaches talk about their work as featured on TV

United Kingdom

Banged Up with BlunkettLuxembourg

Luxembourg Supreme Court refers disputeto the European Court of JusticeGermany

A major Easter advertising campaignFrance

Groupe M6 bags a magazinePeopleGuillaume Turin, W9Changes at RTL InteractiveMarc Schorestene, IP Network

the RTL Group intranetweek 9

Newsletter

Page 2: week 9 - RTL Group · week 9 Newsletter. Heroes of social work TL coaches talk about their work as featured on TV ited Kingdom anged Up with Blunkett xembourg uxembourg Supreme Court

Heroes of social workTL coaches talk about their work as featured on TV

ited Kingdom

anged Up with Blunkettxembourg

uxembourg Supreme Court refers dispute

COVER: From left to right: Thomas Sonnenburg, Annegret Noble,Katharina Saalfrank and Peter Zwegat.

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“TV’s better than the welfare state”The latest edition of the respected German news magazine Der Spiegel praises thecoaching formats aired by RTL Television. Backstage spoke with the three protago-nists about the Spiegel article and their work on- and off-screen.Germany - 28 February 2008

The headline of the article in Der Spiegel fromMonday, 25 February, translates as “Heroes ofsocial work” and refers to none other than themain protagonists of RTL Television’s variouscoaching formats: Peter Zwegat as the debtadviser in Raus aus den Schulden, ThomasSonnenburg in Die Ausreißer (The Runaways),Katharina Saalfrank in Die Super Nanny(Supernanny) and Annegret Noble in Teenageraußer Kontrolle (Out-of-Control Teenagers). Thebelief fervently spread by these individuals isthat things can change.

Der Spiegel points out the amazing fact thatwhilst German citizens’ faith in what the welfa-re state can do for them, e.g. with respect totheir old-age pension, is dwindling, at the sametime social workers on TV are being elevated tohero status for sending out the message:“If you’ve got a problem, with a bit of effort ofyour own and our help you’ll manage to over-come it”.

Der Spiegel reports that when German citizensare asked who they trust most, RTL Televisionstars like Günther Jauch or Peter Kloeppeloccupy first and third places respectively,ahead of all current politicians. So why, DerSpiegel asks, shouldn’t Germans also opt toplace more faith in TV stars where welfareissues are concerned? “If no one else canhelp – the TV stars do”, the magazine saysand describes that a TV show is someti-mes the parents’ last hope, quoting afather: “None of the school psychologistsor youth welfare officers can help”.

Taking debt counselling as an example,Der Spiegel demonstrates that the situa-tion in reality is often very different fromwhat is shown on television. In real life,debtors sometimes wait over a year for anappointment with a debt advisor and thereisn’t much time to deal with individualcases, because the state is cutting back

on social workers. Meanwhile, social workersthemselves are positive about the coaching for-mats, with one debt adviser cited as saying: “Itmakes what we do look more valuable”. Theconclusion duly reached by Der Spiegel is that“at the end of the day, television really is betterthan the welfare state”.

Backstage spoke to Peter Zwegat, ThomasSonnenburg, Katharina Saalfrank and AnnegretNoble about the article in Der Spiegel and theirwork.

Do you agree with the article in Der Spiegel?

Thomas Sonnenburg: If I only consider thearticle’s one-sided focus on the relationshipbetween TV show vs. the government’s speci-fic mandate to provide comprehensive supportin the social sector, then I would have to agreewith the Spiegel story.

Annegret Noble: By addressing social issues,television highlights weak points in the state’ssocial system. But in the end, TV documentsthe work done by people who have chosen aprofession that lets them help their fellowhuman beings. We’ve been doing this work foryears – with or without TV coverage.

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2Thomas Sonnenburg, Die Ausreißer

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Katharina Saalfrank: One thing the articlemakes very clear is that all four ‘professionals’are authentic. Each of them does their work oncamera without being part of or dependent onthe TV industry. None of them are TV presen-ters, simply professionals with experience intheir field and a sure footing in what they do. Allof us have something we want to show. Wewant to draw attention to injustices and back-ground stories, and we have a message whichwe can showcase in the TV format.

Have there been any reactions to theSpiegel story?

Annegret Noble: Some frustration, where peo-ple were quoted out of context, fundamentallychanging the content of what they really said.Parents don’t entrust their children to RTL'scare – the contract is signed with the res-pective therapeutic institution.

How has your work changed sincepeople started watching it on TV?

