week 7 p pt v3
TRANSCRIPT
Walking home has never been easier
Week 7
Agenda of the week
Value curves
Interviews
Surveys
Landing pages
Interviews
• Interviews conducted: 5
• Interviews goal: 25
• Hypothesis Validation: 60%
8%
20% 20% 20%
16%
18% 18%
16%
20%
0%
5%
10%
15%
20%
25%
Hypothesis
Hypothesis Validation -‐ Interviews
CS5
VP1
CS1
CS4
VP4
CS2
CS3
CR1
VP2
Surveys
•Surveys conducted: 24
• Surveys goal: 25
• Hypothesis Validation: 60%
0%
20%
40%
60%
80%
100%
120%
Hypothesis Validation
Hypothesis Validation -‐ Surveys
CS5
CS1
CR1
CS4
VP4
CR2
Landing Pages
1° Version(5 € -‐ Black)
2° Version (10 € -‐ colors)
Sessions 54 67
Conversions 14 15
Conversions % 26% 22%
Value Curve –Walk of Fame
0
1
2
3
4
5
6
7
8
Price
Availability
Design
Comfort
Variety
Quality
Convenience
Credibility
Walk of Fame
Walk of Fame
Value Curve –Competitors
0
1
2
3
4
5
6
7
8
Price
Availability
Design
Comfort
Variety
Quality
Convenience
Credibility
Zara
Seaside
Value Curve –Main Differences
0
1
2
3
4
5
6
7
8
Price
Availability
Design
Comfort
Variety
Quality
Convenience
Credibility
Walk of Fame
Zara
Seaside
Value Curve –Main Differences
• Convenient;
• Low priced;
• Low variety.
• Highly priced;
• Focus on design and variety;
• High credibility.
Walk of Fame Main Competitors
End
THANK YOU!
d
Code Hypothesis to be testedCS1 1 -‐ Female club visitors are willing to purchase disposable ballerinasKP2 2 -‐ Luxury/trendy clubs are willing to have our machine and product inside their clubsCR1 3 -‐Female club visitors are willing to buy standardized low-‐cost ballerinas from a vending machineCS2 4 -‐ Female club visitors are willing to buy low-‐cost ballerinas without being able to swap pairsCS3 5 -‐ Female club visitors are willing to buy low-‐cost ballerinas without trying them on priorCS4 6 -‐ Female club visitors are willing to purchase ballerinas for 5€ or less in a clubCS5 7 -‐ Female club visitors, in Lisbon, are likely to wear uncomfortable high heels when going to a luxury clubVP1 8 -‐ Female club visitors would pay for comfort once their feet start hurtingVP2 9 -‐ Female club visitors would change their trendy high heels with standardized ballerinas VP4 10 -‐ Female club visitors prefer the cost of buying a pair of disposable ballerinas to the cost of bringing their ballerinas (opportunity cost)
Annex