week 8 lecture on business models
TRANSCRIPT
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UNDERSTANDING BUSINESS MODELS
Steven Noble
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“consider how digital technologies are changing the workplace and work practices currently and may further change them in the near future”
THIRD REFLECTION
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“consider how digital technologies are changing business models and may further change them in the near future”
WHAT STEVEN HEARS
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Source: unknown author, France, 1900 or 1901
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Source: Khan Academy website, 2013
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Business model: “how a company creates values for itself while delivering products or services for its customers”
DEFINITION
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Or, with a not-for-profit: “how an organisation sustains itself while creating value for its stakeholders”
DEFINITION
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A MODERN CLASSIC
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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CUSTOMERSEGMENTSSource: Jennifer Trovato, Unsplash.com
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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VALUE PROPOSITIONS
Source: Pawel Kadysz, Unsplash.com
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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CHANNELS & CUSTOMERRELATIONSHIPS
Source: Johnny Lam, Unsplash.com
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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ACTIVITIES, RESOURCES& PARTNERSHIPS
Source: gozha.net, Unsplash.com
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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COSTS & REVENUE
Source: Alejandro Escamilla, Unsplash.com
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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DIGITAL DISRUPTION
Source: Alejandro Escamilla, Unsplash.com
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BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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Source: Osterwalder & Pigneur, Business Model Generation, 2010
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BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audience
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BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
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BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
Hits and broad
content
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BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
Hits and broad
content
Content acquisition, publishing and sales
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BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
Hits and broad
content
Content acquisition, publishing and sales
Publishing knowledge;
content
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BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
Hits and broad
content
Content acquisition, publishing and sales
Publishing knowledge;
content
Publishing and marketing costs Wholesale revenues
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BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
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BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
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BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
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BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
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BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
Self-publishing services; market for unique content
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BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
Self-publishing services; market for unique content
Platform development; logistics
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BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
Self-publishing services; market for unique content
Platform development; logistics
Platform; print-on-demand infrastructure
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BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
Self-publishing services; market for unique content
Platform development; logistics
Platform; print-on-demand infrastructure
Platform management and development
Sales commissions (low); publishing service fees
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• Steven Noble• [email protected]• http://testivate.com• @steven_noble• 0404 041 928
THANKS! AND LET’S STAY IN TOUCH