Annegret Noble: Not at all. The shootinghappens two months out of the year, Iwork 12 months. I try to help teens andtheir families every day, whether it getsfilmed or not.

Thomas Sonnenburg: Naturally, thework I do on TV differs from the approachI took 14 years ago as a streetworker. Inmy work for ‘Gangway e.V. –Straßensozialarbeit in Berlin’ (socialstreetwork in Berlin), I always acted pure-ly as a lobbyist for the youths and theirproblems. In the TV format, my ‘clients’are the parents. First I listen to the parentsand coach them, then I respond to theyoungsters’ problems. My job is to findsome common ground. It’s a fine line,since the very different viewpointsdemand a much more intensive and com-plex approach. One thing that has chan-ged completely is the success rate inactually getting help. If there is a proven,socio-pedagogically confirmed need forhelp, the public authorities are muchquicker and less bureaucratic in givingtheir support. This primarily benefits theyouths.

Katharina Saalfrank: The fact that my work isseen on TV makes it assailable. Sometimesthere are edits in the finished film that don'tshow my work the way it really is. I try to avoidthat.

How would you define the difference bet-ween ‘real’ social workers and your ownjobs?

Katharina Saalfrank: I don’t see myself as a‘social worker’. I do work in the social sector asan in-house family consultant, and can see thatin ‘real’ consulting, there is rarely such intensi-ve contact to the families. There is a lack ofmoney, of time and often of motivation, becau-se funds are being slashed and the familiesoften can’t actually get the help they reallyneed.

Annegret Noble, Teenager außer Kontrolle

Katharina Saalfrank, Die Super Nanny

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Annegret Noble: I am a ‘real’ therapist. Thefact that my work is sometimes filmed doesn’tmake me an actor or my work less ‘real’. Thepeople we try to help have ‘real’ problems anddeserve ‘real’ help. If that ever changes, I willrefuse to have my work filmed any longer.

Thomas Sonnenburg: I see no difference inthe work itself for me personally. In my case,too, building relationships is the basic prerequi-site for later education work. If my work is to besuccessful, building trust with the client isessential, just like in ‘real’ social work.

The crucial difference lies in the methods, theavailable means are different in the TV show.Being able to draw on other resources (financialleeway for recreational activities e.g. and exclu-sive long-term one-on-one care by the socialworker) makes for a purposeful, often lessbureaucratic implementation of youth workideas. Such an approach in turn acceleratesthe relationship building, i.e. the trust buildingprocess.

Also, in ‘real’ streetwork, there’s more team-work, teens can pick their own worker. WhenI’m on camera in the show Die Ausreißer, I’mgeared towards the TV viewers alone, and ofcourse the teen feels that there areseveral people involved in our worktogether (authors, camerapeople, boo-mers, the production company’s socialworkers). But from a youthwork pointof view, I am the exclusive contact forthe teens.

Peter Zwegat: We show real-life casesthat receive counselling from me, oncamera. They're all caught in the debttrap for different reasons and I try tohelp them if possible. There is theoccasional case where a satisfactorysolution is no longer possible for thedebtor. But I may be able to significant-ly reduce the problem. For example, Iensure that their bank accounts aren’tseized and that rent is paid again. Wenegotiate with the banks and arrive at aresult that makes life more enjoyableagain. Ideally, we can break the debtcycle. However, this can’t be done in amatter of a few days. If worse comes toworst, the only way to help is by filingfor personal bankruptcy.

Do you encounter any envy from socialworkers who don’t appear on TV?

Annegret Noble: I hope not. When my work isshown on television, I’m only one example ofmany and show how hard we therapists, socialworkers and educators work every day to helpothers.

Thomas Sonnenburg: Yes, I’ve alreadyencountered that phenomenon. Criticism is notlevelled at the content, but focuses instead onformulating anger about supposed (utopian)potential earnings, prostituting oneself for abroadcaster, or about parading the suffering ofminors on television, etc. Often, this results informer colleagues actually avoiding me.

Katharina Saalfrank: I do think that the TVshows breed high expectations of our ‘real’ col-leagues. Nonetheless, even those of us oncamera, whether debt consultants, streetwor-kers or educators, are no different from our col-leagues and have no magic formula. For me,the important thing is that the topics we’re dea-ling with, such as domestic violence andabuse, are no longer taboo, so that the childrencan be better understood and given support.

4Peter Zwegat, Raus aus den Schulden

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How do you ensure that your work haslasting results? Do you follow up on yourclients?

