Public Health Campaign to Increase Vaccine Uptake

• Dan Krietlow • Walden University (PUBH 8130-5)

Project Summary

Image from Microsoft Word 2010

The strategy for this health campaign is to build a community movement around increasing health knowledge and advancing the well-being of children.

The debate over vaccines in the United States has been highly contested over the last decade; however, one of the most cost-effective interventions to help reduce childhood mortality is through vaccine programs (Ozawa, Mirelman, Stack, Walker, & Levine, 2012; Walker, Hutubessy, & Beutels, 2010). 

By effectively communicating the value of vaccines with parent, caregivers, and school aged children and properly training health care providers with effective communication techniques, community members can make informed decisions about vaccines. 

Don’t be an Outsider - Talk to your Doctor about Vaccines

If you have concerns or questions about the safety of vaccines, please ask your physician. They understand your hesitancy and fear of long-term health effects, they are parents too.

Image from Microsoft Word 2010Image from Microsoft Word 2010

Pick the Best Path for Your Pick the Best Path for Your ChildChild

Image from Microsoft Word 2010

Images from Microsoft Word 2010 Images from Microsoft Word 2010

You make decisions that impact your child’s future each day. Vaccines are the most effective method to protect your child from life-threatening illnesses. It’s your choice, pick the best path (Association of State and Territorial Health Officials, 2010).

Out of Sight, Out of Mind The vast majority of parents have never encountered a

vaccine-preventable disease due to the eradication of most avoidable diseases over the last half-century. However, this out of sight, out of mind psychology has lulled people into a false sense of security.

Image from Microsoft Word 2010

This mindset has led to a spike in vaccine-preventable diseases and subsequent death to many newborn. The threat of these diseases in very real and tangible. Vaccinations aren’t a choice, they are a necessity to proper public health.

References

Association of State and Territorial Health Officials. (2010). Communicating effectively about vaccines: new communication resources for health officials. Retrieved from http://www.astho.org/Programs/Immunization/Communicating-Effectively-About-Vaccines--New-Communication-Resources-for-Health-Officials/

[College Humor]. (2015, March 26). If Anti-Vaccine Parents Rode the Magic School Bus. [Video File]. Retrieved from https://www.youtube.com/watch?v=nDjz5qHIzsc.

Ozawa, S., Mirelman, A., Stack, M.L., Walker, D.G, & Levine, O.S., (2012). Cost-effectiveness and economic benefits of vaccines in low-and-middle income countries: a systematic review. Vaccine, 31, 96–108. doi: 10.1016/j.vaccine.2012.10.103.

Walker, D.G., Hutubessy, R., & Beutels, P., (2010). WHO guide for standardization of economic evaluation of immunization programmes. Vaccine, 28, 2356–2359. doi:10.1016/j.vaccine.2009.06.035