Week 6Week 6

Social Networking & Social Networking & BusinessBusiness

Lateral Thinking PuzzleLateral Thinking Puzzle

“Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer. They don't know what he looks like but they know his name is John and that he is inside the house. The police bust in on a carpenter, a truck driver, a mechanic and a fireman all playing poker. Without hesitation or communication of any kind, they immediately arrest the fireman. How do they know they've got their man?”

http://www.folj.com/lateral/

HousekeepingHousekeeping

Comment Period EndedComment Period Ended– New Comment Period Starts TodayNew Comment Period Starts Today

Blog Talk DebateBlog Talk Debate

And the winner is…And the winner is…

The DebateThe Debate

The Internet The Internet Makes Us Makes Us Dumb(er)Dumb(er)

YousifYousif

JangJang

JulieJulie

ChristinaChristina

The Internet The Internet Does Not Does Not Make Us Dumb(er)Make Us Dumb(er)

AlexAlex

SongSong

DannyDanny

OnyeeOnyee

Class Discussion: Assignment Class Discussion: Assignment #1#1

Cartoon © http://virtualclinics.net/Cartoon%20Mouth.jpg

Conversational Marketing Conversational Marketing and Social Retailingand Social Retailing

Word of Mouth Marketing (WoMM)

Conversational Marketing (CM)

Where it all started…Where it all started…

“…“…The Net is a real place where The Net is a real place where people can go to learn, to talk to people can go to learn, to talk to each other, and to do business each other, and to do business together. It is a bazaar where together. It is a bazaar where customers look for wares, vendors customers look for wares, vendors spread goods for display, and people spread goods for display, and people gather around topics that interest gather around topics that interest them. them. It is a conversationIt is a conversation. At last and . At last and again…”again…”

Cluetrain Manifesto: All Markets are Conversations

User ReviewsUser Reviews

“Reviews and ratings {are} the No. 1 customer-requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase…”

Cathy Halligan, Chief Marketing Officer, Walmart

Online buying – with friendsOnline buying – with friends

Welcome Kevin!Welcome Kevin!

Blog TalkBlog Talk