Thomas Sonnenburg: Aftercare is a veryimportant aspect for the show’s makers asimportant to Die Ausreißer as the footage itself.To date, there has been a very intensive rela-tionship to all the teens and their parents evenafter we finished shooting. In the weeks andmonths of our collaboration, the teens developa deep trust in me, something that has beenvery evident in all the episodes to date.

Every episode, for every case, shows how eachteen is integrated in new networks provided bythe youth welfare services. One of my jobs is toidentify the young person’s real-life needs andthen remove their fear of the unknown,enabling them to go down new roads indepen-dently and on their own. Whether the roadleads them back to their parents or into thesafety of youth welfare services makes no dif-ference at all here. The important thing is thatthe help is initiated, begins to bear fruit, andthat ‘TV Social Worker Thomas Sonnenburg’continues to be directly available for support asa real professional if problems crop up.

Especially in providing aftercare for teens, ano-ther trained social worker (behind the camera)is necessary to support me; their integration inthe existing team is already planned for upco-ming episodes.

Annegret Noble: Aftercare is incredibly impor-tant and is often provided by therapists, socialworkers and educators who are not filmed, butwhose work is absolutely indispensable forteens to be able to maintain their changed atti-tudes and behaviours at home. Another veryimportant aspect is our work with the parents.If the parents don’t change, the teens reallydon’t have a chance to practice what they lear-ned in therapy at home.

Katharina Saalfrank: Aftercare for the familiesis an absolute prerequisite for me to do mypublic work. The Super Nanny format now pro-vides extensive aftercare for the families. Apsychologist watches the broadcast of the epi-sode with the families, and afterwards, they arereferred to the social networks for long-termlocal support. I don’t feel that my work is doneonce the cameras stop running.

Teenager außer Kontrolle

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Banged Up with BlunkettFive announced on 26 February that it has commissioned Shine North to produceBanged Up, a new series featuring former Home Secretary David Blunkett. The showwill tackle head-on the sensitive issues of juvenile behaviour and rehabilitation.United Kingdom - 27 February 2008

In a bold social experiment, Blunkett will headthe ‘parole board’ of a ‘prison’ that mixes refor-med criminals with juveniles verging on a life ofcrime.

David Blunkett said: “The prime task of any cri-minal justice system is to prevent people fromcommitting a crime in the first place, and thento avoid re-offending. Getting across a clearmessage, warning young people what prison islike and encouraging them to take an alternati-ve path in life, just has to make sense.

Blunkett added: “Therefore, linking preventati-ve work aimed at warning young peoplewith a clear method for bringing acrossthe reality of prison both to potential cri-minals and to the public as a whole, willnot only make a significant contributionto education, but also foster greaterunderstanding”.

The former Home Secretary then added:“With ever-increasing numbers of priso-ners, longer sentences and lingering dis-quiet about the ‘revolving door’ of re-offending, anything that can add to arange of measures for educating peopleand helping them to grasp reality is defi-nitely worth investigating in the experi-ment now being embarked on by ShineNorth in conjunction with Five”.

Banged Up will be a ground-breakingnew series made with the cooperation ofpupil referral units, charities, youthgroups, community projects and concer-ned parents. It will set out to afford aninsight into life ‘inside’, identify the kindof youngsters who could benefit from theexperiment, and offer a whole new pers-pective on the debate surrounding youthcrime and punishment.

Each contributor has a very different story totell, and Five will follow them on their own per-sonal road to rehabilitation. First-handaccounts and testimonies from former crimi-nals will underline the consequences of whatawaits those who choose a life of crime.

Five’s Head of Factual Entertainment and Multi-Channel Commissioner, Steve Gowans, said:“We’re delighted to have David Blunkett’s invol-vement and support. His experience andunderstanding in this area will be invaluable inthis fascinating social experiment tackling anissue that couldn’t be more relevant”.

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Former Home Secretary David Blunkett.

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The truth about the “mobile myth”There are sound economic reasons why a market for UHF spectrum is likely to fail,according to a study published on 27 February by Oliver & Ohlbaum Associates Ltdand DotEcon Ltd. in Brussels.Belgium - 28 February 2008

European broadcasters, including AER, ARD,Canal+, EBU, Five, France télévisions,Lagardère Active, ProSiebenSat.1 Media AG,RTL Group and VPRT, call upon decision-makers to be cautious when they take deci-sions on the future use of spectrum.

According to the study, if there is competitionfor access to spectrum, the significant publicvalue of digital terrestrial TV services (DTT), willbe ignored. In addition the balance and thestrength of Europe’s broadcasting and contentcreation industry would be damaged. Thestudy shows that consumers will lose, if spec-trum allocation for terrestrial broadcasting isinadequate.

The truth about the “mobile myth” is revealed inthe study which demonstrates that the value

created by using UHF spectrum for non-broad-cast services would be modest, and that theeconomic case for two-way mobile services(e.g. mobile telephony) in the UHF band inEurope is dubious. There are already largeamounts of non-UHF spectrum available tomobile network operators.

The study underlines that the business case forusing UHF to deliver rural broadband is weak.In particular because there are other frequen-cies available which could be used for optimaldelivery of rural broadband.

Broadcasters welcomed the study’s recom-mendation: “Individual national markets need acritical mass of digital terrestrial broadcastingto ensure a fully functioning, vibrant, universalbroadcasting market”.

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Luxembourg Supreme Court refers disputeto the European Court of JusticeOn 21 February, Luxembourg’s Supreme Court (Cour de cassation) decided to refer tothe European Court of Justice (ECJ) some issues regarding the litigation betweenseveral RTL Group minority shareholders on the one hand and Bertelsmann on theother hand in connection with Bertelsmann’s acquisition of the RTL Group sharesowned by the Belgian holding GBL in 2001. Luxembourg - 26 February 2008

The ECJ will have to decide, in a preliminaryruling procedure, whether there is a generalprinciple of equal treatment for all shareholdersunder European law and if so, how it should beapplied to the relationship between majority

and minority shareholders. The LuxembourgSupreme Court will only issue its final verdictonce it has received answers to these ques-tions from the European Court of Justice.

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RTL Televisionlaunches a major Easteradvertising campaignOn 23 February RTL Television launched across-media campaign including large-formats,station idents and some unusual promotionalmeasures all based on King Kong, the channel’sbig Easter film.Germany - 22 February 2008

Broadcasting of the 20-second teaser beganon 24 February and will be complemented star-ting on 9 March by content trailers and promo-tional measures featuring King Kong’s head. On16 March, RTL Television will follow up thesemeasures by also starting to air ad openers anda station ID featuring King Kong, with a whiterabbit in place of Naomi Watts.

Besides these on-air measures, on 3 MarchRTL Television will start placing printed ads inall major TV magazines and popular magazi-nes. The highlight of this campaign will be thespecial ad taking the form of a front-page fold-out in TV-Movie.

March will also see the launch of a nationwideoutdoor advertising campaign using motifssimilar to those featured in the TV ads.Bookings have been made not only for mega-light boards and large-format posters, but alsofor advertising columns and informationscreens. Giant King Kong posters will be put upin Berlin, Cologne and Munich starting eitheron 22 February or on 1 March.

Also worth a special mention are the cam-paign’s ambient measures. From 10 Marchonwards, colossal wooden crates bearing aGerman slogan that translates as “We’ll let himout on Easter Sunday!” will be strategically pla-ced in Cologne’s Mediapark, at the UCIZoopalast cinema complex in Berlin, and atMunich airport. On 17 March RTL will then askthe good people of Cologne for their assistan-

ce by using tear-off stubs on notices attachedto lampposts to help find an escaped gorillasupposedly at loose somewhere in the city. Itsname? King Kong! Furthermore, starting onMonday, 25 February a tram encased in thegrip of a giant gorilla’s hand will be circulatingin Cologne.

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King Kong

One of the wooden crates wearing the slogan.

King Kong megalight board in Berlin

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Groupe M6 bags a magazineM6 Editions, which has owned an interest in the free magazine Femme en Ville sinceMarch 2006, has now acquired all the shares in the company that publishes it. By theautumn it intends to produce an eponymous website: femme-en-ville.com.France - 26 February 2008

When Femme en Ville was launched in June2004, it was the first magazine directed aturban women. In all, 500,000 copies of themagazine are distributed via a network ofexclusive partners, including Le Printemps,Carita, Orcanta Lingeries and Jean-LouisDavid. The magazine mainly targets active,urban women aged 25 to 49 from higher occu-pational categories.

To mark the occasion, the magazine’s artworkis being refined to give it a classier look. Thefirst new-look edition will be published in March2008. Femme en Ville is establishing itself as aglamour magazine that is very much in tunewith modern trends and current events.

“This acquisition will enable M6 Editions to fullydetermine the development of its activitiesregarding content for women and also make itavailable on a new website called femme-en-ville.com. Ultimately that site will house all thecontent aimed at the Groupe M6’s female tar-get groups”, said M6 Editions CEO LaurentRivet.

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check out

femme-en-ville.com

As from March, the entire campaign will dove-tail with a major effort on RTL.de that will inclu-de offers of free e-cards, screensavers andwallpapers featuring RTL’s Easter design todownload. The website will also provide wall-papers for mobiles and feature the officialmobile phone game themed around the film.

RTL Creation CEO Michael Hajek said: “OurEaster campaign for King Kong will be basedon a suitably gigantic media mix, includingsome highly innovative measures like the cra-tes strategically placed in crowded locations toattract maximum public attention and the useof tear-off stubs in Cologne”.

The design of the tram circulating in Cologne.

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Grey’s Anatomy previewavailable on the VODplatform RTL à l’infiniFirst up was Desperate Housewives; now it’sthe turn of Grey’s Anatomy to be proposed aspreview on RTL à l’infini, RTL Digital’s VODplatform accessible on Belgacom TV.Belgium - 27 February 2008

The first showing in Belgium of the fourth sea-son of Grey’s Anatomy began on 26 Februaryon RTL-TVI. As soon as this season’s episodesend, fans of the series can press the red buttonon their remote control for direct access to thefollowing episode.

Since event series werelaunched on VOD onBelgacom TV, nearly100,000 episodes havebeen watched, and RTLDigital is delighted withthese initial results.

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Grey's Anatomy is now available on VOD on Belgacom TV.

National Men’s Day in Belgium?Who’d have thought it? The ingenious radio station Bel RTL may end upcreating a new special day.Belgium - 22 February 2008

During middle of February Bel RTL presenterMike floated the idea of establishing a NationalMen’s Day in Belgium! 2008 being a leap year,his idea was to make the most of the extra dayby dedicating it to men. Consequently, Mikesuggested that the management of Bel RTLadapts its programme schedule on the day inquestion. As a result, between19.30 and 22.00, a special live pro-gramme will now be organised, fea-turing various comedians (all males,of course).

On 19 February, Mike requestedthat a petition be put online on thewebsite http://tvbelgiek.rtl.be andhe hopes that the response willshow how enthusiastic men areabout supporting the idea. If thepetition proves a success, on 29

February it will be submitted to ChristianDupont, the minister responsible for equalopportunities and social integration.

Yet another initiative showing that Bel RTL hasa never-ending supply of ideas with which tosurprise and delight its listeners!

The banner saying: Vote here for National Men's day on 29 February.

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A ratings survey covering September toDecember 2007 showed that the results achie-ved by RTL Group’s Belgian general-interestradio station were up 1.1 per cent, giving it anaudience share of 20.7 per cent. While theBelgian daily Le Soir described the radiophoniclandscape in the French-speaking Communityas “stable”, in actual fact Bel RTL was the onlyradio station that managed to make markedprogress over the period covered by the survey.

Bel RTL’s highly successful innovations in the2007-2008 season undeniably helped to makethe radio station the leader in French-speakingBelgium. One new programme, La Dépanneuse(aired Mondays to Thursdays from 13.00 to16.00), featuring Mike and Bérénice, is attrac-ting 27,000 more listeners aged 12 and overthan registered by previous ratings polls.

Moreover Mike initiated a petition advocatingthat 29 February be designated Men’s Day, andthat petition has succeeded in creating a buzzaround the programme.

A second example is Laissez-moi dormir, airedat weekends between 06.00 and 09.30, whichnow has an audience share of 27.4 per cent, 4points up on the previous survey. Bel RTL Soir,a programme aired between 18.00 and 19.00on weekdays commands an audience share of22.3 per cent, having attracted 25,250 more lis-teners aged 12 and above. Two more examplesare Duels (13.00 to 16.00 on Fridays), whichnow has 52,000 more listeners than last sea-son, and Vos plus belles années (aired betweennoon and 13.00 at weekends), which is 2.7points up on last season in terms of audienceshare.

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Bel RTL thanks its faithful listenersOnce again, Bel RTL is not only the leading radio station in Belgium’s French-speaking Community, but also the radio station making the clearest headway.Belgium - 27 February 2008

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Cookery’s recipe for successFrench foodies are gorging themselves on the M6 programme Un dîner presque parfait,which airs every weekday evening during access prime time. On 20 February the showachieved an audience share of 26.8 per cent among households under 50 years of ageand 11.2 per cent among viewers aged 4 and over, its highest ratings since the showbegan.France - 22 February 2008

Winners of Zeit zu zweit raffleAntje Hilpert, Céline Bourgeois, Didier Prgomet, Andrew Geddes and Melanie Zeimenswon a copy of 105.5 Spreeradio’s special CD Zeit zu zweit.Congratulations to all the winners!Luxembourg - 22 February 2008

Oscar for Die FälscherThe feature film Die Fälscher, which is distributed by RTL Group subsidiary UniversumFilm, has been awarded with the Oscar in the Best Foreign Language Film category.Germany - 25 February 2008

A late-night boxing treat lures viewers out of bedThe epic clash between Vladimir Klitschko and Sultan Ibragimov aired live onRTL Television early on Sunday morning lured 2.26 million viewers out of bed.Germany - 25 February 2008

US series delivers great ratingsOn Friday, 22 February the US series NCIS: Enquêtes Spéciales made M6 once againthe overall leader among the public.France - 26 February 2008

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People

Guillaume Turinappointed Director ofCommunications atW9 in FranceFrance - 25 February 2008

Guillaume Turin, who is already Director ofCommunications at Paris Première, will nowalso serve W9 in the same capacity.

Thomas Valentin, Vice Chairman of theManagement Board and Head of Channels andContent, wishes Guillaume every success in hisnew post.

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Guillaume Turin

People

Changes at RTL InteractiveGermany - 27 February 2008

Michele Arcaro, 35, will assume his new posi-tion as head of the Sales & Marketing depart-ment with effect from 1 March; Tom Sonntag isleaving the company at his own request. At thesame time, Frank Müller will take charge of theContent department as Chief EditorOnline/Mobile as of 1st March.

After earning a degree in international businessadministration, Arcaro worked in various posi-tions at the Internet company web.de inReutlingen from 2000 to 2005, including as aKey Account Manager, before being appointedhead of Key Account Management atyahoo.com, a position he held from 2005 to2008.

Matthias Büchs, who supervises theOnline/Mobile department at RTL Interactive,said: “We welcome Michele Arcaro, a bona fideonline expert, to our company. I look forward toworking with him and am confident that we andour advertising customers will benefit from hisexpertise.”

Frank Müller, the current Chief Editor CurrentNews, will supervise the Content department atRTL Interactive from 1 March. This puts him incharge of the content for the RTL.de entertain-ment portal, both online and on mobile, as wellas for the news sites RTLaktuell.de and otherInternet sites published by Mediengruppe RTLDeutschland, including Vox.de, Wetter.de,Sport.de, GZSZ.de and VIP.de.

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People

Marc Schoresteneappointed ManagingDirector of IP NetworkLuxembourg - 28 February 2008

As of 1 March 2008, Marc Schorestene, cur-rently Deputy Managing Director of IP Network,will take over from Jim Bull as ManagingDirector.

Having reached 60 years of age, Jim Bull hasdecided to retire at the end of February 2008.“I’ve thoroughly enjoyed my time with IPNetwork”, Jim Bull said, “but while I’m stillyoung and fit enough I intend to enjoy my reti-rement even more, traveling to places I want tovisit”.

“I’ve known and worked with Jim for 16 yearsnow”, Marc Schorestene said, “and I mustadmit I’ve acquired a large part of my knowled-ge thanks to him. My task will be to continue todevelop IP Network both in new territories andin new media, in line with RTL Group’s develop-ment strategy. We will also create new salespackages combining several media in a givencountry, whither taking the form of a so-called‘360° offer’ or by involving complementarychannels in different countries”.

Jim Bull joined the company as Sales &Marketing Director in Paris in 1992 and thenrose to become Managing Director in 1999. In2006, when IP Network International set up itsnew management headquarters inLuxembourg, Jim also moved from Paris toLuxembourg.

Marc Schorestene (55) joined IP Network asSales Manager France and Switzerland in1990. He was made a member of the Board ofIP Television in France in 1998 and then beca-me IP Network Sales Director in 2000. In 2002Marc was appointed General Manager of PathéRégie, but rejoined IP Network in 2006 asDeputy Managing Director.

IP Network is wholly owned by RTL Group, theleading European entertainment network,based in Luxembourg. Today, IP Network inter-nationally represents the media properties of 43major television channels and 23 radio net-works outside their domestic market throu-ghout 10 European countries. Its portfolioincludes RTL Group and independent broad-casters. The company has sales operations inLuxembourg, Paris, London, Frankfurt,Brussels, Amsterdam, Milan, Madrid andSeoul. IP Network is also responsible for thepublication of the highly regarded TelevisionInternational Key Facts book.

Marc Schorestene

Jim Bull

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